Posterscope Out-of-Home Marketplace Belgium and Luxembourg 2015

Posterscope
Out-of-Home
Marketplace
2015

© Posterscope Belgium 2015
Managing Editor : Benoît Van Cottem
Copy : Alessandro Asproni & Valérie De Coster
Prepress : Valérie De Coster
Printing : Paperland
Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for
the media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion.
However, Posterscope shall not, under any circumstances, be liable for the use that
readers may make with the content shown in this document. In the event of any doubt
or misunderstanding, we strongly recommend to contact Posterscope.
About this publication

Posterscope is the world’s leading Out-of-Home Communications agency.
Posterscope are the location experts.
We know more about what people think, feel and do out of home.
We translate this understanding into compelling, creative, quantifiable Out-of-Home
solutions which make a meaningful difference to our clients’ businesses by investing in
data, technology and our people.
Pioneering Out-of-Home
Posterscope Belgium
Rue du Moulin à Papier, 55, Papiermolenstraat
1160 Brussels
Belgium
Tel: +32 (2) 788 74 00
Fax: +32 (2) 788 74 19
info.belgium@posterscope.com
www.posterscope.be
http://pioneeringooh.com/
Find us also on:
About Us
Our OOHMarketplaceis
alsoavailableforiPadon

Keep Up To Date!
E-NEWS
Posterscope Belgium’s monthly newsletter
www.posterscope.be/news
PIONEERING OOH
Pioneering Out-of-Home brings the latest innovations, best
campaigns and essential industry news.
http://pioneeringooh.com/
POSTERSCOPE WORLDWIDE
Posterscope Worldwide network website
www.posterscope.com
GUIDE TO CONVERGENT OOH
Guide to Convergent Out-of-Home
www.posterscope.be/blog
POSTERSCOPE BELGIUM
Posterscope Belgium website
www.posterscope.be

Table of Contents
Digital Out-of-Home 8
Cinema 10
Prism Tools 11
Proprietary Researches 12
Audience 13
Outdoor investments 14
OOH environments 18
OOH Recent Developments 20
Street 22
Stations 88
Metro 98
Public Transports 108
Airport 122
Cinema 140
Bars & Restaurants 152
Supermarkets 160
Shopping Malls 167
Sports 173
Education 177
Exhibitions Centers 181
Video & Night Shops 187
Medical Venue 189
Fashion Outlets 191
Parkings 193
Concert Halls 195
Petro Stations 197
Boxes activation 199
Want more... 202
Luxembourg 204
JC Decaux Seasonnal Indexes 228
Outdoor Calendar 230

8
Digital Out-of-Home
Innovation drives our work
Historically OOH was primarily seen as an awareness driver in the form of posters that
delivered rapid, mass coverage. However, the digitization of OOH has now allowed us
to look at a much broader range of objectives and deliverables. The development of di-
gital screens allows us to view videos, websites and transform a pure branding vehicle
into a brand narrative. Interactive screens have allowed for a more active consumer
experience where users can interact, search, play and even buy through the use of
touch screens, smartphones and other engaging interfaces. Finally, digital screens can
be synced to other media allowing users to share and contribute through social media,
participate or champion a brand, creating proactive engagement.
We drive thinking, initiate change and are committed to delivering the right out-of-home
solution. Today Posterscope is by far the leading digital OOH agency in the world. We
provide our clients with the most effective tools in the market in order to produce the
best digital out-of-home plans.
The existing digital OOH opportunities currently cover the following environments:
• Street
• Stations
• Metro
• Airport
• POS / retail
• Concert Halls
• Shopping Malls

9
Digital Out-of-Home
Innovation drives our work
Pioneering Out-of-Home
Pioneering Out-of-Home is a Posterscope worldwide blog, which not only shows some
of the coolest campaigns around the world, but also provides details for the most
recent market developments including everything there is to know about digital out-of-
home. ( http://pioneeringooh.com )
Prism Screen
Prism Screen is a custom-made software that responds to the needs of digital out-of-
home planning. The experience accumulated by Posterscope in this field helps guide
the advertisers through the complexity of digital OOH landscape.
Creative Optimisation Guide (COG)
COG is a flash based tool that helps clients and creative agencies optimise their
creative on digital out-of-home screens.
Our Guide to Convergent Out-of-Home outlines some of these opportunities
and associated case studies. It attempts some segmentation but of course the nature
of convergence means that areas constantly overlap and blur.
To discover the latest Edition of our Belgian Guide to Convergent Out-Of-Home, visit
our webpage ( www.posterscope.be/blog ).

10
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is in charge of this particular environment as a whole.
On-screen
advertising
opportunities
Off-screen
advertising
opportunities&
• Pack 12 Flex
• Art Pack
• Family Pack
• Jingle Take-Over
• Cine Bumper
• 3D Pack
• Odorama
• Opera Pack
• Cinevox
• ...
• Cineposter
• Cinestar
• Cinegift
• Cinecube
• The Cards Cinema
• Face2face Cinema
• Brand activation / Events
• Stand / Animation / Experiential
• Tailor-made

11
Prism Tools
Investing in the best systems & tools
Our Prism tools ensure we are always one step ahead of the market
We have a wealth of data, intelligence, experience and technological expertise that
are essential ingredients and continually evolve to meet the changing dynamics in our
market. Our suite of tools not only gives our planners and buyers the technological
edge but also allows us to demonstrate the highest level of precision and accountability
in our medium.
banner opportunities city
by city, with specifications,
restrictions, availability details
and traffic past information
detailed post campaign
analysis across all formats by
display period and historical
comparisons
design visualisation tool ena-
bling to evaluate and optimize
the artwork before printing
the final campaign material
memo/dememo predictor,
helps in optimizing the
phasing of a multi-wave
campaign
forward package availability,
lead time monitor with
historical comparisons
mapping and geo-marketing
analysis
budget optimisation planning
tool
Outdoor & Cinema audience
measurement systems
providing the media
performances figures
information sharing and
collaborative tool, gateway
to key business assets, best
practice, insight and tools
digital OOH planning tool for
the growing digital market by
package or environment

12
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 2,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
OCSOut-of-Home
Consumer Survey

13
The CIM Study is the market’s official audience measurement system. It provides
the reach and frequency figures for the main outdoor formats belonging to the media
owners participating to the study.
Methodology
The audience of a panel is generated by the contacts occurring between the panel and
the people passing-by. The study is build on two layers: the travels layer (gathers all
the travels made by the sample 12+ across a whole week within the 48 CIM cities) &
the panels layer (gathers all the panels located within the CIM’s 48 cities in the street,
stations and tube).
Participating media owners
Clear Channel (2m² street / stations - 16m²/36m²)
JCDecaux (2m² street / metro - 8m² / 20m² - 17m² / 38m²)
Belgian Posters (8m² / 10m² / 20m²)
48 CIM cities
Audience
CIM Out-of-Home Study
legend
5 main cities
16 regional cities
27 small cities

€ 1.450.342.360
€ 1.192.225.073
€ 521.960.059
€ 324.642.141
€ 237.341.342 € 37.833.155
TV
PRESSE
RADIO
OOH
INTERNET
CINEMA
39%
14%
9%
6% 1%
32%
14
Outdoor investments
Adex Monitoring (Mediaxim MDB)
The Adex Monitoring is the market’s official investments study. It provides the advertising
spends across multiple media and sectors. MDB stands for “Media Data Bank”, it
contains the facts and figures of the advertising investments in the Belgian “above-
the-line” media. By regular data deliveries, the advertising industry is kept aware of the
advertising pressure and the evolution in the Belgian media scene.
Important : only 6 OOH media owners (JCDecaux, Clear Channel, Belgian Posters,
Think Media Outdoor, Brightfish (Cineposter) and Mobilad) take part into the Investment
Study, therefore all other existing media owners/formats are not taken into account in
the below figures.
Advertising spends 2014
Source : Nielsen Mediaxim / MDB Study 2014

OOH324,6€ mio in 2014
+3,5%vs 2013
15
Outdoor investments
Source : Nielsen Mediaxim / MDB Study 2014
Top OOH Ranking 2014
Top 5 Economical Groups 2014
Eco Groups Invest ‘000 euros Share Evol Ranking
vs 2013 vs 2013
Top 5 Advertiser Groups 2014
Adv. Groups Invest ‘000 euros Share Evol Ranking
vs 2013 vs 2013
1. Transport
2. Alimentation
3. Distribution
4. Culture, tourism, ...
5. Services
69.762
52.034
46.604
46.153
43.691
21,5%
16,0%
14,4%
14,2%
13,5%
=
+1
+1
-2
=
-5%
+10%
+15%
-12%
+14%
1. D’Ieteren Group
2. Carrefour Group
3. PSA Peugeot Citroen
4. Belgacom Group
5. Daimler Benz Group
11.902
10.872
7.578
6.877
6.442
3,7%
3,3%
2,3%
2,1%
2,0%
=
+1
-1
+1
+7
-18%
+32%
-9%
-4%
+46%

16
43,3%
41,6%
11,0%
3,3%
0,5% 0,3%
JCDECAUX
CLEAR CHANNEL
BELGIAN POSTERS
THINK MEDIA OUTDOOR
BRIGHTFISH
MOBILAD
Outdoor investments
Breakdown per format evolution 2013-2014
Participating media owners and shares 2014
Source : Nielsen Mediaxim / MDB Study 2014 - (*) New in 2014 - (**) Airport, Public Tranports, Mobilad - (***) DL 4m² +
DNN 2m² + DHST 2m² - Evolution vs 2013
43,3%
41,6%
11,0%
3,3%
0,5% 0,3%
JCDECAUX
CLEAR CHANNEL
BELGIAN POSTERS
THINK MEDIA OUTDOOR
BRIGHTFISH
MOBILAD
* (new)
(-1%)
(+11%)
(-2%)
(-15%)
(-3%)
€ 0
€ 20
€ 40
€ 60
€ 80
€ 100
€ 120
€ 140
€ 160
€ 180
2M² 20-10-8M² 36M² TRANSPORT 16M² DIGITAL 38+21M²
Millions
2013
2014+1%
+8%
=
=
+49%
+17%
+17%
***
**

17
Outdoor investments
Breakdown per format 2014
Format Seasonnality 2014
Source : Nielsen Mediaxim / MDB Study 2014 - Evolution vs 2013
€ 0
€ 2
€ 4
€ 6
€ 8
€ 10
€ 12
€ 14
€ 16
€ 18
€ 20
Millions
Panoramic
(38/36/21/16m² + 4m² Digital)
Street Furniture
(2m²)
Large Size
(20/10/8m²)
Transport
51%
22%
8%
7%
6%
4%
4%
2M²
20-10-8M²
36M²
TRANSPORT
16M²
DIGITAL
38+21M²

OOH environments
• • • • • • • • • • • • • • • •
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT

