Digital Marketing Presentation about my future in the world of marketing.

1. PERSONAL BRAND EXPLORATION
Kyle Penrose
Project & Portfolio I: Week 1
JUNE 1, 2021

2. My name is Kyle Penrose I am a creative individual who is
interested in the world of marketing. Since I was a child, I have
always been interested in technology. I believe that I am a leader
when I was younger, I received the eagle scout award from the
boy scouts of America. I have always been into helping other
people by volunteering at food banks and other businesses.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search Marketing Strategists
• Web and digital Interface
Designers
• Marketing Managers
Innocent ARCHETYPE - I would be
honest with my clients and be
open to talk and communicate at
anytime.
Digital Marketing for A creative television company
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 52.7% or
Women and 47.3% Men who
are mainly white college
educated located in Orlando
Florida
• PSYCHOGRAPHICS: enjoys
children and fantasy is a
creative thinker.
• IDEAL AUDIENCE MEMBERS:
Bridget FitzGibbons Marketing
Manager Joe Hanna Director of
marketing. Christopher
lisciandro Vice President of
marketing partnerships
•
Recruiters & Hiring Managers at WD Company.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2023)
‣Start an entire level job at The Disney
Company
‣Connect with people on linked in and send
emails to multiple people.
Mid Term: (2026)
• Create a successful marketing plan
‣Improve number of subscribers by 10
percent by December 31 2026
Long Term: (2041)
• Create my own company helping business and
there online presence
‣Use skills learned from working in the
fi
eld
to start business by December 1 2041

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Social Media Marketing 50%
Adobe creative cloud 84%
Time management 85%
Public Speaking 55%
SOFT
HARD
Social Media Optimization 40%
Word Press 5%
Critical Thinker 50%
Data Analytics 10%
SOFT
HARD

7. I help Television networks increase
subscriptions by creating new advertising
though digital storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year Giant Food Stores
• 3 months Berks Food Bank
Education:
• Google Ads 360, Google Skillshop
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Awards:
• Eagle Scout Award Boy Scouts Of
America
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mathew Books
Industry Experience:
• 12yrs at get clicked in digital
marketing
• Digital Marketing Manger Insync
Health since Oct 2019
Education:
• Film and Video Production A.S, Full Sail University
• Internet Marketing B.S, Full Sail University
Leadership Experience:
• Director of sales and marketing American Car Cra
ft
5yrs 9mos
• President of Get Clicked 12yrs 6mos
• Digital Marketing Manager InSync Healthcare
Solutions 1yr 9mos
Skills and Pro
fi
ciencies:
• Email Marketing - 103 endorsements
• Social Media Marketing - 93 endorsements
• Leadership - 8 endorsements
Kyle
Penrose
Overall Online Presence:
• Very good online presence he has 500+ connections
and multiple videos showcasing his work and
information about the content. His banner is
customized with his current business that he works
for in Sync Health. I could not
fi
nd other social media
that he maybe part of. I would give him a grade of
superior 98 out of 100
HEADSHOT
Industry Experience:
• Does not have industry experience
Education:
• Currently enrolled at Full Sail University for B.S in
Digital Marketing expected graduation date 2023
Leadership Experience:
• Boy Scouts Of America Senior person in charge 3yrs
Skills and Pro
fi
ciencies:
• Adobe Creative Suite - 0 endorsements
• Team Leadership - 0 endorsements
• Windows 10 - 0 endorsements
Overall Online Presence:
• Not great connections he has 0 connections and no
endorsements his online presence is not bad but
could be improved. He does have social medias like
instagram, Facebook, and twitter.
• Grade: Poor?, XX 25 of 100

10. COMPETITION
Sophia Barnhart
Noteworthy Experience:
• Audience Development Coordinator 1yr 1 mo Walt
Disney
• Social Media Strategist Walt Disney 1yr 4mo Walt
Disney
• Social Media Marketing Manager 2yr 3mo Walt
Disney
Kyle
Penrose
HEADSHOT HEADSHOT
Industry Experience:
• Community outreach Coordinator
8mos for Tumblr
• Social Media Strategist 1yr 4mos for
The Walt Disney Company
•
Education:
• New York University B.A Economics Minor in
Business Studies
Skills and Pro
fi
ciencies:
• Social Media - 17 endorsements
• Marketing Communications - 10 endorsements
• Data Analysis - 2 endorsements
Overall Online Presence:
• Sophia has 500 plus connections and has very good
online presence she does not have banner on her
account but a professional head shot as her picture.
She has 17 endorsements.
• Grade: Superior, 85 out of 100
Industry Experience:
• Does not have industry experience
Education:
• Currently enrolled at Full Sail University for B.S in
Digital Marketing expected graduation date 2023
Leadership Experience:
• Boy Scouts Of America Senior person in charge 3yrs
Skills and Pro
fi
ciencies:
• Adobe Creative Suite - 0 endorsements
• Team Leadership - 0 endorsements
• Windows 10 - 0 endorsements
Overall Online Presence:
• Not great connections he has 0 connections and no
endorsements his online presence is not bad but
could be improved. He does have social medias like
instagram, Facebook, and twitter.
• Grade: Poor?, XX 25 of 100

