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Evaluation Question 2

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A Level Media Studies Evaluation Question 2

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Evaluation Question 2

  1. 1. 2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS? BY MELISSA MINSHULL
  2. 2. WHAT DID WE TRY TO ACHIEVE IN OUR MAIN PRODUCT? • For our main product we wanted to achieve a film with a twist at the end that would catch audiences off guard despite being subtly hinted at throughout the film, and that would highlight the struggles of mental illness. • We tried to do this by showing Charlotte’s face before the gun shot, showing Charlotte appearing in each room despite never seeing her leave the previous one like when Georgie leaves Charlotte in the bathroom yet is sat at the table downstairs. This hints at the final twist which reveals that Charlotte is a figment of Georgie's mental illness. • I feel like this worked well as when we asked people whether they enjoyed and understood the film the answer was an overwhelming yes and when talking to friends after watching the film they asked if we meant to foreshadow the ending as he only noticed the hints after watching so the ending still caught him off guard.
  3. 3. HOW DID OUR MAIN AIM REFLECT IN OUR ADVERTISING PRODUCTS? • When designing our posters we decided that we only wanted to hint at the plot of the film so that we wouldn’t give away the twist at the end and to intrigue the audience into watching our film. • We did this by creating a teaser poster and a main poster. The teaser poster features Georgie facing away from the camera peering around a tree. The fact that we don’t see her face creates a sense of mystery as to who she is and the fact that she is peering around the tree suggests she’s hiding from something and that something is wrong. • The final poster also features this shot of Georgie but in the foreground is Charlotte looking into the distance, this was created by stitching two shots together. The colours in this poster are more saturated than in the teaser poster to exaggerate the green and brown theme indicating the army, the contrast was also heightened to make the picture darker to hint at the darker themes of the film. The fact that they are hiding behind the tree suggests that they are in danger. The title itself hints at what the film is about, the aftermath of the pictured situation. The title is in the centre of the poster to indicate that it is an important piece of information. I chose the font as it looks formal yet it isn’t too bold matching the tone of our film which is more about subtlety. We used white as it contrasts with the darker background image as does the flashback with the main film. The names at the top are all uniform indicating routine and order as there would be in the army. Teaser Poster Final Poster
  4. 4. HOW EFFECTIVE IS THE FILM POSTER IN SELLING THE FILM? • Posters are an effective way of selling a film as they can be shared world wide on billboards, buses, buildings, and online adverts. These are all things that most people see everyday meaning that the message of the film will be spread effectively. They can also be shared around social media sites such as Twitter and Facebook which would create hype for the film and raise awareness to a larger audience than could be reached with other forms of marketing. Cinemas also display posters to advertise upcoming releases which means more people go and see the films. • As posters are so popular we wanted ours to stand out from the crowd. To achieve this we researched what posters in our chosen genres looked like as we wanted to actively portray our genre but also stand out. During research I discovered that often posters for films in the drama genre often feature the characters but also often doesn’t show their faces, such as the poster for The Fleeting Little Life of Peter Wright which features the backs of the two main characters. The colours on the poster are both bright and subtle at the same time and the text is simple which helped to inspire our poster.
  5. 5. WHAT MAKES OUR FILM POSTER DIFFERENT TO ANY OTHER? • After looking into film posters, specifically the poster for The Fleeting Little Life of Peter Wright, I decided that I liked the fact that the poster was simple and ambiguous. I decided to put my own twist on this by stitching two shots together to get both characters in the poster, one with their back turned to the camera and the other facing the camera showing her face to keep it ambiguous. This is unique a s usually either both characters are facing the camera or neither are. However we didn’t want it to be too ambiguous as that might have a negative effect on views. To counteract this we included positive critics reviews to show the audience that it is a good film that they might enjoy. These were written in a different but similar font to draw attention to them and to make sure they were read. This is also unique as usually the critics reviews are in the same font as the rest of the poster
  6. 6. ANALYSIS OF OUR POSTER One character is facing the camera whilst the other is facing away suggesting a disconnect between the two The saturation and contrast have been heightened making the uniform stand out and Charlottes complexion pale and ghostly Critics reviews entice audiences Certificate tells the audience who can see it and what type of film they can expectInformation written in SteelTongs font to replicate professional posters Simple yet contrasting title brings attention to it
  7. 7. WHY ARE RADIO TRAILERS AN EFFECTIVE FORM OF ADVERTISEMENT? • Radio trailers are no longer than a minute long. As they are so short they also have to be straight to the point to convey the information. The contain music and dialogue from the film they are advertising alongside a voice over giving details about the film such as actors, star cast, critic reviews, and when and where it will be available. As the name suggests they are most commonly found on the radio but can also be heard in other places such as music streaming sites like Spotify. This means that the radio trailers reach a wide demographic due to the multiple types of radio stations and the wide accessibility of music streaming services. • In our radio trailer we included the music from the flashback scene as well as the sounds of combat as it created suspense and intrigue, whilst also setting the scene of where the tragedy. We also included dialogue from the bathroom scene and the table scene which hint at Georgie’s mental health issues along side a recording of Jasmine giving the information about the film. We felt that our radio trailer gave enough information to capture an audience whilst not giving away the twist at the end whilst also giving them enough information so that they can find and watch the film.
  8. 8. OVERALL SUCCESS OF OUR ANCILLARY TEXTS • Overall I feel that our ancillary texts are successful at spreading awareness of our short film to a wider demographic than would be possible with just the short film. This is because they can be shared easily across social media and other more conventional platforms. I also feel that that the ancillary texts are effective in portraying the genre of our film and what to expect when watching it. This is backed up by the fact that when receiving feedback on the ancillary texts we were told that “It told [them] what to expect whilst not giving everything away. • The fact that the radio trailer and the poster contrast in how they are consumed means that they can be spread even further than if they were both visual or both audial. This is because as they are both different they appear in different places where different people will encounter them. • I also feel the poster, radio trailer and film link together well as they all have common themes of subtle darkness and combat (both physical and internal).

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