Digital signage has vast applications in various sectors from healthcare to food outlets, education to sports, transportation to retail. Digital signage is spreading its root in its adjacent industries by offering customizable brand content, eye-catching visuals, and analytics and reports that help clients plan their moves ahead of time.

1. VOL 10
ISSUE 11
2021
Digital Era
Digital Signage: The Change
that We Need Today
10
Revolutionizing
Protective
Enclosures
Company
www.insightssuccess.com
Jarad King
Co-Founder and CEO
Redefining Advertising
Changing the Way
Businesses Advertise

4. Through the
Screens to
the People
o see the adaptation of digital technology in the
Tsignage field at such a rapid pace is astonishing. I
wonder how many more years it will take for
digitalization to overtake the traditional methods
completely. Though the traditional ways created curiosity
about the products it promoted, on the flip side, digital
signage takes the straightforward approach to attract
potential customers through various digital mediums.
I remember this full-page ad of an ink brand with a blank
white page, one huge ink drop, and two splatters below it,
and I was mind blown. Whereas today, I see an ad for a
product I desire, I click the link, and in mere few minutes, I
have already bought the product and now waiting for its
arrival. Needless to say, digital signage has revolutionized
the traditional marketing and advertising methods, and most
importantly, it delivers.
Digital signage has vast applications in various sectors from
healthcare to food outlets, education to sports,
transportation to retail. Digital signage is spreading its root
in its adjacent industries by offering customizable brand
content, eye-catching visuals, and analytics and reports that
help clients plan their moves ahead of time.
If you have visited any food outlets, you’ll see the digital
signage all over in the timely scrolling food menus, exciting
offers, interactive drive-thru kiosk, new arrivals, and
promotions. These signages not only make the space lively
but also help the customers to have visual delight while
waiting for their food to be served. Similarly, digital
signages can be found occupying the busiest streets,
promoting and spreading awareness about the current
issues. In a sports stadium, digital signage is spread across
Editor’s Desk

5. to publicize the sponsors, event managers, and
investors from various major brands.
The future where digital signage will inhabit us is
near, and embracing it is the best move to stay ahead
of the curve, which is what the companies featured in
this edition of “The 10 Most Innovative Companies
Revolutionizing Digital Signage” imply. From
offering services that enhance the brand’s customer
experience to providing all-in-one platform software
integrated with all the signages for easy access and
control, these companies are rooting themselves in
the industry to create the new wave of
transformation.
Featuring on the cover story is one of the leading
US-based manufacturers of lightweight, cost-
effective TV, and digital signage enclosures,
Protective Enclosures Company (PEC). PEC has
become a household name with an exceptional
product line and is changing the game with its
various tactics and innovative solutions.
Dive into the plethora of such inspiring
entrepreneurial journeys that impact the digital
signage space and gain insights about the industry
through the CxO standpoints of the leading experts.
While flipping through the pages, make sure to go
through the articles written by our in-house editorial
team.
Let us begin!
aditya.gaikar@insightssuccess.com
Aditya Gaikar

6. Protective
Enclosures
Company
One of the 10 Most Innovative
Companies Revolutionizing
Digital Signage
Cover Story
CONTENTS
Articles
08
00
22 Digital Signage:
The Change that
We Need Today
Digtial Era
00
38 Changing the Way
Businesses Advertise
Redefining
Advertising

7. 26 Enabling Organizations
to Build the Most
Effective Workspace
IAdea
32 Creating Meaningful
Connections Between
Brands and People
Reflect
Systems, Inc.
40 Offering Professional
Digital Signage for
Everyone at an
Unbeatable Price
Yodeck
18 A Worldwide
Leader in the Digital
Signage Industry
Corum Digital

8. sales@insightssuccess.com
October, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Aditya Gaikar
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Priyanka Rajage
Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Anup
Business Development Executives
Steve, Joe, Maneesh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shubham Dali
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Sharad Chitalkar
Kartik Balapurkar

9. Brief
Company Name
Jarad King
Co-Founder and CEO
Protective Enclosures
Company LLC
protectiveenclosures.com
Protective Enclosures Company is manufacturer of a
affordable, lightweight, weatherproof and secure protective
enclosures for TVs, flat panel displays and digital signage.
Jeff Hastings
CEO
BrightSign
brightsign.biz
BrightSign is the global market leader in digital signage media
players.
NovelVox
novelvox.com
Amit Gandhi
CEO
NovelVox is a leader and pioneer in providing industry-specific
contact center agent desktop and wallboard.
Doohly
dooh.ly
Sean Law
Co-founder
Doohly is a complete and affordable end-to-end SaaS
advertising ecosystem for digital out-of-home.
Yahav Ran
Founder, CEO
Synect
synectmedia.com
Synect creates next-generation content and systems for digital
signage and video walls.
Reflect Systems, Inc.
reflectsystems.com
Lee Summers
CEO
Reflect Systems is expert in developing place-based digital
media programs that create meaningful connections between
brands and people.
Citadel
citadelcenter.net
Michele Ahlman
Founder & CEO
Citadel is the cloud based digital signage software suite built to
empower your brand, engage your customers….and sell more
stuff.
Corum Digital
Corporation
corumdigital.com
Adam Snider
Director of Sales
& Marketing
Corum Digital Corporation is a technology company that
focuses on creating innovative, highly reliable and easy-to-use
digital technologies.
Yodeck
yodeck.com
Vangelis Mihalopoulos
Co-founder & CEO
Yodeck is a screen-management platform, that allows you to
power your screen with any type of content or widgets and
instantly amaze your target viewers.
IAdea
iadea.com
IAdea is dedicated to the development of cutting-edge
enterprise-grade Room Booking Panels, Kiosks and Signage
Displays.
John C. Wang
Founder & CEO
Featured Person
Most Innovative
Companies Revolutionizing
10
T
h
e

10. One of the 10 Most Innovative Companies
Revolutionizing Digital Signage
PEC is the leading US
manufacturer of
residential and
commercial outdoor
TV and digital signage
enclosures.
‘‘ ‘‘

