1. Eleanor Heaton-Armstrong
67 Clapton Square  London  E5 8HE  07886 478 685  eleanorha_85@yahoo.co.uk
Key Skills
 Client and agency side experience
 PR strategy and media relations
 Social media strategy and implementation
 Content strategy and creation
 Strong understanding ofintegrated marketing
 Multi-platform media planning and buying
 Fee and budget negotiation
 Sponsorship negotiation
 Talent management
 Agency management
 Team management – line management and objective setting
Experience
Freelance – Sheila Fitzjones PR
PR Consultant February 2015 - present
 Public relations strategy and implementation including outreach/incoming enquiries to/from editors and journalists, social media
and blog support and preparation and delivery of press releases
 Copy-writing for on and offline press materials for both press and industry
 Started and maintained digital PR strategy for several clients
 Worked mainly on the following accounts:Waterworks (with emphasis on launch of kitchen range), BD Design, PHA Kitchen
Essentials, TG Studio, Urban Living Interiors and Keir Townsend.
West One Luxury Interiors
Head of PR & Marketing February 2014 – Feburary 2015
 Charged with re-vamping all aspects oftheir marketing output
 Implemented their first targeted media plan
 Created a suite of PR assets including press releases, media lists, image library and project press kits which detail designers,
exclusive imagery and product information
 Started and fostered relationships with key editors and bloggers
 Increased social following by 60% by creating and managing a social editorial plan and establishing a recognisable brand tone of
voice
 Responsible for managing the rebrand and restructuring of the company website
 Managed a team consisting of a marketing executive and a designer
Coral Sports Betting
PR & Marketing Manager February 2012 – 2014
 Manages multi-platform media planning and buying, content strategy and creation and PR

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 Creating and implementing on and offline advertising strategies,including print, web, social media and radio and content
management of official websites.Working both directly with reps and via a media buyer to ensure on-brand and effective planning
throughout the year
 Briefing/approving all internal and external advertising material including online, print ads, radio adverts, email marketing , android
apps,outdoorartwork, all paper literature, all local and national press releases/editorial.
 Monitoring sales patterns and userfigures across all advertising platforms to ensure effective and time-sensitive delivery of all
campaigns and offers.
 Managing our Community Managers re: social media exposure for optimum coverage during live televised events.
 Analysing attendance and spend-per-head figures in order to more successfully capture audience.
 Management of Reservations and Sponsorship staff in terms of all external communication service.
 Implementing (where relevant) re-branding of any existing and new artwork to co-inside with new Coral advertising or artwork
guidelines.
 Maintaining relationships with external businesses re:reciprocal advertising offers and corporate sponsorship.
aka - International Entertainment Marketing
Junior Planner/Buyer – Live Arts September 2009 – February 2012
 Negotiating good rates and positions with reps across all print and online media including national and regional press,magazine
titles, tourism publications, programme press and educational magazines, for both long and short-term advertising
 Planned, negotiated and executed London Olympic media campaigns for all of our top clients including Jersey Boys, Billy Ellio t
and Shrek.
 Maintaining excellent working relationships with reps to ensure value for money for clients
 Trafficking artwork and ensuring delivery on time
 Analysing accounts and making maximum and effective use of their budgets,however great or small, ensuring accounts gain
positive PR and exposure within press titles
 Managing and budgeting all classified advertising within all main newspapertitles, as well as LTG and SOLT listings
 Having a sound knowledge of press and online figures and statistics,including audience demographics and readership/circulation
 Contributing to new business pitches
 Some knowledge across othermedia platforms including outdoor,distribution and online and how to effectively plan these into a
campaign
ARG – Talent Management Agency
Agent’s Assistant/Junior Agent May 2008 – February 2009
 Organising publicity for clients who did not have their own PR teams
 Negotiating contractual points for acting jobs, public appearances and televisual events such as chat/game shows
 Casting for film and serial television projects,liaising with casting directors and negotiating and pursuing jobs on behalf of our
clients
 Discussing branding opportunities and suggesting clients for relevant campaigns, particularly beauty,fashion and charitable causes
IMS Promotions Ltd
Marketing Assistant June 2007 – April 2008
 Created promotional briefs to match brand values of individual clients/products

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 Close to 100% success rate and twice netted the company the most business in the month, out of four other assistan ts and
executives
 Clients included several high profile radio, magazine and film companies, including 20th Century Fox and Emap
 Several large budget briefs signed off within my first month of employment
About Me
My two biggest passions in life are food and fitness and I’m currently using my weekends studying to become a qualified personal
trainer and nutritionist, which includes running sessions forvarious long-suffering friends and family members. I’m a semi-committed
vegan but have an unfortunate appetite for anything made of chocolate. When I’m not blending kale or scoffing Double Deckers I’m
also a huge fan of music and travelling to as many new places as I can fit in.
Education & Qualifications
Goldsmiths College, UOL September 2004 –May 2007
BA Hons Drama and Theatre Arts: Major In Writing For Stage and Screen – 2:1
St Marys School, Shaftesbury September 1996 – June 2003
4 A and AS Levels, 13 GCSEs
Referees - On request