1. SHARON MECKES
44 Prospect Street c. 908.303.5926
Bernardsville, NJ 07924 s.meckes@outlook.com
CAREER PROFILE
Senior Marketing Professional with extensive experience building brands for leading pharmaceutical and consumer healthcare
companies across multiple therapeutic areas - most notably Women's Healthcare, Dermatology and Oral Care. Strong strategic and
leadership capabilities combined with a collaborative, action-oriented approach have consistently delivered exceptional sales results,
highly functioning teams, successful new product launches, novel marketing campaigns and innovative strategic plans.
Core competencies - new product launch planning & commercialization, cross-functional team leadership, strategic business planning,
consumer marketing & market research, new product innovation, BD&L and creative development.
PROFESSIONAL EXPERIENCE
BRANDWIDTH GLOBAL, WESTPORT, CT 2015
Partner, Lead Creative Innovator (3/15 – present)
• Provide strategic marketing consulting to leading consumer and pharmaceutical healthcare brands with a focus on improved
communication, new product launch and innovation.
• Unique approach combines creativity with social science to uncover and develop hidden insights and opportunities for growth
through a team of social scientists and creative innovators.
• Lead creative innovation, new business development and relationship management for the agency.
THE FEMALE HEALTH COMPANY, CHICAGO, IL 2015
Member of the Board of Directors (3/15 – present)
• Serve as an Independent Director on the Board of The Female Health Company, maker of the female condom. Provide guidance
and approval of corporate strategy, identify risk areas, plan and elect top executives.
BAYER HEALTHCARE PHARMACEUTICALS, WOMEN’S HEALTH CARE, WHIPPANY, NJ 2007 – 2014
Head of Consumer Marketing, IUD Franchise, Women’s Health Care (WHC) (9/13 – 9/14)
Managed all consumer facing efforts for Bayer’s IUD portfolio, achieving +17% growth on $600MM+ franchise.
• Led multi-media consumer launch of Skyla, the 1st
new IUD in 12 years. Grew site visits from 18K to 85K in only 2 months.
• Established Bayer Pharma’s first ever social marketing campaign, to help educate young women on birth control.
• Partnered with Glamour to implement groundbreaking, integrated DTC/PR campaign with 5 months of incremental advertorials.
US Skyla Commercial Launch Lead (6/11 – 9/13)
Led overall market launch of Skyla, exceeding initial expectations by 300%, and positioning the IUD Franchise for expansion.
• Executed flawless field & ObGyn launch by maintaining team focus on clearly identified critical success factors.
• Coordinated with Global Development and Regulatory teams to prepare and receive approval of NDA submission.
• Created unique positioning versus similarly profiled Mirena through rigorous maret research to maximize franchise growth.
Deputy Director, New Product Planning (1/10 - 6/11)
Drove early new product innovation for Women’s Health Care division, assessing external opportunities and providing strategic
direction for long term growth of WHC.
• Strengthened WHC new product planning capabilities by driving and delivering earlier US research and input into development.
• Ran US commercial assessment team to evaluate a unique device opportunity. Received Innovation Award for Excellence.
• Co-developed the 5 year WHC Strategic Plan along with the Bayer Healthcare Portfolio Council.
Deputy Brand Director, Menopause Management & New Products (11/08 – 1/10)
Led and motivated the Menopause Management brand team to overachieve sales goals by 14% despite limited budgets and support.
• Created innovative promotional materials for Angeliq, including a non-personal detailing and sampling program.
• Obtained alignment on U.S. plan for Visanne endometriosis treatment after approximately 10 years of uncertainty.
• Directed U.S. launch planning for hormone replacement therapy and contraceptive patch products.
Associate Brand Director, YAZ (3/07 – 11/08)
Headed the U.S. YAZ business team to exceed planned sales by $70MM and become the #1 prescribed Oral Contraceptive.
• Delivered novel DTC campaign, cutting edge e-marketing programs and synergistic professional/consumer materials.
• Conducted and rolled out the first physician segmentation effort within the company. Received Innovation Award for Excellence.

2. • Partnered with Intendis to launch YAZ to Dermatologists. Quickly drove YAZ to become the #1 prescribed OC among
Dermatologists, supported by strong selling materials, journal ads and medical education programs.
SHARON MECKES
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PFIZER CONSUMER HEALTHCARE (PCH), MORRIS PLAINS, NJ 2004 – 2007
Senior Manager, Global Business Development (8/04 – 3/07)
Identified and negotiated external opportunities to expand PCH business in various OTC and Specialty Pharmaceutical categories.
