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@PSFK | #FutureofVR
TECHNOLOGY DEBRIEF
SUMMARY
VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING


GET THE REPORT
The PSFK Technology Debrief investigates how
various industries are experimenting with the new
medium of ...
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Scott Lachut
President of Research &
Strategy, PSFK Labs
A Bri...
TECHNOLOGY DEBRIEF
01
02
03
04
05
06
07Health & Fitness
Travel & Hospitality
Gaming & Storytelling
Media & EntertainmentRe...
Key Strategies
#1
#2
#3
#4
#5Try Before
You Buy
Narratives Become
Interactive
Boundaries
Disappear
Industries
Reimagined
E...
READ THE 

FULL REPORT
The PSFK Technology Debrief investigates how
various industries are experimenting with the new
medi...
ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
y...
ABOUT

PSFK LABS
PSFK Labs is an innovation agent. We leverage
the research skills, expert network and editorial
reach of ...
@PSFK | #FutureofVR
TECHNOLOGY DEBRIEF
SUMMARY
VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING
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PSFK Technology Debrief: Virtual Reality

Get the full Debrief at: www.psfk.com/report/vr-virtual-reality

PSFK Labs’ Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail.

Featured in the 24-page debrief:
- Examining Why VR Will Be The Next Important Storytelling Tool
- Insight Into How Virtual Reality Impacts 7 Industries
- Outlined Best-in-Class Examples
- Perspectives from Leading Experts

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Issue 1 | Published July 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

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PSFK Technology Debrief: Virtual Reality

  1. @PSFK | #FutureofVR TECHNOLOGY DEBRIEF SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING
  2. 
 GET THE REPORT The PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail 
 & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : 
 psfk.com/vr-virtual-reality Access all Debriefs and Reports 
 as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR
  3. Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Scott Lachut President of Research & Strategy, PSFK Labs A Brief Introduction To Virtual Reality In some industries the answer is more straightforward. Travel resorts and retailers are rushing headlong into the idea that VR can inspire travel and provide assurances leading up to the point of sale. The story of a 12-year-old girl who lived in a Syrian refugee camp for 18 months suggests that it can be a tool for empathy. Healthcare professionals are harnessing the mind’s ability to help itself by using VR experiences of snowy landscapes to help burn victims. As developers and storytellers alike rush for the holy grail of digital experiences many will fail, but it will not be because of the technology. The excitement around VR is and always has been embedded in possibility of presence. If we can achieve that now, rest assured the best and worst is still yet to come. To know VR today is to understand its checkered past. A concept conceived in the 1960s, VR was propelled forward technologically by gamers and researchers who pushed its limits but also found that those limits pushed back. For various reasons the technology never went mainstream in the decades that followed, but it wasn’t for lack of trying. Why now? Facebook’s acquisition of Oculus in 2012 signaled a sea change in the supporting technology around VR as having finally caught up to the concept’s initial vision. At once a nauseating, disorientating experience, unaffordable to the masses is now just the opposite. Remove technological limitations from the equation and you’re left with only possibilities. Download the Full Report at : 
 psfk.com/vr-virtual-reality Published June 2015
  4. TECHNOLOGY DEBRIEF 01 02 03 04 05 06 07Health & Fitness Travel & Hospitality Gaming & Storytelling Media & EntertainmentRetail & Marketing Art & Architecture Culture & Social Innovation Market Opportunities For Virtual Reality @PSFK | #FutureofVR
  5. Key Strategies #1 #2 #3 #4 #5Try Before You Buy Narratives Become Interactive Boundaries Disappear Industries Reimagined Empathy Gets Ignited TECHNOLOGY DEBRIEF @PSFK | #FutureofVR
  6. READ THE 
 FULL REPORT The PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail 
 & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : 
 psfk.com/vr-virtual-reality Access all Debriefs and Reports 
 as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR
  7. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  8. ABOUT
 PSFK LABS PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  9. @PSFK | #FutureofVR TECHNOLOGY DEBRIEF SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING

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Get the full Debrief at: www.psfk.com/report/vr-virtual-reality PSFK Labs’ Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail. Featured in the 24-page debrief: - Examining Why VR Will Be The Next Important Storytelling Tool - Insight Into How Virtual Reality Impacts 7 Industries - Outlined Best-in-Class Examples - Perspectives from Leading Experts If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com Issue 1 | Published July 2015 All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

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