Sales professional with over 12 years of experience in the consulting arena covering Asia Pacific.

1. MAHESH MENON
401 Fajar Road, #06-209, Singapore 670401
 +65.91014879;  makmen@gmail.com ; NRIC: S7564390Z View my Profile
| ROLE DEFINITION|
A multifaceted business professional with over 13 years of proven track record and a strong academic background. I
am keen to explore opportunities in the role of regional sales management & strategy, business incubation &
development and key account management, in a technology services & product environment focused on business
customers.
| SKILLS PORTFOLIO |
 Strong capability in conceptualizing & execution of business objectives
 Ability to work in a collaborative environment with teams spanning across geographies
 An alternate thinker with good analytical skills and ability to bootstrap operations and achieve scale
 Affective leadership style & a reliable team player to shoulder responsibilities and deliver business objectives
 Ability to highly leverage relationships within an organisation to successfully present & sell ideas in a
consultative manner and interact across the C- levels of an organization
 Excellent presentation and oratory skills and ability to spot opportunities and nurture relationships
 In a span of 10 years have nurtured & scaled up 2 complete business operations from scratch in geographically
diverse areas
| PROFESSIONAL EXPERIENCE |
HUMAN FACTORS INTERNATIONAL (SINGAPORE) PTE. LTD. (HFI)
 Director of Sales (APAC) – ( January 2009 – Present )
 Managing Director, Singapore – ( August’ 2004 – Dec’2008)
 Business Manager – India ( June 2001- November 2003)
HFI’s core expertise is in the area of UI design or in IT parlance "Usability Engineering". HFI is one of the largest
organisation in the world in the niche world of usability consulting with revenues of approximately $14m. Initially
set up as an offshore development centre exclusively to serve the US market, it has established presence in India,
China and Singapore.
Achievements:
 Achieved a turnover of $2.4m within 4 years of sales operations with a CAGR of approximately 96%
 Achieved a growth rate of 112% in 2009 in the midst of the global financial crisis.
 HFI Singapore today contributes to 10% of global revenues & has the distinction of Distinction of being the
most profitable global operation in the year 2009 for HFI Inc.
 Spearheaded HFI’s expansion into South Asia & the APAC region.
 Developed a very strong Usability franchise in Singapore with dedicated verticals for Banking, Telecom & e-
Government services. HFI is today Singapore’s leading User Experience organisation
 Spearheaded the initiative to collaborate with Citibank N.A, Global Direct Banking to deliver the user
experience for their Next-Gen internet banking platform “Leapfrog” billing more than $ 650k
 Was instrumental in working with Globe Telecom Philippines to generate a top line revenue of $500k and was
awarded their prime Usability Contractor Status for 2 years in a row beating established global vendors
 Awarded the best sales leader for HFI Asia (2003)
Responsibilities
 Developing a strategic approach to creating business solutions around the focus customer/ business segment,
including key value proposition and solution set development with a view to “owning” the customer segment
and doing so in a profitable manner.
 Ensuring high levels of partner engagement to offer an extremely strong value proposition of services
 P&L owner for the Singapore operations and responsible for setting stretch targets and achieving annual
business goals, while working towards a set of longer term business objectives

2.  Stitching together of partnerships & alliances to offer consolidated services to deliver a seamless service
experience to customers.
 Developing an internal and external reporting structure to track results and provide insights and inputs
including on any course correction, on a regular and timely basis
| PAST EMPLOYMENT |
 IGATE SOLUTIONS : Sales Support (Dec’2003 – July’ 2004)
 SANSULA INTERNATIONAL BRANDS : Manager – Business Development (Jan’2000 – May’2001)
 SONY ENTERTAINMENT TELEVISION India, : Marketing – Brands & Research, (May’ 99 – Nov’ 99)
 REMY - COINTREAU PHILIPPINES, : Associate- Business Development, (Apr' 98 – Jan’ 99)
 THE AVENUE REGENT : Asst. Manager - Sales and Marketing, (Jun’ 95 - Jun’ 97).
| PROJECTS, ASSIGNMENTS AND CERTIFICATIONS |
 Guest speaker at the Annual SBI officer’s conclave on Next- Gen customer service via technology adoption. (2002)
 Modelling a pricing mechanism for the New World Renaissance hotel in accordance with the variable of “Perceived
Value”. (1999)
 Consulting Assignment to detail a complete Market Sizing, Feasibility and Product entry strategy for a Liquor brand,
Philippines. (1998)
| EDUCATION |
 Master in Business Administration, 1998, “Asian Institute of Management, Manila”, Philippines.
 Specialized in General Management, Marketing & Sales.
 Bachelors in Hotel Management (BHM – 95), Mangalore university, India,.
 Majored in Marketing & Front office operations.
| EXTRA-CURRICULAR |
 Awarded a merit scholarship by the Kerala State, India for topping State Pre-University exams (1992)
 Secured a distinction and was among the top 10 percentile of students in the BHM program (1995)
 Represented School & college at inter-school & inter-collegiate levels in the field of hockey & soccer.
 Member of the debating club at Inter-collegiate forums