11. BRAND POSITION
Bring hard work back to the job with creative
and trying hard all the time to get the job done
right the
fi
rst time.
KYLE“TRY HARD”PENROSE

12. NETWORKING & MARKETING
Industry Events & Organizations
• HELLO Conference 2021
‣ October 21 | Ryland Inn Restaurant Whitehouse, NJ
• Big Data Stategy 1 Day Training
‣ June 21 2021 | Regus Texas, San Antonio North Stone
Oak
• Social Media Strategies Summit 2021
‣ February 25-26 | Online on there website
Digital Marketing
• Primary Content: I would start a YouTube channel to
educate people on Marketing online and how to help
business improve there online presents
• Primary Tools: I will use Facebook and Instagram to
promote my YouTube account I will create shorter versions
of the full videos on the channel and post them on
Facebook. I will post 2 times a week.
• Website: I will use my full sail digital portfolio site to show
projects and things I have been working on in school to
show future employers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a marketing manager with 10 years of
experience in the entertainment business who is a
positive and creative person. by June 2023
Formal Education
• Complete Digital Marketing, B.S by graduation
date 2023
Technical Skills
• Use LinkedIn learning and take a course on
wordpress -, August 2021
• Take a course on Marketing on Facebook on LinkedIn
Learning, September 2021
• Get a certi
fi
cate from google ads online for free
January 2022
Soft Skills
• Learn data analytics basics- Edx.org, February 2022
• Writing Emails - Linkedin Learning, April 2022
• Business Etiquette - Linkedin Learning, May 2022

14. Kyle Penrose
Today more than ever there is major completion in
streaming. What I can do is come up with creative ways to make
your company stand out like updating your website to make it easier to use.
What I did for one of my clients is I made their steaming interface even
easier so that older people can use them more easily.
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley
Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
13-1161.01 - Search Marketing Strategists. (n.d.). Onetonline. Retrieved June 1, 2021, from https://
www.onetonline.org/link/summary/13-1161.01
edX. (n.d.). Learn Data Analysis with Online Courses. Retrieved June 3, 2021, from https://
www.edx.org/learn/data-analysis
Mathew Books. (n.d.). LinkedIn. Retrieved June 2, 2021, from https://www.linkedin.com/in/
matthewbooks/
Netflix. (n.d.). Netflix [Logo]. https://www.nxtbookmedia.com/blog/learning-netflixs-new-logo-
design/
professional email writing: Online Courses, Training and Tutorials on LinkedIn Learning.
(n.d.). LinkedIn. Retrieved June 3, 2021, from https://www.linkedin.com/learning/search?
keywords=professional%20email%20writing&u=50813145
Social Media Marketing Strategy | SMSsummit. (n.d.). Social Media Strategies Summit. Retrieved
June 3, 2021, from https://socialmediastrategiessummit.com/virtual-conference-
february-2021/?utm_source=Dan%20Global&utm_medium=SMSS-
partners&utm_campaign=event%20listing
The Walt Disney Company. (n.d.). The Walt Disney Company Logo [Logo]. https://
www.designrush.com/best-designs/logo/disney
Sophia Barnhart. (n.d.). Linkedin. Retrieved June 2, 2021, from https://www.linkedin.com/in/
sophiabarnhart/
Social Media Marketing Strategy | SMSsummit. (n.d.). Social Media Strategies Summit. Retrieved
June 3, 2021, from https://socialmediastrategiessummit.com/virtual-conference-
february-2021/?utm_source=Dan%20Global&utm_medium=SMSS-
partners&utm_campaign=event%20listing
Social Media Marketing Strategy | SMSsummit. (n.d.). Social Media Strategies Summit. Retrieved
June 3, 2021, from https://socialmediastrategiessummit.com/virtual-conference-
february-2021/?utm_source=Dan%20Global&utm_medium=SMSS-
partners&utm_campaign=event%20listing