Kaushik Routh has over 15 years of experience in retail sales, operations, and channel management across multiple industries. He is currently the Manager of Project & Operations for Reliance Communication's retail business in Kolkata and West Bengal, where he is responsible for ensuring profitability, project rollouts, store operations, customer service, and more. Previously, he held roles such as Area Sales Manager and Operation Manager for Reliance Communication, and Regional Executive for Channel Support for Hughes Communication India Ltd., where he oversaw the opening of retail outlets and managed sales and operations. He has expertise in areas like new store setup, design, launch promotions, performance management, profit optimization, and meeting statutory compliance.

1. Kaushik Routh
P-22, L.I.C. Park, Sodepur, Kolkata-110,
Email: kaushik_routh@rediffmail.com, Contact No: 9330130033 / 9331145454
15 years of cross industry expertise in Retail Sales & Operations, Project Rollouts, Strategy
Planning, Promotions, Profit Center Operations, Team Building and Franchisee Management.
- Telecommunications (Retail)
- Corporate & Institutional Sales
- Direct Sales & Channel Management
Possess varied cross industry sales/marketing, operations and channel management expertise:
 State level experience of Setting up stores from Project to Operational stage.
 New Site acquisition/Design and Interior of store.
 Store Launch and Promotions.
 Retail Sales & Operations.
 Retails Business Process Management.
 Optimizing Manning.
 Reduce OPEX.
 Identify New Business Streams.
 AOP Management.
 Implementation of Retail Performance Management System(RPMS) for retails staffs
 Statutory compliance for Retail stores.
 Business development through Corporate key accounts management
 Concept to execution through large scale deployment and delivery within budgets.
 Franchise Operations & Management
 Vendor Management
 Revenue Enhancement through in store activity
 Implementation of Retail Performance Management System(RPMS) for retails staffs
 Profitability of Retail Stores.
ELECTED ACCOMPLISHMENTS:
 Recongised as being the most successful circle in fastest Retail rollout in FY 2014-2015.
 Got acclamation from Circle for Excellent Execution of OPEX management.(H1 2013 -2014)
 HUB positioned 3rd nationally on Revenue Enhancement consistently in Q3- 2012.
 TOP circles on Customer Satisfaction Parameter. (Q1-2013).
 Transformed 85% of the stores to Profit making mode with strategic planning
 Awarded best Area Manager for implementing BPMS in Retail Business (2010) for WB circle.
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PROFILE:
Now as Manager Project & Operations - Retail Business for Reliance Communication involved in
ensuring Profitability for Retails verticals, Project Roll outs, Managing Store Operations ,Customer
Service.

2. Reliance Communications Ltd
March 2007 - till date
Joined as: Area Sales Manager -Kolkata (COCO Store)
Promoted as Operation Manager-Retail for Kolkata & WB Circle (April’2011)
Presently working as Manager- Project & Operations –Kolkata & WB (Oct’2013)
Reliance Communications Ltd (commonly known as RCOM) is an Indian broadband and telecommunications
company having their headquarters in Navi Mumbai, India. RCOM is the world’s 16th largest mobile phone operator
with over 144 million subscribers. Established on 2004, a subsidiary of Reliance Group.
Reliance Communication is the first operator in India to launch the 3G wireless connectivity across 13 circles. Having
a Retail chain of more than 220 across India, RCOM provides efficient service to customer.
Hughes Communication India Ltd
Regional Executive-Channel Support, East
Nov, 2005 – February, 2007
HughesNet Fusion is a consumer service initiative by Hughes Communications India Limited, the country’s leading
satellite services operator. Through HughesNet Fusion centers, HCIL offering 3 kind of broadband related services to
the consumers. These are Broad Band Internet, VAS (Value Added Services) and IOL (Interactive Online Education
through premiere institutes in India).
Key Responsibilities:
 Opened 65 outlets in Eastern Region.
 Managed all the operational issues of the outlets.
 Participated in all the sales related activities for each and every product.
 Responsible for Sales forecasting for the Region for all kind of services.
 Monitoring all the collections from the outlets through different services.
 Responsible for any kind of marketing activities for different kind of services.
 Responsible for handling escalations from student’s level and coordination with HO.
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INDUSTRY EXPOSURE:

3. CFAI University
Executive Development-WB
ept, 2004 – October, 2005
The ICFAI University represents the multi-state network of universities, sponsored by the Institute of Chartered
Financial Analysts of India, in different states under respective legislation. Consequently, the University confers
degrees at bachelor, master and doctoral levels on eligible students subject to the University Regulations.
Key Responsibilities:
 Relationship building with Institutions, Coaching centers, Colleges and Bookstalls,
 Sales & Marketing Promotions of various courses of ICFAI University all across Kolkata, Durgapur,
Bardhhaman & Asansol area through various channels.
 Arranging different seminars at various schools & colleges on different courses time to time.
 Arranging Counseling Meet at different places for different programs.
 Putting up stalls in different Career fair, Book fair, etc. Making Marketing plans, Advertisement plans,
appointing Channel Partners.
Overnite Express Ltd
Marketing Executive-Kolkata
anuary, 2003 - Aug, 2004
EE Interactive Learning Systems Limited
enter Manager-Behala, Kolkata
anuary, 1999 - December, 2002
Joined as Marketing Executive
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Credentials : Bachelor of Commerce from Calcutta University (1996)
: Madhyamik and Higher Secondary from WB Board, (1991, 1993)
: Post Graduate Diploma in Computer Application from RCC, Jadavpur (1998)
Date of Birth : 7th
January 1975
Reference available upon request