1. YAMAN DIWAKAR NIMJE
Door no 10, 1th
floor, 5th
cross lakshmi layout munnekolala Bangalore-35 | Mob+91-8951509240 | Email: yamannimje@gmail.com
SUMMARY OF SKILL & EXPERIENCE
Proven marketing leader with an ability to articulate a marketing vision, strategy or an idea that has clear tie
backs to business goals. An ability to thrive in a challenging and fast paced environments that require nimble
thinking, quick decision making and results oriented mindset. A unique blend of 4.6 years of marketing, with
expertise spanning across offline & digital marketing, product marketing, retail marketing, new product
launch, events. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies
and growing business as demonstrated through developing a fully integrated omni-channel and offline
marketing campaign targeted at a segment of the competition’s most profitable customers.
HIGHLIGHTS
 BTL Marketing  Online Marketing
 ATL Marketing  Kiosk Managing
(worldwide)
EXPERIENCE
07/2015 to till date Assistant Manager | Marketing
GKB Hi-Tech Lenses (P) Ltd
 Handling an ATS (Any Time Spectacles) as a BTL activity and
coordinating with IT team and Service teams from Manila Philippines.
 Ideation and execution of BTL / ATL initiatives for Gkb hi-tech lenses
in Pan India.
 Handling online marketing in Facebook, YouTube, Instagram (
Kodak lens, Swiss lens)
 Planning & implementation of national, regional and store specific
promotional activities
 Designed promotion strategy for brand campaigns such as product
launch
 Preparing and managing marketing plans and budgets
 Managed design team in developing POP & promotional collaterals
 Identifying target markets and developing strategies to communicate
with them
 Analyzing the catchment analysis. Maintaining media tracking reports
 Planning for store specific marketing activities to increase footfalls
 Tracking effectiveness of the various promotions and events
 Liaising with event management agencies to ensure for effective
execution of activities
12/2012 to 07/2015 Officer | Marketing
Food World
 Adapting and make relevant Marketing programs that will drive
traffic to stores and increase sales

2.  Conduct market research to determine market requirements for
existing and future products
 Develop and implement marketing plans and projects for new and
existing products
 Manage the productivity of the marketing plans and projects
 Monitor, review and report on all marketing activity and results
 Determine and manage the marketing budget
 Deliver marketing activity within agreed budget
 Monitoring and analyzing market trends
 Studying competitors' products and services
 Managing the production of promotional material
 Managing on other income
 Space selling
12/2011 to 11/2012 Officer | Digital Marketing
Ad Avenue Communications
 Facebook page promotion and page likes
 Worked on SEM
 You tube ad promotion
 Coordinated with creative agency to manage creatives
 Optimizing online marketing programs to achieve online advertising
goals
CUSTOMER RELATIONSHIP MANGEMENT
 Actively involved in creating best customer service practice in
Food World stores
 Co ordination with area managers in making action plans to
improve service standards in underperforming stores.
 Sourcing collaterals required for implementation of the program
 Customer interaction to analyze the customer satisfaction level
CO- ORDINATION & LIAISON
 Complete co-ordination in roll out of programs.
 Conducting customer interaction program to analyze the
customer satisfaction
 Vendor management
EDUCATION
2010 to 2012 MBA (Marketing & HR),Garden City College, Bangalore University
2007 to 2010 Bachelor of Science, IHM from University of IGNOU
TECHNICAL PROFICIENCY

3.  MS Office Tools
ACHIEVEMENTS
 Successfulnew product launch in Cochin, Ahmedabad & Pune
 Handle IOTC event in Goa
 Responsible for handling Campus Princes event in Pan India
 5 New store launch in food world Bangalore
 Mobile app launch in Bangalore
PERSONAL DETAILS
 DOB June 2nd
1988
 Nationality Indian
 Languages English, Hindi
 Hobbies Movie, Music, Bike riding, Trekking
Place : Bangalore
Date : Yaman Diwakar Nimje