1. RESUME
Rakshit Rai
Email – itsraks@gmail.com
Phone No – +91 7379898777
Permanent Address – 2/512/1, Vikas Nagar, Lucknow, U.P – 226022
To keep acquiring new skills and experiences in various fields which will help me grow as a better manager and
will help me become an important asset for the company.
Mahindra & Mahindra Ltd. – Auto & FES Division (Two Wheelers Business Vertical)
Current Designation – Manager
Functional Designation – Cluster Business Manager
Area of Operations – Lucknow, Uttar Pradesh
Duration: 5th May, 2013 till Date
Job Profile –
1. Cluster Operations – To ensure Cluster Profitability to meet Organization’s goals in Two Wheeler
vertical with Scooters & Motorcycles with the help of my team members comprises of Territory Sales
Manager (5 nos.) & Territory Service Manager (3 nos.)
2. Network Management – To ensure viability of Exclusive Dealership Network by driving targeted
business in their respective market locations.
3. Workshop Management – To ensure great Customer Satisfaction at Authorized Workshop inclusive of
Primary network & Secondary network & thus creates high MoT to build maximum brand preference.
Ensuring Spare Parts availability to avoid any possible negative word of mouth.
4. Overall Business Performance –.Completely Sell Out approach to drive overall Primary & Secondary.
Also, ensured 100% transition of Dealership Operations on DMS (Dealership Management System)
Software for better control & transparency in the system.
5. Retail Activations – Strengthen Brand Image through regular Retails / Consumer activations like –
Weekend Carnivals @ RWAs / High Footfall Traffic Areas, Markets / Test Ride Campaigns at Strategic
Locations / Participation in Exhibitions, Festivals / Mall Activations / Cinema Campaigns / Institutional
Sales, Direct Sales Team, Loan & Exchange Activities, etc.
6. Dealer Relationship Management – Organizing Dealer Meets / Product Launches at regular intervals as
per the business requirements to catch hold of Dealer’s excitement for the brand.
7. Lead Management – Regular follow ups of Digital Lead conversions into Retail to maximize the
productivity.
Career Aspirations
Professional Experience

2. LG Electronics India Pvt. Ltd.
Current Designation – Assistant Manager
Functional Designation – Branch Marketing Manager – Home Electronics & Home Appliances
Area of Operations – Bangalore, Karnataka
Duration: 1st March, 2012 to 30st April, 2013
Job Profile –
8. Out Store Visibility – To ensure Visibility share of >30% in Retail Space through regular installations and
maintenance of GSBs / Store Façade / Out Store Branding, etc through registered vendors.
9. In Store Visibility – To enhance Customer MoT, Visibility inside the store has been targeted and
maintained >30% amongst all competition brands. It includes In Shop Branding / Merchandising through
regular POSM deployment through a team of Merchandisers & Marketing Coordinator.
10. Retail Experience & Zoning – Deployment of all brand fixtures at the identified spaces in the Retail to
enhance Brand presence which in turn creates high MoT to generate maximum Sell Outs.
11. Channel Marketing – To plan and support National Marketing Calendar for each Quarter and ensure
smooth and proper execution of the activities planned for higher Sell Outs from Brand Shops. Also,
focus on separate activities for individual weak brand shops/RSS/MBOs to uplift the Sell Outs.
12. Retail Activations – Strengthen Brand Image through regular Retail / Consumer activations like –
Weekend Carnivals @ Premium RWAs / IT Tech Park Activations to promote Premium Technology
Products / Participation in Exhibitions, Festivals / Mall Activations / Cinema Campaigns, etc.
13. Dealer Relationship Management – Organizing Dealer Meets / Product Launches at regular intervals as
per the business requirements to catch hold of Dealer’s preference for the brand.
14. SSE Management – Manages the team of 1Branch Retail Associate / 8 Team Leaders, who down the line
manages 236 LG Shop Sales Executives for higher Sell Outs through Shop Floor.
* Previous Role in LG Electronics India Pvt. Ltd. – Senior Executive
(Functional Designation – Branch Marketing Manager – Mobile Division)
Area of Operations – Uttar Pradesh & Uttarakhand Duration: 1st Feb, 2010 to 29th Feb, 2012
Job Profile –
1. Product Launch – Manages new product launches & communication development for the same.
2. Retail Visibility – Handle Visual Merchandising program, developing Planogram for retail space,
monitoring KPIs of Visual Merchandisers and monthly review of the same with the agency.
3. POSM Development Plan – Procurement of overall POP / Product Dummy basis Model wise Channel
Plan & doing Budget estimation for the same. Managing Production timelines & Allocation of the
resources to the concerned locations.
4. Development Visibility Plan with the Retail Rule of 10:5:1
Past Experience