• Coordinated with the Business Units to identify strategic growth areas and potential acquisition and licensing opportunities,
conduct due diligences, and negotiate 3rd
party contracts for leading brands including Listerine, Lubriderm, and Zantac.
NOVARTIS OTC DIVISION & GERBER DIVISION, PARSIPPANY, NJ 2001 - 2004
Sales & Brand Management Consultant, OTC Division of Novartis (12/02 - 8/04), Gerber Division (6/02-11/02)
Launched private label loratadine (Claritin), managed private label smoking cessation and Gerber “Spill Proof Cup” businesses.
• Beat Perrigo to market with loratadine, resulting in a $50MM windfall during a 3 month period of aNDA exclusivity.
• Grew “Cup” market share, +2pts, by instituting a new advertising and promotion program. Offered full-time position.
PHARMACIA CO., BEDMINSTER, NJ 2001
Brand Management Consultant, Pharmacia Co. (2/01 - 7/01)
Managed the Rogaine for Women (RFW) business as an interim Product Manager. Developed the strategy and gained approval to
shift investment towards a re-launch of this opportunistic brand.
• Developing novel RFW positioning, packaging and advertising creative - receiving the highest scores in the brand's history.
WARNER-LAMBERT COMPANY, CONSUMER HEALTHCARE (CHC) DIVISION, MORRIS PLAINS, NJ 1993 - 2001
Customer Marketing Manager, Kroger & Ahold (1/00 - 1/01)
Led the customer marketing teams for two of CHC's largest retail accounts, generating over $100MM in sales.
• Collaborated with Kroger and Ahold merchandising and marketing managers to develop joint business plans and promotional
programs that benefited both the retailers and CHC businesses, including an innovative milk campaign.
Marketing Team Leader, Lubriderm (8/96 - 8/99)
Managed the $100MM Lubriderm business, leading a cross-functional team of approximately 20 people with four direct reports and
financial responsibility. Grew the business +12%, delivering the division’s strongest sales results. Promoted 12/97.
• Turned a $2MM failed line extension into a $20MM franchise driver with the re-launch of ‘GelCreme’ as ‘Advanced Therapy’.
The ground breaking ‘Big Alligator’ TV ad tested in the top 3% of ASI's copy database and won an ‘Effie’ award.
• Headed the first-ever North American launch for the division, achieving $10MM in Yr 1 sales for Lubriderm Daily UV.
• Delivered $2.5MM in savings and won the ‘Annual Panther Award for Productivity’ as the U.S. leader on a cross-functional
project team to harmonize packaging and manufacturing efforts across North America.
Associate Product Manager, Efferdent (8/95 - 7/96) | Assistant Product Manager, Efferdent (8/94 – 8/95)
Headed the $80MM denture business as the sole assistant during the transition of four managers.
• Provided $3MM annual cost savings, increased production capacity by +15% and received the ‘Annual Panther Award for
Excellence in Innovation’ for co-leading the biggest manufacturing initiative in Efferdent's history - Project One Shot.
• Executed a profitable re-launch of the $65MM base business, gaining +$10MM through a controversial ‘Right Sizing’ initiative.
• Facilitated the successful introduction of $12MM Efferdent Plus line extension, driving Efferdent share +9pts by Year I.
Market Research Analyst, Listerine (4/93 - 7/94)
Conducted consumer research on the flagship Listerine brand, focused on new product innovation, advertising, and positioning.
• Instrumental in the development of Listerine’s Megabrand Strategy and FreshBurst Listerine’s positioning. Compiled an
extensive research review and conducted innovative new market research to gain consumer language and insights for advertising.
• Served as a key team member during a major Listerine New Products initiative. Wrote the concepts and quantitatively tested 20
top ideas, resulting in four $20MM+ product ideas moving forward - including Listerine Pocket Packs.
INGERSOLL-RAND COMPANY, POWER TOOL DIVISION, LIBERTY CORNER, NJ 1989 - 1993
Market Development Analyst
Pioneered the market development department in charge of investigating new products, new markets, and potential acquisitions.
EDUCATION
The Pennsylvania State University, University Park, PA

3. • Master of Science in Business Administration, Dean's List. Minor in Statistics. Full ride Graduate Assistantship.
• Bachelor of Science in Marketing. Minor in Psychology.