• • • • • • • • • • • • • • •
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)

Out-of-Home
Recent developments
In this section, you will find the most recent OOH marketplace developments. For
further information, please refer to your local Posterscope contact or stay tuned by
subscribing to our monthly enews (www.posterscope.be/news)
Street
Urban furniture
• Gent: Clear Channel keep their exclusive contract for the street furniture in Gent
• National 2m²: -50 sides in the JCDecaux Booster, Taste and Authentic networks
and -50 sides in the Clear Channel Optimum networks and -60 sides in the
Maximum networks
• New « targeted » offers based on a more geographical approach: JCDecaux
Premiums networks and Clear Channel People & Places 2.0
• JCDecaux seasonnal index: more and different index periods vs 2014
• Clear Channel Connect: NFC tags across 3.000 street sites, 158 stations sites
and 172 retail sites.
Billboards
• JCDecaux Prestige Senior replaces the former Prestige (+40 sides 8m² in
Brussels)
• JCDecaux Superstar24 replaced by a second Superstar48 (#700) network
• MOF: introduction of LED backlited frames on the MOF 36m² networks (+/- 20
addresses)
• TMO has installed 4 new big backlited billboards of 20m² and 30m² in the North
of the country called “EyeCatcher”
• TMO 20+8m² Billboards are now only sold line by line
20

Out-of-Home
Recent developments
Brussels Metro
• JCDecaux has launched a brand new 2m² digital network in the Brussels Metro
replacing +/- 150 posters sites (now only sold per local clusters)
• Insert Belgium (bought by JCDecaux in 2014) offers 1.500 new Proxicity frames
located at Brussels’ subway entrances & exits
Stations
• Clear Channel extends its stations digital network by adding18 screens across 9
new stations for a total of 122 screens in 19 top railway stations.
• Creation of part-time (heavy – medium – light) offers
• Installation of touch screen technology on all 10 Create & Play screens
• Renewal of a part of 1m² parc and installation of additional frames
Airport
• Lux & Charleroi airports: complete renewal of the media offer since the recent win
of the contracts by JCDecaux
Public Transports
• New brand (BTM United – coalition of the 3 transports sales houses) to offer
national offers
21

Source : OCS Posterscope Belgium
72%of 15-64 y.o. notice
ads on Panoramic
Billboards

Street Furniture
Innovation 2015
2m² Proximity Offers
JCDecaux & Clear Channel now gives to advertisers the opportunity to select some
sides closer to their strategic locations (POI), points of sales (POS) or to reach specific
target groups. The street furniture offer evolves towards a more targeted approach.
However it’s important to bare in mind that outdoor remains a mass medium.
JCD Premiums
• On Booster and Authentic national networks
• Free selection of 270 (Authentic) to 300 sides (Booster) by the client or by
JCDecaux based on list of POI’s or briefing
• Media cost +5% on basis network
Clear Channel People & Places 2.0
Be Proximity 500
Be Proximity 750
Maximum Proximity 3010
Optimum Proximity 2650
My Maximum Proximity 3010
My Optimum Proximity 2650
NO National pressure
100% POI/POS proximity sides
Fixed number of sides (500 or
750)
Panels selected by Clear Channel
around POI/POS defined in their
database
Flexible distance of choice: from
50m to 2000m of the POS/POI
National pressure (based on
Optimum 2650 or Maximum
3010)
Core of Panels selected by Clear
Channel around POI/ POS
defined in their database
5%, 30%, 40%, 50% or
customed share of proximity of
targeted sides
National Pressure (based on
Optimum 2650 or Maximum
3010)
Core of panels around tailored
POI/POS not available in the
Clear Channel database
Selection of the POS/POI based
on an external database
5%, 30%, 40%, 50% or
customed share of proximity of
targeted sides
24

Clear Channel Connect
Clear Channel Belgium is the first operator to
introduce three permanent interactive networks
equipped with Near Field Communication (NFC)
and Quick Response (QR) technologies. NFC
enables consumers to interact with a poster
site thanks to the NFC chip contained in their
smartphone. The launch of these new networks
makes OOH interactive and even more mobile.
It puts OOH online and allows advertisers to
develop a closer relationship with consumers.
These three interactive networks together offer a
total of 3.330 panels at strategic locations in street
(3.000), stations (100 posters + 58 screens) and
supermakets (172).
JCDecaux Foursquare
Every JCD 2m² panel is now located on Foursquare
offering advertisers the opportunity to cross both
off- and online campaign. Through a simple check-
in at a poster site containing the Foursquare logo,
consumers can now directly interact with the
advertised brand.
Street Furniture
Convergent features
2m²
25

Street
Street Furniture
N ET WOR K D ET A ILS
JC D B OOST ER JC D A UT H EN T IC JC D T A ST E
SIDES 2.750 2.450 2.150
NETWORKS 3 2 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS)/INDEX 70 208.600 € 193.200 € 170.450 €
TAXES (NET) 13.063 € 11.638 € 10.213 €
COST PER SIDE (INDEX 100) 108 € 113 € 113 €
ESTIM ATED PROD COSTS (NET)* 10.829 € 9.912 € 9.020 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
JC D B OOST ER
JC D A UT H EN T IC
(LA D Y)
JC D T A ST E
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.464.678 9.464.678 9.464.678
REACH 73% 71% 70%
GRP 2.672 2.376 2.110
OTS 37 33 30
GROSS CONTACTS 252.844.674 224.869.024 199.668.050
Source: CIM OOH Study Wave 2015-1 / See JCD Indexes Calendar
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
26

Street
Street Furniture
2m²
JC D C ON SO
F 1F 2
JC D B OOST ER
P R EM IUM *
JC D A UT H EN T IC
P R EM IUM **
SIDES 600 2.750 2.450
NETWORKS 1 1 1
TAXES (NET) 2.850 € 13.063 € 11.638 €
ESTIM ATED PROD COSTS (NET)*** 4.275 € 10.829 € 9.912 €
JC D C ON SO
F 1F 2
JC D B OOST ER
P R EM IUM
JC D A UT H EN T IC
P R EM IUM
GEOGRAPHICAL LAYER NATIONAL N/A N/A
TARGET 12+ N/A N/A
POP SIZE 9.464.678 N/A N/A
REACH 57% N/A N/A
GRP 520 N/A N/A
OTS 9 N/A N/A
GROSS CONTACTS 49.227.098 N/A N/A
(*) Free Selection of 300 / (**) 270 targeted sides according to specific POI/POS, target or geographical affinity
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
27

Street
Street Furniture
JC D
LIEGE
JC D
B R USSELS 450
JC D
B R USSELS 300
JC D B R USSELS
150 (B russels 2
B usiness /
Event / P lace
2B e)
SIDES 250 450 300 150
NETWORKS 1 1 1 3
FORM AT 2m² 2m² 2m² 2m²
DURATION (DAYS) 7 7 7 7
COVERAGE Liège Brussels Brussels Brussels
PRESENCE Street Street Street Street
LIGHTING Yes Yes Yes Yes
START ON Tuesday Tuesday Tuesday Tuesday
M EDIA COST (GROSS)/INDEX 70 23.240 € 40.110 € 27.370 € 15.610 €
TAXES (NET) 1.188 € 2.138 € 1.425 € 713 €
COST PER SIDE (INDEX 100) 113 € 108 € 111€ 126 €
ESTIM ATED PROD COSTS (NET)* 2.248 € 3.838 € 3.392 € 2.929 €
SALES HOUSE JC Decaux JC Decaux JC Decaux JC Decaux
JC D LOC A L
LIEGE
JC D B R USSELS
450
JC D B R USSELS
300
JC D B R USSELS
(2 B USIN ESS)
GEOGRAPHICAL LAYER LIEGE BRUSSELS CIM BRUSSELS CIM BRUSSELS CIM
TARGET 12+ 12+ 12+ 12+
POP SIZE 404.511 1.272.270 1.272.270 1.272.270
REACH 83% 83% 83% 73%
GRP 2.900 2.793 1.843 934
OTS 35 34 22 13
GROSS CONTACTS 11.730.049 35.532.605 23.443.343 11.876.440
28

Street
Street Furniture
2m²
JC D A UT H EN T IC
D IGIT A L M ET R O*
JC D A UT H EN T IC
P R EM IUM D IGIT A L
M ET R O**
JC D B R USSELS
ST R EET + D IGIT A L
M ET R O
SIDES 2.572 2.572 422
NETWORKS
Authentic +Brussels
Digital M etro
Authentic Premium +
Brussels Digital M etro
Local Brussels 300 +
Brussels Digital M etro
FORM AT
2m² +
digita screen 70''
2m² +
digita screen 70''
2m² +
digita screen 70''
COVERAGE National National Brussels
PRESENCE Street +M etro Street +M etro Street +M etro
M EDIA COST (GROSS)/INDEX 70 224.841€ 234.501€ 59.011€
M EDIA COST (GROSS)/INDEX 75 240.901€ 251.251€ 63.226 €
TAXES (NET) 12.028 € 12.028 € 1.815 €
COST PER SIDE (INDEX 100) 131€ 137 € 210 €
JC D A UT H EN T IC
D IGIT A L M ET R O*
JC D A UT H EN T IC
P R EM IUM D IGIT A L
M ET R O**
JC D B R USSELS
ST R EET + D IGIT A L
M ET R O
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM performances are only
available for the JCD
'street' sides
(please refer to JCD
Authentic)
'street' sides (please refer
to JCD Brussels 300)
'street' sides
Authentic)
(*) also available with Booster or Taste Networks (tariffs on demand)
(**) also available with Booster Premium Network (tariffs on demand)
29

Street
Street Furniture
Source: CIM OOH Study Wave 2015-1
(*) CONNECT: The Adshel Maximum NFC Enabled comprises 3.000 interactive panels for 4.000 euros (net) technical/
activation costs.
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
A D SH EL
OP T IM UM
A D SH EL
M A XIM UM *
SIDES 2.650 3.010
NETWORKS 2 2
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) 261.007 € 278.218 €
TAXES (NET) 11.948 € 13.751€
COST PER SIDE 98 € 92 €
ESTIM ATED PROD COSTS (NET)** 6.730 € 7.336 €
SALES HOUSE Clear Channel Clear Channel
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.464.678 9.464.678
REACH 71% 72%
GRP 2.238 2.572
OTS 32 36
GROSS CONTACTS 211.792.004 243.430.766
30

