1. JOB OBJECTIVE
Seeking senior managerial assignments in Business Planning/ Sales & Marketing/ Channel Management with a reputed
organisation.
SUMMARY
A dynamic professional with 23 years of Sales & Marketing, Business Development, Product Management, Product
Launch and Channel Management
Strong skills in implementing sales strategies & guiding teams to achieve sales (direct/ channel) & distribution targets.
Proficient in handling customer relationship management, market analysis and development of new markets
Track record of attaining consistent yearly growth in terms of sales and revenues & developing new clients/ markets
An impressive communicator with honed inter-personal, team building, negotiation, presentation and convincing skills
CORE COMPETENCIES
Strategic Business Planning Dealer Network Development Revenue Expansion
Sales & Marketing Business Development Channel Management
Key Account Management Credit Control/ Product Launch Team Management
Change Management Coaching & Development forecasting & market analyst
ORGANIZATIONAL EXPERIENCE
Since Apr’09: Petronas Lubricants India Private Limited, Chennai as Regional Manager – South
Key Result Areas
Presently leading the southern Region of PETRONAS with business annual turnover of INR 150 Crores
Currently handling 50 Distributors and 400 OE accounts in southern Region.
Strategizing long-term business directions of the region to ensure maximum profitability
Deploying suitable market research tools to gauge market trends / competitor activities and gain the competitive edge in the
market
Implementing plans for the organization to ensure accomplishment of business goals and overseeing the sales & marketing
operations for various products, thereby achieving sales growth
Identifying the new streams for revenue growth & developing plans to build consumer preference and prospective clients
Generating business from the existing clientele to achieve business targets
Maintaining cordial relationships with the channel partner for expanding business & resolving the queries & complaints for
high customer satisfaction
Leading, mentoring & monitoring performance of highly qualified team members to ensure process efficiency and meeting of
individual & group targets
Monitoring performance of team with a view to develop business and achieve revenue and targets
Significant Accomplishments
Pivotal in attaining volume objectives set by National Manager – Regional Sales
Rendered support to Reporting Officers to execute their functions as per desired objective and to recommend training
courses to improve their performance
Successfully executed the sales strategy as per directives of National Manager – South Sales
Strategically developed primary network to ensure optimal representation and service level
Sustained cordial relationships with Distributors to give them a sense of bonding and stability
Resolved conflicts of primary network related to issues of Investment, Profitability, Operational Efficiency &
Infrastructure, Company Support, etc.
Efficiently mapped & analysed secondary network to improve spread & penetration of the brand
Ensured effective implementation of all centrally coordinated Strategies, Promotions, Campaigns, etc.
Credited for executing local schemes approved by National Manager – Zonal Sales for secondary network to improve sales
Recognized for managing high- class implementation at cluster level and handled marketing mix elements viz. Pricing,
Product, Portfolio, Channel, Communication and Promotion for B2CI
M.VENKATRAMANA MURTHI
: 09500025840
: ramanan1973@rediffmail.com
: S3 Rajneesh Kothanda Graha, No 83, 10th
Avenue, Ashok Nagar, Chennai – 600083

2. Essayed a stellar role in:
Managing delivery of the sales plan encompassing sales volume, proceeds, market share, operating margins and DSO through
Distributors
Recruiting, training and coaching the team
Improving the efficiency of ASM’s, TSM’s, SE’s and Distributor Sales People by identifying the training needs and providing
necessary information on products
Controlling inventory, handling sales forecasts & receivables
Coordinating with Technical Team to efficiently resolve customer complaints
Holds the merit of successfully launching Petronas Products in Southern Region
Accredited for appointing corporate customer as Channel Partner in Southern Region
Acknowledged for the heading the launch of Piaggio & NHI Products in South Markets
Demonstrated excellence in structuring Comprehensive Sales Process for Channel Partners
Conceptualized and effectuated National Level Business Plan, which enhanced the sales process efficiency
Attained the Letter of Appreciation & Recognition Award from the CEO for showing excellent business performance 2012
Attained the Letter of Appreciation & Recognition Award from the CEO for showing Highest Volume in pan india 2013
Instrumental in expanding business in Sri Lanka by appointing Channel Partner
Deftly interacting with Ceylon Petroleum Ministry to get export licences
PREVIOUS EXPERIENCE
Apr’08-Apr’09: Chevron Lubricants India Private Limited, Chennai as Area Sales Manager – South
Sep’03-Mar’08: Bharat Shell Limited, Coimbatore as Key Accountant Manager – Tamil Nadu
Aug’02-Aug’03: Valvoline Cummins Limited, Erode as Senior Sales Executive – Tamil Nadu
Oct’94-Aug’02: Motul Mafatlal Lubricants Ltd., Chennai as Senior Sales Executive - Tamil Nadu
Significant Accomplishments
Recognised as Best ASM in Chevron in 2009
Distinction of being nominated for the Global President Award for Excellence in B2CI Business in Shell 2006
Attained Outstanding Performance Award in Valvoline in 2003
Credited as Best Sales Executive at Motul Mafatlal in the year 1998, 1999 & 2000
Recipient of Best Service Engineer Award in Eureka Forbes Limited in 1993
Recipient of Highest volume sales volume consecutive 4 years from 2012.
EDUCATION
1996 BBA from Madras University
1991 Diploma in Electronics and Communication Engineering from Sri Ram Engineering College,
Veppampattu.
TRAININGS ATTENDED
Sales Mastery Programme by Mercury International
Marketing Skills and Distributor Management by Shell Lubricants Academy
B2B Technical Training by Ashok Leyland
Leadership Training by Chevron
Fulcrum Training I & II
IT SKILLS
Well versed with Windows Operating System & MS - Office
PERSONAL DETAILS
Date of Birth: 7th
March, 1973
Linguistic Abilities: English, Tamil and Telugu
Passport No.: H4987507