1. Kerrie Andrews 860-573-1224
52 Mountain Terrace Road kerriecrosshill@yahoo.com
West Hartford, CT 06107
Summary
Results-driven, award- winning, personable sales and marketing professional with extensive
experience in diverse industries including pharmaceuticals, retail clothing, and fast food. Known
for strong communication skills that build effective relationships with customers and coworkers
to understand business trends and drive sales. Core competencies include:
+Selling +RelationshipBuilding +Business Analysis
+ObjectionHandling +Teamwork +TerritoryManagement
+Negotiating +Resource Management +DecisionMaking
Key Accomplishments
Consistent performance highlighted with promotions and progression of skills. Growth from
Accounting Clerk to Marketing Manager of 13 Papa John’s Pizza stores; from Marketing
Coordinator for 300+ Casual Corner Group outlet stores to Assistant Content Manager of Casual
Corner Group online stores with >$1million sales; from Primary Care Representative to Senior
Specialty Sales Representative in cardiology.
Professional Experience
Bayer
SeniorSales Professional November2013-October 2015
 2015: District Representative of Q1 (3/50); Grew Xarelto TRX 1.63%, 24.81% to
26.44%; Q2 (7/50); Grew Xarelto NRX .77%, 23.05% to 23.83%; Grew Xarelto TRX
.18%, 26.03% to 26.21%
 2014: District Representative of Q3 (5/50); Grew Xarelto TRX market share
8.72%, from 15.83% at beginning of Q1 to 25.55% at end of Q4
 Developed and maintained thorough understanding of the cardiologists,
hospitals, and overall marketplace in greater Hartford, Danbury, Middletown,
New London, Norwich, Shelton, Trumbull, and Waterbury markets to identify key
drivers, influences, and prescribing patterns in a highly competitive market
 Promoted Adempas, for PAH/CTEPH to cardiologists, coordinating with
pulmonology team & specialty pharmacy to generate Rxs in orphan disease state
Quintiles
CardiologySpecialtySales Representative May 2013-October 2013
 Grew Xarelto TRX market share 2.85%, from 13.52% in Q3 to 16.07% in Q4
 Worked to change doctors’ mindset with a novel product that required a
paradigm shift in treatment with anticoagulants
 Used ‘follow the patient’ approach to sell Xarelto at all points of care including
Coumadin clinics, hospitals, pharmacies, and office-based providers
 Developed collaborative relationships with multiple Janssen reps in multiple
markets to drive sales of Xarelto, manage territory resources, coordinate
routing, analyze business, and devise business plans

2. Sanofi
SeniorSpecialtySales Representative September2010-January 2012
 Increased number of prescribers of Multaq, a new antiarrhythmic with a unique
indication, in competitive generic market by uncovering cardiologists’ needs
 Maintained existing customer base by negotiating through tough objections
based on several FDA label changes and serious adverse event reports
 Increased Multaq and Plavix market share by collaborating with teammate to
determine appropriate messaging and resource usage within territory, while
developing advocates in cardiology, pharmacy, and hospitals
Primary Care Device Team Representative May 2010-August 2010
 Increased product volume and market share of Solostar insulin pen in greater
Hartford market as part of special teamchosen by senior management
 Won district award for highest 12week-over-12 week volume growth with
business strategy focusing on conversion of vial and syringe patients to the
Solostar pen
Office-BasedSpecialtyRepresentative March 2009-April 2010
 Regional Sales Champion ranked in top 10% of nation, and 9th in region by
growing market share of Actonel, Xyzal, Nasacort Aq, Ambien CR, and
Avapro/Avalide with various specialists including OBGYNs, Allergists,
Otolaryngologists, Rheumatologists, and Endocrinologists in greater Danbury,
Waterbury, and Hartford areas.
 Lead team of primary care representatives to win Regional Team Award by
setting goal and motivating through example of strong communication,
dedication to team, strong product knowledge, and competitive drive to win.
Respiratory SpecialtyRepresentative October 2005-February 2009
 Increased sales of Xyzal and Nasacort AQ with Allergists and Otolaryngologists in
greater Bridgeport, Hartford, and Waterbury markets despite disadvantaged
managed care coverage as part of a pilot program using customer-focused
strategy combined with increased funding and targeted messaging.
 Educated team and increased knowledge of many aspects of managed care
through teleconference series as district Managed Care Champion
 Selected as District Sales Trainer to train new hires with no previous
pharmaceutical experience, one of whom became top representative in his sales
class as a result of my efforts
Primary Care Representative January 2003-September2005
 Won Area Representative of the year, driving sales of Ketek, Allegra, and
Nasacort AQ, showing dedication, teamwork, and persistence
 Won Team of the year award by establishing teamgoals, setting high
communication standards, and making strategic plans to drive sales
 Successfully launched new antibiotic to market and responsible for getting first
prescriber in the territory as well as one of the top prescribers in the state

3. Retail Brand Alliance (previously Casual Corner Group, Inc.)
Assistant WebContentManager March 2000-December 2002
 Increased sales and site traffic of casualcorner.com, petitesophisticate.com, and
augustmaxwoman.com by analyzing customer behavior, sales trends, website
content, and return on marketing efforts using specialized web reporting tools
Brand MarketingAssistant July 1998-February 2000
 Increased return on investment, store-level marketing efforts, and adherence to
corporate marketing policies by streamlining communication with more than 300
Casual Corner Group outlet stores, creating a marketing handbook, quarterly
store newsletter, and bringing production of store-specific marketing materials
back in-house
Robin Foods, Inc. dba Papa John’s Pizza
Marketing Manager January 1997-April 1998
 Increased local marketing efforts by store managers by increasing awareness and
proper use of available resources and creating streamlined communication
between store and home office
Accounting Clerk March 1996-December 1996
 Improved accuracy and timing of accounts receivable, accounts payable, general
ledger, and cash management increasing office efficiency and creating time for
additional store marketing efforts and auditing of daily operating reports
Big Sky
Group FitnessInstructor August 2001-present
 Provide exemplary training, fitness programs, and motivation to diverse
individuals with unique fitness needs and interests.
Education, Honors, Special Activities
 B.S. Economics, magna cum laude, Minor in Spanish, University of Kentucky,
1995
o Phi Eta Sigma, Beta Gamma Sigma honor societies
 Continuing Education Credits for Fitness Instruction:
o Fit Kids, Nutrition Hot Topics, Nutrition for Fitness Professionals, Nutrition for
Health and Performance, Mind/Body Connection, Maximum Communication,
Kickboxing, Effective Strength Training, Pre/Post Natal Exercise & Health,
Exercise Science Review, Stretching Anatomy, Strength Training Anatomy,
Strength Training, Intro to Mat Pilates, Cardio Dance, Stability Ball, Fun Step,
Beginner Jump Rope, Re-Boot Camp, Zumba Level 1, Les Mills Body Pump
Training, Balletone Standing Flow, Beachbody Insanity Certification