At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
CES, the Consumer Electronics Show, took place in Las Vegas, January 6th-9th 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands. We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
CES, the Consumer Electronics Show, took place in Las Vegas, January 6th-9th 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands. We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Zenjoy - The psychology of habit forming apps.dewitkoen
This Zenjoy presentation by @dewitkoen covers the Hooked-model of Nir Eyal, combined with some basic psychological insights and our own experiences. It explains the way we think about product design and how we look at the solutions we offer to our customers @Zenjoy.
Presentation I gave at the October She Says UK Event - Topic: How to be a Trendspotter
If you can't always control trends, then why not make them useful!
Here I talk about two ways we can make trends work for us.
http://shesaysus.com/events/how-to-be-a-trendspotter/
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Zenjoy - The psychology of habit forming apps.dewitkoen
This Zenjoy presentation by @dewitkoen covers the Hooked-model of Nir Eyal, combined with some basic psychological insights and our own experiences. It explains the way we think about product design and how we look at the solutions we offer to our customers @Zenjoy.
Presentation I gave at the October She Says UK Event - Topic: How to be a Trendspotter
If you can't always control trends, then why not make them useful!
Here I talk about two ways we can make trends work for us.
http://shesaysus.com/events/how-to-be-a-trendspotter/
Lean Product design is the New MarketingJeff Gothelf
This is the talk I gave at MarTech San Francisco, March 31, 2015.
It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.
We explain Experience Design in a few simple steps. Hyper Island
See http://hpr.is/dxd for information on the Hyper Island Digital Experience Design MA.
What's the difference between User Experience, Customer Experience and Service Design? And more importantly, why does it matter? Jani Modig, Hyper Island's Alumni and Senior Service Design Consultant at Deloitte Digital explains and introduces our new Digital Experience Design MA Programme.
After writing a post on Medium about my Design Thinking experiments in the the UX class I taught last semester, I had the privilege to be invited by the Dean of School of Media Studies & Information Technology from Humber College to give a talk of the story with the program coordinators and associate dean. These are the slides of my talk.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
From the Warm Gun 2014 Conference.
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products?
In this talk from the Warm Gun 2014 conference, Braden Kowitz explores the disconnect between where designers typically focus, and what startups really need. How can designers spend less time on delightful veneers and start tackling core business challenges?
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
CES 2017: 6 Trends Marketers Should KnowKevin Hung
CES 2017 marks its 50th anniversary of celebrating the most innovative and profound technologies the globe has to offer. In this short presentation, we unravel over 2.5 million square feet of technology into 6 trends marketers should know in order to be relevant tomorrow.
12 Most Talked About Trends At CES 2014Stacy Minero
Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. CES 2015
A Recap For Marketers
Andy Maskin
SpecialConsultant to StoryTech
January 13, 2015
2. Executive Summary
This year at CES we saw an explosion of technologies aligned with what we call a
meta-trend, "The Internet of Me."Within this idea are rapidly developing technology
trends that will change the way we live our lives in the years to come.
There are trends directly related to content consumption and mindshare, which has
an obvious and direct impact on the way marketers reach and influence consumers.
There are also trends that will ignite fascinating lifestyle changes for consumers,
powered by new technologies.These trends challenge marketers to get creative
about how to reach consumers, perhaps influencing them by becoming part of their
lives and enabling real utility.
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3. KeyTrends
• Content Gets DownTo Business
• Touched By A Sensor
• VirtuallyYours
• The Modern Millennial Factor
• ATransactional Life
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The Internet of Me
4. Content Gets DownTo Business
The ways in which consumers consume content are rapidly changing.Traditional
models are decaying as a growing portion of audiences want their content unbundled
and on-demand. A generation raised onYouTube expects the content they want
when they want it for modest sums of money.Traditional models will never capture
this cohort, and their purchasing power is only growing.
At CES this year we saw a number of important developments that signal the
continued acceleration of this trend.The evidence is clear: cords are being cut and
there's no turning back.What follows are examples of some breakthroughs we saw
this year.
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5. SlingTelevision
Dish Networks announced a new streaming service called
SlingTelevision. For $20/month users can access the live
feeds of over a dozen of the most popular cable channels,
including ESPN and CNN. Add-on channel packages will
each be available for $5 more.The service will be available
on several mainstream OTT platforms including Roku and
Xbox.
