Resume

1. TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
Kristy Surace
Campaign Manager
61 452 077 217
Kristy.lylla@gmail.com
12/93-95 CoogeeBay Road,
Coogee, NSW 2034, Australia
With over 10 years experience in Retail Marketing, Ihave proven end-to-endcampaign
management& project managementskills in the fast pace Retail environment. With
expansive knowledge across the Retail channels includingSales, Visual Merchandising, Retail
Marketing& Local area marketing, this enables me to take a whole ofchannel view when
determininga response to brief. Iam looking to utilise & grow these skills within a role.
PROFILE
AWARDS
2011 & 2013 AustralianCatalogue Award
Winner l ACA
SKILLS
• Strongstakeholder management &
negotiation skills.
• Ability to establish efficient systems &
procedures.
• End-to-endcampaign management
• Results & Timeline driven
• Leadership & mentoring
• Excellent project management skills
.
EXPERIENCE
ChannelMarketing–VodafoneHutchinsonAustralia January 2015 - Present
Campaign Manager
● Review & develop campaigndelivery processes & communication strategyfor Retail &
tactical campaigns
● Create campaign timelines
● Review and combinemultiple briefs into a singular brieffor all of business
● Create and implementcampaign matrices
● Manage end-to-end campaign delivery into the Brandedand Partner channels
● Execute a refresh and rebrandofthe Vodafone cataloguewithin tighttimelines
● Introduce a vendor fundedprogram which provides funds for further reach ofthe
catalogue via LBD’s.
● Review each Partners requirements & marketingandproduce a Partner database
● Refresh planograms in-line with the brandchanges while reviewingthe marketing
effectiveness
● Create and maintaincore relationships with the Partner account managers both
internally andexternally.
● Propose new Local area marketingstrategy & deliver to Partner channel
● Investigatingthe requirements within Partner & proposedtargets
● Introducingbest practise LAM into channel marketing
● Reviewing& forecastingofbudget to find opportunities to drive LAM further.
● Development ofthe Local Area Marketing(LAM) Portal
● Scopingand project management
● Build and launch strategyandimplication
EDUCATION
Jamison High School diploma
AdSchool MarketingFundamentals l 2012
Retail Sales Certificate ll 2000

2. TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4
.
EXPERIENCE
● Show leadership andmentoringofdirect report
● Develop already establishedskill set within direct reports andfind areas ofgrowth
● Direct report achieved excellenceratingin year review
ChannelMarketing, Chief Marketing Office – Telstra September 2011 – January2015
Senior Marketing Specialist – Local Area Marketing
● Re-engineered the process andtimelines for LAM execution into channel andintegrate the
process cross teams.
● Build a library ofmarketingtemplates supportingAbove the Line campaigns thatallow
localization andfurther reach.
● Support the Retail channel with localizedTelstracatalogues andLicensee catalogueorders
● Supported the licensee channel with a localised template
● Design a communicationstrategythat saw a 500%MoMlift on catalogue orders
● Feed into Telstra Above the Line campaigns with insights & GEO zones that are targetedwith a
localized message for maximum cut through
● Deliver response campaign into local channels in response to competitor activityin short
timelines.
● 110% uplift in MBB sales. 12 % lift in store traffic
● Maximizingchannel awareness ofnew Telstra stores through launch activity withinthe local
community
● Supportingnew Telstrastores with pre-awareness marketingandall the tools to continue
awareness into the local community.
ChannelMarketing, Chief Marketing Office – Telstra December 2009 – February2013
Retail Marketing Specialist
• End to end management ofnational Retail POS& Catalogue including
• Liaison with segment marketingteams to ensure in marketoffers & above the line
campaigns are synergistic withthe Retail calendar
• Workingclosely with the product marketingteam to ensure thatcampaigns are
aligned to current productroadmap
• Managingcross business & legal sign off of all materials
• Preparation ofcataloguepost implementation reviews
• Implementationofthe Telstra Catalogue& POSredesign inline with Telstra’s Brandchange
• Review of catalogue return on investmentresultingin a 22% increase in products sales
• Developed best practise timelines & process for Catalogue, POS& Digital media to ensure
transparencyofdeliverables across thebusiness & streamline delivery
• Create customer journey POSguidelines to ensure the marketingmaterial workedsmarter
REFEREES
On request
Kristy Surace
Campaign Manager
61 452 077 217
Kristy.lylla@gmail.com
12/93-95 CoogeeBay Road,
Coogee NSW, 2034, Australia