The document provides a summary of key takeaways and insights from CES 2017 from the perspective of Y&R team members. Some of the main insights include:
- Virtual reality is still in its infancy with a need for more high-value content to drive consumer adoption.
- Chatbots and AI continued to expand, with a focus on interpreting unstructured data.
- Wearables delivered more personalized solutions but adoption remains a challenge.
- TVs focused on larger screens, higher resolution, and innovations like haptic feedback.
- Fitness and health remained areas of heavy investment and product innovation.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
In honor of the NCAA® March Madness Tournament, Y&R created its own tournament using our proprietary BrandAsset® Valuator (BAV®) database.
BAV® is the world’s longest running quantitative study of brand—actively tracking more than 3,500 brands among more than 16,000 adults in the United States every year. The study provides an empirical and historically validated demonstration of how brands grow and decline, and ultimately impact the financial performance of their businesses.
We took 64 iconic American brands, 16 from each region, and had them face-off against one another.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
CES, the Consumer Electronics Show, took place in Las Vegas, January 6th-9th 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands. We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including:
- Why will cognitive experiences transform audience engagement strategies?
- What does this tech-enabled world mean for a non-techie audience engagement?
- How is your brand leveraging the maker movement to build a brand community?
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
12 Most Talked About Trends At CES 2014Stacy Minero
Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico.
Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.
Reduce, Reuse, Rethink: 9 Things You Can Do Right Now to Make Your Office Mor...Young & Rubicam
In celebration of Earth Day, Y&R's INSPIRE shares practical tips on how you can "go green" in your office today. INSPIRE is Y&R's sustainability practice, find out more at www.yrgrp.com/inspire
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
"Yes, and...": What Agencies Can Learn from ImprovYoung & Rubicam
Y&R Canada’s SVP and Strategic Planning Director Kasi Bruno – who recently completed her first improv class, and Sulaiman Beg, Director of Global Digital and Social Communications – who is a performer at the Magnet Theater in New York highlight some of their key improv learnings that will make agencies more innovative and effective as brand champions.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
The Dead. Serial Killers. Mutants.
Halloween staples, sure. But these genre titles can also be applied to brands and their life cycle.
Brand graveyards are littered with brands that were one-dimensional, not innovative, and generally lost value in culture (RIP Tower Records). No one is immune to the curse, but, with proper care, brands can be resurrected.
This Halloween season, Y&R’s BrandAsset Valuator® (BAV) - our proprietary brand management tool and global database of consumer perceptions of brands – looked at 20 years of data to analyze The Good, The Bad, and The Dead. Using BAV’s measurements on four key pillars of brand health and 48 brand imagery dimensions, we looked at brands that are seemingly immortal, the ones that risk becoming irrelevant, and those that have gone to that great big brand grave in the…well, ground.
We all know what social media is. The majority of us tweet, post, snap, and check our feeds on a regular basis. In our work lives, we also think about social as a marketing tool. We've all seen great cases (and even built some ourselves) that have driven brand awareness, engaged with consumers on extremely high levels, created brand loyalists, and even closed a sale on the final step in the path to purchase. It is imperative as we strive to achieve the things listed in the prior sentence that we step back and ensure we stick to key principles every digital strategist considers as a first step in any situation when dealing with social media.
To serve as a reminder of “what” those principles are, Y&R Midwest’s Social/Digital Planning Director Greg Getner and Account Executive Zach Kraemer compiled a deck showcasing a top-line view of those key social media principles gleaned from the Social Media Week 2014 in Chicago.
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
It's Game 5 of Y&R's Brand Cup powered by BAV!
Today, Japan takes on Colombia, so we pit Sony, the legendary electronics manufacturer, against Colombia's national airline, Avianca.
Which brand will come out on top? Game on!
Want to know who will win when Chile goes up against Australia?
We can’t predict the final goal count, but we can tell you who would win when we compare two of the countries' strongest brands!
Y&R has created its own Brand World Cup tournament using our BrandAsset® Valuator (BAV) data to celebrate the competing countries through culturally significant brands.
BAV is the world’s longest-running quantitative study of brands— actively tracking 50,000 brands in hundreds of categories in 51 countries.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. The annual International Consumer Electronics Show—better known
as CES—kicked off in Las Vegas this month in a dizzying spectacle
spanning more than 25 million square feet of trade show space.
But CES is as much about the consumer trends that drive change
as it is about a showcase of the latest product technology. It’s also
a chance to explore the new ways we can drive business growth for
our clients in the years to come. We saw technology transcend both
industry and marketplace to drive innovations that affect our lives in
new and profound ways.
Y&R’s team on the ground share their takeaways and insights from
CES 2017.
