Digital media allows sports fans to engage with games and sponsors in real-time from anywhere through websites, mobile sites, and social media. This level of connectivity far surpasses traditional television. Sponsors can create an enhanced experience for fans through a variety of online opportunities at a fraction of the cost of television, including live streams, highlights, competitions, and advertisements. Research shows that digital sponsorships are more effective than online banner ads at building trust, credibility, and purchase intent among viewers. When fans engage with sponsor content online, many watch more and some initiate purchases, demonstrating the power of digital communities to drive business.
An excerpt from a presentation I have been giving to various Digitas teams and clients, these slides walk through 6 emerging media trends that marketers need to be aware of and think about today. There are of course more than 6 trends to watch, but these 6 give marketers some food for thought. Other portions of this presentation (not shared) lay out the social media landscape, the current state of mobile, gaming and personalization, brand content creation and distribution, etc.
An excerpt from a presentation I have been giving to various Digitas teams and clients, these slides walk through 6 emerging media trends that marketers need to be aware of and think about today. There are of course more than 6 trends to watch, but these 6 give marketers some food for thought. Other portions of this presentation (not shared) lay out the social media landscape, the current state of mobile, gaming and personalization, brand content creation and distribution, etc.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Online Advertising Ad Type Benchmarks Metrics - PointrollYoli Chisholm
Online Advertising Ad Type Benchmarks Metrics - Pointroll
This content is owned by Pointroll. Shared here as a way to bookmark and inform. Reach out on linkedin to request take down.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Online Advertising Ad Type Benchmarks Metrics - PointrollYoli Chisholm
Online Advertising Ad Type Benchmarks Metrics - Pointroll
This content is owned by Pointroll. Shared here as a way to bookmark and inform. Reach out on linkedin to request take down.
Presented by Jonathan Kim: December 2015
The most talked about, hyped, and controversial ad tech today is Ad Blocking. Just how fast is it growing, and how is it going to be dealt with?
This presentation will address the present state of ad blocking while making a few educated guesses on how the online ad industry will evolve from this.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
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Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
The report highlights that increasing influence of gen-alpha will drive distinctive marketing strategies. 21% of television homes to be addressable in 2024 while AI & technology will dominate the content landscape and creator economy.
Similar to What Digital can do for Sponsorships (20)
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What Digital can do for Sponsorships
1. Soapbox
What Digital can do for SPONSORSHIPS
T
he television medium has, until recently, offered the social media platforms around the love of a common sport. They then
greatest ROI for Sponsors. Because of the brand’s interact with each other around your brand via Facebook and Twitter, for
mass visibility during a rugby game, for example, example, and thus the closer you are to making bank.
Sponsors get the equivalent of forty 30-second TVCs Playing a role in what goes where
shroud across screens to a rivited audience - your brand Whether our digital turn-on is based on Freakonomics or the innovation
will be associated with any sports highs. of the medium, what you can do with your handheld device doesn’t
But people don’t source their information from television need further explanation. Whether the content is created by a production
screens as much as they did five minutes ago – let alone team or driven by the audience itself, it guarantees a far more palpable
five years ago. The rate at which technology is shifting is experience. Roaming cameras offer perfect plug-in sponsorship
staggering. While penetration for digital may be slower on opportunities for android or smartphone corporations, offering endless
the uptake locally compared with the rest of the world in opportunities for big brands looking to affiliate with the sport. The digital
terms of numbers, this medium is going to forever change the realm then turns searches by people at home into audiences that
way Sponsors leverage brand-awareness. Globally. Its reach engage through RSS feeds, Video on Demand (VOD) highlights, live
is far greater than TV for most events. It can go anywhere on chats and advertising- and marketing-sponsored widgets. Moreover,
the net for a fraction of the price of TV, both in production the production opportunities are massive; the most sophisticated and
costs, as well as advertising costs. advanced broadcasting equipment is brought down to the size of a
cellphone, and a camera to the size of a thumb nail.
Digital Media
Digital media allows for an advanced, enhanced experience How much can I have?
for the sports fanatic. With content on websites, mobi sites Coverage depends on the client’s budget. Within the online realm,
and social media, Marius van Rensburg can follow the Boks’ Sponsors can choose mobi or webpage real estate based on their
performance in realtime even in Hong Kong. And you are never needs, target-audience and the extent of coverage and impact aimed
out of reach of a Sponsor’s banner. Digital allows fans to view for – all the while putting their brand in direct line of sight with their digital
live action, get real-time results and scores, event schedules, audience. From naming rights and advertising vidgets that overlay on
review highlights and book tickets – all the while, brought to live VOD, to fixed sponsor messaging, and from permanent banners and
them by ‘x’ brand. portal take-over to viral wave generators and online competitions, the
In an article titled Consumers Prefer Online Sponsorship to Banner scope of possibilities within a screen the size of an iPad (or smaller in the
Ads posted by the US-based Performance Research Experience, case of mobi) is fuelled by the browser’s keenness to always see more.
500 respondents found sponsors in the digital realm to be more Steve Jobs says that innovation distinguishes between a leader and
‘trustworthy’ (28% to 15%); ‘credible’ (28% to 16%); ‘in tune with a follower. Whichever you choose to be – get involved. There’s
(their) interests’ (32% to 17%), and ‘likely to enhance (their) site no doubt about how innovation influences everything we do. The
experience’ (33% to 17%) than advertisers. More significantly, 41% playground for Sponsors just got a whole lot bigger and all the cool
said they were more likely to consider purchasing a sponsor’s product kids are coming to play!
or service, compared to 23% for advertisers.1
‘Web users both recognise and appreciate the difference between BY CLIVE GRINAKER, CEO,
online advertisements and sponsorships’. Recognition and GRINAKER SPONSORSHIP MARKETING
appreciation are surely only worth anything when browsing turns to
buying, right? Right. Figures show that some digital clients see up to
1Performance Research: Marketing Analysis
25% of their viewers initiating engagement with vidgets, while others
report that viewers who engaged with vidgets watched on average for Corporate Sponsorship of Sports and
three times more. This is the kernel of your online community, built on Special Events. Online article: ‘Independent
Studies: Consumers Prefer Online Sponsorship
to Banner Ads http://tiny.cc/ax5z3.