The digital marketing plan aims to sell 500 units of a new education course over one month. It will target both individual consumers and corporate consumers using segmentation. The plan seeks to introduce the course, create awareness of its content and benefits, and push sales. It will use social media and digital media to spread awareness and drive sales, maintaining continuity throughout the month. Key tactics include developing engaging content and calls to action to build course awareness, interest, and sales while increasing followers and positive buzz around the course online. The goals are to boost course awareness, recall, and advocacy while acquiring new customers and re-engaging existing customers.

1. DIGITAL MARKETING PLAN

2. DIGITAL MARKETING PLAN

3. DIGITAL MARKETING PLAN
What the
course must
effectively
offer?
What the
customer wants
to learn?
The intersection drives Digital
Marketing Strategy.

4. DIGITAL MARKETING PLAN
TARGET
Sell 500 Units of the Edukart Course
DURATION
One Month Digital Marketing Campaign

5. DIGITAL MARKETING PLAN
TARGET AUDIENCE
• Recommends segmenting consumers based on usage and not demographics.
A two-fold consumer to be addressed to…
• Individual Consumer
• Corporate Consumer

6. DIGITAL MARKETING PLAN
THE CONSUMER
All forms of communication will be targeted towards
the end-consumer.
Spoilt for choice, the consumer is aware of available
options and is split between 2 groups;
• Image conscious
• Price conscious

7. DIGITAL MARKETING PLAN
KEY ISSUES
• Introduce the Edukart’s New Course.
• Create awareness of the course content & its benefits.
• Push sales.
• Become a ‘top-of-mind’ consumer consideration.

8. DIGITAL MARKETING PLAN
MEDIA OBJECTIVES
• To launch Edukart’s Course and announce its contents.
• To build up advertising awareness and push product sales.
• To use Social Media & Digital Media to ‘spread the word’.

9. DIGITAL MARKETING PLAN
MEDIA STRATEGY
• Maximize reach % in the most impactful and cost-effective
manner by using different media mixes.
• Maintain continuity throughout the month.

10. DIGITAL MARKETING PLAN
Social Media Approach
Awareness
Demand
Interest
Engagement
Action
/Purchase

11. DIGITAL MARKETING PLAN
Content Strategy
• The content needs to be a
perfect blend of
interesting quotes, Course
facts, information about
course and benefits of the
course.
Call to Action
• Become a fan / follower of
the course on social media.
• Participate in the activities.

12. DIGITAL MARKETING PLAN
• Course awareness and recall among target audience.
• Increase in number of fans & followers on Social Media.
• Increase in positive buzz around the coursed on the internet.
• New & increasing set of customers.
• Connecting with the existing set of customers.
• Making the customers - course advocates.

13. DIGITAL MARKETING PLAN