11. Jarad King
Co-Founder and CEO
Protec ve Enclosures
Company, LLC

12. PEC Has You and Your TV or Display Covered
Picture the bright colors and vivid imagery of digital
signage found in the futuristic scenes of movies like Back
to the Future. Compelling visuals flash before your eyes and
information is at your finger tips. It’s mind-blowing how
close we are today to that reality... perhaps we’re already
mostly there. Beautiful, exciting, eye-catching, and even
interactive digital signage is popping up across the globe at
shopping malls, theme parks, restaurants, and more. It was
once the future and now the future is today. Industries are
investing quickly in indoor and outdoor digital signage as
studies confirm the effectiveness of it. Protective Enclosures
Company is one of the leaders in the charge of bringing the
future to life today through digital signage.
But all great influencers have an origin story. Protective
Enclosures Company was born when Jarad King and Justin
King wanted to put TVs on their patios, but could not find
reasonable solutions. From ineffective grill covers to
astronomically expensive outdoor TVs, the options were
less than ideal. They were determined to develop a better
alternative so they started working on a weatherproof,
sturdy, secure, and economical outdoor TV option.
As a result, Protective Enclosures Company (PEC) was
created. After two years of troubleshooting, researching,
and engineering, they created The TV Shield®, a
weatherproof TV enclosure that enabled viewers to watch,
protect, and secure nearly any TV in almost any
environment.
Since then, PEC has expanded its product line and brand
portfolio to become the leading US-based manufacturer of
lightweight, cost-effective TV and digital signage
enclosures. Today, PEC has become a household name in
the US. The company is not only saving consumers and
businesses money up front; it’s also offering long-term
savings.
Inspired by the game-changing impacts of PEC, Insights
Success interviewed PEC Co-Founder and CEO, Jarad
King, to learn more about the company and their enclosures
that are revolutionizing the consumer and commercial
electronics market.
Below are highlights from the interview with Jarad King
(PEC CEO and Co-founder):
PEC stands
committed to
providing the most
affordable and
versatile protective
enclosures in the
industry.
‘‘
‘‘

13. Give us a brief overview of your company, its mission,
and the key aspects of its strong foothold in the
Consumer Electronics and Commercial Signage
industries.
We launched PEC in 2009 with our original product, which
was The TV Shield composite line of enclosures with
protection for 19” up to 60” displays. We now manufacture
multiple branded product lines, including our patented The
TV Shield ®, The Display Shield ®, The TV Shield PRO
®, The TV Shield PRO Portrait ® and The TV Shield PRO
Lite ® TV and display enclosures which offer protection for
up to 86” displays. We have also expanded our offerings
with anti-ligature and touch screen products, enabling us to
enter multiple niche markets. PEC’s products are popular
with residential, professional, and commercial customers
throughout the world.
PEC stands committed to providing the most user friendly,
affordable, versatile, and highly engineered protective
enclosures in the industry. PEC is fueled by a desire to
create US-based jobs and manufacture the highest quality
products. The affordability and quality of our products and
our deep dedication to customer service set us apart.
From top to bottom, the PEC team is committed to the
research and development of solutions-based products to
protect equipment in outdoor residential installations and
harsh or extreme indoor and outdoor commercial
environments. Customers trust PEC’s proprietary patented
enclosures for installation in residential applications as well
as arenas, stadiums, theme parks, restaurants, bars, airports,
healthcare facilities, hotels, schools, training facilities,
government buildings, retail environments, institutions,
food processing facilities, a wide variety of manufacturing
plants, and multiple other vertical commercial markets. As
of 2021, our enclosures protect TVs, digital displays, and
digital signage in over 31,000 locations in 44 countries.
Describe your top-notch offerings that address the need
of your customers.
Thorough consideration is put into every product we
develop. We have designed a range of TV and display
enclosures that can handle various environments. Some
customers need tamper or theft defense while others need to
protect TVs or displays from hot or cold temperatures, rain,
pool splashes, snow, moisture, dust, bugs, flying objects,
and more. Some people need TV or display protection

14. TV Shield PRO Lite, we also designed an anti-ligature
accessory that attaches to this product and creates an
impenetrable enclosure that abides by ligature resistant
requirements.
What makes your company a preferred choice among
your clientele over other competitors?
We are truly humbled and appreciative to be the leading
producer of outdoor TV enclosures. Customers turn to us
because we offer excellence in quality, affordability, and
customer service. Having been in business for over a
decade and being trusted by homeowners and businesses
across the globe, clients know they can trust us. Our clients
appreciate free shipping, our A+ BBB rating, and great
savings, sometimes thousands of dollars in savings
depending on how many enclosures are needed.
We offer the most diverse product lines with our five
different brands and offer superior products from fit,
function, and aesthetics standpoints. Our thought that goes
into our engineering process is completely different. We
focus on aesthetics, but we also focus heavily on ease of
installation and use in the field for commercial customers.
PEC’s team is
committed to the
research and
development of
solutions-based
products to protect your
equipment from harsh
or extreme
environments.
‘‘
‘‘
indoors and others outdoors. Enclosures are also needed in
a variety of sizes. PEC has diligently worked over the years
to meet all these needs and more as they arise.
Our top-of-the-line offerings include The TV Shield ®, The
Display Shield ®, The TV Shield PRO ®, The TV Shield
PRO Portrait ®, and The TV Shield PRO Lite ® TV and
display enclosures. We have also expanded our offerings
with anti-ligature and touch screen products. From digital
signage to menu boards, scoreboards, and more, these
enclosures fill various purposes. From engineering and
attention to detail to consistent innovation, we work hard to
ensure our products are of the highest quality built with
industry-leading materials and designs at the best value.
Product Examples:
• The TV Shield is used in the residential market to protect
any off the shelf TV from hot and cold temperatures, rain,
pool splashes, moisture, flying objects and impact, bugs,
tampering, theft, and more.
• The Display Shield and The TV Shield PRO are great for
outdoor applications and indoor wet or harsh environments.
• The TV Shield PRO Lite offers great security against
tampering and breakage in indoor applications. With The