This offering is a major breakthrough in the evolution of
television away from expensive bundled subscriptions. Dish
is already ramping up ad inventory sales for the service and
is looking at the ability to deliver personalized ads
programmatically.
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Content Gets DownTo Business
6. SmartTV OS Consolidation
The wild west of SmartTV operating systems got less wild
this year. Samsung standardized aroundTizen, Sharp &
Sony embraced AndroidTV, while Haier and Insignia (aka
Best Buy) adopted Roku. Panasonic embraced FirefoxOS.
On many of these platforms, traditionalTV lives alongside
OTT apps with equal prominence in the user interface.
Fewer ecosystems means less consumer confusion,
increased adoption, and increased opportunities for
publishers and brands to launch apps for the SmartTV
space at scale. Also, media buys for these platforms will
become more manageable.
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Content Gets DownTo Business
7. Evolution ofTV Ads
There’s also news for advertisers.The platform will support
an exciting variety of interactive inventory types, including:
• Banners in the UI with click-to-video capabilities
• Interactive overlays over programming that can launch
full-screen video
• Pre-rolls and post-rolls for various apps in the ecosystem
LG announced and upgraded 2.0 version of its SmartTV platform WebOS.The new OS is faster and
allows easier switching between inputs & apps. In addition, GoPro announced a branded action
sports app for the platform.
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Content Gets DownTo Business
8. TiVo One Pass
Since its inception, one of the most beloved features of
TiVo DVRs has been the “Season Pass” which allows users
to easily auto-record all their favorite shows. As theTiVo
Roamio product has evolved to include moreOTT services,
the company is replacing this feature with “One Pass”.
One Pass will still allow users to auto-record episodes of
their favorite shows, but it will do so across a variety of
streaming platforms as needed. In a world where “TV” is
just one of many content sources,TiVo is as big a threat to
the 30-second spot as ever.
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Content Gets DownTo Business
9. Touched By A Sensor
Two of the hottest areas this year at CES were "wearables" and "smart devices".The
former could be generally thought of as encompassing devices worn by users, such as
smart watches and fitness trackers.The latter encompasses objects ranging from
simple to complex that are being connected to Internet-based platforms.
The commonality of these categories is the sensing of previously ungathered
information, the transmission of this information, and the practical use of it to
improve the quality of our lives.What follows are some examples of how this year's
products demonstrated that the only limits to where sensor technology can take us
are our imaginations.
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10. Smart Home
This year saw an abundance of Smart Home platforms from
companies as diverse as Whirlpool and D-Link.The
common threads were devices (from dryers to door locks)
sensing information from the environment, communicating
this information to the user and other devices, and then
acting on information received.
What does this mean for brands? Imagine a CPG brand
launching an app for a smart-fridge with recipe
recommendations, or a travel brand sponsoring a
thermostat app. Marketers can engage with consumers
with utility attached to these devices, and in exchange
provide cross-sell and up-sell opportunities.
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Touched By A Sensor
11. Activité Pop
This year’s CES saw a dramatic increase in the variety of
Smartwatches with digital screens, all trying to head off the
2015 launch of the Apple Watch. The Activité Pop from
Withings takes an interesting counter-approach. It has an
analog interface – all the computing and digital UI happens
on a paired smartphone.This makes the watch both less
expensive ($149) and allows it to last 8 months on a
standard watch battery. These two factors could combine
to launch the category beyond early adopters.
Brands could potentially partner with Withings and create
apps that also read data from the watch, or even push
vibration notifications to it.
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Touched By A Sensor
12. BeWellConnect
Fitness tracking devices abounded this year, but BeWell
Connect from the French companyVisiomed takes things a
step further.Their line of connected products monitor vitals
such as glucose levels and blood pressure.This allows these
critical metrics to be monitored over time by patients, their
doctor or concerned family members.
They promise an API for 3rd parties to build on their dataset,
which could be a great opportunity for health brands. A
drug company, for example, could sponsor an app that
analyzes this data and provides wellness tips.
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Touched By A Sensor
13. GNCWearables
Vitamin and supplement retailer GNC is a good example of
how brands can play in the wearable technology space. By
licensing their name for fitness devices at various price-
points, they are able to reinforce their brand perception of
fostering a healthy lifestyle.
