Project to product is all the rage these days. You, your boss, or your company are already talking about this. Heck, your group has been "agile" for years now, but this next phase seems to just be a repackaging of that.
In this webinar, Anne Steiner, Chief Product Coach at Cprime, gets into Project to Product from the leader's perspective. We explore "why we should care" and "what this really means". Then, we deep dive into the following keys to leadership success in driving this change:
1) Your help, involvement, and willingness to influence change is critical. Team-level change isn't enough and will yield limited benefits.
2) You need more than just engineering/IT buy-in to be successful. It takes the whole enterprise.
3) Product management is a thing. We'll learn what it is, how it is different from project management, and why it is critical to market domination and product success.
Lastly, we'll leave you with some tips for success that will guide you in driving change whether you sit at the manager, director, VP, or C-level.
2. From Project to Product
Leaders, Here’s What It Means to You
Anne Steiner, Chief Product Coach at Cprime June 7, 2023
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Anne Steiner, Chief Product Coach, Cprime
• 10 years as an FE Developer
• 7 years as a Product Manager
• 10 years as a Leader, Coach, and Executive
About This Talk
• Fifth in a series on moving from project to product
• First talk speaking directly to the leader’s contribution to success
• We’ll discuss your involvement, your communication, and how you, ultimately, are a key
determiner of if your organization gets value from this change.
Our Speaker
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Agenda
01 From Project to Product
02
We Need Your Help – Part 1
Change How We Inspect
03
We Need Your Help – Part 2
Change How We Lead Change
04 Keys to Success and Q&A
5. From Project to Product
Product Over Project
05/12/2021 | Anne Steiner, VP of Product & Technology
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A project is a temporary
endeavor undertaken to
create a unique
product or service.
A product is the thing
that you build
(or the service you provide)
that impacts people.
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From Project to Product
Plan
Driven
Value & Quality
Driven
Cost Schedule
Scope (Rqt’s) Cost Schedule
Scope (Outcomes)
Fix cost and schedule;
float the scope
Fix the scope; float
the cost and schedule
Project
The plan drives cost &
schedule estimates.
Product
The vision drives outcome-
based roadmaps. Business
need drives investment.
Time, Budget, Scope – Pick 2
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Why do we care about this?
1. Increase Return on Investment (ROI)
2. Improve Responsiveness to Market
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What’s Holding Us Back?
Funding
Separation Of
Business & IT
Leadership
Involvement
Product
Management
Dedicated
Teams
Planning
10. We Need Your Help – Part 1
Let’s Change How We Inspect “Progress”
05/12/2021 | Anne Steiner, VP of Product & Technology
12. 12
Impact Is King
Do you know if your products are having an impact?
Are you adjusting based on learnings?
Product Horizon
$250k $250k $250k
$250k
$250k
$250k
$250k
$250k
$250k
Adjusting to Market /
Driving Impact
X
X X X
X
!
!
!
MVP
1
2
3
.
.
.
Roadmap /
Backlog
$50M
!
13. 13
What Questions Should We Be Asking?
From
• When will “it” be done?
To
• What have we built? What are we
building? What are we building next?
• When will “it” be done? • What can we validate?
• How much will “it” cost? • How much should we invest?
• Will I get “all of the” scope? • How can we get value in the customers’
hands faster?
• Are we on track? • Are we working on the most valuable thing?
• Why are there so many changes? • Why aren’t we changing based on learning?
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Change Is Good
• Means we are adjusting
• Means we aren’t wasting money
• Means we are listening to the market
• Means we are willing to be wrong Plan Do
Learn
15. We Need Your Help – Part 2
Let’s Change How We Lead Change
05/12/2021 | Anne Steiner, VP of Product & Technology
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Let the Teams Do It
Product Family Product Family
Product Family
Product Portfolio
Product Product Product Product
Team Team Team Team
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Aligning Corporate Strategy With Product Strategy
https://marcom.com/blog/order-taker-to-manager/
Corporate Strategy
Product Execution – Epics, Features, & Stories
Mind the Gap
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Product Management Can’t Just Occur at Team-Level
https://marcom.com/blog/order-taker-to-
manager/
Corporate Strategy
Product Execution
Product Strategy Execution
Product Strategy
CEO
User Experience
Head of Product
Product Manager
Product Owner
(Lead)
Product Owner Product Owner Product Owner
Product Marketing
Manager
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• If you can “big bang” the change, great
• But most can’t absorb that much risk
• So… change in slices
Real Change Takes “All of Us” Not Just “Some of Us”
Sr. Leaders – Portfolios
Managers & Directors – Teams of Teams
Doers– Teams of Teams
X
X
Line of Business (or
Product Portfolio)
Line of Business (or
Product Portfolio)
Line of Business (or
Product Portfolio)
. . .
All of
Us
All of
Us
All of
Us
X
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• How committed are you willing to be? (Don’t care, will talk, will do)
• What are you saying about this change?
• Is it overly polished by your PR folks or your genuine words?
• Do you have conversations with real people?
• Are you walking the halls?
• Are you willing to hear about the struggles and help remove obstacles?
• Are you demonstrating the change you want to see happen?
• Are you mentoring your direct reports?
• Are you acknowledging that it will be difficult, and we will learn together?
• Are you delegating creating a vision, excitement, and alignment?
Communication Is Key
22. In the End
Keys to Success
05/12/2021 | Anne Steiner, VP of Product & Technology
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Connect with our
speakers on LinkedIn!
Anne Steiner
Check out Cprime
upcoming webinars,
read our blog,
download
whitepapers/case
studies & more:
cprime.com/resources
Share with us what
topics you are
interested in, ask us
questions or give us
feedback!
learn@cprime.com
Keep the Conversation Going…
linkedin.com/in/annesteiner
@annesteiner7
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