3. Mansi Jayakumar
Global Director
of Innovation, Y&R
1. Virtual Reality (VR)
It’s the old chicken and egg problem – until VR scales to many
consumers, high-value VR content is in short supply. But until
content comes, people are reluctant to buy. Although VR may be
the next frontier for both game makers and movie studios, it’s still in its
infancy and we are eager to see them step up on content. VR community
chat technology was also impressive, allowing you to voice call and talk with
others in virtual settings, bringing a new
personal touch to the space.
This year’s CES 2017 was marked less by the emergence of
new technology, and more by the shift towards mass applicability of
existing technologies. We revisited a few familiar trends – and the surprising
insights within each.
2. AI / Chatbots
CES 2017 was the year of chatbots. The technology continues to expand
and the challenge now is finding the right way to channel the innovations in
our industry. The next challenge for AI? Using deep learning capabilities to
interpret unstructured data for even smarter applications and powerful
decision making.
4. 4. Wearables
Women’s rings with a panic button, men’s boxers that
protect the goods from cellphone radiation, wearable
alcohol sensors that tell you when you’ve had enough
and auto-inflatable body jackets for use in sports.
Wearables continue to deliver solutions for personal
needs – whether or not you asked for them.
3. TV
Manufacturers all came in to prove their TV tech was
the best tech – from haptic feedback to the thinnest
and lightest screens to 4K resolution and the blackest
blacks. As with previous years, the trend of bigger and
brighter screens was easy to see. One interesting
takeaway on the future of VR in the home: expect
really big screens and video walls – the insight being
that no one is dying to wear 3D goggles or VR helmets
in their living rooms.
5. Other things heard around the conference:
- The way emoji’s have been embraced by people as a
language is fascinating. The most requested feature
from companies is click-through emoji’s that can help
connect to commerce sites and point of sale.
- On Twitter, brands can actually target by specific
emoji’s now (which means targeting people who use
emoji’s to express specific feelings and moods). But of
course, emoji’s are an accent — not a strategy.
- Tinder and Spotify hooked up in a new
partnership based on analytics (and love).
Together they tapped one of the most talked about
subjects on tinder: music.
- Sony Entertainment said that there was high
correlation between their digital video
engagement and theatre ticket sales.
5. #DellExperience
For the second year in a row, Y&R/VML collaborated with Dell to transform the Yardbird Restaurant in
Las Vegas into an immersive brand experience at CES.
The Objective
Create an engaging experience
that builds excitement around
Dell products. Position Dell as
an innovative leader in tech.
The Visual Approach
Incorporate rich and colorful
visuals on Dell products.
Emphasize product features
such as TrueColor and
InfinityEdge.
Influencers
The experience showcased
influencers such as Tom
Holland, GlitchMob, JJP, and
more!
Ann Carey
Group
Account
Director,
Y&R
Megan
Facone
Account
Supervisor,
Y&R
6. Interactive Experiences
An exclusive display offered visitors
a sneak peek and photo opp with
the official suit featured in the new
Spider-Man: Homecoming. Visitors
also watched the film’s official
trailer on Dell’s new XPS 27.
Nighttime Parties
A VR & Open Bar Happy Hour
and a Gaming Innovation Party
immersed attendees in ground-
breaking gaming and virtual
reality experiences.
Product Announcements
Important product announcements
included the Dell Gaming 15 7000
Inspiron; the Dell Canvas, geared
towards artists; and the impressive
Dell XPS 27 All-in-One with superior
sound.
7. JJ Schmuckler
Global CMO, Y&R
One of the most insightful experieces was
the curated tour of the CES show floor
hosted by Irwin Gotlieb, the Chairman of
GroupM Global. We learned about the
newest technologies around screen and
video quality and how tiling is the next big
thing. Connected kitchens were also
incredibly impressive, although not as
relevant to a Manhattan renter like me with
a kitchen the size of my pinky toe. There
was also a strong showing around Artificial
Intelligence (AI), which according to Irwin, is
“neither artificial nor intelligent.”
For me CES is really about what surrounds
the conference center. I spoke with clients
and prospects – all of whom are looking to
find that one needle in the haystack that will
help drive their business in new and engag-
ing ways. As an agency at CES, the best
thing we can do is to help that navigation.
I was also lucky enough to sit on a
panel hosted by the DPAA (Digital Place
Based Ad Association) about the future
of digital out-of-home, media that’s
expected to overtake its traditional
counterpart by 2020. The audience was
a mix of tech partners and brands, with
a couple of agency folks too.
The tech companies focused on
employing data to develop super
personalized messaging. The brands in
the room were focused on how to
develop programmatic creative with a
more contextual delivery system. What
became evident in the conversation is
that now more than ever our job as an
agency is clear: harness innovation and
utilize technology to enhance the way
we tell brand stories.