Street
Street Furniture
2m²
(*) CONNECT: The Adshel Maxi BeSST NFC Enabled comprises 3.100 interactive panels for 5.000 euros (net)
technical/activation costs
(***) CONNECT: CC Malls Carrefour network NFC Enabled comprises 172 interactive panels for 1.720euros (net)
technical/activation costs.
A D SH EL
& M A LLS
A D SH EL
B ESST
A D SH EL M A XI
B ESST *
SIDES 3.089 3.230 3.590
NETWORKS
Adshel Optimum +
M alls Carrefour
Adshel Optimum +
Adshel Stations
Adshel M aximum +
Adshel Stations
PRESENCE Street +Carrefour Street +Stations Street +Stations
START ON Tues. & Wed. Tuesday Tuesday
M EDIA COST (GROSS) 288.938 € 307.011€ 349.295 €
TAXES (NET) 13.927 € 11.948 € 13.571€
COST PER SIDE 94 € 95 € 97 €
ESTIM ATED PROD COSTS (NET)** On demand On demand On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.464.678 9.464.678
REACH 72% 73%
GRP 2.288 2.622
OTS 32 36
GROSS CONTACTS 216.509.213 248.147.975
CIM performances are
only available for the
Adshel 'street' sides
(please refer to Adshel
Optimum)
***
31

Street
Street Furniture
(*) Selection (by Clear Channel) of 100% targeted sides according to specific
POI/POS, target or geographical affinity (based on Clear Channel’s database)
(**) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or
geographical affinity (based on Clear Channel’s database)
A D SH EL
B E P R OXIM IT Y
500*
A D SH EL
B E P R OXIM IT Y
750*
A D SH EL
OP T IM UM
P R OXIM IT Y**
SIDES 500 750 2.650
NETWORKS 1 1 1
COVERAGE
Tailor made
NOT National*
Tailor made
NOT National*
National
M EDIA COST (GROSS) 60.151€ 90.227 €
278.336 €
(Proximity 30%)
TAXES (NET) 2.254 € 3.382 € 11.948 €
COST PER SIDE 120 € 120 € 105 €
ESTIM ATED PROD COSTS (NET)*** On demand On demand On demand
GEOGRAPHICAL LAYER N/A N/A N/A
TARGET N/A N/A N/A
POP SIZE N/A N/A N/A
REACH N/A N/A N/A
GRP N/A N/A N/A
OTS N/A N/A N/A
GROSS CONTACTS N/A N/A N/A
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity
32

Street
Street Furniture
2m²
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity
M Y A D SH EL
OP T IM UM
P R OXIM IT Y*
A D SH EL
M A XIM UM
P R OXIM IT Y**
M Y A D SH EL
M A XIM UM
P R OXIM IT Y*
SIDES 2.650 3.010 3.010
NETWORKS 1 1 1
M EDIA COST (GROSS)
272.556 €
(Proximity 20%)
316.148 €
(Proximity 30%)
309.582 €
(Proximity 20%)
TAXES (NET) 11.948 € 13.571€ 13.571€
COST PER SIDE 103 € 105 € 103 €
ESTIM ATED PROD COSTS (NET)*** On demand On demand On demand
GEOGRAPHICAL LAYER N/A N/A N/A
TARGET N/A N/A N/A
POP SIZE N/A N/A N/A
REACH N/A N/A N/A
GRP N/A N/A N/A
OTS N/A N/A N/A
GROSS CONTACTS N/A N/A N/A
(*) Free Selection of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or geographical affinity
(based on extrenal’s database)
(**) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or
geographical affinity (based on Clear Channel's database)
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
33

Street
Street Furniture
34
A D SH EL A N T WER P
P R EM IUM
C EN T ER
SIDES 150 225
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE Antwerpen Antwerpen
LIGHTING Yes Yes
M EDIA COST (GROSS) 21.101€ 29.217 €
TAXES (NET) 676 € 1.014 €
COST PER SIDE 141€ 130 €
ESTIM ATED PROD COSTS (NET)* On demand On demand
SALES HOUSE Clear Channel Clear Channel
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN
TARGET 12+ 12+
POP SIZE 614.091 614.091
REACH 74% 85%
GRP 2.328 3.507
OTS 32 41
GROSS CONTACTS 14.292.864 21.537.923

Street
Street Furniture
2m²
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
SIDES 270 350 250
NETWORKS 1 1 1
COVERAGE Antwerpen Antwerpen Gent
M EDIA COST (GROSS) 32.139 € 38.344 € 29.758 €
TAXES (NET) 1.217 € 1.578 € 1.127 €
COST PER SIDE 119 € 110 € 119 €
ESTIM ATED PROD COSTS (NET)* On demand 1.823 € 1.653 €
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT
TARGET 12+ 12+ 12+
POP SIZE 614.091 614.091 240.320
REACH 91% 96% 95%
GRP 3.949 5.315 4.633
OTS 43 56 49
GROSS CONTACTS 24.251.115 32.640.309 11.134.413
35

Street
Street Furniture
36
SID ES D IST R IB UT ION
JC D B OOST ER
JC D A UT H EN T IC
(LA D Y)
JC D T A ST E
ANTWERPEN 234 204 176
BRUXELLES 911 778 704
CHARLEROI 111 108 91
GENT 0 0 0
LIEGE 292 280 228
T OT A L 5 M A IN C IT IES 1.548 1.370 1.199
AALST 44 30 30
ARLON 4 5 1
BRUGGE 76 71 69
HASSELT 151 142 122
KORTRIJK 39 36 32
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 85 73 66
M ONS 17 12 11
NAM UR 88 80 65
OOSTENDE 37 38 29
ROESELARE 43 41 36
SINT-NIKLAAS 52 55 37
TOURNAI 47 41 41
TURNHOUT 29 25 22
VERVIERS 29 25 26
T OT A L 16 R EGION A L C IT IES 741 674 587
TOTAL 20 SM ALL CITIES NL 219 192 173
TOTAL 7 SM ALL CITIES FR 28 23 21
T OT A L 27 SM A LL T OWN S 247 215 194
T OT A L OT H ER S 214 191 170
T OT A L N ET WOR K 2.750 2.450 2.150

Street
Street Furniture
2m²
37
JC D C ON SO
F 1F 2
JC D B OOST ER
P R EM IUM
JC D A UT H EN T IC
P R EM IUM
ANTWERPEN 43
BRUXELLES 188
CHARLEROI 45
GENT 0
LIEGE 69
T OT A L 5 M A IN C IT IES 345
AALST 13
ARLON 4
BRUGGE 13
HASSELT 28
KORTRIJK 13
LA LOUVIERE 0
LEUVEN 0
M ECHELEN 11
M ONS 4
NAM UR 23
OOSTENDE 8
ROESELARE 6
SINT-NIKLAAS 6
TOURNAI 9
TURNHOUT 4
VERVIERS 9
T OT A L 16 R EGION A L C IT IES 151
TOTAL 20 SM ALL CITIES NL 51
TOTAL 7 SM ALL CITIES FR 7
T OT A L 27 SM A LL T OWN S 58
T OT A L OT H ER S 46
T OT A L N ET WOR K 600
N/A
(Sides distribution depends on the
selection of specific POS / POI, target or
geographical affinity)

Street
Street Furniture
38
JC D A UT H EN T IC
D IGIT A L M ET R O
JC D A UT H EN T IC
P R EM IUM
D IGIT A L M ET R O
JC D B R USSELS
ST R EET +
D IGIT A L M ET R O
ANTWERPEN 204 0
BRUXELLES 900 422
CHARLEROI 108 0
GENT 0 0
LIEGE 280 0
T OT A L 5 M A IN C IT IES 1.492 422
AALST 30 0
ARLON 5 0
BRUGGE 71 0
HASSELT 142 0
KORTRIJK 36 0
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 73 0
M ONS 12 0
NAM UR 80 0
OOSTENDE 38 0
ROESELARE 41 0
SINT-NIKLAAS 55 0
TOURNAI 41 0
TURNHOUT 25 0
VERVIERS 25 0
T OT A L 16 R EGION A L C IT IES 674 0
TOTAL 20 SM ALL CITIES NL 192 0
TOTAL 7 SM ALL CITIES FR 23 0
T OT A L 27 SM A LL T OWN S 215 0
T OT A L OT H ER S 191 0
T OT A L N ET WOR K 2.572 2.572 422
N/A
(Sides distribution
depends on the
selection of specific
POS / POI, target or
geographical affinity)

Street
Street Furniture
2m²
39
A D SH EL
OP T IM UM
A D SH EL
M A XIM UM
ANTWERPEN 522 587
BRUXELLES 672 762
CHARLEROI 150 171
GENT 236 289
LIEGE 162 191
T OT A L 5 M A IN C IT IES 1.742 2.000
AALST 0 0
ARLON 0 0
BRUGGE 16 15
HASSELT 11 21
KORTRIJK 66 62
LA LOUVIERE 68 70
LEUVEN 0 0
M ECHELEN 0 0
M ONS 70 84
NAM UR 101 111
OOSTENDE 56 57
ROESELARE 0 0
SINT-NIKLAAS 43 42
TOURNAI 45 53
TURNHOUT 4 4
VERVIERS 34 42
T OT A L N ET WOR K 2.650 3.010

Street
Street Furniture
40
A D SH EL
& M A LLS
A D SH EL
B ESST
A D SH EL M A XI
B ESST
ANTWERPEN 553 585 650
BRUXELLES 805 876 966
CHARLEROI 164 177 198
GENT 245 267 320
LIEGE 223 177 206
T OT A L 5 M A IN C IT IES 1.990 2.082 2.340
AALST 6 8 8
ARLON 0 1 1
BRUGGE 22 34 33
HASSELT 33 18 28
KORTRIJK 68 77 73
LA LOUVIERE 78 79 81
LEUVEN 0 15 15
M ECHELEN 0 16 16
M ONS 70 85 99
NAM UR 115 134 144
OOSTENDE 56 62 63
ROESELARE 0 0 0
SINT-NIKLAAS 43 46 45
TOURNAI 52 53 61
TURNHOUT 10 4 4
VERVIERS 35 41 49
T OT A L 16 R EGION A L C IT IES 588 673 720
TOTAL 20 SM ALL CITIES NL 180 190 216
TOTAL 7 SM ALL CITIES FR 75 72 79
T OT A L 27 SM A LL T OWN S 255 262 295
T OT A L OT H ER S 256 213 235
T OT A L N ET WOR K 3.089 3.230 3.590

Street
Street Furniture
2m²
41
P R EM IUM
C EN T ER
ANTWERPEN 150 225
BRUXELLES 0 0
CHARLEROI 0 0
GENT 0 0
LIEGE 0 0
T OT A L 5 M A IN C IT IES 150 225
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 270 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 270 350 250
JC D LOC A L
LIEGE
JC D
B R USSELS
450
JC D
B R USSELS
300
JC D
B R USSELS
150
ANTWERPEN 0 0 0 0
BRUXELLES 0 450 300 150
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 250 0 0 0
T OT A L N ET WOR K 250 450 300 150

