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Marketing and Business Development Manager – Sandeep Saib
July 2016
1) General:
 Lead in managing the company’s overall...
2
4) Social Media
 Lead in managing all for Lockharts’ social media platforms and
update content where necessary:
o Linke...
3
7) NASSAD
 The Executive Officer for the National Association of Specialist
Solicitors Advising Doctors (NASSAD):
o man...
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Marketing and Business Development Manager - SS - 160705

  1. 1. 1 Marketing and Business Development Manager – Sandeep Saib July 2016 1) General:  Lead in managing the company’s overall marketing strategy and activities, PR and promotional activity for the firm within the marketing department, in line with the company’s key objectives  Responsible for the firm’s client development support function and lead generation  Monitor and report on effectiveness of marketing communications  Key contact for all marketing queries internally and externally to ensure that all relevant company functions are kept informed of marketing objectives  Support the overall delivery of firm-wide initiative and projects as well as marketing projects  Overall responsibility for brand management and corporate identity, and to ensure consistency. 2) Directories  Manage all the healthcare website listings and legal directories’ on all platforms - o Legal Directories:  Legal 500  Chambers UK Wide o Healthcare:  Practice Index Limited  Practice Management Network (PMN)  Network Locum  Mediconf  Super Lawyers  PSUK 3) Websites  Lead in overseeing and managing the development and maintenance of the following websites, updating content where necessary o Lockharts Solicitors, o NASSAD and, o Careline4Vets  Lead in liaising with the website management firms for any queries, meetings etc. – Conscious Solutions and Swof Media  Manage the website statistics and traffic with Google Analytics, and submit and share monthly progress reports with staff to inform strategic decision making for the firm  Manage and improve the firm’s SEO and Google My Business
  2. 2. 2 4) Social Media  Lead in managing all for Lockharts’ social media platforms and update content where necessary: o LinkedIn, o Twitter, o Google+ and o YouTube o (Skype)  Research into new, emerging social media platforms  Provide social media/webinar training and support to internal staff members  Manage the social media statistics 5) Business Development  To research and identify potential, new opportunities and initiatives to develop the business, products/services and grow relationships  Following up new business opportunities and setting up meetings between the firms’ Partners and client decision makers  Plan and coordinate business development, marketing and promotional strategies, campaigns and processes.  Manage the EIS and CSD email inbox, and ensure all enquiries are accurately entered and directed to the relevant departmental lead for CRM purposes  Research into various other CRM platforms  Lead in undertaking mystery shopping for research purposes into our key competitors  Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in new/existing clients  Responsible for the compilation of contact databases designed for firm use, and to keep it up to date and fit for purpose  Keep up-to-date, source and develop healthcare-sector knowledge including market trends and emerging issues, and share with team where necessary  Monitoring competitor activity and developing marketing strategies 6) Events  Plan, manage and organise suitable events/webinars with staff members – exhibit/speaking/sponsor opportunities, and ensure all staff represent the company in the best light at all times  Attend conferences and industry events to network with prospects and clients, and source out new business from current clients and key opportunities for the firms
  3. 3. 3 7) NASSAD  The Executive Officer for the National Association of Specialist Solicitors Advising Doctors (NASSAD): o manage the daily running of the organisation o coordinate the meetings o planning and preparing for events o manage the application and admission processes o manage the website and social media platforms 8) Careline4Vets (C4V)  Key marketing lead for the team  Manage and update the website  Assist in developing and implementing the overall social media strategy  Represent Lockharts in C4V at Vet-related events, conferences and seminars – London Vet Show, VPMA/SPVS Congress and BSAVA 9) Recruitment  Support overall firm’s HR and recruitment process  Undertake 1-2-1 Marketing meeting with the new staff members 10) Marketing Collateral  Responsible in producing and managing firm’s wide range of internal and external online and print marketing collateral, and promoting these as and when on relevant platforms – flyers, guides, handouts, posters  Lead in creating the promotional materials (pens, bags etc.) in line with the marketing plan  Lead in organising, developing and implementing various marketing campaigns – drafting newsletters & e-bulletins (Constant Contact), case studies, articles, social media, and promoting on relevant platforms  Lead in the creation of all artistic/publicity images in line with company brand guidelines  Coordinate the production and delivery of informative content (articles, blogs etc.) throughout the firm on a wide range of legal and healthcare topics  Identify, create and coordinate all the firm’s press and media coverage activity on the company’s work and history/profile, and look for further opportunities to maximise media coverage  Researching other healthcare marketing material and identifying new initiatives  Coordinate focused marketing departmental meetings along with Senior Management Team (SMT) and Rapid 5  Creating and manage internal and external surveys from corporate or for event planning – Survey Monkey  Assist in preparing presentations, proposals and contracts

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