Mo Fahey has over 20 years of experience in marketing roles, specializing in B2B marketing, project management, and marketing campaigns for the education and IT sectors. She holds qualifications in marketing, business studies, and project management. Her experience includes increasing international admissions by 35% as Assistant Marketing Manager and creating integrated marketing campaigns as Marketing & Communications Executive. She is seeking new opportunities in marketing.

1. Mo Fahey
Education:
CIM Professional Diploma in Marketing
ONC in Business Studies
Prince 2 Foundation
Institute of Leadership and Management (ILM level 3)
Luckley House School – Assistant Marketing Manager/ International Marketing Manager
Contract May 14 – Feb 16
Responsible for leading the International marketing development function for an independent senior school
based in Berkshire. Specialising in admissions and pupil recruitment, and including:
 Brand and Campaign management,
 PR and advertising planning
 Events management
 Design, production, editing and distribution of all marketing and communications materials
 Overseas Marketing
Achievements: Increased the international admissions by 35% and agent visits by 300% in 2015/16
academic year.
Insource IT Consultancy Ltd – Marketing & Events Manager June 12 – May 14
(Leading provider of Data Management Solutions and Consultancy Services for the Healthcare sector)
Responsible for the planning, implementation and evaluation of marketing campaigns targeting the B2B
Healthcare sector. Specialising in Seminars, tradeshows, e-newsletters, direct marketing, social media, PR
brand management and messaging.
 Management and implementation of seminar, trade exhibitions targeting the B2B sector including full
supporting on and off line media campaigns, stand design, collateral and messaging.
 Direct Marketing using CRM for data segmentation
 Creation of messaging content for website and marketing collateral
 Creation and distribution of PR content to promote product and services across agreed media
 Management and implementation of company brand guidelines.
Achievements: Using different types of media, I created and managed a seminar programme targeting
executive level health-care professionals.
MEI UK International – Marketing & Comms Executive – EMEA August 2011 – June 12
(UK’s leading manufacturer of unattended payment systems/solutions for the Vending, Casino and
Retail industries)
 Management and implementation of international trade exhibitions targeting the B2B and B2C sector
including full supporting on and off line media campaigns, stand design and messaging.

2. Mo Fahey
 Full project management of exhibitions to time and budget.
 Management of media messages (adverts, press articles ) targeting specific audiences to promote
awareness/benefits of products, product launches and events
 Management of relationship with media and external agencies
 Working with Product Management on adhoc campaigns and messaging targeting specific OEM
sector.
Capita Business Services – Education Division – National Strategies
(The UK’s leading outsource company which provide business consultancy,
information and tools targeting the public education sector).
Marketing and Communications Executive May 2005 – April 2011
Creation, management and implementation of long term integrated marketing/ lead generation campaigns in
line with the strategic marketing plan and targeting B2B public sector:
These include:
 Demand generation/ brand development using full marketing mix
 Management and implementation of high profile exhibitions, seminars and events including full
supporting on and off line media campaigns, speakers, stand design and messaging
 Management of media messages (adverts, press articles ) targeting specific audiences to promote
awareness/benefits of products, product launches and events
 Writing and management of all marketing collateral including (leaflets, banners, exhibition stands and
marketing collateral)
 Project management of campaigns to time and budget
 Management and delivery of the Internal Communications Plan including e-newsletters, brand
consultancy and update of intranet.
 Full ROI and ROO evaluation using bespoke url, website activity figures, product adoption and market
research (government white paper, case study materials and good practice evidence).
Achievements: As one of the founding members of the Marketing & Communications (M&C) team, I
instigated and co-wrote the marketing and events planning processes, protocols and activity matrices that
today are in daily use.
In addition, and working as part of M & C team, I successfully originated, planned and delivered long term fully
integrated marketing campaigns targeting the B2B public sector.
Centre for schools standards – The National Strategies
Regional co-coordinator June 2002 - May 2005
Achievements: Successfully built strong relationships with key members of all local authorities and
key players within the education sector. Creating a programme of training events for over 40 local
authorities based in the south of England.

3. Mo Fahey
November 20 01 – May 2002 – Maternity leave
Berkshire Heath Authority (Contract)
Office Manager and PA to the Chief Executive April 2001 - November 2001
Temporary contract covering maternity leave
Azlan Training: 6 month contract
Microsoft and Cisco Training Product Manager August 00 - February 2001
Achievements: Successfully implemented sales and marketing plans concentrating on the top
100 key resellers.
Identified, developed and implemented new training courses. Updated and trained internal
sales team on key priority training courses in the (CTEC) arena.
Maintained relationship with two key customer accounts and collated quarterly sales reports for vendor.
Computer2000
Product Specialist - Compaq /NCD Thin Client December 1999 - August 2000
Achievements: Successfully implemented the vendor sales and marketing plans including instigation,
and delivery of promotions and training events to motivate sales team.
Metrologie UK - January 1997 – October 1999
Software Product Manager Symantec/Adobe/Borland November 1998 - October 1999
Achievements: Successfully implemented three sales and marketing plans including instigation and delivery
of weekly promotions and training events to motivate sales team.
Developed and maintained supplier and customer relationships, maximising business opportunities.
Software Product Sales Specialist Symantec/Lotus/IBM/ /Borland January 1998 - November 1998
Achievements: Launched new products into the market and provided product support for sales team in
order to secure sales.
Senior Software Buyer January 1997 - January 1998
Achievements: Pro-actively negotiated, purchased and maintained agreed stock levels for 10 software
vendors and acted as product champion to sales team..
Digital Equipment Corporation - May 1987- January 1997
Production Controller – Compaq repair division January 96 - January 97
Achievements: Organised material planning and formulated purchasing requirements for an inventory
of Compaq computer components.

4. Mo Fahey
Co-ordinated and task managed a team of 10 Compaq repair centre engineers to ensure agreed
service level repair agreements.
Multivendor Component Planner June 1992 - January 1996
Achievements: Proactively purchased complete range of multivendor computer components to
agreed stock levels and budget.
Material Planner May 1987 - June 1992
Achievements: Analysed and created defective repair reports for materials management.
Recent training courses:
European IT driving license (Intermediate) - Microsoft Excel, PowerPoint and Word
Chartered Institute of Marketing Effective Written Communications and Writing for the Web
Proof Reading and Grammar
InDesign desktop publishing CS4 – Introduction
Photoshop – Introduction
Contact details: Based in Woodley, Reading
MoFahey11@gmail.com
Mob: 07850 031931 Tel: 0118 3773845
Project Management Marketing Campaigns channel marketing IT marketing Education marketing
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