CV September 2010

1. Laura J M Hayes Curriculum
Vitae
Career Summary and Key Skills
Internal and external strategic marketing, media and communications professional
with 15 years experience driving increased customer satisfaction, revenue streams
and team building.
• Excellent interpersonal and communication skills
• Ability to persuade and influence internally and externally
• Autonomous individual
• Excellent internal communication skills
• Excellent staff engagement skills
• Excellent evaluative, analytical and interpretive skills
• Excellent project management skills
• Excellent digital and new media design, content and marketing skills
• Strong national event planning skills
• Strong press, media and copyrighting skills
• Excellent creative/conceptual abilities
• Cultural sensitivity & awareness
• Strategic and operational marketing, business planning and reporting
• Accounting, budgeting, sales forecasting and financial management
• Statistical analysis of marketing data
• Governance and board experience
• Customer and market research design and delivery
• Media and advertising buying and negotiation
• Advanced Microsoft Office Suite including Word, Excel, Access and Outlook
• Building surveying practical knowledge
• Open Market and Integra CRM Database Experience
Senior Communications Manager (Digital Media)
NHS Waltham Forest and Outer North East London Sector
Kirkdale House, 7 Kirkdale Road, Leytonstone, London E11 1HP
Start date 1 March 2010
www.walthamforest.nhs.uk
Key activities
 Strategic management of internal and external communications for both NHS
Waltham Forest and Outer North East London sector specialising in digital media
 Staff engagement strategy and communications planning
 Strategic management and delivery of the NHS Waltham Forest website and
intranet site
 Internal communications campaigns including E-communications and e-newsletters
editor
 Media, press and publishing copywriting
 Management of group matrix web admin team (21) and sector digital management
team (3)
138 West Grove, Woodford Green, Essex IG8 7NW
Mobile: 07939 566087
Email: laurahayes775@googlemail.com

2.  Social marketing campaigns development and delivery
 Patient and public engagement strategy
 Key stakeholder management including liaison with GP commissioning boards
 Internal communications across the sector and for NHS Waltham Forest
 Management of media spend
 Project management of publishing, web development and social marketing
campaigns
Key achievements
 Development and delivery of new NHS Waltham Forest website for external
communications and intranet for internal communications
 Strategic integrated communications strategy including internal communications
policies and procedures.
Senior Communications Manager/Head of Membership and Marketing
NHS Confederation
29 Bressenden Place London SW1E 5DD Telephone: 020 7074 3423
6 June 2008 – 1 March 2010
www.nhsconfed.org
Key activities
 Strategic management and business development of the NHS Confederation’s
national sector networks with overall budget for membership income £23 million
 Line management of marketing and membership staff team of 6
 Events research, planning and delivery including delivery of the UK’s largest
healthcare annual conference
 Engagement, communications and media strategy and planning
 Project management of key strategic engagement activity internally and externally
 Website strategy and e-communications
 Media and communications campaigns including online, direct mail and on page
Key achievements:
 Research and development of national mental health ward managers development
programme and other member learning programmes and information services
 Member satisfaction scores ranging from 70% to 85% on a wide range of products
and services.
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3. Director of Insurance Services (MasterBond Warranty Scheme)/London
Regional Director
Federation of Master Builders
Cambridge/Holborn London
Start Date 1 Feb 2002 – 5 June 2008
www.findabuilder.co.uk
Key activities:
 Overall budget responsibility for membership income generation of £600,000 pa and
claims authorisation to £1 million with insurers.
 Strategic marketing management and planning for the product and brand to national
consumer market.
 Marketing, promotions and sales of membership services including insurance
products in line with Financial Services Authority Guidelines.
 Planning, design and delivery of membership and media communications and
learning events including press and engagement strategy, e-news, direct mail,
events, seminars and website content development
 Membership internal communications planning and delivery with construction
companies
 Reporting to the main board of directors
 Presentations to key stakeholder groups for partnership initiatives and media liaison
Key achievements:
 Market research of new membership benefits and products through test to launch
including one year building warranty guarantee for the Northern Ireland Housing
Board and national construction health and safety learning programme with HSE.
 Change management programme and project management to redesign the
department
Interim CEO/Head of Communications
The Institute of Management Consultancy
33 Hatton Garden Holborn London
From January 1998 to 2002
Key activities:
 Strategic Internal and External Communications Development
 Editor of Professional Consultancy Magazine
 Events management
 Brand management and collateral production
 Membership services and CRM database management
 Website development and content
 Direct mail campaigns planning and delivery
 Public relations and press liaison.
Key achievements:
 Increased membership year on year by 8%
 Increased revenue streams by £290,000 through learning events, seminars and
conferences
Marketing and Sales Manager
MIND The National Association of Mental Health
Stratford London From 1995-1998
Marketing and Bookshop Manager
The Royal College of Obstetricians and Gynaecologists
Baker Street London 1993-1995
From 1993 - 1995.
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4. New Look PLC
Retail Store Manager
Bishops Stortford Hertfordshire
From 1992-1993
Red or Dead Footwear Retailer (franchise) – T/A Oogenius Ltd
Managing Partner
Sheffield, South Yorkshire
1990-1992
Lloyd’s of London Syndicate 522 Merrett Group
Junior Insurance Underwriter (Marine and Non-marine)
1984-1987
Education, qualifications and training
BA Hons English 2.1
Sheffield University
South Yorkshire
1987-1990
3 A Levels English (A), Biology (D) and Geography (A) 1984
7 O Levels including Maths (C) and English (A) 1982
Currently Studying:
Masters in Applied Linguistics and Communications
(Business, Marketing and Multicultural Communications)
University of London 2010-2012
Training Course:
Advanced Project Management in Health
RogenSi Consulting 2009
Advanced Certificate in Marketing
Chartered Institute of Marketing 1996.
Introduction to Mediation Skills
1 Day
Chartered Institute of Arbitration 2005.
Advanced Management Skills
2 Days
Shelter Training 2006.
Construction Contract Law and Practice
1 Day
BACI Solicitors 2006.
Construction Employment Law and Practice
1 Day
ACAS London 2005.
Construction Health and Safety Course
1 Day
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5. Federation of Master Builders
Member of the Chartered Insurance Institute 1985 to 1987 and from 2007
to 2009
Member of the Chartered Institute of Marketing 1990 onwards.
Hobbies: Running, creative writing, horse riding, cooking & film.
Status: Married with a son.
Contact details:
Laura Hayes
138 West Grove
Woodford Green
Essex IG8 9NW
Mobile: 07939 566087
Email: laurahayes775@googlemail.com
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