The document profiles the average reader as a 17-year-old student named Isabelle who enjoys shopping, movies, dancing, and a variety of pop, indie, and R&B artists. She has an iPod and frequents iTunes to buy singles and some albums. Concerts are also a favorite activity, though expensive. She works part-time at a clothes shop and is influenced by artist images in music magazines, acting as a trendsetter among friends.

1. Reader Profile
I have used my survey results and analysis to help form an image of what the average consumer
will be like, including her hobbies, interests and music choices. Not all of the information was
available from my survey responses, so I also used other music magazines readership profiles to
help create my reader.
Isabelle is 17 years old and is currently studying for her A-Levels at college. She has a big group of
friends and loves shopping, her favourite shops are Topshop, New Look and Urban Outfitters, but
she also enjoys spending her time going to the cinema and dancing. She loves a variety of music,
from Pop to Indie and sometimes R‘n’B, and is inspired by artists such as: Taylor Swift, Rihanna
and Jake Bugg, but also bands such as Two Door Cinema Club, Bastille and The Script. She has
an iPod touch and is a frequent visitor of iTunes, buying mainly singles but the occasional album
also. Going to concerts is one of her favourite things to do, but she does not attend as many as she
would like to because pop concerts especially can be quite expensive. She has a part time job
working at a clothes shop in the centre of town she lives in, and her fashion choices are heavily
influenced by the images of artists that she sees in the music magazines that she buys. She also
acts as a trend setter within her peer group.