3. 5. Handling Brand Shops / Preferred Trade Partner Programs. Audit of Sell in vs Sell out & Payout
tracking.
6. Managing Display Program for Retail space to ensure >20% counter visibility.
7. BTL Promotions based on ROI like- Road-show / Canopy Activity / Consumer Promotions / Mall
Activations, etc.
8. Managing SSE KPI for ensuring In Store Visibility in their respective outlets.
Vodafone Essar South Ltd.
Designation – Executive, Customer Relations & Retentions Duration – 7th Oct, 2007 to 31st Jan, 2010
Area of Operations – UP West & Uttarakhand
Job Profile –
1. Rural Marketing: Handled flagship campaign “Aaon Milen” to engage rural / upcountry customers and
increase brand awareness.
2. Trade Engagement: Extended Aaon Milen platform to Retailers for sharing their feedback & issues to
improve our service.
3. Customer Loyalty & Retention: An exclusive program designed for HNI Postpaid Customers to build
strong relationship and long lasting association with Vodafone Network.
4. Corporate Camps: Onsite extension of Service Camps at Corporate houses to make Vodafone as one of
the most preferred service provider and business solution for Corporates.
5. Market Research & Consumer Insight: Initiated research based program “Focused Group Discussion”
with suspended customers & multi SIM users to understand target segment. Through this program, we
could retain back the churned customers on our network by addressing their issues & concerns.
6. Customer Support for Blackberry & i-Phone: Extended handset service support to Blackberry & i-Phone
users for UP West & UTT circle.
1. Awarded by MD as the “Best Functional Employee” for the month of December’12 in LG Electronics.
2. Selected amongst Top 10 Branch Marketing Managers across India for outstanding performance in Q2
of 2010 in LG Electronics.
3. Awarded with the most prestigious award “IMAD (I Made A Difference)” for the 1st Quarter of 2009 in
Vodafone.
4. Awarded as “SUPERSTAR” Six times from Cross Functional HODs for showing outstanding performance
at work place in Vodafone.
5. Selected as a “Red Rocker” – The People Engagement Team of Vodafone in the UP West Circle.
Professional Achievements

4. 1. Masters of Business Administration (Specialization in Marketing and Finance) from International
Institute for Special Education, Lucknow (Approved by AICTE) in the year 2008
2. Bachelor of Commerce from Lucknow Christian Degree College, Lucknow in the year 2006
3. Intermediate from City Montessori School, Lucknow (I.S.C. Board) in the year 2003
4. High School from City Montessori School, Lucknow (I.C.S.E.) in the year 2001
1. Managing Resources Effectively
2. Self Management
3. Sell Out Management & revitalization program
4. Communication skills
5. Leadership empowerment
6. Moving Up & Beyond
7. Managing the Success
8. Managing Relationship successfully
PLACE:
DATE:
Father’s Name Mr. R.L.Rai
Date of Birth 07th October, 1985
Gender Male
Marital Status Married
Nationality Indian
Languages Known English & Hindi
Areas of interest Interacting with people and Managing things
Strengths Self-starter, Fast learner, Dedication, Strong Follow-ups and Commitment
Personal Details
Academic Details
Training Programs Attended