Profile a Marketing & Business Development Professional

1. Professional Profile
Subhajyoti Chakraborty
subhajyoti.chakraborty@yahoo.com
+91 987 456 1119
5, Shanti Nagar, Moore Avenue,
Kolkata,
West Bengal – 700040 (INDIA)
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2. GOAL
Aspire to a career in an
established organization that
provides ample scope for self-
development with enough exposure
in handling exciting and
challenging assignments.

3. ABSTRUCT
 A seasoned professional marketer & leader with over 8 years of business management coverage with
all the major functions of market operations like Sales & Marketing Operations, Channel Sales, OEM
Business Operations and after sales services, Business Development Functions, Key Account
Management, B2B and B2C Market Operations and Customer Relationship Management, mainly in
leading market players from Telecom Infrastructure Industry and Petrochemical industries.
 A self-starter, determined, spontaneous and committed professional with over 6 years of successful
involvement in Marketing & Business Development functions of Oil & Energy Consumer Business and
over 2 years of leading exposure in Telecom Infrastructure Business Operation and Maintenance.
Possess strong business insight with the ability to execute a wide range of sales and marketing
strategies to ascertain market presence and increase revenues & profitability.
 Exceptional growing track of business volume & value delivery by organizing events like Road Shows,
In shop Activities, Product Launch, Dealers’ consumers Meets & Brand Campaign. A proactive planner
with expertise in market plan execution & key account management.
 Proven track records of stable growth, dynamic functional independently with minimal supervision,
consistently contributing and collaborating values as creative team player, Extensive market
knowledge in B2B & B2C Business Operations of Automotive and Industrial business variety in both
developed and emerging market place. Excel at building sales channel / Network.
 Proficient & demonstrable detail orientation, multi-functional and organizational proficiency backed
by customer-focused communication skills with proven ability to understand and convey complex
product information, build up rapport & strong relationships with customers, and deliver high-impact
business presentations. Facilitate a team approach to achieve organizational objectives, increase
profitability and enhance employee morale.
 Competently managing business operating process including Resource Planning, Cost Efficient
Business Development and Co-ordination with internal Departments to control the administration.

4. SKILLS
Managerial: Strategy Planning, Sales
Budgeting, Business Alliances & Business
Analysis.
Functional: Sales & Marketing
operations, OEM Business Operations,
Channel Management, Key Account
Management, B2B and B2C Market
Operations, Business Development,
Event Management, Market Research,
Team Management & Customer
Relationship Management.

5. CURRENT STATUS
Functional Responsibility:
• Smooth site selection in all respects both like access, locality and economic
feasibility as per Operators requirement. Organizing total documentation
regarding Legal & Access Permissions of Land Owner and Local Authorities
to run hassle free operation and maintenance.
• Negotiation with property owner for Mobile Tower erection and
Operations. Liaison with the Local Authorities and other Government Units.
• Dealing with the process compliances of Contact formalities in co-
ordination with Legal department.
• Effective rental payment management for 10000 existing land owners
across Rest of West Bengal Telecom Circle.
• Routine agreement/ contract management as beneficial for the company.
• Effective management of landlords/ help desk to gain maximum up time on
mobile tower operation.
• Presently operating 10000 towers through 6 O&M vendors within all over
West Bengal except Kolkata.
• Business Process Monitoring & Operational Management for cost
minimization of operations & maintenance of towers, involve actively for
outage monitoring and uptime optimization for higher revenue.
Appointed as Senior Executive – Site Acquisition & Estate Management and
responsible for Uptime Optimization through effective Site Acquisition & Estate
Management and Service Development of Cell Towers and Cellular operators.
INDUS TOWERS LIMITED, KOLKATA, IN (Since March 2011)
Senior Executive – Site Acquisition & Estate Management

