Career history to date detailing marketing, sales and account management experience. Looking for my next challenge....

1. BEN SAUNDERS
8 Kingfisher Green, St Ives, Cambridgeshire PE27 6HS
Telephone: 07783 943993
Email: btjs@hotmail.co.uk
PROFILE
An exceptionally driven, talented and focused Marketing Manager who has acquired expertise within sales and
negotiation roles. A highly experienced individual with a wealth of knowledge within business processes, operations
and business development, who continually enhances revenue and profitability as well as experience within fast paced
environments. A professional with a flair for implementation of business strategies as well as key business skills
including commercial acumen that would significantly enhance any forward thinking organisation.
KEY SKILLS AND EXPERTISE
● Marketing expertise
● Brand awareness
● Procurement and sales
● Negotiation and influencing skills
● Target driven
● Employee leadership and development
● Forward thinking and analytical
● Complex problem solving
● Excellent organisations skills
● Communication
● Commercial acumen
● Achieving business objectives
EXPERIENCE
2013 – 2015 Marketing Manager, Customer Proposition – SIG UK Exteriors
Key Responsibilities:
● Responsible for turning customer and market data into sales
● Business lead for voice of the customer (VOC) programme covering all aspects of customer engagement and
service prioritisation, including commercial responsibility for implementing business change and brand
repositioning
● Development and implementation of mystery shopper activity across 200+ branch network
● Headed up staff service training in line with customer engagement findings, delivering increased sales revenue
(1%), footfall (0.5%) and profitability (0.5%)
● Creation of customer working parties to achieve ‘thought council’ approach to strategic change
● Primary co-ordinator for business rebrand branch presentation and ongoing governance following customer
feedback workshops
● Net Promoter Score Leader across SIG plc group to benchmark performance against peer competitors
● Mentor for new team colleagues, specifically bridging gaps between national branch network, central
operations and customers with increasing and more complex demands
2007 – 2013 Retail Category Manager – SIG UK Exteriors
Key Responsibilities:
● Responsible for achieving best value from suppliers and matching product offering with customer
requirements
● Commercial responsibility for customer engagement and sales messaging through national promotional
delivery, co-ordinating procurement, price positioning and branch compliance
● Responsible for developing collection sales and driving profitability across 200 branch estate – highest margin
category achievement in company
● Ranging strategy – consumables stock profiles consistent in every branch, c.23, 000 transactions achieved in
first two months of non-core product launch
● Supplier strategy management - rationalisation from 50 to 30 suppliers, leading to c.4% margin growth
● Supplier rebate achievement – c.5% growth YOY
● Analytical data – submission, commentary and trend measurement leading to CAPEX investment in branches,
delivering average of additional product purchase per transaction (c.5000 per day)
● Transaction target setting – consistent sales frequency and margin growth achieved

2. ● Implementation of branch IPOS link selling media – development, training, targeting and reporting
● NPD – introduction and launch of both branded and own label products, some now accepted commodity lines
● Promoted to Marketing Manager - Customer Proposition Nov 2013
2004 – 2007 Merchandising Manager – SIG UK Exteriors
Key Responsibilities:
● Responsible for trade counter and brand presentation
● Architect of cross brand “Roof Shop” model of consistent trade counter identity - corporate identity, signage,
specification, staffing resource, supplier liaison, POS, merchandising layouts, promotional activity, pricing
policies and link selling training
● Financial planning for branch development leading to CAPEX investment in branches, delivering average of
additional product purchase per transaction (c.5000 per day)
● Management of external shop fitting and signage contractors to deliver store formats on time and within
budget
● Sales reporting KPI methodology – implementation of top 12 “essentials” products
● SIG plc cross-Group retail best practice champion, supporting other SIG businesses
● Branch footfall / conversion analysis – sales ratio moved from 22% to 34% (daily moving average)
● Managing Director’s Award for Achievement 2007, promoted to Retail Category Manager Dec 2007
2001 – 2004 National Account Manager – British Gypsum Ltd
Key Responsibilities:
● Responsible for growing sales with largest account
● Managed joint marketing strategies to grow BG’s business with Jewson - £50m+ turnover
● Developed and facilitated relationships throughout Jewson, Board to Branch level, leading to improved
working relationships between Jewson and BG hierarchy specifically
● Strategic and promotional support to grow sales by 7% and GM by 2%
● Managed joint merchandising policy, including stock profile, schematics and presentation of high profit
accessory range to engineer value out of primarily commodity value product area
● Delivered training packages, empowering branch staff to add value to transactions
● Developed Jewson contact database and performance tracking tools to analyse and report, setting up
quarterly reviews with Regional teams
● Special project management - Jewson TV initiative, EDI, bespoke call centre support etc
1996 – 2001 Key Account Manager – Artex-Blue Hawk
Key Responsibilities:
● Responsible for growing sales with underperforming account
● Managed Homebase, Focus Do It All, Wilko and Brewers accounts
● Delivered range reviews to achieve greater product portfolio in branch
● Sales promotion and new product implementation
● Updated logistical requirements to suit accounts
● Providing statistical sales analysis on a monthly basis to each account
● Responsibility for co-ordinating the training of Artex sales force in all areas of merchandising support
Additional Experience:
1993 – 1996 Account Executive – Invicta Radio (now Heart)
QUALIFICATIONS AND PROFESSIONAL TRAINING
2 GCE ‘A’Levels & 11 GCE ‘O’Levels – Oakwood Park Grammar School
ADDITIONAL INFORMATION
Full driving licence
Interests: Spending time with family, cooking, football and music
References Available Upon Request