1. SUSANNE INDELICATO
460 W. Lockwood Avenue
Webster Groves, MO 63119
http://www.linkedin.com/in/susanneindelicato
(314) 398-6242 susanne.indelicato@yahoo.com
SUMMARY
Energetic, goal-oriented communications professional with extensive experience managing a variety of
strategic projects for health insurance industry. Demonstrated success increasing efficiency and
effectiveness of communications initiatives. Accomplished at creating strategic solutions while clarifying
issues and mobilizing support. Skilled in coordinating projects across various work groups and
constituencies, and meeting tight deadlines.
Qualifications include
• Deep understanding of how to best communicate by using clear, concise language and effective
distribution methods, successfully improving audience satisfaction with communications.
• Proven leader in developing and implementing effective communication strategies for companywide
initiatives, including new business integration, employee engagement, diversity, crisis planning, HR
recruitment and LEAN.
• Background in planning and creating diverse portfolio of marketing and communications projects,
including sales materials, sales presentations, direct-mail, newsletters, Web pages, news releases,
news and feature articles, annual reports, proposals, executive speeches, employee benefits books
and news backgrounders.
PROFESSIONAL EXPERIENCE
CENTENE, St. Louis, MO 2014 - 2016
Corporate Communications Manager
Developed and implemented strategic internal communications plan that kept current and new employees
informed about the company and enthused about their jobs. Supported special projects and initiatives that
contributed to the company's success.
• Led integration communications strategy and messaging. Handled all internal communications.
• Developed communications strategy and messaging for companywide initiatives, including
employee engagement, diversity, crisis planning, HR recruitment, LEAN, new Ferguson claims
center and IT projects
• Reviewed internal communications from other departments and health plans to ensure they aligned
with our key messages, branding and style guide
• Collaborated and developed content for annual report
• Wrote speeches for executive leaders as needed
• Updated and maintained key messaging document. Ensured key messages were included in all
communications.
• Supported Marketing in developing materials that aligned with our key messages
ANTHEM, St. Louis, MO 2009 – 2013
Marketing Manager, Agent / Broker & Employer Communications
Developed and deployed integrated communications to sales teams, agents / brokers and employers to

2. support company initiatives, including health care reform, Welcome to Anthem, consumer portal redesign
and transparency, health and wellness, SpecialOffers and specialty drugs.
• Received Impact Award for outstanding work on health care reform education initiatives, including
health care reform website (www.makinghealthcarereformwork.com), digimags, webinars, podcasts
and biweekly email newsletters. Communications were consistently rated higher than those of
competitors.
SUSANNE INDELICATO SUSANNE.INDELICATO@YAHOO.COM PAGE TWO
• Developed, maintained and refreshed health care reform website for employers and agents / brokers,
an archive of all communications and tools helping customers understand how health care reform
affects them, driving over 35K visits to site during initial launch
• Piloted series of podcasts, introducing new channel for communicating education content. Early
metrics showed over 6K downloads of 5 podcast episodes released to broker / agents and employers.
• Exceeded past results for attendance at webinars, reaching nearly 6K at one session and achieving
ratings from 85% to 93% for relevance and helpfulness from each webinar
• Increased efficiency and effectiveness of agent / broker communications by launching web portal and
biweekly recap email for communications, earning top industry rating in 2012 and 2013 and receiving
40K web portal visits per month
• Produced and distributed quarterly employer e-zine, electronic magazine containing news employers
needed to know about coverage with Anthem
• Reviewed all communications for plain language standards
OVATIONS / UNITEDHEALTHCARE INSURANCE CO., St. Louis, MO 2008 – 2009
Director, Communications
Managed team of 2 writers and new email tool to efficiently and effectively communicate to both internal
and external insurance agents selling benefit plans to seniors across country.
• Moved all communications from Microsoft Outlook to Exact Target email web platform, resulting in
more efficient communication with agents
• Established weekly schedule of email communications, eliminating multiple emails going out each
week and helping agents adapt to communications schedule
WELLPOINT, St. Louis, MO 2006 – 2008
Marketing Manager, Marketing Deployment 2007 – 2008
Led marketing teams for new product launches. Created integrated marketing plans, including all
marketing collateral, agent / broker and doctor / hospital communications, and internal and external public
announcements and ads.
• Managed all marketing aspects of launching consumer-driven health plan, including integrating health
and wellness program into product sales material, moving collateral to print-on-demand platform to
better manage print costs, and coordinating all advertising and communications to agents / brokers,
employers, members, prospective clients and health care providers across 14-state enterprise
Senior Marketing Coordinator 2006 – 2007
Supported Marketing Strategy Director and sales managers in developing marketing strategies and
producing sales materials, direct-mail pieces, newsletters and letters.
• Worked closely with creative staff in developing and printing sales materials
• Wrote and reviewed broker / agent portion of website, offering a simplified way of doing business
BLUE CROSS AND BLUE SHIELD OF MISSOURI, St. Louis, MO 1991 – 2005
Senior Writer, Marketing Communications
Handled communications for 3 areas: public relations, marketing and member communications. Prepared
news releases and articles for monthly magazine. Planned marketing strategies and developed print
materials, including brochures, direct-mail pieces, fliers, producer and member newsletters, and letters.
• Worked closely with graphics staff, designing and printing sales materials
• Maintained and added content to sales portion of company website, driving enrollment in products and

3. services
EDUCATION
MA, Media Communications with an emphasis in Management, Webster University, St. Louis, MO
GPA: 4.0
BA, English Writing, Minor in Journalism, Missouri State University, Springfield, MO, graduated cum laude