15. At PEC, we use high-end parts and include things like
custom-built aluminum commercial-grade power supplies
(instead of cheap plastic extension cords), gas shock
systems, and full-motion interior mounts. One example of
our material and design advantage is that The TV Shield
shatterproof front panel is UV stabilized polycarbonate
rather than alternatives like safety glass. “A well-made
polycarbonate enclosure easily steps up to the challenges of
withstanding wind, water, heat, and more to protect the
sensitive components within” (Polycarbonate Enclosures vs
ABS Enclosures by Polycase). Polycarbonate costs
significantly more but offers extreme impact resistance and
safety for our customers and their patrons, especially over
products like safety glass that some of our competitors use.
And The TV Shield back-housing is made of HMWPE,
which is one of the best materials on the market for UV
resistance. On the other hand, competitors use materials like
ABS, which is known to have poor UV resistance and is not
considered nearly as durable or reliable for outdoor
applications (Polycarbonate Enclosures vs ABS Enclosures
by Polycase). HMWPE also has a twenty-plus year lifespan
in outdoor direct sun environments over ABS products.
Describe the values that drive your organization.
P= People: Treat every person, including customers, co-
workers, employees, and others, as you would want to be
treated, in every situation, every day.
E= Efficient: Get the customer what they need quickly.
Work fast but check your work. Stay lean to always ensure
profitability.
C= Continue: Continue innovating. Continue solving
customer issues. Continue learning. Continue growing.
Continue to remember where we came from.
As a company in digital signage, what advanced
technologies are you leveraging to make your services
more productive and approachable?
We don’t fall into a service category per se. PEC
manufacturers and sells products that are used within the
digital signage industry. Some of the advanced technologies
we use include the following:
• IR touch frame technologies
• Sealing and filtering technologies
• Thermostatically controlled cooling and heating
technologies
• PEC products are produced with state-of-the-art
thermoforming, CNC, metal laser cutting and forming, and
welding machines
• PEC was humbled to have been listed by BigCommerce
as one of the 19 Most Technically Innovative Ecommerce
Brands of 2019 as a result of our e-commerce and product
innovation
• We research resources and nurture partnerships with other
technology and software companies to be sure our products
accommodate the latest technologies (such as software for
digital signage or devices like Roku and Apple TV for Tvs)
In your opinion, what could be the future of The TV
Shield market? And how are you strategizing your
company’s operations for that future?
Residential outdoor living space investment, as well as
indoor and outdoor digital signage implementation, are
predicted to grow at a rapid pace between now and 2030.
Our products fall squarely into these markets, and we
provide superior products at a significantly lower cost than
most options available. On top of this, we also provide
things like unparalleled tampering, breakage, and theft
protection that our competitors in the all-in-one outdoor TV
market can’t compete with. Installation of our products in
some of our niche markets has been taking off better than
ever over the last 18 months. These are just some of the
reasons that we are predicting significant growth over the
next many years.

16. At PEC, we constantly innovate in our category, but we are
also always refining our current products to make them
better, smarter, and easier to use. In the next nine to twelve
months, we will be launching a completely new product
line directed mainly towards the consumer market. This
product will be more affordable than our current lines, thus
opening a whole new buyer at a different price point. We
have multiple other products on the horizon that will
provide solutions for current and future customers but will
stay in our lane of product categories.
Other strategies we will continue or be implementing are
staying on the cutting edge of new marketing technologies
and continuing to lean heavily on online marketing. We are
in the process of further optimizing our multiple e-
commerce channels for UX and increases in conversions
after a full redesign in 2020. The TV Shield and The
Display Shield line of products recently underwent a
complete overhaul of the aesthetics, functionality, and size
ranges offered. We will continue to capitalize on this with
increased awareness to our current customers through
marketing efforts and the implementation of new
technologies in our email marketing systems.
In what ways have you or your company contributed to
the community?
At Protective Enclosures Company, we are passionate about
helping others in our community and outside of our
community. When it comes to giving back, we don’t focus
on one organization, disease, or group of people. We
regularly give and get involved with charities like Runway
to Hope which is a local charity that helps families of
children with pediatric cancer. We also recently offered a
sponsorship for an organization called Touched by Type 1
that deals with diabetes. PEC regularly gives to Parkinson’s
organizations. My mother is currently battling this horrible
disease, and even if we can make a small contribution to
organizations that are trying to find cures and ways to help
affected people, we do.
On a regular basis, we speak to parents and caregivers of
children and adults with autism and other disabilities. They
are typically looking for a product to protect a TV so their
loved ones can have one in their home. They sometimes ask
for info and sometimes ask if we have a discount or a
scratch and dent unit, etc. We have given many enclosures
to people in need like this when we are able to, and it
touches our hearts every time to provide that individual and
family with a break for once.
In 2019, we created a new Christmas tradition at PEC that
gets our whole team involved in giving back. We all go
together to a local retail store, and each person is provided

17. with a budget by the company. We fill our carts with toys
like lightsabers, board games, barbies, squirt guns, and
other similar choices that bring us back to remembering
what we would have loved as a kid. We then donate those
toys to a local charity for children in need. This is
something my team and I really enjoy.
We hope to continue being involved in all these things, and
more, for years and years to come.
What are your future aspirations? Where do you see
your company in the next five years?
In the short term, we are very focused on staying on top of
the ever-changing supply chain issues to ensure we can
continue to produce products and fulfill orders in a timely
manner. Along with this, we are continuing to be
transparent and honest with our customers about product
delays, shipping delays, and labor issues we are facing. At
PEC, we aspire to always offer first-class customer service,
which is more challenging than ever.
As we work through the current supply and labor issues, we
are still focusing on product development, marketing
strategy, improved web presence and conversion, and
implementing new processes that can improve customer
service and retention.
Over the next five years, we plan to launch multiple new
products in the consumer and commercial marketplaces. We
will position these products to increase our market share not
only on the consumer side but also in many of the vertical
commercial markets that we sell into today. At PEC, we
will continue to improve margins and profitability while
having double-digit growth each year over the next five
years.
Giving back to the community and people will also
continue to be a top priority for PEC. We hope to continue
to receive wonderful stories from the folks we were able to
help as we have in the past.

