1. CV
KIRSTY HANICKE
Summary
Award winning communications professional with over ten years’ experience of delivering
high quality marketing communications.
Specialities
 Social media and traditional media savvy
 Exceptional written and oral communication and influencing skills
 Excellent media awareness and judgement
 Experienced in obtaining maximum media coverage both on and offline
 Skilled event manager from high profile client entertainment to formal seminars
 Experienced in defining and managing brand strategy and brand direction
Employment
July 2008 – present. Marketing Communications Manager, Bywaters, London
 Plan, develop and deliver organisational media and PR strategy to maximise profile
internally and externally
 Maximise targeted press coverage via various channels
 Write and edit case studies, award submissions, newsletters, speeches and articles
 Organise events including seminars, webinars, exhibitions, conferences, exhibitions,
open days and press tours
 Respond promptly to media enquiries
 Build and maintain relationships with industry press and broadcast media
 Manage the PR of any potential crisis situations
 Lead organisational strategic marketing communications and corporate social
responsibility
 Develop and deliver the communications strategy to extend organisation’s reach and
impact, identify key audiences and build brand awareness
 Track and analyse strategic opportunities and threats and position organisation
accordingly
 Extend reach into new and existing audience groups
 Effective use of all available communication channels, assessing impact of activities
April 2006 – July 2008. Marketing Communications Executive, Coutts & Co, London
 Developed marketing and communications strategies, identified audiences, their
requirements and relevant messages
 Planned and delivered multi-channel campaigns that included on and offline
communications
 Developed and managed online communications including websites, advertising, and
email marketing
 Web publishing – developed skills within this area by updating internal websites
 Wrote copy and managed production of communications including newsletters, leaflets,
letters, case studies, and sales support materials
 Proactively worked with senior management to anticipate sales and devise marketing
strategies across a number of client groups

2. April 05 – April 06 (maternity cover). Internal Communications Executive, The Royal
Bank of Scotland, London
 Sole member of the internal communications team of a dispersed sub division working
across all organisational levels
 Provided internal communications support throughout the division
 Established pro-active and reactive internal communications as agreed with
management
 Measured and evaluated the effectiveness of internal communications activities,
adapting plans and programmes accordingly
 Worked with key stakeholders to deliver relevant information in a timely manner
 Provided central support to internal events to ensure that the brand identity and product
messaging was effectively implemented
 Developed and maintained internal materials such as weekly round ups and newsletters
 Ensured consistent branding and messaging across the organisation
February 2003 – April 2005. Medical Researcher, IMS Medical Radar AB, Gothenburg
Summer 2002. Broadcast Journalist, Forth 1, Radio, Edinburgh
Summer 2001. Press Officer, British Gas, Edinburgh
Summer 2000. Press Officer, the Royal Infirmary, Edinburgh
Summer 1999 – January 2001. Corporate Hostess, Heart of Midlothian Football Club,
Edinburgh
Education and Professional Qualifications
 Communication, Advertising and Marketing Diploma in Marketing Communications
(Chartered Institute of Marketing). London Metropolitan University, 2008
 MSc International Management. Gothenburg University, Sweden, 2003
 BA Communication. Napier University, Edinburgh, 2001