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This document MKT 447 Week 4 Learning Team Advertising,
Creative, and MediaStrategies Paper includes review of the
following parts:
Advertising, Creative, and Media Strategies
Analysisof Baderman Island
Positioning Statement
Marketing Situation
Target Audience Analysis
Creative Strategies
Message Platform
Media Objectives and Strategies
Magazines
Internet
Other Media and Strategies
Rationalefor Strategies
Resource Choices
Conclusion
General Questions - General General Questions
· Resources: Advertising Plan and Creative Brief assignment
from Week Two, Internet, and University Library.
· Select the advertising objectives developed in the
Advertising Plan and Creative Brief assignment.
· Write a 1,400- to 1,750-word paper in which you develop a
plan for your advertising, creative, and media strategies. At a
minimum, your paper must include an advertising plan

2. consisting of the following:
o A short analysisof Baderman Island, includingits unique
selling pointsand its marketing situation
o An analysisof your target audience, including
demographics, psychographics, and lifestyle
o Creative strategies that you might adopt to develop your
campaign
o A positioningstatement for the campaign
o Yourmessage platform—Is it a call for action, for example,
or is it brand building?
o At least two of the following media objectives and
strategies you will adoptto execute your campaign:TV,
radio, magazine, newspaper, Internet, out-of-home
o A rationalefor all strategies includingcreative and media
choices
o Define and defend your choice of resources includingin-
house, freelance, agencies, and so forth.
· Format your paper according to APA standards.
· Post your assignment to the team forum and to 1 team
member’s Assignments Page by Day 7 (Monday). Also post a
signed copy of the Certificate of Originalityfor your team
along with the assignment.
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