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What We Learned at CES and What Brands Have to Know - Day 1 Recap
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The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days. But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?” Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap" Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
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What We Learned at CES and What Brands Have to Know - Day 1 Recap
- WHAT WE LEARNED AT CES & WHAT BRANDS HAVE TO KNOW DAY 1 RECAP
- PAUSE AND DROOL OVER 4K But then wipe that slop up. It’ll be awhile until this resolution hits mass market. This will surely change the content creation, production and distribution process in the future. #2013CES - SONY 4K
- TV IS NO LONGER PASSIVE Television has become truly active. It’s not just a content portal but a smart app portal, a connected home portal, a device portal. The TV is your lifestyle portal. #2013CES - PANASONIC MY HOME SCREEN
- THE “INSERT #” SCREEN EXPERIENCE Everyone. And we mean everyone has jumped on the however many screen experience. About time! Now that the tech is getting better, it’s the brand creative that will shine. Adding additional layers of deep content has never been easier. #2013CES - FLINGO’S SAMBA INTERACTIVE TV
- NEXT LEVEL BRAND UTILITY More and more homes will become “smart homes.” This is a huge opportunity for brands, especially CPG brands, to add a new layer of utility, data capture and CRM between interconnected devices and appliances. #2013CES - SAMSUNG SMARTHOME
- EMOTIONAL CONTENT DISTRIBUTION What if you could distribute your content based on how your consumer was feeling at that exact moment in time? Happy, sad, and angry are emotions that are about to become part of the content marketer’s future toolkit. #2013CES - TECHNICOLOR
- SAY IT, BEATS PER MINUTE Still caught on big data, really? Intel told us that they’re able to monitor your heart rate from a camera. Will new data like this influence how marketers think of KPI’s in the future? The world sure is one heck of a place. #2013CES - INTEL PERCEPTUAL COMPUTING
- FACIAL PRODUCT RECOGNITION Ericsson has the security power to detect a child’s face in a public crowd. That is nothing short of awesome. But what about serving up an ad in the mall after you've identified your consumer and scoured their social data? #2013CES - ERICSSON NETWORKED SECURITY
- WHAT THE F*RK?! Chewing your food enough? Are you overeating? Having poor digestion? Well, your fork. Yes your fork, can now monitor your dietary habits. What will your brand monitor? #2013CES - HAPILABS HAPIFORK
- HUI = HUMAN USER INTERFACE Voice recognition. Facial recognition. Hand gestures. Next year we’ll probably see smell. But until then, the Human User Interface is upon us. No more GUI. How will your marketing go beyond a click of a banner? #2013CES - LG GESTURE CAM
- CONNECT WITH US ON DAY 2 @OGILVYATCES OGILVYATCES2013.COM