Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Consumer 2020

15,245 views

Published on

Consumer 2020, developed as a partnership between PSFK and Cisco, provides a challenging but fresh perspective on consumer trends in the near future and offers key strategies and resources to help brands in the retail, hospitality, and sports & entertainment industries better connect with consumers in 2020 and beyond.

Published in: Retail
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Consumer 2020

  1. 1. C O N S U M E R 2 0 2 0 + CREATING A NEW GENERATION OF RETAIL AND EXPERIENCE STRATEGIES Download the full Consumer 2020 research paper at: psfk.com/report/cisco-2020
  2. 2. W E L C O M E T O 2 0 2 0 . TREND REPORTS HAVE BEEN TALKING ABOUT THE RISING POWER OF THE INDIVIDUAL SINCE THE EMERGENCE 
 OF DIGITAL MEDIA.
  3. 3. IT CAN BE SURPRISING TO CONSIDER HOW FAR THAT SHIFT HAS CONTINUED TO EVOLVE, DRIVEN BY EXPONENTIAL GROWTH OF MOBILE AND THE EMERGENCE OF UNIFIED DATA NETWORKS.
  4. 4. C O N S U M E R S W I L L L O S E T H E I R D I G I T A L T H R E S H O L D . Americans devote more than 10 hours a day to screen time—a rate that is growing.
 The Total Audience Report: Q1 2016. Nielsen 60% of travelers around the world say they would be unwilling to go on vacation without a mobile device. 
 Expedia/Egencia Mobile Index. Expedia, 2016 89%+ of fans use mobile tools at a stadium to take photos and post to social media. Connected Sports Fans 2016. Spider Marketing for Avaya, 2016
  5. 5. T H E Y W I L L R E D I S T R I B U T E P O W E R F R O M B R A N D S T O P E E R S . Consumers would not care if 74% of the brands they use vanished. 
 Meaningful Brands Report. Havas, 2017 Only 1 out of 10 of top Gen Z influencers are traditional celebrities. They favor Snapchat and YouTube stars and other people who look like them.
 Anna Fieler. EVP, Marketing. Popsugar “User generated content will far exceed branded content. Brands need to embrace this and accept they aren’t in complete control of their own brand.”
 Chris Brandt ,CMO, Taco Bell Corp.
  6. 6. T H E Y F U L L Y E X P E C T T O I N F L U E N C E E V E R Y B R A N D . One third of U.S. social media users ages 16-34, or 25.5 million people, are social influencers. 1.61 million have already partnered with a brand online.
 Yahoo Deep Focus. Shareablee and Ipsos, 2016 “This new level of connectivity and seamless integration of digital and analogue [will provide] the opportunity to be closer to the consumer than ever” in 2020. 
 Eric Liedtke. Executive Board Member, adidas Brands will be forced to shift to an audience- centric approach. We need to know our target audiences intimately and have a direct connection to them. 
 Linda Boff. CMO, GE
  7. 7. CONSUMERS, GUESTS AND FANS ARE TAKING CONTROL BY ACTING LIKE, OR EVEN REPLACING, THE BRANDS THAT PROVIDE PRODUCTS, SERVICES AND MESSAGES.
  8. 8. C O N S U M E R S T A K E O N B R A N D R O L E S
  9. 9. 9 C O N S U M E R A S A P L A T F O R M The consumer sits atop a personalized network of data that helps them make informed decisions and control their experiences. 1
  10. 10. 10 Lululemon F A R F E T C H P A R T Y B O T In-store browsing is tracked to customer profile. AI app reads faces of audience members to inform DJ music selection. C O N S U M E R A S A P L A T F O R M
  11. 11. 11 C O N S U M E R A S A S T U D I O Rapid manufacturing and delivery networks mean customers expect to be co-collaborators of products and services, and won’t settle for standard offerings. 2
  12. 12. 12 Lululemon A D I D A S F U N C T I O N O F B E A U T Y Sneaker insoles printed to match athlete’s needs and physical specifications. Consumers tailor active ingredients, color and event scent of their own shampoo. C O N S U M E R A S A S T U D I O
  13. 13. 13 C O N S U M E R A S A S T O R E With direct access to retail channels via mobile and wearables, consumers can curate, sell and purchase products and services from anywhere, anytime. 3
  14. 14. 14 Lululemon C O N S U M E R A S A S T O R E J A G U A R + S H E L L U . S , B A N K S T A D I U M Drivers purchase gas fill-ups from within their cars. In-seat food ordering, delivery or express pick up.
  15. 15. 15 C O N S U M E R A S A 
 M E D I A C H A N N E L User generated content is the most powerful form of entertainment, and the consumer has—and is—his or her own media channel. 4
  16. 16. C O N S U M E R A S A M E D I A C H A N N E L W E C H A T S Y D N E Y C R I C K E T & S P O R T S G R O U N D T R U S T Small, foldable Ying drones live stream experiences to chat profiles. Fan Photos Shared On Stadium Displays And Social Channels
  17. 17. 17 C O N S U M E R A S A C E O Digital communication channels allow consumers’ feedback and input to affect companies in real time. Brands must monitor and respond to customer signals as they happen. 5
  18. 18. Lululemon C O N S U M E R A S A C E O V O L I T I O N O R I N Consumers paired with chemists to create and earn commission from products. Consumers vote on brand’s manufacturing and social responsibility decisions.
  19. 19. C O N S U M E R 2 0 2 0 P L A Y B O O K R E T A I L S P O R T S & E N T E R T A I N M E N T H O S P I T A L I T Y
  20. 20. K E Y S H I F T S I N T H E M A R K E T P L A C E From Products To Platforms To Ecosystems From Reactive To Responsive To Predictive From Brand Transaction To Membership To Ownership From Input To Intelligence To Ambience
  21. 21. TRANSLATING MARKETPLACE SHIFTS INTO ACTIONABLE STRATEGIES FOR 
 RETAIL, HOSPITALITY, AND 
 SPORTS & ENTERTAINMENT