Within the app that pairs with a smart device, brands could
also promote their other products, or even open up ad
space within the app and in effect become publishers
themselves.
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Touched By A Sensor
14. Lots of Smart Stuff
On display this year were many products that wouldn’t be obvious candidates to be “smart devices”
SmartMat yoga mat, built with
pressure sensors and iPad dock.
Roost 9V battery
connects toWi-Fi
and alerts you
when it is running
low or your smoke
alarm is going off.
Neo Smart Jar contains sensors that
measure how much of a given item
is in the jar. Connect remotely to
determine how much of a given
item you have left.
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Touched By A Sensor
15. VirtuallyYours
For years, the idea of creating immersive user-driven interfaces, virtual worlds, and
the real objects from digital models was the stuff of science fiction.
At CES this year we saw the possibilities in these areas explode more year-over-year
than most other categories.We also saw exciting creative ideas on how brands can
apply some of these technologies to drive purchase and loyalty.
What follows are our favorite examples from this year's CES of virtual reality, new
user interfaces, and turning virtual objects into real ones.
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16. 3D Printing
The presence of 3D printing technology at this years’ CES
was exponentially larger than just a few years ago. Dozens
of companies big and small occupied a large dedicated
section of the floor.
Aside from the increased variety, faster print speeds, higher
quality and lower prices, a particular advancement stood
out: the ability to print using new materials. Mixtures of
plastic with limestone or wood yielded objects that felt like
stone or wood respectively.
3D Systems showed off the CocoaJet, a 3D printer
developed in partnership with Hershey’s that printed
objects in chocolate.
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VirtuallyYours
17. Virtual Reality
While several companies showed off their takes on virtual
reality headsets, the biggest bang came fromOculus Rift
which let the public try its Crescent Bay prototype. The
experience included high visual fidelity and 3D positional
audio that changed the L-R balance in your headphones as
you moved your head.
Meanwhile, Samsung announced “MilkVR,” a content
service meant to distribute virtual reality experiences. As
the hardware becomes consumer-ready, and the content
funnel begins to fill, brands should take note.The travel,
automotive, entertainment and real estate industries are
just some examples of those that could all make rich use of
this technology.
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VirtuallyYours
18. Lego Fusion
Qualcomm showed off Lego Fusion, a toy line based on its
Vuforia augmented reality platform.
When you buy a Lego Fusion set, you assemble the desired
structure and then download a free app. When you point
your mobile device at the Lego structure, it comes to life in
the app and you can interact with it.
This serves as a good example of how a brand can use
augmented reality to bring their products to life, either
after purchase or even in a retail setting.
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VirtuallyYours
19. Tobii-powered Sentry
Tobii has made waves in recent years at CES with its eye-
tracking demos, though the products themselves have
been geared toward controlled environments such as focus
group testing.
This year they launched Sentry in partnership with
SteelSeries. Sentry is a PC peripheral meant for consumers.
It allows people to experience eye-controlled content on
their own computers.The demos at the show were simple
games, but one could imagine the possibilities of more
advanced and perhaps branded games in the future.
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VirtuallyYours
20. The Modern Millennial Factor
The Millennial generation is entering adulthood and their purchasing power
is growing substantially.As marketers try to reach these consumers and form
lasting relationships, they need to understand how their perspective differs
from other generations.Two key differentiators are their having grown up in
the midst of the digital age, and their interest in social good.
They take ubiquitous technology for granted, having missed what came
before. And it seems natural to them that using technology to better the
world makes perfect sense.What follows are the technologies we saw at CES
that best embody the spirit of this critical demographic.
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21. Sustainability
A major growing category seen at this year’s show was
sustainable products, particular those that are solar
powered. Mainstays such as Eton showed off their latest
models of rugged, powerful and clean-energy electronics.
GoalZero proved their point about the water-resistance of
their solar battery packs by making it rain on them
throughout the week.
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Modern Millennial Factor
22. eSports
In the wake of the sale ofTwitch to Amazon for almost $1
billion, older folks are finally starting to realize that people
watching other people play video games really is a thing –
and a big one at that.
The gaming area of CES featured accessories tailored to
Twitch broadcasters such as microphones and webcams.The
Tobii booth featured a well-known gamer streaming his
gameplay with an overlay of where he was looking on the
screen to a live audience of thousands.
