1. Ann Brentlinger
6433 Sahalee Court ▪ Rapid City, SD 57702
(605) 484-3121 ▪ annbrentlinger@gmail.com
EXECUTIVE SUMMARY
Multi-faceted experience with marketing, management, and leadership; strengths include:
 Developing and implementing marketing plans for multiple markets.
 Implementing technology to increase brand awareness and build relationships.
 Working with constituent groups including industry professionals, boards, committees,
military, and external audiences.
 Developing and managing annual budget.
 Leading department through periods of transition.
 Involvement in community organizations to affect positive change and growth of existing
programs and services.
PROFESSIONAL EXPERIENCE
National American University, Rapid City, SD
January, 2010 – September, 2015
Director of Marketing (April, 2015 – September, 2015)
 Led all marketing initiatives, internal and external communications, and special events in
support of NAU’s strategic plan.
 Managed an annual marketing budget of approximately $10M that covered traditional and
digital media production and buys in more than 15 market areas.
 Collaborated with the marketing team and outside vendor to create a new brand identity for
the university. This resulted in the creation of a new website, TV commercials, print
collateral, digital ads, billboards, and more.
 Directed all marketing efforts, including television, radio, print, and digital (website, digital
ads, SEO, PPC, and social media). Worked side by side with producer on TV commercials.
 Drove all email and direct mail communications to potential students, active and inactive
students, and alumni utilizing a marketing automation tool that distributed scheduled
communications to the appropriate audiences.
 Calculated ROI through data analysis and attribution reports that measured marketing
efforts against key performance indicators.
 Supervised a team of four highly motivated marketing professionals in driving the planning
and implementation of the strategic marketing plan.
 Supported the Associate VP of Military Services in marketing educational opportunities for
military veterans.
 Assisted career services staff in developing materials outlining services of their department.
 Worked with alumni and foundation officer on quarterly newsletter and email
communications.
 Collaborated with central administration leaders, college deans, and faculty to develop
communications about degree programs and career-related outcomes.
 Maintained compliance in a regulatory environment and with accrediting bodies.
 Coordinated community involvement efforts and served on the Corporate Social
Responsibility team.
 Inaugural president of the university’s culture club, initiating internal communications among
the central administration departments and campuses.

2. Marketing Communications Manager (August, 2013 – April, 2015)
 Implemented a new marketing automation tool to raise brand awareness and build
relationships with potential and existing students.
 Created a communication plan with various touchpoints to potential students. Extended this
plan to enrolled students to keep them informed of important dates and events, along with
inspirational messages to keep them motivated.
 Wrote and tested a variety of messages to reach potential students at various points in the
sales funnel.
 Created an online storefront of all standard marketing materials for on-demand product
ordering by our campuses.
 Supervised two graphic designers and coordinated all job requests.
Marketing Specialist (January, 2010 – August, 2013)
 Standardized communications across a multi-campus system in order to maintain
compliance, brand integrity, and ease of serving our campus customers.
 Wrote and edited all marketing content for brochures, ads, postcards, etc.
 Managed all incoming job requests from branch campuses and internal staff.
 Coordinated system-wide direct mail outreach.
Signature HomeStyles, Maumee, OH
1999 - 2009
Director
Self-employed, home-based direct sales business leader.
 Led a team of 30 sales representatives
 Assisted corporate team in creation of new training and development program for sales
representatives
 Top 10 recruiter
 Top 25 sales representative
 Guest speaker at regional and national events
COIN Educational Products, Toledo, OH
1992 - 1999
Marketing Director and Product Development Manager
 Managed all marketing for K-12 career guidance product lines at the national level.
 Managed all product development for software and workbooks used in the classroom and
guidance offices. These products included a computerized career information system that
guided students through an interest assessment linked to career areas and degree
programs and workbooks comprised of interest assessments and career exploration
activities.
 Conducted product training for regional sales staff and end-users.
 Coordinated logistics for trade shows.
 Worked with leaders of state occupational information coordinating committees and their
contracts for our career information system.

3. Field Hockey Association of America, Colorado Springs, CO
1988 – 1992
Program Administrator
 Coordinated communications between administrators, board of directors, athletes and
Olympic bodies.
 Organized all team events.
EDUCATION
 Master of Management with emphasis in Human Resource Management, National American
University
 B.A., Mass Communications with emphasis in Advertising and Public Relations, University of
South Dakota
COMMUNITY INVOLVEMENT
 Allied Arts Fund Board Member and Marketing Committee Chair
 Member of Rapid City Chamber of Commerce Agriculture and Natural Resources
Committee
 Leadership Rapid City, Class of 2014
 Fountain Springs Church Prison Ministry Team
 Rapid City YMCA Corporate Board
 American Cancer Society Fundraising Volunteer
 Black Hills Advertising Federation