20. A Worldwide Leader in the Digital
Signage Industry
Evidently, digital signage has transformed the way
businesses interact with their customers. Many
companies have built novel solutions to help
companies to communicate with their audience. What
Corum Digital brings to the table is its 35 years of
experience and ingenious innovation coupled with an
insatiable passion for technology and visual
communications.
Corum Digital inspires their customers to become more
effective communicators, so they can engage, educate and
empower their audiences, by developing and supporting
digital signage technology.
We at Insights Success got into conversation with Adam
Snider, the Director of Sales & Marketing of Corum
18 | October 2021 www.insightssuccess.com
Adam Snider
Director of Sales & Marketing
Corum Digital Corporation

21. 19
|
October 2021
www.insightssuccess.com
The 10 Most Innovative Companies Revolutionizing Digital Signage
right solutions that make the right impact. The innovative
solutions we're able to provide are thanks to Corum
Digital's cloud-based CMS (Content Management
Software). So, what we offer are top-notch experiences and
solutions for our customer's unique needs.
As software developers, our platforms have unique
capabilities that we evolve and improve on the back end
based on our clients' unique needs and feedback. The front
end of our easy-to-use platforms allows for the creation of
customizable, vibrant, exciting, and brand-supporting
content. Paired with the right digital signage hardware, our
solutions engage, educate and empower our clients'
audiences.
Digital, to know more about the company and how it is
helping the market and the Digital Signage industry as a
whole.
Below are the highlights of the interview:
Describe your top-notch offerings that address the need
of your customers.
"Top-notch offerings" is so subjective. What sets us apart is
that we aren't interested in selling a screen or software
licenses; we build solutions to support our clients. Our self-
developed "THINK process" drives consultative discussions
about our clients' desired audience, function, and outcome.
This intentional thinking is how we're able to provide the

22. What makes your company a preferred choice among
your clientele over other competitors?
Clients come to us with stories about experiences with other
companies, telling us about the challenges they faced when
trying to discuss their unique needs with representatives or
when receiving quotes that didn't align with their vision and
needs.
Each team member at Corum Digital works as a trusted
consultant for our clients to achieve their communication
visions by curating solutions that meet all functional and
budgetary needs. Our consultative approach and focus on
desired outcomes, rather than simply selling display units,
is the reason why our clients choose us.
From a business leadership perspective, what is your
opinion on the impact of the current pandemic on the
Digital Signage sector and the related market?
One of the positives that resulted from the pandemic has
been innovation across every industry. Everyone's needs
and the way they communicate changed overnight.
Companies that could adapt to support these changes
needed to do so quickly. A more obvious consideration as a
result of the pandemic has been budgets. Innovative
solutions became more necessary, while budgets became
more constrained.
At Corum, for example, we worked with customers to put
their software licenses on hold at vacant offices, and we
developed our Corum Advantage Program to help
customers who needed the technology quickly. This
program allowed us to provide our clients with a financing
tool to spread out their investment over time, providing
them breathing room and better cash flow.
Describe the values that drive your organization.
We are focused on solutions rather than sales. To quote
Simon Sinek, who is a huge source of inspiration for the
way we operate our company: "People don't buy what you
do, they buy why you do it." Our mission to help our clients
become better communicators runs through every vein of
our company.
From our program developers to our sales team, every
person at Corum is dedicated to creating solutions that
connect our clients with their audiences in a meaningful and
impactful way. Our clients engage, educate and empower
people all over the world using our digital signage
solutions, and it's a privilege that we don't take for granted.
In your opinion, what could be the future of the Digital
Signage market post the COVID19 pandemic? And how
are you strategizing your company's operations for that
future?
In response to the pandemic, Corum Digital launched into
action to source and develop our Safety-Line Technologies.
Our software development team focused to create
interactive touchless technology to replace touch digital
signage. We wanted to create solutions that ensured safety
even amid lockdowns for those who were at risk, either at
work or in public.
Corum Digital will only continue to evolve and adapt as the
world does, and we look forward to continuing to create
and provide solutions that help clients communicate amidst
any challenges they might face as a result of the pandemic
and beyond.
In what ways have you or your company contributed to
the community?
20 www.insightssuccess.com
| October 2021

23. Our CEO, Amedeo Tarzia, is an avid
community member and believes in the
responsibility of businesses to give
back. Corum Digital's community
involvement has included volunteering
at The Vaughan Food Bank and
donating school supplies and
backpacks with the Start2Finish
Backpack Program.
Many of our contributions to the
community were through in-person
volunteering, which have been
cancelled during the pandemic. While
our team loves in-person volunteering
and is eager to be able to participate in
it again, we have continued investing
in our customers by supporting local
businesses with orders for team
lunches and events.
What are your future aspirations?
Where do you see your company in
the next five years?
Our future aspirations align with
inspiring our customers to become
more effective communicators by
engaging, educating, and empowering
their audience. Innovation is at the
heart of our business, so we will be
continuously investing in advancing
our technology to meet the needs of
our user customers. Interactive
touchless technology and analytics is
one area we believe will be a large part
of how we will be helping our
customers well into the future.
“We inspire
communication so
you can effectively
engage, educate and
empower your
audience.”
21
www.insightssuccess.com |
October 2021