Street
Street Furniture & Proxicity
42
JC D A UT H EN T IC
F ULL M ON T Y*
JC D A UT H EN T IC
SM A R T M ON T Y*
JC D A UT H EN T IC
C OVER *
SIDES 12.450 7.450 5.950
NETWORKS
Authentic +
Proxicity
Authentic +
Proxicity
Authentic +
Proxicity
FORM AT
2m² +
frames 60x80cm
2m² +
frames 60x80cm
2m² +
frames 60x80cm
LIGHTING Partial Partial Partial
TAXES (NET) 29.913 € 20.775 € 18.195 €
SALES HOUSE JCD / Insert JCD / Insert JCD / Insert
JC D A UT H EN T IC
F ULL M ON T Y*
JC D A UT H EN T IC
SM A R T M ON T Y*
JC D A UT H EN T IC
C OVER *
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
'street' sides
Authentic)
'street' sides
Authentic)
'street' sides
Authentic)
(*) Also available with Booster or Taste Networks (tariffs on demand) / See JCD Index Calendar / Sides distribution on
demand / For further information, please refer to ‘Urban networks’ section

Street
Street Furniture & Proxicity
2m²
43
(*) Free Selection of 270 targeted sides according to specific POI/POS, target or geographical affinity / Also available
with Booster Premium Network (tariffs on demand) / See JCD Index Calendar / Sides distribution on demand / For further
information, please refer to ‘Urban networks’ section
JC D A UT H EN T IC
P R EM IUM F ULL
M ON T Y*
JC D A UT H EN T IC
P R EM IUM SM A R T
M ON T Y*
JC D A UT H EN T IC
P R EM IUM C OVER **
SIDES 12.450 7.450 5.950
NETWORKS
Authentic Premium +
Proxicity
Authentic Premium +
Proxicity
Authentic Premium +
Proxicity
FORM AT
2m² +
frames 60x80cm
2m² +
frames 60x80cm
2m² +
frames 60x80cm
LIGHTING Partial Partial Partial
TAXES (NET) 29.913 € 20.775 € 18.195 €
COST PER SIDE (INDEX 100) 34 € 51€ 62 €
SALES HOUSE JCD / Insert JCD / Insert JCD / Insert
JC D A UT H EN T IC
P R EM IUM F ULL
M ON T Y*
JC D A UT H EN T IC
P R EM IUM SM A R T
M ON T Y*
JC D A UT H EN T IC
P R EM IUM C OVER **
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
'street' sides
(specific selection)
'street' sides
'street' sides

Street
Large Size Billboards
JC D B R USSELS 8
- 50
SIDES 50
NETWORKS 1
FORM AT 8m²
DURATION (DAYS) 14
COVERAGE Brussels
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (GROSS)/INDEX 70 29.050 €
TAXES (NET) 3.070 €
COST PER SIDE (INDEX 100) 830 €
ESTIM ATED PROD COSTS (NET)* 5.490 €
SALES HOUSE JC Decaux
GEOGRAPHICAL LAYER BRUSSELS CIM
TARGET 12+
POP SIZE 1.272.270
REACH 76%
GRP 1.725
OTS 23
GROSS CONTACTS 21.943.759
44

Street
8-10m²
JC D B R USSELS 8
- 50
ANTWERPEN 0
BRUXELLES 50
CHARLEROI 0
GENT 0
LIEGE 0
45

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)/INDEX 70
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678
REACH 79%
GRP 2.339
OTS 30
JC Decaux
JC D SUP ER ST A R 48 - 700
14
2
20m² +8m²
700
481.850 €
Street
Partial
419.000 €
398.050 €
12+
48 CIM Cities
Tuesday
599 €
41.450 €
439.950 €
293.300 €
335.200 €
377.100 €
NATIONAL
24.939 €
46

Street
8-10-20m²
47
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
LIGHTING Partial Partial
START ON Wednesday Wednesday
M EDIA COST (GROSS) 131.000 € 162.000 €
TAXES (NET) 14.400 € 14.200 €
COST PER SIDE 374 € 405 €
ESTIM ATED PROD COSTS (NET)* 12.880 € 13.444 €
SALES HOUSE Belgian Posters Belgian Posters
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.464.678
REACH N/A N/A 73%
GRP N/A N/A 1.720
OTS N/A N/A 24
GROSS CONTACTS N/A N/A
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
295.000 €
32.800 €
590 €
Belgian Posters
26.420 €
NATIONAL
12+
162.828.806
1
14
B P
A C C ESS 500
500

Street
48
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678 9.464.678 N/A
REACH 76% 81% N/A
GRP 1.810 2.157 N/A
OTS 24 27 N/A
GROSS CONTACTS N/A
27.824 € 32.050 € On demand
N/A
N/ANATIONAL
12+
204.173.582
B P
C OVER 600
600
1
20m² +10m² +8m²
14
48 CIM cities
Street
Partial
Wednesday
356.000 €
37.500 €
593 €
Belgian Posters
NATIONAL
12+
171.309.484
B P
B ELGIUM 800
Belgian Posters
431€499 €
Belgian Posters
47.200 €
800
1
20m² +10m² +8m²
14
National
Street
Partial
Wednesday
Street
Access +Contact
Partial
366.000 €399.000 €
47.800 €
14
National
20m² +10m² +8m²
Wednesday
850
B P
GR A N D SLA M 850

Street
8-10-20m²
49
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
47.000 € 51.900 €
N/A N/A
N/A N/A
N/A N/A
On demand On demand
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
429 €
386.000 € 437.000 €
Cover +M oving
N/A
N/A
National
N/A
N/A
Belgian Posters
458 €
51.700 €
458.000 €
Wednesday
PartialPartial Partial
Street
N/A N/A N/A
N/A
N/A
N/A N/A
Access +M oving Cover + Contact
National National
Street Street
Wednesday Wednesday
460 €
On demand
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000

Street
50
SID ES D IST R IB UT ION 8m² 20m²
ANTWERPEN 7 45
BRUXELLES 136 66
CHARLEROI 0 61
GENT 10 26
LIEGE 10 65
T OT A L 5 M A IN C IT IES 163 263
AALST 0 8
ARLON 0 5
BRUGGE 0 6
HASSELT 4 16
KORTRIJK 4 10
LA LOUVIERE 0 11
LEUVEN 0 7
M ECHELEN 0 12
M ONS 0 10
NAM UR 1 8
OOSTENDE 0 8
ROESELARE 1 10
SINT-NIKLAAS 0 10
TOURNAI 0 8
TURNHOUT 0 6
VERVIERS 0 10
T OT A L N ET WOR K
JC D SUP ER ST A R 48 - 700
700

Street
8-10-20m²
51
B P
C ON T A C T 350
B P
M OVIN G 400
SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m²
ANTWERPEN 0 2 21 24
BRUXELLES 22 17 118 51
CHARLEROI 12 2 4 45
GENT 2 1 19 10
LIEGE 14 5 14 38
T OT A L 5 M A IN C IT IES 50 27 176 168
AALST 2 0 0 6
ARLON 0 0 0 3
BRUGGE 0 0 0 5
HASSELT 0 1 0 11
KORTRIJK 4 1 3 9
LA LOUVIERE 10 3 0 11
LEUVEN 3 1 0 3
M ECHELEN 0 4 2 7
M ONS 10 8 0 11
NAM UR 1 0 1 6
OOSTENDE 0 0 0 2
ROESELARE 2 2 0 5
SINT-NIKLAAS 3 2 3 8
TOURNAI 4 5 0 5
TURNHOUT 0 0 0 6
VERVIERS 2 2 1 9
T OT A L 16 R EGION A L C IT IES 41 29 10 107
TOTAL 20 SM ALL CITIES NL 35 43 2 7
TOTAL 7 SM ALL CITIES FR 13 17 0 7
T OT A L 27 SM A LL T OWN S 48 60 2 14
T OT A L OT H ER S 211 284 5 18
T OT A L N ET WOR K 350 400 500
B P
A C C ESS 500

Street
Street
52
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 25 33 26 44 21 24
BRUXELLES 138 63 142 80 118 73
CHARLEROI 5 40 3 51 4 57
GENT 17 18 18 19 19 12
LIEGE 9 46 18 50 14 52
T OT A L 5 M A IN C IT IES 194 200 207 244 176 218
AALST 0 8 2 8 0 8
ARLON 0 4 0 4 0 3
BRUGGE 0 1 0 4 0 5
HASSELT 0 14 1 13 0 11
KORTRIJK 3 11 3 15 3 13
LA LOUVIERE 0 9 0 10 0 21
LEUVEN 0 9 0 12 0 6
M ECHELEN 4 5 4 11 2 7
M ONS 0 7 0 18 0 21
NAM UR 1 3 1 12 1 7
OOSTENDE 0 1 0 1 0 2
ROESELARE 0 5 0 11 0 7
SINT-NIKLAAS 5 7 3 11 3 11
TOURNAI 0 8 0 14 0 9
TURNHOUT 0 4 0 4 0 6
VERVIERS 0 9 4 5 1 11
T OT A L 16 R EGION A L C IT IES 13 105 18 153 10 148
TOTAL 20 SM ALL CITIES NL 2 31 3 50 2 42
TOTAL 7 SM ALL CITIES FR 2 19 2 20 0 20
T OT A L 27 SM A LL T OWN S 4 50 5 70 2 62
T OT A L OT H ER S 4 30 12 91 5 229
T OT A L N ET WOR K
B P
B ELGIUM 800
800
B P
C OVER 600
600 850
B P
GR A N D SLA M 850

Street
8-10-20m²
53
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 21 26 25 33 25 35
BRUXELLES 117 67 138 85 137 79
CHARLEROI 4 46 5 52 5 41
GENT 18 11 17 20 17 19
LIEGE 14 42 9 60 9 50
AALST 0 6 0 10 0 8
ARLON 0 3 0 4 0 4
BRUGGE 0 5 0 1 0 1
HASSELT 0 12 0 14 0 15
KORTRIJK 3 10 3 15 3 12
LA LOUVIERE 0 14 0 19 0 12
LEUVEN 0 4 0 12 0 10
M ECHELEN 2 11 4 5 4 9
M ONS 0 19 0 17 0 14
NAM UR 1 6 1 4 1 3
TOURNAI 0 10 0 12 0 13
VERVIERS 1 11 0 11 0 11
T OT A L OT H ER S 5 307 4 241 4 319
T OT A L N ET WOR K 900 950
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
1.000
B P
GR A N D SLA M
1000

Street
Panoramic Billboards
New Panoramic 36m² Backlights
Auderghem - Rue Jules Cockx 89
Evere - Chee de Louvain 978
Auderghem - Av Hermann Debroux /Av Chaudron
Anderlecht - Bld Industriel
Forest - 2° Armée Britanique ,674
Anderlecht - Ring/Parking dissuasion Chee de Mons
Schaarbeek - Chee de Louvain 467
54