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Modern Millennial Factor
23. Edwin
One of the demographics most rapidly gaining marketers’
attention is “Millennial Moms”.These tech-savvy parents
are quick to embrace connected toys that educate while
entertaining.
Edwin the duck is a smart rubber ducky. He is waterproof
and can measure the temperature of the water. He syncs to
a tablet app that is populated with educational games.
Since the platform can routinely be populated with new
content, the potential could exist for brand partnerships
and sponsored games.
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Modern Millennial Factor
24. Triby
Triby, from the French company Invoxia, is a communication
device designed for digitally-savvy kids and their parents.
The speaker-box can magnetically stick to the fridge, and
has simple buttons for children to make voice calls to their
parents.
Via the companion mobile app, parents can speak to their
children remotely, send black and white drawings to the e-
ink screen, and control the music being streamed to the
speaker.The device supports FM and Internet radio.
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Modern Millennial Factor
25. ATransactional Life
Brand perception, consumer lifestyle and media consumption habits
notwithstanding, for many marketers retail and shopping experiences are where the
rubber meets the road.The end of the purchase funnel is (and has always been)
critical in driving desired sales results. Meanwhile, purchasing mechanisms and store
experiences are being transformed by technology.
New digitally-enabled platforms are driving sales by providing useful information
easily and reducing the friction of purchase.These mechanisms are utilitarian at their
core and meant to drive the transformation of a prospect into a customer.What
follows are examples we saw at this year's CES of the potential for technology to
change retail as we know it.
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26. Lowe’s Holoroom & Osh
Lowe’s Innovation Labs showed off two exciting prototype
experiences that could change the way consumers
experience retail.The Holoroom allows users to equip a
virtual simulation of a room in their house with Lowe’s
product and explore it using augmented or virtual reality.
OSHbot is a robot on wheels that you can ask for help. Say
the name of a product, or show the robot a similar product,
and the robot will guide you to the right aisle. As a bonus
(for retailers), the back of the robot features a large screen
with context-aware ads.
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ATransactional Life
27. Plastc
Plastc is a device meant to replace all the plastic cards in
your wallet. It is the same shape and thinness of a regular
credit card or loyalty card and has a magnetic stripe on the
back.
What sets it apart is the e-ink touchscreen on the front. It
allows the user to swipe between different credit, debit,
gift and loyalty cards, changing the magnetic strip on the
back of the card as it goes.The technology represents an
interesting interim step for retail customers on their way to
a mobile payments future.
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ATransactional Life
28. Cars
The automotive industry has steadily increased its role in
CES in recent years. In-car infotainment systems have
increasingly begun to resemble mobile platforms.This in
turn has caught the attention of marketers.
This year Chevy, Pioneer and others had demos of Android
Auto, an in-car OS tied into the Google ecosystem. It has
the capacity to run approved apps, personalized and
controlled by your voice and touch.
Ford showed off its upgraded Sync 3 platform, now with an
expanded array of compatible apps.There is even a
Domino’s app that lets you order a pizza with your voice
while driving.
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ATransactional Life
29. Honorable Mention
If you've made it this far, you deserve the most unexpected idea we saw
at this year's CES. Behold, the Raticator. Early generations of this pest
trap were designed to detect the presence of a rodent using infrared
sensors, and then humanely dispose of the critter with a strong electric
shock.
At CES this year, the company unveiled an upgraded model equipped
withWi-Fi. When a rodent has been captured, the trap alerts you on
your smartphone, no matter where you are in the world.
Also, there was this other booth: http://youtu.be/nQyx-V0d_nw
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30. FiveThings to Look For in 2015
• Continued decline in cable/satellite subscriptions in favor of OTT services
• Accelerating consumer adoption of wearables and home automation
• Mainstream awareness and enthusiasm for eSports
• Bold experiments with the digital enhancement of physical retail locations
• Brands taking initial steps in figuring out how to approach in-car platforms
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31. StoryTech is a strategic consulting and packaging firm dedicated to informed collaboration
between storytellers, including brands, and technology companies resulting in profitable
business and content ventures.
http://www.story-tech.com info@story-tech.com @StoryTech storytech1 storytech
Andy Maskin spends the better part of his waking life investigating startups, new technologies
and media trends to help agencies and brands launch bold & innovative projects.
He is also a notary public, if you need him for that too.
maskin.tech@gmail.com @aspersions
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