24. Digital Era
22 www.insightssuccess.com
| October 2021

25. Digital Signage :
The Change that
We Need Today
We as humans are continuously evolving in the
way we live and work. Currently, we are
evolving with technology and innovation all
around us, improving the quality of our work in our day-to-
day lives. Digital Signage is the result of one such wide
range of technological innovations that serve the need of
businesses, schools, or entertainment. Its solutions are vast;
some of them are digital kiosks, smart booking systems,
and smart signage. These systems are simple, ready-to-
installed, and are a perfect fit for today’s digital working
environment.
You might have already come across digital signage in the
public space, in advertising, retail, weather forecasts, smart
traffic signs, as it comes with many more features.
Safe and Reliable Technology
Since the havoc of the pandemic, the world has shifted
towards a touch-free environment. Touchless tech models
such as smart QR codes or card readers have brought a
drastic change in human’s lives. Thanks to the Digital
Signage companies, businesses and people are returning to
normal life, or the ‘new normal’. This somehow brought
back the companies' confidence, as it helps them use
touchless tools like – lifts, taps, wifi-enabled devices, and
sensors while keeping the employees' health and working in
a safe environment. There are many things that digital
signage has replaced with human touch reducing low-touch
or touchless workings.
In other words, the pandemic has been a beauty in disguise
for the digital signage industry. It has risen to many
interactive touchless technologies that can replace a human
touch. The industry showed that the world needs its
solutions in the pandemic situation and beyond.
Helping Businesses Thrive and Not Just Survive
Companies in the digital signage industry have empowered
businesses to evolve and adapt and create products to
advertise in a creative way.
The industry is set to become a big part of the business
world. It has helped other businesses to get back on the
business workings. It has transformed the way businesses
operate, creating a healthy working environment for the
benefit of everyone.
Secondly, with the increasing population, it also comes
quite naturally to maximize the reach with the growing
needs. Digital signage solutions have made that possible for
businesses.
The need of the hour is to be smart in our workplaces by
implementing digital signage solutions and improving the
quality of working productivity.
Door to Transformation
While digital needs are growing each day – digital signage
companies are ready with any challenges, no matter the size
of any business. Today, each business is heading towards
digitalization, and thus, adopting digital signage solutions is
not just an option anymore but a necessity.
The digital signage solutions even have the capability to
bring products to life; that’s the quality content it offers.
They also serve as a creative medium for businesses to
communicate with their target audience, with the best use of
images and videos in an innovative way.
The Hopeful Future
If there has to be another word for ‘improvement in
businesses’ it has to be ‘digital signage’. The way digital
signage companies provide solutions creates the right
impact on the business. We are excited, what more digital
signage has got along with its creativity.
Although it has a long way to go, but Digital Signage is
here to stay and will be one of the biggest transformations
in the technological world. It will bring down the traditional
walls of marketing and advertising and the business as a
whole.
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28. Enabling Organizations to
Build the Most Effective Workspace
n today’s digitized world, organizations, shared
Iworkspace providers, and educational institutions must
integrate digital signage into their strategic planning. It
allows them to better engage with their employees,
students, and customers to ensure productivity and an
extraordinary experience for all involved. Aiming to
provide exceptional customer service worldwide, IAdea
has created one of the industry’s largest partner ecosystems
around open standards across a wide variety of business
markets including IWMS and software providers. IAdea has
been a recognized pioneer in the global digital signage
market since 2000. It creates innovative, enterprise-grade
digital signage solutions that aid organizations in their
digital transformation into smart workplaces.
John C. Wang is the Founder and CEO of IAdea, who
takes leading efforts to drive the development and
standardization of digital out-of-home technologies.
We at Insights Success, in our endeavor to find ‘The 10
Most Innovative Companies Revolutionizing Digital
Signage, 2021’, came across IAdea. We talked with John to
understand how IAdea has proven itself a highly reliable
and secure digital signage hardware provider for over two
decades.
Below are the highlights of the interview:
Give us a brief overview of your company, its mission,
and the key aspects of its strong foothold in the Digital
Signage industry.
IAdea has been creating digital signage solutions for more
than 20 years. We have long been cultivating a vibrant
ecosystem of world-leading partners that has allowed us to
offer complete and comprehensive products.
The exceptional growth of the IoT market has allowed
IAdea smart signage products to rapidly grow their
capabilities in line with the developing industry. Our focus
has been to continuously evolve our technologies and
services to turbocharge productivity, ultimately improving
the quality and efficiency of the working environments in
our daily lives.
Describe your top-notch offerings that address the need
of your customers.
IAdea’s “smart workplace solutions” offer a wealth of
benefits to businesses. We have created a diverse range of
intelligent and flexible solutions that cater to a wide range
of space management needs, whether it’s in the office, a
business center, or school, library, entertainment area or
other spaces — the potential applications are vast, often
more than people realize!
Our products include smart room booking panels, desk
booking systems, smart signage and digital kiosks. These
are complete, ready-to-go systems that can be quickly
deployed. IAdea products are carefully designed with an
aesthetic that fits naturally into a professional environment,
and we try to go the extra mile to understand and support
customers’ needs, educate them on the options, and ensure
their deployment is successful.
IAdea helps businesses do more with less by maximizing
the use of their existing space while also allowing them to
increase the positivity of the office experience with
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IAdea
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29. 27
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The 10 Most Innova ve Companies Revolu onizing Digital Signage
John C. Wang
Founder & CEO
I dea
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30. seamless, hassle-free solutions that staff use every day. This
can include room booking panels and management systems
that increase the efficiency of meeting rooms and better use
of office space through desk booking solutions, which can
better support a flexible workforce.
What makes your company a preferred choice among
your clientele over other competitors?
Customers prefer IAdea because we provide enterprise-
grade solutions that meet all key requirements in design,
features, durability, security and manageability. Using
consumer-grade hardware doesn’t offer the same level of
security and bespoke application features — such as
certified HID card readers, cameras, and security hardware,
all of which we supply built-in and ready to go — as well
as the durability for everyday use in public spaces. Our
complete solutions include pre-installed software and
partnerships that are highly flexible to meet a variety of
environments and deployments. Extending beyond that, our
remote management solution IAdeaCare enables
streamlined deployment, monitoring, and troubleshooting
of all our devices.
From a business leadership perspective, what is your
opinion on the impact of the current pandemic on the
Digital Signage sector and the related market?
Before the COVID-19 pandemic, digital signage was often
considered a “nice to have”; used in non-essential, sales-
orientated tasks to showcase advertisements and
promotions. Since then, the world has rapidly shifted to a
‘touch-free environment, with companies readjusting how
they use their office space to accommodate new working
models. Customers sought us out because IAdea solutions
already enable low-touch or touch-free environments with
HID card readers and QR code or smartphone check-ins.
Businesses are striving to bring people back to the office,
which IAdea is also accommodating. To ensure confidence
in their working environment, temperature screening
stations, visitor management kiosks, and wayfinding signs
reduce the need for face-to-face interactions, while digital
signage can be easily arranged to showcase health alerts
alongside company notices, wayfinding, etc., all working
together to keep the workplace safe.
28 www.insightssuccess.com
Our partnership with IAdea allows us to bring
more than a market-leading space scheduling
and planning solution to our customers. The
combined power of the EMS scheduling
engine and the IAdea digital communication
system creates an end-to-end solution that
makes space utilization and management an
asset rather than a challenge.
RobertAbdul, Senior Vice President,
Industry Strategy,Accruent
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| October 2021