Street
CIM OOH Study 2015-1 (5 digital landscapes not included in the performances)
Pano
55
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678 9.464.678
REACH 72% 78%
GRP 1.264 2.271
OTS 18 29
GROSS CONTACTS 119.664.117 214.974.630
NATIONAL
12+
17.441€
425
1
Street +Stations
Yes
M onday
Street +Stations
358.580 €
13.640 €
Yes
M onday
16m² + Digital 4m²
515.773 €
55.061€
674 €
Clear Channel
NATIONAL
12+
30.428 €
844 €
Clear Channel
14
24 urban centers National
M EGA 16m²
765
1
14
M OF 16+

Street
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
M EDIA COST (GROSS) 112.215 €
COST PER SIDE 3.300 €
ESTIM ATED PROD COSTS (NET)* on demand
SALES HOUSE Clear Channel
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A 2.778.378
REACH N/A 70%
GRP N/A 763
OTS N/A 11
GROSS CONTACTS N/A 21.203.471
M OF 36/ 60
60
1
14
Yes
M onday
168.550 €
12+
14.697 €
12.602 €
2.809 €
Clear Channel
5 M AIN CITIES
5 M ain cities
Street +Stations
56

Street
Pano
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.778.378 2.778.378
REACH 76% 82%
GRP 1.085 1.266
OTS 14 16
GROSS CONTACTS 30.149.970 35.159.898
12+
5 M AIN CITIES
12+
14
2.560 €
Clear Channel
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.681€
Clear Channel
M OF 36/ 100
100
1
80
1
M OF B 2B 80
5 M AIN CITIES
18.854 € 23.222 €
255.984 €
20.980 €
214.519 €
16.791€
M ondayM onday
57

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
COST PER SIDE (INDEX 100) 1.954 €
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.778.378
REACH 88%
GRP 2.112
OTS 24
23.666 €
JC D P R EST IGE SEN IOR
12+
5 M AIN CITIES
JC Decaux
2
130
M onday & Tuesday
Yes
Street
5 M ain Cities
14 days (8m²) & 21days (21+38m²)
8 +21+38m²
CIM OOH Study 2015-1 / See JCD Indexes Calendar
58

Street
Pano
SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 26 2 43 2
BRUXELLES 99 2 178 2
CHARLEROI 63 0 101 0
GENT 25 1 44 1
LIEGE 75 0 113 0
T OT A L 5 M A IN C IT IES 288 5 479 5
AALST 5 0 10 0
ARLON 2 0 5 0
BRUGGE 2 0 4 0
HASSELT 9 0 16 0
KORTRIJK 8 0 16 0
LA LOUVIERE 7 0 14 0
LEUVEN 6 0 12 0
M ECHELEN 5 0 11 0
M ONS 11 0 20 0
NAM UR 7 0 12 0
OOSTENDE 6 0 15 0
ROESELARE 7 0 13 0
SINT-NIKLAAS 7 0 15 0
TOURNAI 7 0 14 0
TURNHOUT 5 0 9 0
VERVIERS 8 0 14 0
T OT A L 16 R EGION A L C IT IES 102 0 200 0
TOTAL 20 SM ALL CITIES NL 14 0 40 0
TOTAL 7 SM ALL CITIES FR 9 0 19 0
T OT A L 27 SM A LL T OWN S 23 0 59 0
T OT A L OT H ER S 7 0 22 0
T OT A L N ET WOR K
M EGA 16m²
765
M OF 16+
425
59

Street
M OF 36 T R IVISION
SID ES D IST R IB UT ION 36m² 36m²
D igital
4m²
ANTWERPEN 9 9 2
BRUXELLES 17 25 2
CHARLEROI 3 9 0
GENT 3 5 1
LIEGE 2 7 0
M OF 36/ 60
SID ES D IST R IB UT ION 36m²
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 16 2 17 2
BRUXELLES 23 2 32 2
CHARLEROI 14 0 16 0
GENT 8 1 12 1
LIEGE 14 0 18 0
M OF B 2B 80 M OF 36/ 100
SID ES D IST R IB UT ION 8m² 21m² 38m²
ANTWERPEN 0 5 9
BRUXELLES 40 9 25
CHARLEROI 0 0 15
GENT 0 7 3
LIEGE 0 0 17
T OT A L N ET WOR K
JC D P R EST IGE SEN IOR
130
60

Pano
Street
Panoramic Billboards Mix’s
61

SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678 9.464.678
REACH 74% 74%
GRP 1.328 1.640
OTS 18 22
GROSS CONTACTS
452.134 €
942 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
36 +16m² +Digital 4m²
14
14
National
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.054 €
Clear Channel
442.609 €
41.423 € 43.030 €
NATIONAL
12+12+
155.227.954125.722.936
Street
62

Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678 9.464.678
REACH 74% 74%
GRP 1.760 1.832
OTS 24 25
GROSS CONTACTS
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
14
M OF16/420 +M OF B2B 80
Clear Channel
14
24 urban centers
Street +Stations
Yes
M onday
Clear Channel
51.409 €47.219 €
Yes
M onday
Street +Stations
486.679 € 532.135 €
1.023 €973 €
24 urban centers
M OF
M A XIM IX 500
500
166.567.894
NATIONAL
12+
NATIONAL
12+
173.351.575
Street
63

CIM OOH Study 2015-1/ See JCD Indexes Calendar / (*) Also available with the Booster or Authentic Network
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)** 45.439 € 29.520 €
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.464.678
REACH 81% 77%
GRP 3.080 2.851
OTS 38 37
JC D P R EST IGE
T A ST E M IX (90X3)*
21& 721& 14
38 +21+2m²38 +21+20 +8m²
Prestige (90)
+Taste (2150)
Prestige (90)
+SuperStar 48 (700)
JC D P R EST IGEM IX
SS48 - 700 (90X3)
2.240790
YesYes
StreetStreet
NationalNational
312.655 €391.510 €
M onday / TuesdayM onday / Tuesday
385.775 €-
410.125 €
422.300 €
488.070 €
-
523.685 €
397.950 €
40.413 €
708 €
71.650 €
12+12+
NATIONALNATIONAL
199 €
JC DecauxJC Decaux
9.464.678
291.522.690
434.475 €
446.650 €
541.493 €
559.300 €
587.265 €
633.038 € 491.315 €
633.038 € 503.490 €
468.983 €
Street
64

Mix’s
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 15 17 2 9 26 2
BRUXELLES 29 79 2 25 99 2
CHARLEROI 10 38 0 9 63 0
GENT 8 19 1 5 25 1
LIEGE 13 38 0 7 75 0
AALST 0 5 0 0 5 0
ARLON 0 3 0 0 2 0
BRUGGE 0 2 0 0 2 0
HASSELT 0 7 0 0 9 0
KORTRIJK 0 8 0 0 8 0
LEUVEN 0 6 0 0 6 0
M ECHELEN 0 6 0 0 5 0
M ONS 0 9 0 0 11 0
NAM UR 0 5 0 0 7 0
TOURNAI 0 7 0 0 7 0
VERVIERS 0 6 0 0 8 0
T OT A L OT H ER S 0 15 0 0 7 0
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
Street
65

36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 16 26 2 17 26 2
BRUXELLES 23 99 2 32 99 2
CHARLEROI 14 63 0 16 63 0
GENT 8 25 1 12 25 1
LIEGE 14 75 0 18 75 0
AALST 0 5 0 0 5 0
ARLON 0 2 0 0 2 0
BRUGGE 0 2 0 0 2 0
HASSELT 0 9 0 0 9 0
KORTRIJK 0 8 0 0 8 0
LEUVEN 0 6 0 0 6 0
M ECHELEN 0 5 0 0 5 0
M ONS 0 11 0 0 11 0
NAM UR 0 7 0 0 7 0
TOURNAI 0 7 0 0 7 0
VERVIERS 0 8 0 0 8 0
T OT A L OT H ER S 0 7 0 0 7 0
M OF
M A XIM IX 500
M OF
M A XIM IX 520
Street
66

Mix’s
8m² 20m² 21m² 38m² 2m² 21m² 38m²
ANTWERPEN 7 45 5 9 176 5 9
BRUXELLES 136 66 9 25 704 9 25
CHARLEROI 0 61 0 15 91 0 15
GENT 10 26 7 3 0 7 3
LIEGE 10 65 0 17 228 0 17
T OT A L 5 M A IN C IT IES 163 263 21 69 1.199 21 69
AALST 0 8 0 0 30 0 0
ARLON 0 5 0 0 1 0 0
BRUGGE 0 6 0 0 69 0 0
HASSELT 4 16 0 0 122 0 0
KORTRIJK 4 10 0 0 32 0 0
LA LOUVIERE 0 11 0 0 0 0 0
LEUVEN 0 7 0 0 0 0 0
M ECHELEN 0 12 0 0 66 0 0
M ONS 0 10 0 0 11 0 0
NAM UR 1 8 0 0 65 0 0
OOSTENDE 0 8 0 0 29 0 0
ROESELARE 1 10 0 0 36 0 0
SINT-NIKLAAS 0 10 0 0 37 0 0
TOURNAI 0 8 0 0 41 0 0
TURNHOUT 0 6 0 0 22 0 0
VERVIERS 0 10 0 0 26 0 0
T OT A L 16 R EGION A L C IT IES 10 145 0 0 587 0 0
TOTAL 20 SM ALL CITIES NL 0 40 0 0 173 0 0
TOTAL 7 SM ALL CITIES FR 0 11 0 0 21 0 0
T OT A L 27 SM A LL T OWN S 0 52 0 0 194 0 0
T OT A L OT H ER S 2 65 0 0 170 0 0
T OT A L N ET WOR K 2.240790
JC D P R EST IGE
T A ST E M IX (90X3)*
JC D P R EST IGEM IX
SS48 - 700 (90X3)
Street
67

Street
Line-by-line Billboards
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
20m² BILLBOARDS LINE-BY-LINE
JCDecaux ± 180
Think Media Outdoor ± 1.450
Belgian Posters ± 900
TOTAL ± 2.530
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
68

Line by Line
Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 8.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
69

Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas.
Banner sites are only available for a few months, during construction, renovation or
maintenance works of buildings. The average booking period amounts to 1 month and
geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades
can also be wrapped using a micro-perforated vinyl. There are not less than 4 players
on the market (Urban Media, BlowUp, JCDecaux, Swank Outdoor).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
Street
XXL Advertising
70

