2. Summary Market management: develop messaging,
themes, value propositions, campaigns and
initiatives that support market segments which
support revenue, retention and acquisition
objectives.
Marketing communications strategist: deliver
multi-channel corporate communications to
internal and external stakeholders and
customers.
Content development: create compelling
content in a myriad of formats, including white
papers, analyst papers, blogs, articles,
presentations, newsletters, videos and marketing
collateral. ( View linked examples )
Collaborative team player: adept at working in
complex environments to ensure consensus
Social media advocate: create cohesive cross-
channel marketing strategies.
3. Hit the ground running
I AM a highly-motivated professional
with more than 20 years end-to-
end experience in:
Market management
Business planning
Campaign excellence
Integrated communications
Competitive intelligence
Marketing insight
4. Fresh thinking marketer
I USE innovative
approaches to increasing
brand presence and share
in market segments that
offer opportunity for
growth and expansion.
I deliver initiatives
that can increase
revenue, build brand
awareness, acquire
new clients and
improve retention
rates
5. Endurance professional
I FOCUS on increasing revenue
and profitability through
efficient use of the right
marketing and sales channels.
Develop multi-channel,
integrated marketing
and sales campaigns
Deliver quarterly
business-to-business
(B2B) campaigns
Customise and deploy
global initiatives in
multiple languages and
countries
Achieve multi-million
dollar lead generation
targets
6. Bright ideas are contagious
I POSSESS a proven ability
to work with and influence
senior managers and peers.
Successfully manage key
relationships, internally
and externally.
Effectively manage the
expectations of many
stakeholders.
Persuasive business
case creator and
communicator
Capable of securing
funding and resources
Adept at gaining local
and worldwide
marketing and sales
executive sponsorship
Competent presenter
and public speaker
7. Create, produce, manage a wide variety of
internal and external marketing publications
Editorial calendars, marketing asset mapping and management,
forward thinking and efficient content generation
From product launches to sales
campaigns, I have developed crisp,
clear, and compelling sales and
marketing assets such as…
Data sheets, customer case studies,
white papers, sales presentations for
attracting prospects and increasing sales
From web site copy to white papers, I
have written or managed the creation of
internal and customer facing
publications such as…
Newsletters, surveys, webinar scripts,
corporate brochures, video scripts,
emails, e-nurture streams, and
infographics.
8. Successful strategist
I POSSESS more than 20
years experience
developing and executing
integrated multi-channel
marketing communications
campaigns
In this increasingly
interconnected world,
today's profound
advancement in tech and
media is changing how we
interact with and filter our
world.
Research shows that 72% of
consumers want to be
engaged with an integrated
marketing approach, but only
39% are receiving that.
9. A big data user
I AM a pragmatic
information professional
excited about using data
and analytics to
improve return on
marketing investment.
Created and deployed a
worldwide, cross-sell
marketing and sales initiative
Used extensive data mining,
segmentation and predictive
modelling to identify
patterns and target
customers
Delivered relevant marketing
and sales communications to
sellers and prospective
customers
Achieved an average 38%
uplift in quarterly revenue
spanning three quarters
10. Organised
I AM a motivated team
leader with outstanding
organisational skills.
I am capable of prioritising,
work independently and
manage multiple tasks to tight
deadlines.
I get the best out of teams,
and can manage virtual teams
across a global matrix.
Managed the Business
Partner Marketing team
in the United Kingdom
(Lotus)
Managed marketing
strategists and
specialists representing
five major software
brands (IBM)
Global marketing team
lead for the Application
Integration portfolio
(IBM)
11. Customer focused marketing
I AM a customer-centric
marketing manager with
practical experience rolling
out revenue generating
initiatives.
I deliver initiatives that
meet key business
objectives such as
incumbency cross-selling,
retention & loyalty, win-back
& white space or competitive.
End-to-end sales and
marketing programmes
Effective white space
marketing
Competitive account
management
Delivered more than $150M
per year in new account
revenue, three years running
12. Enthusiastic speaker, trainer and
educator
I AM an engaging speaker
interested in sharing stories
and experience with a wide
array of audiences.
I DELIVER custom enablement,
training and education
programmes to satisfy business
and education objectives.
AUDIENCES include students,
sales and marketing teams and
business executives.
A competent speaker,
story teller, trainer
Executive education,
marketing training,
sales enablement
Teaching and curriculum
development for short
and long term sessions
26. Need more information?
Call or text me on my mobile
at 0789 9798 151
Send me an email and learn
out more.
karenelainelewis@gmail.com
Request a copy of my CV.
Find me on LinkedIn.
http://uk.linkedin.com/in/ka
renlewiscaldecott/
27. Karen E Lewis
karenelainelewis@gmail.com
+44 0789 9798 151
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