31. Describe the values that drive your organization.
Our mission is to provide comprehensive products and
services that deliver smart workplaces and turbocharge
productivity. We are committed to improving the quality of
the working environments in our daily lives, and we also
aim to continuously improve office sustainability by
reducing energy waste when spaces are not in use and
helping companies effectively optimize their physical
footprint to minimize costs.
In your opinion, what could be the future of the Digital
Signage market post the COVID-19 pandemic? And
how are you strategizing your company’s operations for
that future?
In that respect, it’s already here: organizations rapidly
realize the value of intelligent environments, in part through
digital signage, to create workplaces that are safe and
flexible enough to support and monitor hybrid working
systems. A trend of distributed teams and workplaces can be
accommodated with digital booking systems and connected
check-in facilities.
Office management can ensure rooms and spaces are
sterilized between uses, overcrowding is avoided, and self-
service is available where possible. These will remain for
the foreseeable future because they improve the health and
wellbeing of their workforce.
In what ways have you or your company contributed to
the community?
Easy to use and helpful for businesses and their staff, IAdea
enables working environments that improve the wellbeing
of those that use them. We help businesses get back on track
in the post-pandemic world, giving their workforce the
confidence to come back to the office. Our continuing
investment in new technologies will help businesses
transform the way they operate while also creating a
sustainable, environmentally friendly, and healthy working
environment for the benefit of everybody.
What are your future aspirations? Where do you see
your company in the next five years?
IAdea aspires to be the technology partner for businesses to
help improve their resilience and efficiency so they can
continue to maximize the effectiveness of their working
environment. In that regard, we will continue to build on
our successes and remain focused on growing the
recognition and capabilities of what smart workplaces can
offer, as well as continuing to widen the scope of
integration with our partners so IAdea solutions can find
every wider application.
We are always keen listeners, and our strength lies in our
proactive attitude to the needs of customers. This means
continuing to create breakthrough technologies that address
the evolving needs of our business partners as they
communicate them to us.
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34. 32 www.insightssuccess.com
Lee Summers
CEO
Reflect Systems, Inc.
| October 2021