XXL
Street
XXL Advertising
PRODUCT DETAILS THE WALL THE SKYBOARD
DESCRIPTION Monumental banner Monumental banner
QUANTITY 2 sides (recto / verso) 2 sides (recto / verso)
NETWORKS Tailor made Tailor made
FORMAT 60 m² 180m²
DURATION min. 1 day min. 1 day
MEDIA RATE (GROSS) 2.760 € 6.670 €
SALES HOUSE Mediafield Mediafield
PRODUCT DETAILS EYECATCHER GIANT LIGHTED FRAM ES
DESCRIPTION Backlight Billboards Backlight Billboards
# UNITS 4 2
NETWORKS Line by Line 1
FORMAT 20 or 30m² 17m²
DURATION 3 months 7 or 28 days
COVERAGE
Antwerpen (2),
Knokke (1), Aalst (1)
Brussels (Rogier)
MEDIA RATE (GROSS) From 5.000€ to 16.000€ 24.200€ / 28 days
SALES HOUSE Think Media Outdoor Clear Channel
73

Street
Urban networks
Since Mid-2014, Insert Belgium (part of JCDecaux group) has extended their street
proxicity offer to Brussels’ Subway with 1.500 new frames distributed across 65
stations and placed at entrances/exits’ stairs and escalators.
New offer also from Insert is the Smart Monty network which is a light version (5.000
sides) of the Full Monty (10.000 sides).
Bonnie & Clyde networks are from now only sold for cultural and beverages sector.
74

Street
Urban networks
Urban
COVER 1 COVER 2
DESCRIPTION Outdoor proximity postering Outdoor proximity postering
NUMBER OF FRAMES 3.500 2.500
FORMAT 60 x 80 cm 60 x 80 cm
DURATION (DAYS) 7 7
PRESENCE
Horeca / Proximity /
Press & Tobacco shops
+ Brussels Metro
+ Brussels Metro
MEDIA RATE (GROSS) 70.000 € 50.000 €
TAXES 6.558 € 4.730 €
SALES HOUSE Insert Belgium Insert Belgium
FOCUS 1 FOCUS 2
DURATION (DAYS) 7 7
COVERAGE 5 Main Cities 5 Main Cities
PRESENCE
+ Brussels Metro
+ Brussels Metro
MEDIA RATE (GROSS) 50.000 € 30.000 €
TAXES 4.408 € 2.580 €
FULL M ONTY SM ART M ONTY
DESCRIPTION Outdoor proximity postering Outdoor proximity postering75

+ Brussels Metro + Brussels Metro
MEDIA RATE (GROSS) 50.000 € 30.000 €
TAXES 4.408 € 2.580 €
FULL M ONTY SM ART M ONTY
DURATION (DAYS) 7 7
PRESENCE
Horeca / Proximity / Press
& Tobacco shops +
Parkings + Brussels Metro
+ Brussels Metro
MEDIA RATE (GROSS) 160.000 € 85.000 €
TAXES 18.275 € 9.138 €
BONNIE & CLYDE
COM M ERCIAL
BONNIE & CLYDE
CULTURAL
DESCRIPTION
Outdoor proximity postering
(only Drink Sector)
Outdoor proximity postering
(only Cultural sector*)
NUMBER OF FRAMES 2.250 From 550
DURATION (DAYS) 7 7
PRESENCE
Horeca + Proximity +
Horeca + Proximity +
MEDIA RATE (GROSS) 60.750 € From 7.172 €
TAXES 7.875 € Included
(*) New spots, trendy and cultural places, Cinema, exhibition,
Media, video, video games, Tourism
Street
Urban networks
(*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism
76

TAXES 7.875 € Included
DESCRIPTION
NUMBER OF FRAMES
FORMAT
DURATION (DAYS)
COVERAGE
PRESENCE
START ON
MEDIA RATE (GROSS)
TAXES
SALES HOUSE
49.975 €
1.920 €
Mediafield
TBD
variable
14
Main national urban centers
5.000+ outdoor & indoor locations
10.000+
(*) New spots, trendy and cultural places, Cinema, exhibition,
Media, video, video games, Tourism
THE STREET
Wild Postering
Urban
Street
Urban networks
77

Street
Highway
PRODUCT DETAILS HIGHWAY 300
HIGHWAY DO IT
YOURSELF
HIGHWAY
LOCAL
DESCRIPTION
QUANTITY 300 50 1
FORMAT Full back wrapping Full back wrapping Full back wrapping
DURATION 28 days 28 days 28 days
COVERAGE National
Regional
tailor made
Local
tailor made
PRESENCE Highways Highways Highways
START ON TBD TBD TBD
MEDIA RATE (GROSS) 107.317 € 20.551 € 600 €
PROD. COSTS (NET) Included Included Included
TAXES Included Included Included
SALES HOUSE Mobilad Mobilad Mobilad
Ad on transport trucks
78

Street
Want more...
Highway
More
PRODUCT DETAILS
OUTDOOR
PROJECTIONS
M OBILE
PROJECTIONS
DESCRIPTION Beaming projection Mobile beaming projection
QUANTITY 1 1
FORMAT Tailor Made TBD
DURATION 4 hours a day per hour
COVERAGE Main urban centers Main urban centres
PRESENCE On street building Indoor & Outdoor walls
MEDIA RATE (GROSS) 3.000 € 350 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS ECO TAGS TAGS
DESCRIPTION Floor Tags (by water) Floor Paintings
QUANTITY 50 1
FORMAT Tailor made Tailor made
DURATION TBD TBD
COVERAGE Tailor made Tailor made
PRESENCE Street pavements Street pavements
MEDIA RATE (GROSS) 2.500 € 35 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS
COVER CAP
BIKE
LED SCREENS KNOKKE
DESCRIPTION Branded cover caps bike LED screens
QUANTITY 6.000 16
FORMAT cover cap +/- 2m²
DURATION TBD 7 days / 6'' spot*
COVERAGE Tailor made Knokke-Heist (coast)
MEDIA RATE (GROSS) 5.500 € 2.500 €
SALES HOUSE Rapid Affichage Medialed
(*) Loop of 3 minutes / 50% ads loop
(*) Loop of 3 minutes / 50% ads loop
79

Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on
any geographical coverage from local to national (tailor-made). Nowadays, it is being
increasingly used with promotional teams for sampling operations in a variety of
OOH environments (street, retail, seaside, …). Another recent development is the
digitalization, which tend to be more and more present within the mobile industry.
80

Mobile
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 €
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 495 € 545 € 730 € 810 €
DRIVER (NET)
SALES HOUSE Spicy Motion Spicy Motion
TBD TBD
included included
TBD Yes
2 Showroom
Pick-Up +/- 20m³
SPICY PICK-UP SPICY POPUP STORE
Spicy Motion Spicy Motion
TBD TBD
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 €
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TBD TBD
included included
TBD Yes
2 Showroom
Pick-Up +/- 20m³
SPICY PICK-UP SPICY POPUP STORE
TBD TBD
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
81

Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Full wrapped green tricycle 2
TBD 2m²
TBD TBD
SPICYGUM BA SPICYBIKE
included included
No No
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
TBD 2m²
TBD TBD
SPICYGUM BA SPICYBIKE
included included
No No
82

Street
Mobile Advertising
Mobile
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 655 € 740 €
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TBD TBD
included included
TBD TBD
Full wrapped vehicle 2
Showroom Banner 12m² + sampling
SPICYTASTER SPICY SAM PLER
TBD TBD
- included
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 655 € 740 €
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TBD TBD
included included
TBD TBD
Full wrapped vehicle 2
Showroom Banner 12m² + sampling
SPICYTASTER SPICY SAM PLER
TBD TBD
- included
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
83

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
TBD TBD
93x52
84

Street
Mobile Advertising
Mobile
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
MEDIA RATE (GROSS) / UNIT
DRIVER (NET) / 10H
PROMOPEOPLE (NET) / 10H
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 10H
SALES HOUSE
BIG 20 / 8M ² PODIUM - SHOWROOM
Yes LED
20m² or 8m² Podium - Showroom
265 €265 €
1 1
7m² (8/10h)
800 €
8 hours / 10 hours
420 €
8 hours / 10 hours
420 €
BIG 16M ²/SAM PLER BIG LED
245 € 265 €
- 265 €
Moving Ideas Moving Ideas
16m² + Sampler 7m² & 15m&
265 € 265 €
Yes
Yes
8 hours / 10 hours
420 €
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 10H
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 10H
SALES HOUSE
BIG 20 / 8M ² PODIUM - SHOWROOM
Yes LED
20m² or 8m² Podium - Showroom
265 €265 €
1 1
7m² (8/10h)
800 €
8 hours / 10 hours
420 €
8 hours / 10 hours
420 €
BIG 16M ²/SAM PLER BIG LED
245 € 265 €
- 265 €
16m² + Sampler 7m² & 15m&
265 € 265 €
Yes
Yes
8 hours / 10 hours
420 €
85

Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 8H
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 10H
SALES HOUSE Moving Ideas Moving Ideas
265 € 265 €
265 € 265 €
8 hours / 10 hours 8 hours / 10 hours
400 € 420 €
2m² Podium W(5,5 x 2) x H3m
Yes Yes
SM ALL 2M ² BIG EVENT PODIUM
2 1
75 € 250 €
265 € 265 €
250 € 250 €
No No
1m² Segway 1m²
BIKE SEGWAY
2 1
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 8H
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 10H
265 € 265 €
265 € 265 €
400 € 420 €
2m² Podium W(5,5 x 2) x H3m
Yes Yes
SM ALL 2M ² BIG EVENT PODIUM
2 1
75 € 250 €
265 € 265 €
250 € 250 €
No No
1m² Segway 1m²
BIKE SEGWAY
2 1
86

Mobile
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION
DRIVER (NET) / 8H
265 € 265 €
150 € 25 €
250 € -
No No
TBD Mobile indoor display
GUM BA M OBINSTORE
PRODUCT DETAILS
SM ALL
3D/SAM PLER
NUMBER OF SIDES 1
FORMAT
LIGHTING TBD
DURATION 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 400 €
DRIVER (NET) / 10H 265 €
PROMOPEOPLE (NET) / 10H 265 €
SALES HOUSE Moving IdeasMoving Ideas
420 €
265 €
265 €
Moving Ideas
BIG PODIUM 3D
1
TBD
8 hours / 10 hours
Yes
8 hours / 10 hours
Truck with 3D Structure
265 €
1
Sampler 4m²
SM ALL
4M ²/SAM PLER
400 €
265 €
87

181affinity index on 18-24
y.o. often using their
smartphone or tablet to
participate in an OOH
campaign (9%).
Stations

63%of active women 25-45
y.o. notice ad on digital
screens and 48% of
them like the idea to
interact with a screen.

