1. Fei Li<br />OBJECTIVE<br />To obtain a full-time position in the field of marketing communication, including advertising and public relations, where I can utilize my knowledge, former experiences, as well as team skills to explore my potential in this industry, and finally make value to the company.<br />CREDENTIALS SUMMARY<br />CONTACT IMFORMATION<br />Email: lifei@msu.edu<br />Twitter: FL_FeiLi<br />LinkedIn: http://www.linkedin.com/pub/fei-li/17/982/344<br />Oovoo: fionalifei (By adding me as a contact on Oovoo, we can easily have text and video chat)<br />EDUCATION<br />Aug. 2008 ~ May 2010<br />M.A., Advertising, Michigan State University<br />GPA: 3.8/4<br />Core Courses: Ad and PR research, Ad and promotion management, Marketing management, Integrated marketing communication, PR strategy, PR planning, Supply chain management<br />Sep. 2004 ~ Jun. 2008<br />B.A., Public Relations, Donghua University, Shanghai, China<br />GPA: 3.41/4<br />Core Courses: PR principle, Advertising, PR research and evaluation, Communication, Journalism, Accounting, Finance, Economics, <br />EXPERIENCES<br />Sep. ~ Dec. 2009<br />Intern, Marketing, City Pulse Newspaper, Lansing, MI<br />Planed marketing and promotion campaigns<br />Implemented readership survey<br />Represented the firm in showcase events<br />Jul. ~ Oct. 2007 <br />Intern, Client Department, QXCC Adverting Agency (China)<br />Sought potential customers<br />Collected information and took part in clients meetings<br />Made advertising and media plans<br />Jul. ~ Aug. 2006 <br />Intern, Special Issues Department, Kaifeng Daily Newspaper (China)<br />Edited, including modifying reports and typesetting<br />Interviewed and wrote news releases<br />ACADEMIC ACTIVITIES<br />Feb. 2009 ~ May 2009<br />Online-Marketing advertising and promotion plan, Meijer Inc, MI<br />Created annual marketing plan for meijer.com, in order to increase traffic and convert offline buyers<br />Designed promotion and advertising plans for five major holiday seasons, including objective setting, media and vehicle choice, release plan, and budget allocation<br />ACADEMIC ACTIVITIES (cont.)<br />Feb. 2009 ~ May 2009<br />Marketing plan, Beighlen & Co., MI<br />Created strategy recommendation report, including situation analysis (consumer needs, target segment, market demand, competition and industry analysis), SWOT analysis, market advantage and competition environment analysis <br />Created marketing plan, including marketing 4P, as well as financial performance statement<br />Apr. 2006 <br />Market Research on College Students’ Choice of Shampoo Brands<br />Employed questionnaire including 18 closed questions and 3 open-ended questions to 600 college students in my university<br />Analyzed the data with statistic methods<br />EXTRACURRICULAR ACTIVITIES<br />Apr. 2005 ~ Jun. 2007 <br />Donghua University PR Branch, Shanghai PR Association<br />Edited journals, which published industry news and association events<br />Organized a series of activities of teaching PR knowledge to students in my university, including lectures, brochures, etc<br />2004 ~ 2007<br />Fashion Show Team, Donghua University Performing Arts Group<br />Performed in university arts shows<br />Served awards events as guiding girl, greeting and guiding guests, delivering prizes, and keeping the flows of events<br />AWARDS<br />2007 Second Prize, Scholarship for Academic Excellence, Donghua University <br />2006 Outstanding Student, College of Humanities, Donghua University<br />2005 Second Prize, Scholarship for Academic Excellence, Donghua University<br />SKILLS<br />Statistics: Good at statistics analysis, including descriptive statistics, hypothesis testing, regression, etc<br />Research: Good at both quantitative and qualitative research methods, such as survey, experiment, panel research, etc<br />