Brand Execute Consultants
Strategy Development & Execution Support
for
Market Entry
Business Growth
Sales Process Improvem...
• When would you need our services
• What services do we offer
• How will we do it
• Why would you work with us
• Where ha...
When would you need our services?
3Sales and Marketing Consultancy Services Presentation
Corporate Strategy
• Portfolio an...
What services do we offer?
• Create a strong, relevant and unique Positioning through
• Product/ Service- Selection, featu...
How will we do it?
Sales process
Study &
Recommen-
dations
3-4 weeks
Sales Strategy
implementation
& Training
8 -10 weeks
...
Why would you work with us?
What it means to youMy Value Proposition
Extensive hands-on
experience in sales and
marketing ...
Where have we done this?
Startups
Large Indian firms
MNCs
Consumer goods: Two-wheelers, Colour TVs, White Goods, Bathroom
...
What are the next steps?
First level discussion
Identification of challenges
Proposal presentation and scope finalisation
...
Case Studies
Market Entry
Business Growth
Sales Process Improvement
9Proposal for Sales and Marketing Consultancy Services
Market Entry
Market opportunity
assessment
Entry strategy for a premium European
bicycle brand
Competition mapping
and ben...
Business Growth
Growth strategy –
development and execution
Scaling up a Logistics consulting and
execution firm
Using bra...
Sales Process Improvement
Solution selling capability
development
Building win-win collaborations at a
logistics services ...
Upcoming SlideShare
Loading in …5
×

Brand Execute Consultants

370 views

Published on

Published in: Marketing
  • Be the first to comment

Brand Execute Consultants

  1. 1. Brand Execute Consultants Strategy Development & Execution Support for Market Entry Business Growth Sales Process Improvement
  2. 2. • When would you need our services • What services do we offer • How will we do it • Why would you work with us • Where have we done this • What are the Next Steps • Case Studies Index 2Proposal for Sales and Marketing Consultancy Services
  3. 3. When would you need our services? 3Sales and Marketing Consultancy Services Presentation Corporate Strategy • Portfolio analysis • Investment strategy • Product & Technology strategy • HR strategy • Manufacturing Strategy • Restructuring / Mergers & Acquisitions Go to Market Strategy Market Entry • Pre- launch Consumer and Market understanding • Finalising the product/service offering and its positioning • Establishing the marketing program Business Growth • Awareness and trial for new customers • Preference, loyalty and referrals for existing customers Sales Process Improvement • Channel Sales: Trade and end consumer engagement • Direct Sales: Customisation, Cost and Convenience Communication activation • Advertising content development • Media activation • Point-of- sale material development • PR management Strategy firms Our area of services Advertising & Communication agencies
  4. 4. What services do we offer? • Create a strong, relevant and unique Positioning through • Product/ Service- Selection, features & pricing • Branding & Communication strategy • Sales Organisation structures- Products & Services Marketing program finalisation Sales Process Improvement • Distribution network setup • Key Customer and stakeholder relationships • Response to Competitive moves • Focus and customisation improvements • Sales information systems • Channel evaluation and expansion • Training for conversion increase 4Proposal for Sales and Marketing Consultancy Services Program Implementation & Tracking
  5. 5. How will we do it? Sales process Study & Recommen- dations 3-4 weeks Sales Strategy implementation & Training 8 -10 weeks Enquiry and Conversion increase Insights and Recommendation on current marketing programs 2-3 weeks Strategy formulation and execution 6 -8 weeks Revenue, Market share, Profitability increase Go- to Market program finalisation 2-3 weeks Execution of Marketing program 4-6 weeks Successful new product launch Category and competition intelligence collection 2-3 weeks Create a strong positioning Recommendation for Positioning & Entry strategy 1-2 weeks ObjectivePhaseIPhaseII Market Entry Business Growth Sales Leadership Figures in italics indicate approximate time-line for project execution 5Proposal for Sales and Marketing Consultancy Services
  6. 6. Why would you work with us? What it means to youMy Value Proposition Extensive hands-on experience in sales and marketing operations Quick understanding of your markets & business processes Practical & cost effective approach Recommendation in line with available resources Milestone based pricing Spend linked to outcomes End-to-end services leveraging specialists Single source for specialized solutions for multiple issues Exposure to multiple industries Best practices learning+ application Thorough knowledge of pan-Indian markets Support for Local, Regional and National market issues 1 2 3 4 5 6 6Proposal for Sales and Marketing Consultancy Services
  7. 7. Where have we done this? Startups Large Indian firms MNCs Consumer goods: Two-wheelers, Colour TVs, White Goods, Bathroom products, Home Improvement products Agriculture, Industrial & Infrastructure: Lighting, Farming products, Construction Materials and Equipments, Polymers & Chemicals. Services: Education, Freight Forwarding, Warehousing 18 years of Pan India experience in building B2B and B2C businesses Companies Sectors 7Proposal for Sales and Marketing Consultancy Services
  8. 8. What are the next steps? First level discussion Identification of challenges Proposal presentation and scope finalisation E mail: soumyo@brandexecute.com Phone: +91 98603 44912 Linkedin: www.linkedin.com/in/soumyaduttagupta Engagement Process Contact Details 8Proposal for Sales and Marketing Consultancy Services
  9. 9. Case Studies Market Entry Business Growth Sales Process Improvement 9Proposal for Sales and Marketing Consultancy Services
  10. 10. Market Entry Market opportunity assessment Entry strategy for a premium European bicycle brand Competition mapping and benchmarking Product mapping for a new entrant in the lighting industry Proposition Testing and finalisation Alternate fuel motorcycles for a 2 Wheeler major Positioning, Branding & Communication Re-positioning a premium bathroom product brand Sales and distribution model finalization Sales strategy for a new entrant in Air Fresheners Successful new product launch Experience in multiple categories- Consumer products and automobiles 10Proposal for Sales and Marketing Consultancy Services
  11. 11. Business Growth Growth strategy – development and execution Scaling up a Logistics consulting and execution firm Using brand and sales strategies in highly competitive consumer durables and automobiles markets Marketshare improvement Retail business improvement Retail Experience improvement of a premium bathroom product brand Rural push for a Rs. 500 crores motorcycle Business Rural Business Integrated strategy engaging multiple stakeholders in a premier Business school Preference improvement 11Proposal for Sales and Marketing Consultancy Services
  12. 12. Sales Process Improvement Solution selling capability development Building win-win collaborations at a logistics services organisation TQM process implementation for Enquiry and Conversion increase for Auto Retailing Sales Process Improvement Training Process improvement for a very large sales force IT enabled learning solutions for product knowledge and soft skill improvement Sales Planning & Distribution efficiency increase Reducing sales loss for Product Unavailability for a Building Product co. Inventory optimisation Flexible and assured delivery from Plant to 2 Wheeler dealers 12Proposal for Sales and Marketing Consultancy Services

×