Stations
Urban Furniture
CIM OOH Study 2015-1
(*) CONNECT: The 2m² Stations network (580 sides in 44 stations) includes 100 NFC enabled panels
in the country’s 12 main stations for 1.000 euros (net) technical/activation costs.
NETWORK DETAILS
ADSHEL
STATIONS*
2M ² SEM I
PERM ANENT
1M ² VERTICAL
SIDES 580 Line by line Line by line
NETWORKS 2 Tailor made Tailor made
FORMAT 2m² 2m² 1m²
28 (from 4
following months)
PRESENCE
44 main
railway stations
44 main
railway stations
198
railway stations
LIGHTING Yes Yes No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 71.090 €
From 281 €
to 601 €
From 47 €
to 64 €
TAXES (NET) No No No
COST PER SIDE 123 €
From 281 €
to 601 €
From 47 €
to 64 €
CIM PERFORMANCES
GEOGRAPHICAL LAYER NATIONAL
TARGET 12+
POP SIZE 9.464.678
REACH 9%
GRP 50
OTS 5
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
90

Stations
Urban Furniture
Stations
SIDES DISTRIBUTION
ADSHEL
STATIONS
2M ² SEM I
PERM ANENT
1M ² VERTICAL
ANTWERPEN 63 NA NA
BRUXELLES 204 NA NA
CHARLEROI 27 NA NA
GENT 31 NA NA
LIEGE 15 NA NA
TOTAL 5 MAIN CITIES 340 NA NA
AALST 8 NA NA
ARLON 1 NA NA
BRUGGE 18 NA NA
HASSELT 7 NA NA
KORTRIJK 11 NA NA
LA LOUVIERE 11 NA NA
LEUVEN 15 NA NA
MECHELEN 16 NA NA
MONS 15 NA NA
NAMUR 33 NA NA
OOSTENDE 6 NA NA
ROESELARE 0 NA NA
SINT-NIKLAAS 3 NA NA
TOURNAI 8 NA NA
TURNHOUT 0 NA NA
VERVIERS 7 NA NA
TOTAL 16 REGIONAL CITIES 159 NA NA
TOTAL 20 SMALL CITIES NL 32 NA NA
TOTAL 7 SMALL CITIES FR 9 NA NA
TOTAL 27 SMALL TOWNS 41 NA NA
TOTAL OTHERS 40 NA NA
TOTAL NETWORK 580 NA NA
91

Stations
Digital
From the beginning of the year, Clear Channel has extended their digital offer with
18 additional screens in 10 new railway stations across the country (Leuven, Liège,
Charleroi, Mons, Gembloux, Tournai, Brussels-Luxembourg, Antwerpen-Berchem,
Kortrijk & Hasselt).
92

Stations
Digital
Stations
(*) CONNECT: The Digital National network (DNN) NFC Enabled comprises 58 interactive panels for
1.720 euros (net) technical/activation costs.
NETWORK DETAILS
DNN (DIGITAL
NATIONAL
NETWORK*
DHST (DIGITAL
HIGH
SPEED TRAIN)
DIGITAL
LANDSCAPE
SCREENS 121 22 5
NETWORKS 4 & 10 10 8
FORMAT 70 inches (1,35m²) 70 inches (1,35m²) 4m²
SCREEN TYPE LCD LCD LED
DURATION (DAYS) 7 days / 6'' spot 28 days / 6'' spot 28 days / 6'' spot
COVERAGE National
Brussels South &
Antwerpen Centraal
Brussels -
Antwerpen - Gent
PRESENCE
19 top
railway stations
Thalys - Eurostar -
TGV terminals
4 top train stations
LOOP DURATION (SECONDES) 30 60 60
SPOT LENGTH (SECONDES) 6 6 6
SOUND No No No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 54.879 € 31.689 € 38.246 €
COST PER SCREEN 454 € 1.440 € 7.649 €
CIM PERFORMANCES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
93

Stations
Digital
SCREENS DISTRIBUTION
DNN (DIGITAL
NATIONAL
NETWORK)
DHST (DIGITAL
HIGH
SPEED TRAIN)
DIGITAL
LANDSCAPE
ANTWERPEN 17 4 2
BRUXELLES 67 18 2
CHARLEROI 3 0 0
GENT 6 0 1
LIEGE 4 0 0
TOTAL 5 MAIN CITIES 97 22 5
AALST 0 0 0
ARLON 0 0 0
BRUGGE 4 0 0
HASSELT 1 0 0
KORTRIJK 1 0 0
LA LOUVIERE 0 0 0
LEUVEN 6 0 0
MECHELEN 3 0 0
MONS 1 0 0
NAMUR 3 0 0
OOSTENDE 0 0 0
ROESELARE 0 0 0
SINT-NIKLAAS 0 0 0
TOURNAI 1 0 0
TURNHOUT 0 0 0
VERVIERS 0 0 0
TOTAL 16 REGIONAL CITIES 20 0 0
TOTAL 20 SMALL CITIES NL 0 0 0
TOTAL 7 SMALL CITIES FR 0 0 0
TOTAL 27 SMALL TOWNS 0 0 0
TOTAL OTHERS 4 0 0
TOTAL NETWORK 121 22 5
94

Stations
Digital
Stations
Play & Create
Exclusive, creative and interactive opportunities on 10 digital screens in 6 railway
stations*.
- Exclusive presence on 10 digital screens for one week;
- Interactive opportunities like movement recognition and/or mobile technologies;
- Creative possibilities to integrate technology and special effects like 2D cutouts, 3D
displays, interaction with smart devices, touchscreens, etc).
Media Costs (gross): 18.550 euros (on top of a DNN network) or 25.750 euros for
the Play & Create ‘alone’. This budget only includes the exclusivity on 10 screens.
(*) Brussels South (3), Brussels Central (1), Brussels North (2), Antwerpen Centraal (2), Gent-St-Pieters
(1), Namur (1)
95

Stations
Out of the Box - Line-by-line - Long term formats
Great variety of “Out of the Box” creative formats to create impact available and “Line
by Line” and “Long Term” formats for specific coverage available from Clear Channel
Publifer.
96

Stations
Out of the Box
Stations
NETWORK DETAILS
CUBES STATIONS
UNITS 1
SIDES 4 sides / cube
FORMAT variable
TYPE
Standard, video, holo, touch, window,
sampling, boobox, fotobooth cube
DURATION (DAYS) 14
COVERAGE Tailor made
PRESENCE Railway stations
START ON Tuesday
MEDIA COST (GROSS) / Top 5 Station* 8.650 €
MEDIA COST (GROSS) / Small Station 6.500 €
TAXES (NET) No
(*) Antwerp Centraal / Brussels South / Brussels Central / Gent Sint-Pieter / Liège
NETWORK DETAILS
CUBES STATIONS
UNITS 1
SIDES 4 sides / cube
FORMAT variable
TYPE
Standard, video, holo, touch, window,
sampling, boobox, fotobooth cube
DURATION (DAYS) 14
COVERAGE Tailor made
PRESENCE Railway stations
START ON Tuesday
MEDIA COST (GROSS) / Top 5 Station* 8.650 €
MEDIA COST (GROSS) / Small Station 6.500 €
TAXES (NET) No
(*) Antwerp Centraal / Brussels South / Brussels Central / Gent Sint-Pieter / Liège
97

Metro
55%of 15-64 y.o. like to see
OOH ad in the subway
stations.

146affinity index on 18-24
y.o. travelling in subway
several times a week
(13%).

Metro
Innovation 2015
Digital Screens across the Brussels’ Underground
Since October 2014, JCDecaux has introduced the first digital screens network in
the Brussels’ underground with currently 122 screens distributed across 13 subway
stations. The network will be extended throughout the year, please make sure you have
subscribed to our monthly enews in order to be kept informed of further developments
(www.posterscope.be/news). The former posters networks now are only sold by local
clusters.
100

Metro
Digital
Metro
(*) Art-Loi, Beekant, Bockstael, De Brouckère, Central Station, Gare de l'Ouest, Gare du Midi, Louise,
Madou, Roodebeek, Montgomery, Porte de Namur, Rogier, Schumann, Simonis, Trône
JC D
M ET R O D IGIT A L SC R EEN S
SIDES 122
NETWORKS 5
FORM AT LCD 70'' screen portrait (1,35m²)
DURATION (DAYS) 7 days / 6 seconds spot
LOOP DURATION 36 seconds
SOUND No
COVERAGE Brussels
PRESENCE Top 13 M etro Stations*
LIGHTING Yes
START ON Tuesday
TAXES (NET) 391€
COST PER SCREEN (INDEX 100) 390 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
not available on this network
CIM performances are not available on this network.
101

Metro
Urban Furniture
The former (200 and 300 sides) paper posters networks has been replaced by the
new digital network and the remaining sides are now only sold into the following below
local clusters.
2M ² VER T IC A L
A N D ER LEC H T
2M ² VER T IC A L
A UD ER GH EM /
B OIT SF OR T /
ET T ER B EEK
2M ² VER T IC A L
C EN T ER + IN SID E
R IN G
SIDES 26 21 30
NETWORKS 1 1 1
FORM AT 2m² (portrait) 2m² (portrait) 2m² (portrait)
COVERAGE Brussels Brussels Brussels
PRESENCE 9 M etro Stations 10 M etro Stations 12 M etro Stations
M EDIA COST (GROSS) 4.020 € 3.245 € 4.635 €
TAXES (NET) 83 € 67 € 96 €
COST PER SIDE 155 € 155 € 155 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
not available on this
network
network
network
102

Metro
Urban Furniture
Metro
2M ²
VER T IC A L
WOLUWE
2M ²
VER T IC A L
EUR OP EA N
C EN T ER
2M ²
VER T IC A L
N OR T H
B R USSELS
2M ²
VER T IC A L
SC H A ER B EE
K
/ ST JOS
SIDES 25 20 20 18
NETWORKS 1 1 1 1
FORM AT 2m² (portrait) 2m² (portrait) 2m² (portrait) 2m² (portrait)
COVERAGE Brussels Brussels Brussels Brussels
PRESENCE 9 M etro Stations 9 M etro Stations 9 M etro Stations 6 M etro Stations
START ON Tuesday Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 3.865 € 3.090 € 3.090 € 2.780 €
TAXES (NET) 80 € 64 € 64 € 58 €
COST PER SIDE 155 € 155 € 155 € 154 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
103

Metro
Urban Furniture
2M ²
VER T IC A L
M OLEN B EEK
2M ²
VER T IC A L
F OR EST / ST
GILLES
2M ² H OR IZ
LIN E B Y LIN E
2M ² H OR IZ
N ET WOR K
SIDES 21 19 1 100
NETWORKS 1 1 Tailor M ade 2
FORM AT 2m² (portrait) 2m² (portrait) 2m² (horiz) 2m² (horiz)
COVERAGE Brussels Brussels Brussels Brussels
PRESENCE 10 M etro Stations 7 M etro Stations 61M etro Stations 61M etro Stations
START ON Tuesday Tuesday Thursday Thursday
M EDIA COST (GROSS) 3.245 € 2.935 € 170 € 16.995 €
TAXES (NET) 67 € 61€ 6,4 € 640 €
COST PER SIDE 155 € 155 € 170 € 170 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
CIM
performances
are
not available on
this network
104

Metro
Inside Metro
Metro
R OOF T OP B A N N ER S M ET R O
FORM AT/VEHICLE H15 x L120 cm
QUANTITY 1
DURATION (DAYS) 28
START ON Tuesday
COVERAGE Brussels
PRESENCE Inside M etro wagon
M EDIA COST (GROSS) 22 €
STICKING UP (NET) Included
TAXES (NET) No
105

Metro
XXL & Out of the Box
Great variety of monumental & “Out of the Box” formats to create impact available from
JCDecaux.
106

Metro
Line-by-line & Long term
Metro
Great variety of Line-by-line & “Long Term” formats for specific coverage available from
JCDecaux.
107

62%of 15-24 y.o. like to see
OOH ad when they
are waiting for public
transportation.

