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UPDATED VERSIONhaney_brian_degreeabbreviation_pb1_2022-dec.pdf

Branded Keynote

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PERSONAL BRAND EXPLORATION
Brian Haney
Project & Portfolio I: Week 1
November 29th, 2022
IDENTITY
Picture of You
Goes Here
I come from a military background and have always
had a strong interest in digital media. Whether it be
content creation, photography, or digital marketing I
know this is where my career is taking me. With three
years in the Army, I know that I can put forward strong
effort and focus but only for a company that I respect
and value. I have a passion for the outdoors and
automotive industry and wish to apply my skills to a
company that has these same passions and interests.
My dream is to apply the skills I have in digital media to
a business that is making strides to better our planet
and is actively giving back to communities. Applying
digital marketing skills or public relations skills to
outdoor brands is the end goal.
PROFESSION
Potential Job Titles:
• Public Relations Account
Coordinator 1
• Social Strategy & In
fl
uencer
Marketing 2
• Content Marketing 3
Explorer Brand - Helping brands and
businesses market products by guiding
them to new experiences, locations, and
ways of thinking. By expressing
individuality, freedom, and new
experiences. We want to open people’s
eyes to embrace adventure in the
product we’re selling.
Digital Storytelling for Brands and Service Providers
HR Representatives from Digital Marketing Companies
TARGET AUDIENCE
Heidi Collins
Outreach Plan:
• Prepare a resume that directly re
fl
ects the skills
required for an internship
• Linkedin messager
• One-month follow-up message, and then another
message 2 weeks later if no response
PROFILE
PICTURE Manager, Talent Acquisition
at Adobe
Outreach Plan:
• Connect via Linkedin and express interest in Adobe and
state that I’m a veteran
• LinkedIn Message about the possibility of doing free
internship work, express interest in Veteran
communities
• One-month follow-up message, and then another
message 2 weeks later if no response
Kate Driscoll
Outreach Plan:
• Research Moonwalk Media and understand its history,
future, and how you can stand out as an applicant
• Request to connect on LinkedIn and craft a message to
request a potential internship or any way I can be
involved in the company
• After a month of silence, reach out again with a
reminder message, and a follow-up 2 weeks after that.
Director of Talent at
Moonwalk Media In
fl
uencer
marketing
Head of Military Veteran
Talent Acquisition at Adobe
Dean Drummond
GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain an entry-level position at a digital media company
working in public relations, digital marketing, or brand
management skills.
‣ I will make at least 15 connections with people who
work for brands and companies that are in the
outdoors and automotive industries within 2 years.
Mid Term: 5 years (2028)
• Promote within my starting company and move into a
company or business that works speci
fi
cally with outdoors
and automotive brands.
‣ Take on 5 personal paid projects related to outdoors
and automotive brand advertising or promotion
within the next 2 years
Long Term: 10 years after graduation(2033)
• Become an expert in my
fi
eld, and start my own business
speci
fi
c to my niche and expertise.
‣ Gain a social media following of at least 5 thousand
followers by posting consistently with outdoor and
automotive content on Instagram monthly.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project Management
SOFT
HARD
Novice
Digital Media Adept
People Management Adept
Adaptability Expert
Creating Marketing Strategies
SOFT
HARD
Novice
Marketing Trend Analysis Novice
Communication Expert
Time Managment Adept

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UPDATED VERSIONhaney_brian_degreeabbreviation_pb1_2022-dec.pdf

  • 1. PERSONAL BRAND EXPLORATION Brian Haney Project & Portfolio I: Week 1 November 29th, 2022
  • 2. IDENTITY Picture of You Goes Here I come from a military background and have always had a strong interest in digital media. Whether it be content creation, photography, or digital marketing I know this is where my career is taking me. With three years in the Army, I know that I can put forward strong effort and focus but only for a company that I respect and value. I have a passion for the outdoors and automotive industry and wish to apply my skills to a company that has these same passions and interests. My dream is to apply the skills I have in digital media to a business that is making strides to better our planet and is actively giving back to communities. Applying digital marketing skills or public relations skills to outdoor brands is the end goal.
