1. (310) 903 7444 / jaia_owens@yahoo.com
JAIA OWENS Senior Visual Merchandise Manager
Resourceful, creative and accomplished professional with 11 years of merchandising management
experience offering extensive credentials in Visual Merchandising/Styling, Brand Digital Marketing
and Sales Impact.
EXPERIENCE
SPORT CHA LET 2015 – PRESENT
CORPORATE SENIOR VISUAL MERCHANDISE MANAGER
Ensuring successful execution of strategies, I produce compelling visual product displays and
seasonal merchandise layouts. Manage the visual merchandising and window execution.
 Responsible for coordinating all creation, design and communication of Sport Chalet Visual
Merchandising materials including - Visual Directives, Seasonal Floorset Packets, Visual
Rollout Calendar and Training Guides
 Implement effective in store Merchandising/Window Display Directives to promote the
newest collections with a focus on profitability by maintaining proper movement of retail
goods for 47 stores, generating $344 million in sales volume.
 Direct the 5-person creative team on window installation, visual presentation and product
assortment
 Partnering and communicating with Operations Teams to ensure proper executions at the
field level and to evaluate deficiencies
 Work directly with Hard and Soft Line Buying Teams to align visual merchandising strategy
with Sport Chalet business initiatives
 Partner with vendors to coordinate new launch programs including: Shop Rollouts, Graphic
Installations, Product Launches, and In Store Events
 Traveling stores to provide visual support and training to in store staff and district
managers
 Notable success advancing corporate tactics within both soft and hard goods and
maximizing organizational resources across business divisions.
COTTON: ON 2013 – 2015
SENIOR VISUAL MERCHANDISE MANAGER - US
Through strategic visual merchandising directives, I worked closely with the corporate visual team in
Australia to ensure US direction is both seasonally and regionally relevant for the three (3) unique regional
markets. Responsible for identifying and partnering with “style influencers” to create events highlighting
brand re-launch in US.
 Direct the 6-person creative team on window installation, visual presentation and seasonal
product assortment.
 Drive brand image and visibility throughout the 130+ retail stores by maintaining visual
consistency, evaluate floor fixture plans to ensure high capacity and maintain profitability.
 Drive Digital Content and Social Collaborations; including online content, photo shoots, video
content, online contests and on line brand development
 Establish and maintain a Blogger Team for each unique brand to host events within stores as well
as at music and fashion events.
 Flagship Store Renovation – manage construction process, marketing installation and budget.
 Control Fiscal budget for the US Visual/Marketing Department.

2. JAIA OWENS
(310) 903 7444 / jaia_owens@yahoo.com
FOREVER 21 2008 - 2013
GLOBAL VISUAL TRAINING MERCHANDISE MANAGER
Created and implemented international visual directives to enhance product visibility and profitability;
ensured each store exceeded corporate standards. Directed the day-to-day merchandising and visual
support operations for the retail organization; lead the New Store Opening team, Merchandise
Coordination team and Field Visual team. Facilitated effective training sessions and coordinated workflow
process
 For international markets, I was responsible for the completion of Visual experience, from the
creation of VM direction to managing the Field visual teams.
 Promoted throughout tenure with Forever 21 for exceptional internal contributions and
achievements; assumed positions of increased responsibility and exceeded set expectations.
 As the New Store Opening Manager (US/Puerto Rico/Canada/Int’l Markets), oversaw all visual,
operational, and space planning operations for over 300 new stores.
 Developed the International Merchandise Guidelines for each of the seven (7) global markets.
MNG BY MA NGO WORLD 2007 - 2008
REGIONAL MERCHANDISE MANAGER
Managed the merchandising and window display operations for the Los Angeles-area 6 store region.
 Implemented effective in store merchandising/window displays to promote newest collections
and ensured profitability by maintaining proper movement of retail goods
 Analyzed product ranking reports and handled the procurement of additional product. Addressed
restock challenges by implementing a “6 in 60” program which resulted in 33% increase in sales
within the flagship locations.
ZA RA 2005 - 2007
LEAD VISUAL COORDINATOR
Lead Visual Manager for the launch of five (5) flagship stores; implemented effective training program for
new employees that included education regarding product, stockroom organization and store operations.
 Promoted to lead Visual Coordinator – West Coast within 12 months, overseeing the in- store
visual teams which grew to exceed 45 people.
ADDITIONAL PROFESSIONAL EXPERIENCE
BLOOMINGDA LES / HA NOVER DIRECT 1997– 2002
SENIOR ASSISTANT BUYER
Supported the Senior Buyer in the procurement of shoes and accessories for both internet sales and
28 annual catalogues.
EDUCA TION
CLA RK A TLA NTA UNIVERSITY 1997
BACHELOR OF ARTS DEGREE – MARKETING
Dean’s List / Phi Beta Lambda Business Society
REFERENCES
References are available on request.

3. JAIA OWENS
(310) 903 7444 / jaia_owens@yahoo.com