Ross West is an award-winning creative director with over 20 years of experience leading creative teams and developing innovative marketing solutions for Fortune 500 companies. He has a proven track record of growing brands and achieving measurable business results. West is currently seeking new opportunities to apply his strategic thinking, creative vision, and leadership skills.

1. Ross West
Phoenix, AZ 85086 | 206.465.9766 | rosswest45@hotmail.com | www.rosswestcreative.com
Award-Winning Creative Director
Recognized for creating and implementing branded communications for some of the world’s most
recognized brands and Fortune 500 companies.
A senior design leader with exceptional business, management and communication skills to complement
deep marketing, branding, and communications expertise. A driven change agent who navigates traditional
and digital mediums simultaneously to develop innovative solutions, motivate teams and grow brands. A
savvy business leader with a congenial personality, entrepreneurial spirit and the natural ability to gain trust,
build strong business relations, and create enthusiasm.
“I believe with the right mix of leadership, talent, hard work, empathy, and communication anything is
achievable. Some days I am in the front of the boat with the biggest oar, other days I am in the back of
the boat steering—but I am always in the boat.”
PROFESSIONAL EXPERIENCE
PetSmart - Store Support Group - Phoenix, AZ (2011-2014)
Senior Creative Manager, Integrated Campaigns (April 2013-April 2014)
Manage team responsible for the holistic ideation of external campaign communications including, TV advertising,
print, digital, and social media assets. Collaborate with senior leadership and cross-functional teams to understand
business needs and craft creative briefs. Lead creative/art direction of all enterprise initiative campaigns. Coach and
mentor staff on career development.
♦ Developed and implemented campaign initiatives allowing for a holistic review of all campaign assets; resulted
in more consistent and targeted communications across multiple consumer touch-points.
♦ Led the creative team in the development of a new television advertising brand differentiation campaign;
brand tracker results showed a significant rise in key metrics, including brand recognition and intent to shop.
♦ Led team in the ideation and execution of the National Geographic partnership initiative.
Senior Creative Manager, In-Home Communications (2011-2013)
Drove the strategic direction of a multi-disciplinary team of 9. Led initiatives across integrated communication
platforms including brand creative, digital marketing, product launches, media, and online strategies overseeing
program development and execution. Collaborated with external creative agency to develop concepts for national
television advertising. Led creative and on-set art direction for national :15 and :30 television commercials.
♦ Led teams to create PetSmart’s first-ever enterprise-wide brand manifesto and style guidelines; enabled the
enterprise, internal teams, and external creative agencies to communicate PetSmart’s brand with a consistent
voice and visual vocabulary.
♦ Created a consistent brand experience for consumers by restructuring communications across all touch-
points, from digital to in-store signage.
♦ Communicated a holistic services solution under the master brand; created a consistent brand hierarchy for
all PetSmart services.
HL2 - Seattle, WA (2002-2010)
Rapid promotions during a progressive 8-year career with one of the largest privately owned
creative agencies in the Northwest.
Senior Vice President, Creative Services (2007-2010)
Directed the presentation of strategy and creative concepts to clients while leading the creative vision and execution
of new business efforts. Served as authority on all aspects of interactivity and multimedia including interaction

2. Ross West | 206.465.9766 | rosswest45@hotmail.com | www.rosswestcreative.com Page 2 of 2
design, visual design, Flash, and video. Extensive experience managing design and production while fostering
individual employee growth.
♦ Retained H&R Block as one of HL2’s most profitable accounts for 8 consecutive years.
♦ Led the rebranding of Signature Genomics, which positioned the company to be sold for $85 million.
Vice President, Design Group (2004-2007)
Led creative direction for team of 19 while leading the design and execution of marketing campaigns for Fortune 500
clients. Leveraged broad knowledge of print, point-of-sale, packaging, web, and identity design. Skilled in concept
and strategy development for large integrated advertising campaigns.
Clients Included: H&R Block, Microsoft, University of Washington School of Engineering, PACCAR, Washington
Mutual, Corbis, T-Mobile, Park City Mountain Resort
♦ Facilitated open communication between account, creative, and technology teams; proved a 100% success
rate of meeting deadlines under intense time constraints.
♦ Built a positive and creative work environment through goal setting, employee empowerment, and rewards for
excellence that increased retention and advancement.
♦ Led $MM vendor projects for large print, digital and photography.
Design Director (2002–2004)
Managed the overall quality of creative product produced by the agency. Directed workflow between creative,
account management, and electronic production departments.
♦ Creative lead for local and national accounts including H&R Block, Corbis, T-Mobile, and Microsoft.
Ross West Creative - Phoenix, AZ (2001-Present)
Creative Director / Owner
Founder and creative lead with strong focus on corporate identity and brand development. Direct all operations
including, sales, marketing, customer service, account acquisition, client development, and vendor management.
GA Creative - Bellevue, WA (1996-2001)
Senior Graphic Designer / Project Manager
Created and implemented marketing strategies, design, and promotions for this integrated branding and design
agency. Puget Sound Business Journal noted agency as being one of the top firms in the region.
♦ Managed and directed design teams in both traditional and web/interactive media.
♦ Responsible for managing and maintaining positive client relationships.
♦ Lead designer with strong focus on brand strategy, development, and implementation.
EDUCATION and CERTIFICATIONS
Bachelor of Art, Fine Art - Washington State University, Cum Laude
Certificate - Design Firm Leadership and Management - University of Washington
Certificate - Web Design and Development - University of Washington
Certificates of Completion - Essentials of Leadership; Setting Performance Expectations; Reviewing
Performance Progress; Leading Authentically; Coaching for Success and Improvement; Behavioral Interviewing -
PetSmart Continuous Learning
PUBLICATIONS
Print’s Regional Design Annual, Computer Graphics, Best of Business Card Design, Logos and Letterheads,
Logo 2000, Logo 2001, Bullet Proof Logos, Blue Is Hot, Red Is Cool, American Corporate Identity,
Communication Arts Featured Interview