This document outlines 5 common ways that user adoption of new technologies can fail. They are: 1) Not doing any adoption at all and just focusing on technical implementation. 2) Doing the wrong project that does not actually address user needs. 3) Mistaking training for adoption by only providing technical trainings. 4) Having no internal ownership so no one is responsible for the adoption. 5) Trying to implement the whole change at once like "eating the whole cake" instead of taking a continuous, iterative approach. The document recommends focusing on the human side of change, utilizing service design to identify real needs, creating a vision and roadmap, training within work contexts, assigning internal ownership, and taking a plan-do-check-