1. Wendy W. Starr
570 Church St. E. #1511  Brentwood, TN 37027
Phone: (615)708-9267  E-mail: wendy.w.starr@gmail.com
More than 20 years of experience in healthcare marketing with proven success in brand development, product launches, and tactical
planning to drive sales growth and brand recognition. Therapeutic areas include acute pain management, anesthesiology, ICU/critical care,
emergency medicine, gastroenterology, urology, and toxicology. Successfully developed pre-launch strategies, launched new products and
re-branded existing products.
Strategic Marketing Web based Marketing Budget Allocation and Management
Risk Analysis Market Research Event Planning
Vendor and Media Relations Brand Development Return on Investment Analysis
Sales Forecasting Agency Management KOL and Speakers Bureau development
Experience
Cumberland Pharmaceuticals Inc. Nashville, TN May 2004 – present
Product Manager
Senior Marketing Associate
Significant competence in product management in the healthcare market
 Produced and managed major projects surrounding three brands
- Clinical symposium at major medical meeting
- Developed LMS and coordinated training for each brand
- Speaker bureau – vendor selection, procedure development, on-line portal design, impact analysis and ROI
- Produced web cast featuring KOLs
- Produced on-line in-service presentation
- Developed content and branding for web and mobile marketing initiatives
- KOL Round Table – significant collaboration on script, KOL selection, pre-meeting preparation
- Developed content throughout all promotional and CME initiatives, digital and traditional
Extensive experience in core responsibilities in healthcare marketing
 Developed annual Marketing Plans detailing marketing objectives, budget, forecast, and timelines for tactical implementation
 Critical member of teams created for pre-launch, launch and re-launch of four products
 Managed allocation of marketing budget
 Gathered critical information from the market to leverage with the customer to drive product growth
 Managed marketing agencies on four products working from strategic development through final deliverable
 Managed vendor relationships for efficiency and effectiveness including graphic design, audio/visual, warehousing, print
production, trade shows, programming, web hosting, direct mail and web based promotion
 Created the national exhibit program – from vendor selection and exhibit design to sales team policy and procedures;
managed average of 12 exhibits per year
 Led Promotional Internal Review Meetings for promotional planning, collaborating with members from Medical, Legal,
Administrative, and Regulatory departments
Valuable strengths and achievements
 Initiated major change in strategy to circumvent decline in sales of recently launched product
 Managed late lifecycle product to maintain significant market share in generic market
 Implemented non-traditional channels to efficiently reach unassigned customers
 Designed the current multi-department Project Team and its process to efficiently operate in a heavily regulated industry
 Bridged sales team with marketing by leading the Marketing Advisory Council to take action on market opportunities
 Manage all products within set budget
 Led the Product Team for $50 million product, Acetadote, throughout its branded lifecycle
 Consistently met and exceeded individual goals and expectations corresponding with corporate and departmental objectives
 Transitioned Sales & Marketing to POA cycle to meet corporate objectives, managing strict production deadlines, inventory
management, POA shipments

2. Wendy W. Starr pg. 2
 Excel at presenting promotional messaging to the sales team at National Sales Meetings twice each year
 Represent Sales & Marketing department on Cumberland’s International Launch Team
Urology Healthcare Group Nashville, TN 1998 – 2001
Marketing Associate
 Served 15 urology practices in marketing strategy and implementation to grow patient base
Other pharmaceutical and healthcare experience 1987 – 1998
Managed Care: FOCUS Healthcare, Health123
Pharmaceutical Sales: The Upjohn Company
Education
Bachelor of Science, Business Administration and Marketing Management University of Southern Mississippi
Professional Development and Accomplishments
“Leading Projects for Strategic Results” – Vanderbilt Graduate School of Business
“Marketing for Growth and Profitability” – Vanderbilt Graduate School of Business
Product Manager Development Program - Healthcare Marketing Council
Product Manager Development Immersion Course – Healthcare Marketing Council
Digital Marketing in Pharma – Healthcare Marketing Council
Acute Pain Management Symposium – Boston General Hospital
Developing Commercial Insight (Challenger model) – CEB, Palo Alto
President’s Award 2011, Cumberland Pharmaceuticals Inc. – Awarded to one corporate employee for outstanding contributions
Leader Marketing Advisory Council, Cumberland Pharmaceuticals Inc.
Secretary, Caldolor Product Team (4 years)
Acetadote Project Team Leader, Cumberland Pharmaceuticals Inc. (12 years)
Vaprisol Project Team Leader, Cumberland Pharmaceuticals (3 years)
Volunteerism
Musicians on Call
Guide musicians at Vanderbilt Acute Care Hospital Surgical floor to perform at bedside of patients
Volunteer at various fundraisers to benefit the program
Nashville Youth Athletics
Fund raising, participation volunteer for meets
PTO, CommunityRelations Committee – J.T. Moore Middle School
Hospital Visitation
Westminster Presbyterian Church
References available upon request