35. Creating Meaningful Connections Between Brands and People
Modernization has brought transformative
changes in the marketing and advertising space.
With the help of digital signage, companies can
achieve much more in significantly less time. Reflect
Systems, Inc. is a digital signage company that helps users
create and manage digital experiences that keep people
engaged and returning for more.
Demonstrating how Reflect can relieve the retail pain points
is Lee Summers, the CEO. His understanding of the
industry has helped the company achieve new and bold
feats as Reflect has transformed and innovated digital
signage under his leadership.
In our endeavor to find "The 10 Most Innovative
Companies Revolutionizing Digital Signage," we at
Insights Success came across Reflect Systems Inc. We
talked with Lee to understand how Reflect has delivered
proven increases in promoted product sales and enhanced
customer experiences.
Below are the highlights of the interview:
Give us a brief overview of your company, its mission,
and the key aspects of its strong foothold in the Digital
Signage industry.
Our purpose at Reflect, the reason we exist, is to enhance
the everyday moments for our customers and their
customers, guests and employees. We do this by bringing
together the very best people, design and technology to
deliver superior digital signage. For more than 20 years,
Reflect has helped some of the most successful brands in
North America leverage digital signage to achieve
meaningful business objectives in industries such as retail,
entertainment, healthcare, banking and digital out-of-home
advertising, as well as in a variety of corporate
communications environments.
Describe your top-notch offerings that address the need
of your customers.
While Reflect provides a comprehensive suite of digital
signage software, hardware, deployment, development and
creative services, the centerpiece of our offering is the
ReflectView™ digital signage platform. ReflectView is the
leading solution to offer true scalability for place-based
digital media and interactive applications. It is the trusted
platform used by leading companies to power over 400,000
active digital displays.
ReflectView can be deployed on-premise or in the cloud via
a software-as-a-service (SaaS) offering. ReflectView allows
businesses to control the specific content, messaging, and
interactivity used in each location at any given time, using
business rules and flexible customization. ReflectView-
powered digital media networks are controlled from a
centralized, scalable system that requires minimal oversight
and integrates seamlessly with existing operations. It
efficiently distributes digital content to multiple digital
endpoints, allowing companies to target a wide variety of
business applications, locations and audiences.
Another key component of our software suite is Reflect
AdLogic™. Place-based digital media networks, owned and
third-party, are commonly used to generate revenue through
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36. advertising sales and the presentation of paid brands or
promotional messaging by partners or sponsors. Reflect’s
patented AdLogic platform is an algorithmic engine
disrupting the way that advertising operates on digital
signage networks by replacing manual processes with
automation for greater efficiency and flexibility. The power
of the platform lies in automation and accuracy. AdLogic
allows clients to set campaign objectives based on the
frequency of plays and audience impression targets. Just
import the media, define campaign objectives, and Reflect
AdLogic handles the rest. Campaign status and progress
toward goals are tracked in real-time. Reflect AdLogic
shows how each campaign and ad unit is doing. It is a total
game-changer for digital media deployment.
Our latest software offering is Reflect Xperience. Managing
a digital signage network can be a complex and time-
consuming activity, but the need to provide access to
schedule content specific to a given location is becoming an
increasingly important marketing objective. Unfortunately,
many enterprise solutions are built for centralized command
and control that make local scheduling difficult, while
solutions that allow access for many users lack the controls
and flexibility needed to meet the needs and scale of
enterprise customers. That's why we created Reflect
Xperience – a reimagined way to access our ReflectView
digital signage platform. ReflectView has become the
standard for scalability, flexibility and performance in
enterprise digital signage. With Xperience, users have the
ability to access the most frequently used ReflectView
content management and scheduling features from any web
browser, anywhere. Role-specific access ensures users have
the ability to manage only the content and digital screens
assigned to them, allowing maximum flexibility while
protecting corporate standards and security.
What makes your company a preferred choice among
your clientele over other competitors?
Beyond our best-in-class software, clients choose Reflect
for several reasons. Often times digital signage initiatives
are treated like projects where getting it deployed is the
measure of success. While deployment can certainly be
challenging and Reflect manages that for many of our
clients, from the outset, our approach is different. The
Reflect team brings a combination of expertise and business
focus that helps clients develop an objective-driven digital
signage program, not just a deployment schedule. We are
able to help with everything from strategy to content design
to scheduling and program management based on the
unique objectives of each client. We are also experts at
developing custom applications as content, a service nearly
all Reflect customers leverage that helps clients deliver
more compelling, engaging digital experiences to their
audiences.
From a business leadership perspective, what is your
opinion on the impact of the current pandemic on the
Digital Signage sector and the related market?
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37. In the near term, the pandemic has slowed the deployment
of digital screens, both because of temporary and
permanent business closures and more recently due to
supply chain delays slowing committed projects. However,
we do not view this as a permanent drag on the digital
signage space. In fact, some of the dynamics of shopper
behavior relative to in-store vs. online buying have been
accelerated. This will likely result in increased demand for
compelling digital signage experiences as shoppers look for
the same digital features in-stores they’ve grown
accustomed to when shopping online.
Describe the values that drive your organization.
At Reflect, we live by six core values:
1. Be a Creative Problem Solver
2. Be Accountable
3. Be Helpful First
4. Be Smart
5. Be Respectful
6. Always Do the Right Thing
These core values are integrated into everything we do –
from our hiring processes to communications with
customers and their constituents. As a result, these values
represent not only characteristics we believe are important
but attributes everyone at our company lives by
continuously.
What are your future aspirations? Where do you see
your company in the next five years?
It's difficult to envision the future without taking stock of
the past. Twenty years into this journey, we are most
thankful for the relationships we've built with our clients,
teammates and community. That's probably why our
greatest aspiration for the future is to do exactly this, but on
a much larger scale. As digital signage continues to gain
traction, we aspire to help lead the way and power more
than one million digital experiences.
With Reflect Systems, you
can lead the pack with a
digital signage and content
solution that's perfect for
your industry.
Customer Testimonials:
POLARIS
The Polaris Retail Experience is all about trying to drive an
interaction with our vehicles and really help to tell the
Polaris story.
Reflect tries to understand where you’re at today and then
understand where you’re going tomorrow to build a
solution that is going to be evergreen and making sure that
they can grow with you as an organization.
Amy Goolsbee, Retail Design & Merchandising Manager,
Polaris
PATIENTPOINT
Reflect has been instrumental in helping us to get to the
next level, where we need to be, and they’ve been a
responsive partner in listening to our needs, our wants, our
requirements, and then developing a system that is going to
see us into the next five to ten years.
Dan Owens, Chief Technology Officer, PatientPoint
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40. Redefining Advertising
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41. Digital signage is a clever way of advertising to
attract consumers. It generally uses LCD screens
or LED lights to target consumers with changing
messages, both textual and graphic. Such signage having a
computer component engages with consumers in an
interactive way than traditional print signage.
Moreover, digital signage can feature flashing product
information, bright moving images, scrolling sale messages,
or feature color advertisements to attract clients' interest
amidst the sea of digital information they come across
every day. It can also feature interactive touch screens or
short digital videos to broadcast products' information to
clients by providing consumers with an interactive and
immersive experience.
Different uses of digital signage allow businesses to achieve
a variety of goals. For modern and digitally engaged
consumers, digital signage is endlessly customizable. With
evolved purchasing habits of consumers
and the increased dominance of the e-
commerce industry, businesses can use
the endlessly customizable digital
signage to position themselves and
their products more creatively to
consumers. It can be used for
creating more engaging and easier
to view digital menu boards in
restaurants. It can be used in
window displays by creating
