12
BIG NEWS
Ultra HD made its mark at
CES 2013, then expanded
its presence significantly in
2014. We saw more of the
top manu...
BIG NEWS
The buzz around 4K TVs in 2013
was quickly followed by a key
question: where is all the 4K
content coming from? T...
“IT WILL BE THE FIRST FORMAT
THAT IS INTERNET ONLY.
BROADCAST, CABLE, SATELLITETHEY'RE NOT GOING TO HAVE
ULTRA HD AT LEAST...
BIG NEWS
Viewers can access
content that makes the
experience more
immersive than anything
we’ve seen before. This
LG serv...
BIG NEWS
TV players like Sony
showcased TVs with
streaming social features
embedded into the ‘first
screen’ experience
BIG...
BIG NEWS
Curved TVs aim to enhance the
viewing experience through better
depth perception - while many
experts contend it’...
BIG NEWS
Broadly held belief that
smartphones would kill cameras
has yet to prove out. Our
connected and visual culture is...
BIG NEWS
Smart appliances made their
mark in 2013, but heated up
in 2014 – with connectivity
through mobile apps that
make...
BIG NEWS

You couldn’t turn a corner at
CES without running into
wearables. There were more
categories for more specific
s...
BIG NEWS

Pebble proved they could go
from a Kickstarter project to
300K in retail sales and
counting. At CES 2014 they
un...
BIG NEWS
IN 2014 a record nine
automakers were at CES,
showcasing innovations like
Audi’s self driving A7, Ford’s
car to c...
BIG NEWS
Android integrates
into dashboards of
Audi, GM, Honda
and Hyundai as
developers now
create for the car
the way th...
“AUTOS ARE THE NEXT
BEACHHEAD IN THE
SOFTWARE WARS.”

BRIAN COOLEY, CNET
BIG NEWS	
  
At CES 2014, the number of
companies showcasing 3D printing
tech increased from four to thirty.
What seemed f...
BIG NEWS	
  

Self aware stuff was everywhere: from
Withings’ Aura smart sleep system (light
& sound to trigger melatonin ...
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 
11. 
12. 

UHD BECOMES PERVASIVE
4K TVS GET 4K CONTENT
INTERACTIVE TV GETS IMMERS...
THANK YOU.

STACY MINERO
MANAGING DIRECTOR, CONTENT STRATEGY
TWITTER: @slminero 	
  
CONTRIBUTORS:
JORDAN BITTERMAN:
SETH WALTERS:
CINDY GUSTAFSON:
JEFF MALMAD:
MARK EVANS:
ELLEN FERRARI:
SUSAN NOBLE:

@ jor...
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12 Most Talked About Trends At CES 2014

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Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.

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12 Most Talked About Trends At CES 2014