  • 3. PROFESSION Potential Job Titles: • Public Relations Account Coordinator 1 • Social Strategy & In fl uencer Marketing 2 • Content Marketing 3 Explorer Brand - Helping brands and businesses market products by guiding them to new experiences, locations, and ways of thinking. By expressing individuality, freedom, and new experiences. We want to open people’s eyes to embrace adventure in the product we’re selling. Digital Storytelling for Brands and Service Providers
  • 4. HR Representatives from Digital Marketing Companies TARGET AUDIENCE Heidi Collins Outreach Plan: • Prepare a resume that directly re fl ects the skills required for an internship • Linkedin messager • One-month follow-up message, and then another message 2 weeks later if no response PROFILE PICTURE Manager, Talent Acquisition at Adobe Outreach Plan: • Connect via Linkedin and express interest in Adobe and state that I’m a veteran • LinkedIn Message about the possibility of doing free internship work, express interest in Veteran communities • One-month follow-up message, and then another message 2 weeks later if no response Kate Driscoll Outreach Plan: • Research Moonwalk Media and understand its history, future, and how you can stand out as an applicant • Request to connect on LinkedIn and craft a message to request a potential internship or any way I can be involved in the company • After a month of silence, reach out again with a reminder message, and a follow-up 2 weeks after that. Director of Talent at Moonwalk Media In fl uencer marketing Head of Military Veteran Talent Acquisition at Adobe Dean Drummond
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Obtain an entry-level position at a digital media company working in public relations, digital marketing, or brand management skills. ‣ I will make at least 15 connections with people who work for brands and companies that are in the outdoors and automotive industries within 2 years. Mid Term: 5 years (2028) • Promote within my starting company and move into a company or business that works speci fi cally with outdoors and automotive brands. ‣ Take on 5 personal paid projects related to outdoors and automotive brand advertising or promotion within the next 2 years Long Term: 10 years after graduation(2033) • Become an expert in my fi eld, and start my own business speci fi c to my niche and expertise. ‣ Gain a social media following of at least 5 thousand followers by posting consistently with outdoor and automotive content on Instagram monthly.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Project Management SOFT HARD Novice Digital Media Adept People Management Adept Adaptability Expert Creating Marketing Strategies SOFT HARD Novice Marketing Trend Analysis Novice Communication Expert Time Managment Adept
  • 7. I help digital media companies create story- driven content by applying adventurous market-driven strategies. PROMISE
  • 8. CREDENTIALS Work Experience: • Account Management and Content Creation apprenticeship at Phil Pallen co • Logistics Specialist with the United States Army Education: • Entertainment Business, B.S., Full Sail University (Exp. 2023) Awards: • Earned Multiple Army Achievement Medal awarded for sustained performance • Army Good Conduct Medal • National Defense Service Medal Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Cassandra Horsman Industry Experience: • Social Media Strategist • In fl uencer Marketing • Area Manager at Amazon Education: • Penn State University Leadership Experience: • Social media Strategist Team Leader • Leadership Development and Team Management with Amazon Skills and Pro fi ciencies: • Organizational Skills - 15 endorsements • Organizational Leadership - 13 endorsements • Project Management - 12 endorsements Brian Haney Overall Online Presence: • 473 Connections, Basic LinkedIn Banner. Very professional and sharp headshot. Very detailed pro fi le with descriptions of jobs and many endorsed skills. No Published articles. Only active on LinkedIn with no custom url • Grade: Superior, 95 out of 100 HEADSHOT Industry Experience: • Account Management and Content Creation • Freelance Photography Education: • Full Sail University Leadership Experience: • Squad Leader in the United States Army • Completion of Basic Leadership Course in the US Army Skills and Pro fi ciencies: • Military Logistics - 1 endorsements • Team Building - 1 endorsements • Photography - 1 endorsements Overall Online Presence: • 194 Connections, banner image customized with a nice photo taken in Switzerland, Moderately Professional Headshot, Job speci fi cs are detailed, lacking in industry experience, No published articles, Active on Instagram and Linked, LinkedIn URL not customized • Grade: Average, 80 out of 100
