Intecoo is a creative consultancy that helps non-profits, startups, and entrepreneurs develop innovative brand campaigns. It does this through trends research, business strategy, and a model of cross-cultural collaboration that celebrates unique people, products, and experiences.

2. MISSION STATEMENT
Intecoo is a crea,ve consultancy assembled to service non-profits, startup companies
and entrepreneurs. At the intersec,on of trends research and business strategy, we
help our clients develop innova,ve brand campaigns. Our model of cross-cultural
collabora,on equally leverages and celebrates a lifestyle designed for unique people,
products, and experiences.

3. “When I look at the business of
basketball, it’s more than basketball.
It’s really a social network.”
— Vivek Ranadive

4. IT’S ALL ABOUT
FAN EXPERIENCE

5. DIGTAL

6. Television, the long-dominant medium for sports
consump,on, is quickly losing ground as audiences
everywhere turn to computers, phones, tablets and
streaming set-top boxes to watch their favorite games
online. Digital plaKorms are winning the baLle for audience
aLen,on by providing the kind of flexibility and control that
consumers can't get from standard cable contracts.
The Future of Online
Sports Viewing Is
Bright for Both Fans
and Marketers

7. Custom made Tweets and videos are changing the game
with new video design and in-game highlights posted live
by the NFL. There's also more build-up from brands that
now have beLer video op,ons for teasing their
commercials. Brands have escala,ng strategies that take
their messages from the party-planning stage to the post-
game press conferences.
How Adver>sers Are
Taking Twi?er to the
Next Level During the
Super Bowl

8. MLB’s “At the Ballpark” App: Once checked in, teams
can push tailor-made no,fica,ons and special offers.
For now, that means fans get a welcome message
when they check in, and maybe an offer to upgrade
their seat or get a discount on concessions.
iBeacon Mapping
Turns MLB Stadiums
Into Interac>ve
Playgrounds

9. The Jaguar NFL franchise kicked off a partnership
with video service Stre.am, which allowed more
than 5,000 aLendees of the Jaguar’s NFL dra[
party act as amateur sports broadcasters. Jaguar
fans just need to own an iPhone with Stre.am’s
free iOS app installed.
For NFL draH day,
Jacksonville Jaguars
fans become in-house
sports broadcasters

10. A picture may be worth a thousand words, but on social
media you need a cap,on. Tagging features have freed
cap,ons from those cumbersome details and put
crea,ve pressure on photo sharers to tell stories or
crack jokes. For a sizable and influen,al group of
posters, many with followings in the tens of thousands,
cap,ons are about developing a signature style.
In a Photo-Sharing
World, Cap>ons Are
Reason to Obsess

11. To celebrate its 50th anniversary in 2015,
Gatorade put together quite the impressive
highlight reel, featuring 50 memorable
sports moments from the past half-century
—all in 60 seconds.
Gatorade Celebrates
50 Years in Style
With 50 Iconic
Sports Moments

12. Snapchat and the NFL have teamed up to
give fans who are not at the games live
coverage provided by both fans and crew
members of the NFL organiza,on
Snapchat partners
with NFL to provide
exclusive fan and
team coverage

13. EXPERTIENTAL

14. Jaime Weston, the NFL's VP of Marke,ng: "There is
no one specific important room—the whole office
space was designed to have our employees keep
the 32 teams, the fans, the game and innova,on in
mind whenever they were making decisions or
plans with the NFL."
Take a Virtual Tour of
the NFL's ThoughUully
Designed Park Avenue
Headquarters

15. This jaw-dropping immersive environment was a
collabora,on between crea,ve agency AKQA,
video-produc,on company Stardust, and Nike’s
Jordan brand, and it’s part of a bigger suite of
interac,ve experiences made to commemorate the
30th anniversary of the Air Jordan.
Immersive Michael
Jordan Simulator Is
the World’s Coolest
Basketball Court

16. NBA Films All-Star
Game With
Virtual-Reality
Cameras
Due to that immersive sense of context, Marsilio thinks
the upcoming video packages will have a lot of replay
value. The first ,me through, a viewer may just focus on
a dunk-compe,,on compe,tor, but then rewatch the
footage in different direc,ons to see the reac,on of
courtside celebri,es, other compe,tors, and the judges..

17. Nike’s effort shows that bringing the
experience to the customers is a fail safe way
of marke,ng a product regardless of the
company size. The only way to sell a product,
a[er all, is to sell the experience the product
makes possible.
NIKE Creates
Laser Projected
Soccer Fields

18. For more than 50 years, the drama,c shot from a blimp
floa,ng high overhead has sent a clear message to TV
viewers: You are watching a big-,me event. Now, a new
genera,on of photographers with drones is ready to
bring that same technology to all levels of sports while
giving audiences a perspec,ve they’ve never seen
before.
Drones Will
Transform Sports
Photography

19. THINGS TO CONSIDER

20. Opportunities

21. Thank you!
Intecoo is a crea,ve consultancy assembled to service non-profits, startup companies
and entrepreneurs. At the intersec,on of trends research and business strategy, we
help our clients develop innova,ve brand campaigns. Our model of cross-cultural
collabora,on equally leverages and celebrates a lifestyle designed for unique people,
products, and experiences.