  1. 1. 12
  2. 2. BIG NEWS Ultra HD made its mark at CES 2013, then expanded its presence significantly in 2014. We saw more of the top manufacturers (Sony, Samsung, LG) showcasing a greater variety of models and screen sizes. BIG QUESTION When will pricing enable mainstream accessibility?
  3. 3. BIG NEWS The buzz around 4K TVs in 2013 was quickly followed by a key question: where is all the 4K content coming from? This year, we saw announcements about exclusive content deals with partners like Netflix & ESPN (Sony pictured). BIG QUESTION How quickly will other creators move to 4K production?
  4. 4. “IT WILL BE THE FIRST FORMAT THAT IS INTERNET ONLY. BROADCAST, CABLE, SATELLITETHEY'RE NOT GOING TO HAVE ULTRA HD AT LEAST IN THE NEXT FIVE YEARS.” REED HASTINGS, NETFLIX
  5. 5. BIG NEWS Viewers can access content that makes the experience more immersive than anything we’ve seen before. This LG serves up dynamic sports stats in real time. BIG QUESTION Will this experience be too overwhelming for the average viewer?
  6. 6. BIG NEWS TV players like Sony showcased TVs with streaming social features embedded into the ‘first screen’ experience BIG QUESTION Will users want something this “push” or prefer to opt in to social through mobile devices?
  7. 7. BIG NEWS Curved TVs aim to enhance the viewing experience through better depth perception - while many experts contend it’s worse. Samsung introduced a bendable TV that lets viewers make the choice in the moment. Curved smartphones designed to better address natural grip. BIG QUESTION Do consumers care about curved devices?
  8. 8. BIG NEWS Broadly held belief that smartphones would kill cameras has yet to prove out. Our connected and visual culture is giving rise to the “Digital Still Camera” with NFC & WiFi features that enable greater connectivity (Sony pictured here). BIG QUESTION When will Smartphones have the resolution of digital cameras?
  9. 9. BIG NEWS Smart appliances made their mark in 2013, but heated up in 2014 – with connectivity through mobile apps that make the technology more relatable to everyday life. BIG QUESTION When will we see e-commerce partners take this to the next level (Fresh Direct, Amazon)?
  10. 10. BIG NEWS You couldn’t turn a corner at CES without running into wearables. There were more categories for more specific segments: pet owners, moms, sports enthusiasts and people with health conditions. We saw more glass manufacturers creating devices for enhanced reality. BIG QUESTION Is there a wearable market beyond fit bands & smart watches?
  11. 11. BIG NEWS Pebble proved they could go from a Kickstarter project to 300K in retail sales and counting. At CES 2014 they unveiled sleeker looking styles (including brushed steel) and launched the Pebble app store. This will be the first open platform for sharing apps optimized for wearables. BIG QUESTION When will wearables truly become mainstream?
  12. 12. BIG NEWS IN 2014 a record nine automakers were at CES, showcasing innovations like Audi’s self driving A7, Ford’s car to car communication, 4G Internet connections (General Motors) and a dedicated app store (Chevrolet). BIG QUESTION Are we really 5 years away from driverless parking?
  13. 13. BIG NEWS Android integrates into dashboards of Audi, GM, Honda and Hyundai as developers now create for the car the way they create for the Smartphone.   BIG QUESTION Will this lead to more ubiquitous availability & standardization?
  14. 14. “AUTOS ARE THE NEXT BEACHHEAD IN THE SOFTWARE WARS.” BRIAN COOLEY, CNET
  15. 15. BIG NEWS   At CES 2014, the number of companies showcasing 3D printing tech increased from four to thirty. What seemed futuristic one year ago, is quickly getting commercial traction. MakerBot CEO touted that his company has already sold 400K 3D printers globally. BIG QUESTION How quickly can 3D printing make mass products more personalized? Imagine a custom sneaker sole.    
  16. 16. BIG NEWS   Self aware stuff was everywhere: from Withings’ Aura smart sleep system (light & sound to trigger melatonin release), to the world’s first smart socks from Heapsylon, to the June bracelet that signals when your skin has had too much sun. Digital data is the tie that binds, creating a connected ecosystem that truly is fueling the “Internet of Things.” BIG QUESTION How will marketers enhance personalization while respecting user privacy?  
  17. 17. 1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  UHD BECOMES PERVASIVE 4K TVS GET 4K CONTENT INTERACTIVE TV GETS IMMERSIVE SOCIAL MOVING TO THE FIRST SCREEN DEVICES GET CURVACEOUS THE CAMERA LIVES ON CONNECTED KITCHEN HEATS UP WEARABLES GET NEW, NICHE PRODUCTS PEBBLE PUSHES STYLE & SUBSTANCE AUTO INNOVATION WAR HEATS UP 3D PRINTING PROLIFERATION SELF AWARE STUFF (AKA INTERNET OF THINGS)
  18. 18. THANK YOU. STACY MINERO MANAGING DIRECTOR, CONTENT STRATEGY TWITTER: @slminero  
  19. 19. CONTRIBUTORS: JORDAN BITTERMAN: SETH WALTERS: CINDY GUSTAFSON: JEFF MALMAD: MARK EVANS: ELLEN FERRARI: SUSAN NOBLE: @ jordanbitterman @SWalt81 @cindygus @1od @etrain @iamfunellen @ssnnoble

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