6. PREVIOUS EXPERIENCE
ABHITECH ENERGYCON LIMITED, KOLKATA, IN (December 2009 to February 2011)
Appointed as Senior Executive for West Bengal, Orissa & Jharkhand and responsible for Business Management and
Market Development of Fuel Additive (Multifunctional Fuel Combustion Catalysts)
Functional Responsibility:
• Business Management & Market Development through Institutional Sales, Marketing and new business generation.
Worked directly with Telecom industries like Reliance & Aircel, Sugar Mills, Large Plants like Tata Metalicks & Usha
Martin and Transport Industries to gain market share of the Fuel Additives being used with Solid (Coal), Liquid Fuels
(Diesel & Petrol) & Bio Fuels for optimized performance and minimized consumption.
• Business Process Monitoring & Operational Management through client servicing viz. field trial and operational
assistance through Service Engineer and other Field Staffs’
CASTROL INDIA LIMITED, KOLKATA, IN (December 2004 to November 2009)
Appointed as Sales Officer on 1st February 2009 to report Regional Manager and responsible for Channel Sales &
Distribution Management in Retail sector of Motor Cycle Division
Functional Responsibility:
• Appointing and managing distributors in the allocated territories. Ensuring trade advocacy for the company,
• Dealer Management -Managing Channel consisting of Traditional Outlets (Oil Shops & Spare par shops),
Independent Workshops (Non Franchise Workshops & Franchise Workshops; viz Hero Honda, Bajaj ASC).
• Conducting Activation - Mechanics Meets, Oil Change Camps & Joint Activation with OE Partners viz. Bajaj.
• Guide Distributor Sales Team to drive Company Initiatives & Sales processes. Tracking competitors' activities.
Prevention of trade mark violations at the point of sale.
• Success Highlights:
• Build and deliver 30Lks annual sales value through 14 micro distributors under 3 main distribution systems in 8
district locations of West Bengal.
• Volume delivery from Bike Points & Franchise Workshops reached the steady sales value amounting 15Lks from C
type or lower type of locations of West Bengal.
• Appointed as a Marketing Representative on 1st December 2004 to report Regional Sales Manager and responsible
for Institutional Marketing of Lubricants for OEM & B2B & B2C and Key Accounts Management business wings
• Functional:
• OE partners’ Dealer Management -Managing Channel consisting of Traditional Outlets (Oil Shops & Spare par
shops), Independent Workshops (Non Franchise Workshops & Franchise Workshops ; viz JCB, L&T).
• Conducting Events – Customers Meet, Operators Meets, Joint Activation with OE Partners viz. JCB, L&T and
Campaigns at consumption sites.
• Hunting the potential B2B & B2C accounts and servicing the existing key accounts in the allocated territories.
• Success Highlights:
• Excellent relationship building with JCB India Ltd dealer service team & high value customers and captured the
market share hype around 40%.
• Managed & controlled direct business value around 15Lks monthly from major key accounts like Blue Star, MA
Enterprise, and BSCPL for payments and regular billing frequency.

7. QUALIFICATION
MBA in Marketing from West Bengal University of
Technology (2002 – 2004)
Corporate Assignments:
• Market Research Assignment at Hindustan Lever Limited on
FMCG Brands
• Study on Marketing Operations at Tata Finance Limited on
Passenger Car Financing Strategy
Performance:
• 1st Class MBA stood 7th within the academe, ie. Haldia
Institute of Technology.
• Aggregate CGPA 7.55 out of 10
B.Sc. in Economics from Vidyasagar University (1999 – 2002)
Projects & Assignments:
• Study on Socio Economic Status of a extreme interior
locality of the District Medinipur in WB
Performance:
• 2nd Class Graduate stood 4th within the academe, ie.
Kharagpur College, Kharagpur, WB, IN
• Aggregate Scored 42%

8. INFORMATION
Date of birth: 7th Mar 1981
Marital Status: Married with a son of 5 years
Gender: Male
Interests: Painting pictures, Listening Music
Hobby: Travelling
Nationality: Indian

9. Thank you