  22. 22. 22 C H A L L E N G E S T O M E E T • Creating a responsive digital infrastructure • Scaling the delivery of customized product and experiences • Translating data into actionable insights and forecasts • Streamlining knowledge sharing internally and with key partners • Scaling technology solutions for consumers and employees R E T A I L P L A Y B O O K 2 0 2 0
  23. 23. 23 • Consider how personal data and biometric feedback can evolve personalization. • Create more meaningful in-store experiences by allowing shoppers to connect digitally. • Invite customers into the creation process by offering 1:1 product customization. • Allow audiences to curate product offerings for a personalized channel. • Use responsive communication and rewards to recognize customers individually. R E T A I L P L A Y B O O K 2 0 2 0 S T R A T E G I E S T O S U C C E E D
  24. 24. 24 C H A L L E N G E S T O M E E T • Evolving from managing the room to managing a total guest experience • Implementing technology at key guest touchpoints • Integrating new technologies alongside legacy systems • Analyzing big data develop impactful insights for guests and employees H O S P I T A L I T Y P L A Y B O O K 2 0 2 0
  25. 25. 25 S T R A T E G I E S T O S U C C E E D • Examine the decision factors that attract specific customers and use this information towards targeted improvements in brand partnerships, loyalty rewards and guest perks. • Allow guests the flexibility to control all aspects of their travel experience • Develop an operating system for every room that logs guests in and adjusts to their personal settings. • Leverage an understanding of personal goals to deliver custom recommendations on dining, activities and guest experiences. • Empower guests with the tools and distribution channels to share their best travel moments with a broader audience. H O S P I T A L I T Y P L A Y B O O K 2 0 2 0
  26. 26. 26 • Integrating the best aspects of digital into the live fan experience • Maintaining engagement with fans pre, during and post event • Personalizing touchpoints and streamlining pain paints along the fan experience journey • Harnessing the power of global fan community • Streamlining pain points for fans S P O R T S & E N T E R T A I N M E N T P L A Y B O O K 2 0 2 0 C H A L L E N G E S T O M E E T
  27. 27. 27 • Provide fans with engagement platforms to amplify their team support through all digital channels • Personalize the fan experience with insights from digital and IoT enabled aspects of the event • Leverage mobile as a catalyst for dynamic and personalized experiences pre, during and post event • Empower global fan community to create and share brand interactions at anytime and from anywhere S P O R T S & E N T E R T A I N M E N T P L A Y B O O K 2 0 2 0 S T R A T E G I E S T O S U C C E E D
  28. 28. 28 C I S C O D N A S U P P O R T S E V E R Y C O N N E C T I O N The Cisco Digital Network Architecture (DNA) creates a foundation for the digital transformation. Simplicity Through Automation & Assurance Faster Innovation Through Insights & Experiences Lower Risk Through Security & Compliance C I S C O D N A P R O V I D E S
  29. 29. 29 C I S C O D N A S U P P O R T S E V E R Y C O N N E C T I O N • Deliver a differentiated customer experience across all channels • Drive operational excellence and associate productivity • Accelerate development and scale of new products and services • Respond to market demands with speed and flexibility • Improve capabilities across the retail supply chain • Protect and enhance brand value Using Cisco DNA, your business can build a digital roadmap to help you:
  30. 30. A B O U T P S F K Cisco is the world’s leading provider of networking capabilities for consumer-based companies in retail, hospitality, and sports & entertainment. Our innovative networking supports customer and associate experiences, mobility, the cloud, security, contact centers, and interactive displays. We also advise and design systems customized for personalization industries. By connecting these powerful capabilities, consumers enjoy a unique combination of interactions based on real-time data gathered from mobile devices, data centers, and the cloud. Cisco Offerings: • Powerful networking technologies • Industry-specific solutions to drive revenues • Assessment and roadmapping • Design and architecting services • Managed services • Security and support services Cisco Retail: www.cisco.com/go/retail Cisco Hospitality: www.cisco.com/go/hospitality Cisco Sports & Entertainment: www.cisco.com/go/sports A B O U T C I S C O PSFK is a leading innovation-consulting firm that drives change at some of the world’s most forward thinking organizations including Google, Intel, Red Bull and Samsung. At the center of our work is a robust trends research methodology that leverages grounded theory analysis and expert opinion. By having a deep understanding of trends at the core of a project, we can start the process of making recommendations about products, marketing, services and retail. This process also includes global scouting, competitive review, stakeholder engagement, workshopping and other practices. PSFK Labs Services: • Commissioned deep-dive research and innovation consulting • User-case scenario planning • Product and service concepting • Workshops • Benchmarking PSFK Insights Platform: www.psfk.com PSFK Innovation Consulting: www.psfk.com/labs
  31. 31. C O N S U M E R 2 0 2 0 + CREATING A NEW GENERATION OF RETAIL AND EXPERIENCE STRATEGIES Download the full Consumer 2020 research paper at: psfk.com/report/cisco-2020

×