eye-catching window displays
displaying information about
businesses. With counter
displays, point-of-purchase displays,
and touch screen information systems, Digital
signage can entice consumers with information about all the
available services.
In addition, digital signage can also be used to provide
public information such as news, weather, and traffic
information to people. This can facilitate their better
decision-making. It can also be used in corporate settings to
provide internal information and display the latest
announcements while enhancing customer service
experiences.
For advertising and promotion of particular goods and
services, digital signage is beneficial, as it enhances the
brand’s identity. Besides, it influences consumer purchasing
behavior as visible information always creates conscious
attraction in consumers. Digital signage advertising offers
huge advantages to all kinds of businesses. Unlike printed
signage, digital signage is in continuous motion, and it
increases the visibility of products and services of
businesses.
Digital signage is pleasant in its look and is enticing to
consumers. Professional screen, bold colors, and eye-
catching light patterns provide an enjoyable, aesthetic, and
attractive view to consumers. They can consciously or
unconsciously decide to purchase the advertised products. It
is easy to keep digital signage up to date. It can provide the
most reliable information to consumers. With digital
signage, it is possible to update advertisements. It is easier
to target the desired audience with digital signage by
crafting a creative and unique digital message.
With digital signage, it is possible to quickly reprogram
messages to make them more accurate and appealing to
consumers. Businesses can make a strong impression on
consumers and can influence customers to purchase their
products and services. It is possible to provide dynamic and
eye-catching content to clients with digital signage.
Businesses that invest in the latest digital signage
technology can be benefitted incredibly in the coming
times. The revenue of the companies can be increased to a
great extent with digital signage advertisements.
Changing the Way
Businesses Advertise
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42. Vangelis Mihalopoulos
Co-founder & CEO
Yodeck
40 www.insightssuccess.com
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43. Yodeck
Offering Professional Digital Signage for
Everyone at an Unbeatable Price
The transformational shift from static signs to digital
signage has become more and more significant in
catching the eye of potential customers. The
leading companies in digital signage are continuously
innovating and improving technologies to offer an
interactive experience. Yodeck is one such company in the
industry that provides all-in-one Digital Signage for
dynamic screen-management to power your screens with
any content or widgets.
Yodeck is a complete cloud service company that helps
everyone display engaging media, such as images and
videos, on one or multiple TVs, so brands can effectively
connect and communicate with the people that matter the
most to them. They provide an option of adding one Player
to each TV screen, connecting it to the Internet, and then
you can manage your content centrally and remotely
through their online platform, no matter where you are.
At the helm of Yodeck is Vangelis Mihalopoulos. As the
Co-founder & CEO, he leads an exceptional team that is
turning Yodeck.com as the No.1 Digital Signage cloud
platform around the globe.
The Journey to the Top
Yodeck started its journey back in 2015, and within 6 years,
it became one of the fastest-growing companies in the
digital signage sector. It has now grown from a small
operation to a 32+ strong team and has more than 6,000
customers and 320 partners, with 15,000 active accounts
across 135 countries.
Leading brands like Ford, Pizza Hut, Dominos, and Adobe
are among the companies that trust Yodeck for their digital
signage solutions. Its mission has always been to provide its
clients with a high-quality software product and the best
possible customer experience at a very affordable price.
With digital needs rising more and more every day, its goal
is to make digital signage available to any business,
regardless of its size. What makes Yodeck stand out can be
summed up in three basic principles: professionalism,
affordability, and ease of use.
Unmatched Offerings
Yodeck strives to provide innovative solutions while
respecting each business' uniqueness and needs. The
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44. company offers an intuitive platform that everyone can use,
and it's easily scalable. It wants to make it straightforward
for all its clients to create great content, even if they don't
have an in-house designer. That's why it provides free
professionally designed screen layout templates that people
can customize with their own branding or images. If a
business doesn't have the right photos or videos to hand,
they can choose media from Yodeck's stock media galleries.
It offers enterprise-grade security that aligns with big
corporations' strategies, as it's one of Yodeck's priorities.
Why Yodeck?
The answer is simple. Its recipe for success includes
incredibly user-friendly and robust hardware and a total
remote screen management system that allows customers to
remotely manage and update their screens across multiple
locations.
On top of that, Yodeck offers state-of-the-art security for
digital signage, and it is one of the very few companies in
the field that are ISO 27001 and 9001 certified.
Additionally, they offer pricing plans that are accessible to
all types of businesses and organizations.
Aligning Technology for Digital Transformation
Vangelis states that many organizations these days consider
or choose to pursue a Digital Transformation. For Yodeck,
the primary keys to this are communication and feedback.
Besides, digital signage is all about communication
between its clients and their customers from one point of
view. It is a solid example of how technology can become
valuable to businesses of any service.
Currently, along with the automation of Yodeck's existing
internal processes and ways of working, the company aims
to enable its clients to succeed in their business
transformation. That's why, as an organization, Yodeck is
willfully open to communicating with its users and
receiving their feedback to improve its service and facilitate
successful business transformations.
Value-Driven Approach
Vangelis highlights that, from its inception, of Yodeck has
built relationships with its employees and clients based on
Our people are
the secret of our
success.
“ “
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45. honesty, transparency, and respect. He adds that Yodeck is
all about its people, clients, partners, and team.
By fostering a great working environment with a personal
training budget, foreign language lessons, and opportunities
to meet with a personal nutritionist and take yoga lessons,
the company helps its teams bond and attract top
professionals. This way, Yodeck can give its clients a stellar
product while looking for new, innovative ideas to improve
its service every day.
Yodeck's team is always happy when their clients tell them
that they love their services, which is why the company
receives many 5-star reviews. One of their greatest values is
giving back to the community, especially during these
challenging times. Yodeck is trying to support whoever
might need help, but this is a topic that the company keeps
to itself, as Vangelis strongly believes it's a case of casting
your bread upon the waters.
Post-Pandemic Digital Signage
Vangelis says, “At Yodeck, we truly believe that Digital
Signage can and will become a useful ally when it comes to
the post-COVID-19 world, even now that all stores are
reopening. To better understand the impact of Digital Signs,
we ran a survey, and it turned out that Covid-19 Safety
Signs Spur 28% Jump in Compliance.”
Yodeck doubled its company headcount and introduced a
work from policy simultaneously. It focused on helping the
healthcare industry or any other business that displayed
Covid safety signs by offering its services free of charge for
the duration of the pandemic.
Yodeck also created several free Covid related digital
signage templates, ready to be used by their clients; to help
them streamline the work process.
Contributions to the Community
Vangelis expresses that Yodeck wants to support the
community in any way possible, especially during these
difficult times. It has donated to health organizations for
COVID-19. At the same time, it offered a 20% discount to
NGOs and educational institutions, and sponsored
educational conferences, providing the digital signage for
all the screens set up in the venues.
Ambitious Future
Yodeck's first aspiration is to remain a digital signage
software industry leader and provide an excellent
experience for its customers. Personally, Vangelis’s goals
are to invest even more in human capital, attract highly
skilled employees, and offer them a great working
environment where people can grow professionally and
build meaningful relationships with one another.
Yodeck wants to develop new innovative digital signage
add-on services, like AI, touch-screen signage and more.
Specifically, it is actively working on an audience analytics
platform, which means that customers can get detailed
reports on the viewer by using a simple camera. At the same
time, the content displayed on the screen can be tailored to
each viewer, all based on estimated age and sex.
Yodeck believes this would offer companies a way of
communicating and crafting more targeted messages and,
therefore, more useful content for viewers. Vangelis thinks
it's a win-win for both parties. Of course, privacy and data
protection are of utmost importance to the company, which
will be an essential part of the product.
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