8. Clara Luo
Senior Account Executive
Y&R New York
This was my first time at CES and it was an
incredible experience not only to learn
about the latest in tech from a new
business perspective, but also to hear
clients share their thoughts on the
opportunities and challenges they face.
Despite all the second-hand knowledge
about the event’s big crowds and sheer
size, nothing cou ld have prepared me for
the real experience of being there!
I wasn’t as wowed by the technology as I
thought I would’ve been. This year’s confer-
ence focused on how to make technology
such as AR, VR, wearables and drones
relevant and useful to mass consumers.
For instance, if we’ve learned anything
about wearables and fitness trackers in the
last few years, it’s that there’s a significant
drop off in usage after purchase.
Companies are realizing that it takes more
than just a ‘cool’ standalone product; it’s
about finding relevance and elevating the
product through creative partnerships and
integrations.
I saw a lot of Alexa enabled/synced
products and interesting partnerships.
For example, Spotify partnered with Tinder
based on the insight that music is one of
the most talked about topics among
would-be soulmates. Users were presented
with the option to swipe left or right on
songs, ultimately matching you with a
Spotify playlist that suited to your tastes.
Based on the exhibits at CES, I saw many
companies trying to achieve the same
things through their products:
• Bring more accuracy to your life
• Make something existing more useful
• Connect seamlessly with existing AI
applications like Alexa
9. New opportunities for companies and noteworthy insights:
I was surprised by the volume of investment in fitness innovation, as well as the
continuous product innovation in wearables and fitness trackers.
After a few years of app acquisitions like “MyFitnessPal” and “MapMyRun,” Under
Armour has developed a strong strategy around connected fitness. Under
Armour doesn’t just want to be a retail brand. They want to be a sports data
brand—just as LinkedIn is for business, and Instagram is for photos.
Fitbit had a big presence as well, showcasing their latest product innovations
with heavy emphasis on design. Some of the noteworthy partnerships included
Tory Burch and Vera Wang. Overall, their trackers were much more sleek and
modern than previous lines.
Turner Sports discussed how to engage with fans off the court. CEOs of NHL,
NASCAR and the Olympics have said that it is more imperative than ever to focus
on the fans who many not be going to the games, but are still engaging on
social and driving merchandise sales. Making the right technology partnership is
important for these sports leagues as they start engaging with fans more and
more outside of the stadium. As a result, Turner Sports also introduced their
in-house agency that will help capture some of this growing demand.
I’m curious to see what holds relevance in next year’s CES.
10. David Quintiliani
Group Creative Director, VML
Some CES observations:
In recent years, if you thought of a laptop, a
phone, a desktop, a tablet – you most likely
thought of Apple, and all its imitators. This
year the post-Apple landscape began to
emerge. Now the terrain has opened up
for experimentation in all of these areas,
and new visions are popping up at an
exciting pace.
At CES 2017 we saw laptops of a
staggering variety of sizes, shapes, costs,
and features. Samsung made a
Chromebook that also runs Android apps,
transforms into a tablet, and has a built-in
stylus (Samsung Chromebook Pro). Lenovo
shared a stunningly thin 2-in-1 whose
keyboard is a screen that doubles as an
e-ink sketchpad (Lenovo Yoga Book). Dell
shared a business laptop thinner than a
Macbook Air and cheaper and more
powerful than a Macbook Pro (and with a
borderless touchscreen – the XPS 13
2-in-1).
Gaming computers were in
abundance, including the wild $9,000
Predator from Acer, which has a 21”
curved screen, built in virtual reality,
outrageously powerful specs, built-in
subwoofers, a fold out keyboard, and
weighs 20 pounds!
PC makers shared desktops that are
aimed straight at Apple’s core
audience: creative professionals. The
Microsoft Surface Studio has a giant
touchscreen drawing canvas and a
funky control wheel. The Dell
Inspiron all-in-1 has built-in speakers
more powerful than a Bose
Soundbar.
We saw smartphones with built-in
augmented reality and virtual reality
(Asus ZenFone AR running Google
Tango and Google
Daydream out of the box). There was
a phone with Amazon Alexa built-in
(Huawei Mate 9).
11. Xiaomi even shared a phone that is all screen, with no bezel at all on 3 of the 4 sides
(the Mi Mix).
Smart watches, a category that was quiet for most of 2016, started to hint at what’s
to come. Traditional watch makers like Casio and Fossil blended traditional watch
design (and analog hands) with smart innards.
And Amazon and Google left Apple in the dust in the race to conquer AI and smart
homes. Dozens of third parties integrated Amazon Echo’s open API into their
products this year. From the Triby connected fridge magnet, to the Ford SYNC in-car
infotainment system, you can now talk to Alexa in more places than ever before.