Since January 2014, JCDecaux is the new exclusive partner of the STIB/MIVB
(Brussels’ public transportat company). They are in charge of all the advertising on and
into the metro, tram and buses in Brussels.
There are now 3 media owners active on the market: Clear Channel Metrabus, JC
Decaux and Lijncom
Since end of the year 2014, they have joined their forces to offer National Offers via a
new brand: BTM United.
These companies offer a great variety of formats detailed in the following pages
available on national, regional or local scale.
For further information, please contact the Posterscope Team.
Public Transports
Introduction
OPERATOR REGIONS TRANSPORT COM PANY
Clear Channel Wallonia TEC
JCDecaux Brussels STIB/MIVB
Lijncom Flanders DE LIJN
110

Public Transports
Inside Public transports Transit
PRODUCT DETAILS
INSIDE ROOFTOP
BANNERS
INSIDE ROOFTOP
BANNERS
ANTWERPEN
INSIDE ROOFTOP
BANNERS
GENT
FORMAT
21 or 15 cm
x 120 cm
24 x 125 cm 24 x 125 cm
QUANTITY Line by line 125 55
COVERAGE National Antwerpen Gent
MEDIA RATE (GROSS) 21 € 2.625 € 1.155 €
PRODUCTION (NET) TBD TBD TBD
STICKING UP (NET) Included Included Included
SALES HOUSE
Clear Channel /
JCD / Lijncom
Lijncom Lijncom
PRODUCT DETAILS
WOBBLERS
FORMAT A3 17,5 x 18,5 cm
QUANTITY Line by line 6
COVERAGE Brussels South + Brussels North + Brussels
MEDIA RATE (GROSS) 22 € 21 € 156 €
PRODUCTION (NET) TBD TBD
TAXES (NET) No No
SALES HOUSE JCD / Clear Channel Lijncom
FRAM E A3
©
©
© Lijncom
111

Public Transports
Transit Offers
112

Public Transports
Transit Offers Transit
PRODUCT DETAILS
SIDE 3M SIDE 4M SIDE 4M 50
FORMAT / VEHICLE 65 x 300 cm 65 x 400 cm 65 x 450 cm
QUANTITY 1 1 1
COVERAGE National Brussels North
MEDIA RATE (GROSS) 140 € 170 € 170 €
TAXES (NET) Yes Yes Yes
SALES HOUSE
Clear Channel /
Lijncom / JCD
JCD Lijncom
PRODUCT DETAILS
SIDE 7M 20 LOCAL SIDE SIDE 2M ²
FORMAT / VEHICLE 65 x 720 cm 60 x 150 cm 2m²
QUANTITY 1 1 1
COVERAGE North & South South South
SALES HOUSE
Clear Channel /
Lijncom
Clear Channel Clear Channel
PRODUCT DETAILS
SIDE 3M SIDE 4M SIDE 4M 50
QUANTITY 1 1 1
COVERAGE National Brussels North
MEDIA RATE (GROSS) 140 € 170 € 170 €
SALES HOUSE
Clear Channel /
Lijncom / JCD
JCD Lijncom
PRODUCT DETAILS
SIDE 7M 20 LOCAL SIDE SIDE 2M ²
FORMAT / VEHICLE 65 x 720 cm 60 x 150 cm 2m²
QUANTITY 1 1 1
COVERAGE North & South South South
SALES HOUSE
Clear Channel /
Lijncom
Clear Channel Clear Channel
©
©
© Lijncom
113

Public Transports
Transit Offers
PRODUCT DETAILS
WINDOWSIDE
2M ²
OUT OF THE BOX SIDE 4M ²
FORMAT / VEHICLE 2m² OOB 4m²
QUANTITY 1 1 1
COVERAGE North National National
MEDIA RATE (GROSS) 140 € 355 € 355 €
SALES HOUSE Lijncom
Clear Channel /
Lijncom / JCD
Clear Channel /
Lijncom / JCD
PRODUCT DETAILS
FULL REAR
WINDOW CITY
PARK
TURNHOUT
FULL REAR
WINDOW CITY
PARK
M ECHELEN
FULL REAR
WINDOW CITY
PARK LEUVEN
QUANTITY 6 7 8
COVERAGE Turnhout Mechelen Leuven
MEDIA RATE (GROSS) 1.260 € 1.470 € 1.680 €
SALES HOUSE Lijncom Lijncom Lijncom
PRODUCT DETAILS
WINDOWSIDE
2M ²
OUT OF THE BOX SIDE 4M ²
FORMAT / VEHICLE 2m² OOB 4m²
QUANTITY 1 1 1
COVERAGE North National National
MEDIA RATE (GROSS) 140 € 355 € 355 €
SALES HOUSE Lijncom
Clear Channel /
Lijncom / JCD
Clear Channel /
Lijncom / JCD
PRODUCT DETAILS
FULL REAR
WINDOW CITY
PARK
TURNHOUT
FULL REAR
WINDOW CITY
PARK
M ECHELEN
FULL REAR
WINDOW CITY
PARK LEUVEN
QUANTITY 6 7 8
COVERAGE Turnhout Mechelen Leuven
MEDIA RATE (GROSS) 1.260 € 1.470 € 1.680 €
©
©© Lijncom
114

Transit
Public Transports
Transit Offers
PRODUCT DETAILS
FULL REAR
WINDOW CITY
PARK AALST
IM PERIAL
NORTH
IM PERIAL
HERM ELIJN
FORMAT / VEHICLE 84 x 130 cm Variable Variable
QUANTITY 8 1 or 2 1
DURATION (DAYS) 28 1 year 1 year
START ON Tuesday TBD TBD
COVERAGE Aalst Specific North Antwerpen or Gent
MEDIA RATE (GROSS) 1.680 € 1.650 € 2.000 €
STICKING UP (NET) Included TBD TBD
PRODUCT DETAILS
IM PERIAL
BRUSSELS
IM PERIAL
SOUTH
IM PERIAL
KUSTTRAM
FORMAT / VEHICLE 3m, 4m or 6m Variable Variable
QUANTITY 1 1 1
DURATION (DAYS) 14 28 1 year
START ON Tuesday Tuesday TBD
COVERAGE Brussels South Belgian Coast
MEDIA RATE (GROSS) from 65€ 265 € 2.000 €
STICKING UP (NET) TBD TBD TBD
SALES HOUSE JCD Clear Channel Lijncom
PRODUCT DETAILS
FULL REAR
WINDOW CITY
PARK AALST
IM PERIAL
NORTH
IM PERIAL
HERM ELIJN
FORMAT / VEHICLE 84 x 130 cm Variable Variable
QUANTITY 8 1 or 2 1
DURATION (DAYS) 28 1 year 1 year
START ON Tuesday TBD TBD
COVERAGE Aalst Specific North Antwerpen or Gent
MEDIA RATE (GROSS) 1.680 € 1.650 € 2.000 €
STICKING UP (NET) Included TBD TBD
PRODUCT DETAILS
IM PERIAL
BRUSSELS
IM PERIAL
SOUTH
IM PERIAL
KUSTTRAM
FORMAT / VEHICLE 3m, 4m or 6m Variable Variable
QUANTITY 1 1 1
DURATION (DAYS) 14 28 1 year
START ON Tuesday Tuesday TBD
COVERAGE Brussels South Belgian Coast
MEDIA RATE (GROSS) from 65€ 265 € 2.000 €
STICKING UP (NET) TBD TBD TBD
SALES HOUSE JCD Clear Channel Lijncom
©
©
© Lijncom
115

Public Transports
Transit Offers
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels Other Brussels South Brussels South
MEDIA RATE (GROSS) 595 € 580 € 175 € 108 € 175 € 100 €
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels Other Brussels Other
MEDIA RATE (GROSS) 190 € 170 € 360 € 345 €
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
Tuesday
14
Clear Channel /
JCDecaux
Included
Yes
Included
BUS FULL REAR
WINDOW
Included
Tuesday
Included
Yes
WINDOWSIDE 2M ²
KUSTTRAM
SUM M ER
2m²
10 trams x 2 sides
8 weeks
Tuesday
Belgian Coast
20.600 €
Included
FULL BACK
BUS
30 x 150 cm
90 x 220 cm 180 x 220 cm
14
1
BUS REAR
WINDOW BANNER
1
14
1
1
14 14
BUS BACKSIDE
BANNER
10m² 60 x 150 cm
SUPERSIDE 10M ²
1
Clear Channel /
JCDecaux
Tuesday
Yes Yes
Tuesday
Clear Channel /
Lijncom / JCD
Tuesday
Included
Yes
Clear Channel /
JCDecaux
Yes
Lijncom
Clear Channel /
Lijncom / JCD
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels Other Brussels South Brussels South
MEDIA RATE (GROSS) 595 € 580 € 175 € 108 € 175 € 100 €
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels Other Brussels Other
MEDIA RATE (GROSS) 190 € 170 € 360 € 345 €
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
Tuesday
14
Clear Channel /
JCDecaux
Included
Yes
Included
BUS FULL REAR
WINDOW
Included
Tuesday
Included
Yes
WINDOWSIDE 2M ²
KUSTTRAM
SUM M ER
2m²
10 trams x 2 sides
8 weeks
Tuesday
Belgian Coast
20.600 €
Included
FULL BACK
BUS
30 x 150 cm
90 x 220 cm 180 x 220 cm
14
1
BUS REAR
WINDOW BANNER
1
14
1
1
14 14
BUS BACKSIDE
BANNER
10m² 60 x 150 cm
SUPERSIDE 10M ²
1
Clear Channel /
JCDecaux
Tuesday
Yes Yes
Tuesday
Clear Channel /
Lijncom / JCD
Tuesday
Included
Yes
Clear Channel /
JCDecaux
Yes
Lijncom
Clear Channel /
Lijncom / JCD
©
©© Lijncom
116

Posterscope Out-of-Home Marketplace Belgium and Luxembourg 2015

Posterscope Out-of-Home Marketplace Belgium and Luxembourg 2015

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