  • 10. COMPETITION Han Nguyễn Noteworthy Experience: • Marketing Coordinator • Co-Founder, Marketing Director of Phil Healthy Blends • Freelance Set Designer Brian Haney HEADSHOT Industry Experience: • Marketing Coordinator • Stagehand Education: • Full Sail University Skills and Pro fi ciencies: • Set Design- 1 endorsements • Event Management - 1 endorsements • Event Production - 1 endorsements Overall Online Presence: • 187 Connections, No Banner Image, Blurry and Unprofessional Headshot, Pretty descriptive pro fi le highlighting work experience and a personal bio, No published articles, No other social media, No custom LinkedIn URL • Grade: Average, 80 out of 100 Overall Online Presence: • 194 Connections, banner image customized with a nice photo taken in Switzerland, Moderately Professional Headshot, Job speci fi cs are detailed, lacking in industry experience, No published articles, Active on Instagram and Linked, LinkedIn URL not customized • Grade: Average, 80 out of 100 Skills and Pro fi ciencies: • Military Logistics - 1 endorsements • Team Building - 1 endorsements • Photography - 1 endorsements Leadership Experience: • Squad Leader in the United States Army • Completion of Basic Leadership Course in the US Army Education: • Full Sail University Industry Experience: • Account Management and Content Creation • Freelance Photography
  • 11. BRAND POSITION For Digital Media Companies that Create Marketing Strategies, I provide WAYS TO IMPROVE BRAND POSITIONING AND DRIVE SALES because I PROVIDE UNIQUE STRATEGIES TO ALLOW THE CREATION OF BRAND STORYTELLING AND DRIVING SOCIAL GROWTH
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Young Professionals in Orlando ‣ Orlando Dec 7th • Bites and Brew Business Mixer ‣ Jan 26th Central Boulevard Orlando • Media Communications ‣ Nov 30th Full Sail Digital Marketing • Primary Content: Outdoorsy products, product reviews, product photography, automotive content • Primary Tools: Primarily Tik Tok and Instagram are the two most used social media platforms for digital content. For Instagram once per week, for Tik Tok 3-4 times a week • Website: I’ll design my digital portfolio to highlight special products and work that I’ve done that will link me to my goals and passions.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • A mentor that is in my industry and has similar experience and goals that I have. Experienced in the marketing fi eld and how to sell branded content online One that is optimistic and open-minded and has explored places I dream to see. Formal Education • Business Entertainment Bachelors 2023, Public Relations or Business Intelligence Masters 2024 Technical Skills • PMI Project Management Certi fi cate , Feb 2023 • Google Digital Garage Fundamentals of Digital Marketing, Jan 2023 • Public Relations experience or internship March 2023 Soft Skills • Get involved with the community more, to address a communication soft skill, Jan 2023 • Practice more with the Adobe Suit, Jan 2023 • Practice more photography by shooting something once a week whether it’s good or bad. 2023
  • 14. Brian Haney You know brand advertising? Well, what I do is create more than just a marketing campaign. In fact, I create a campaign that tells a story to those passionate and who live life without boundaries. “
  • 15. REFERENCES Become a project manager | PMI - Project Management Institute. (n.d.). Retrieved November 29, 2022, from https://www.pmi.org/certi fi cations/become-a- project-manager Brand archetype inspiration kit - kaye putnam. (n.d.). Retrieved November 29, 2022, from https://www.kayeputnam.com/wp-content/uploads/2018/01/Explorer- Inspiration-2018.pdf Cassandra Horsman - Executive assistant II - Amazon | linkedin. (n.d.). Retrieved November 29, 2022, from https://www.linkedin.com/in/cassandrahorsman Google. (n.d.). Fundamentals of Digital Marketing Course. Google Digital Garage. Retrieved November 28, 2022, from https://learndigital.withgoogle.com/ digitalgarage/course/digital-marketing Han nguyen - marketing coordinator - artist | linkedin. (n.d.). Retrieved November 29, 2022, from https://www.linkedin.com/in/han-ngx Home. Moonwalkmedia.com. (n.d.). Retrieved November 28, 2022, from https:// www.moonwalkmedia.com/home Services. Spacestation Integrations. (n.d.). Retrieved November 28, 2022, from https:// www.spacestationintegrations.com/