1. Content page
Target Audience and genre
Mixmagmagazine isaimedat 18 –
35 yearsoldas itcontainsalcohol
advertsand promotionsfor
nightclubs.The genre of the
magazine isdance.It is aimedat
bothmalesand femalesast
containsadvertsthatsuitboth
genderssuchas male watchesor
female clothing.
Main Image
The mise enscene of the main
image issetin a festival
environmentandwe see people/
fanshavinga good time.Butthe
mainpersonon the image isa
youngattractive female;asthiswill
attract the targetaudience because
it suitsdance andclub music.The
physicalityof the femaleis
attractive because she isslimand
she lookshealthy.Alsoherclothes
are correspondingwiththe music
genre.Furthermore,the image is
portrayinga female thatishavinga
goodtime whichwill attractmore
viewers.Thisalsocoversa
representationof genderasitis
objectifyingwomentosell more
copiesof the magazine.
Colours/Typefaces/House style
Mixmagusesfontsthat suittheirmusicgenre:
Dance andclub.Therefore theyhave discofontsto
reflectthatitis a dance genre.Alsothe colourblack
suggestsa clubhouse as itis usuallydark.Also,the
girl inthe picture isdressedinbrightcoloursand
she doesn’twearanythingheavywhichimpliesa
dance/popgenre
DesignBalance
The contentpage ismostlybalancedaswe
have a big picture inthe primaryoptical areaof
an attractive girl havingfun;whichmakes
mixmagsell more magazines.Onthe leftside in
the strong fallowarea,we have page layoutas
the readerscan see whatis onpagesin the
magazine.Lastly,onthe bottominthe weak
fallowareathe readerscan findattractive
informationaboutToursetc.
The GutenbergDesignPrinciple
The readersfirstlylookinthe primaryoptical
area as thiscatchesattentionandmakesthe
readerbuythe magazine. Inthe terminal area
we still see the picture butalsopage layout,
therefore readerswill lookonthe page layout
and associate itwiththe picture of a girl having
fun.In the strongfallowareawe have boldfont
sayingContentandthe VIPlistof interesting
musicnews,inthe genre of dance and club
music.Lastly,inthe weakfallowareawe see
additional informationaboutCD’sandtours;
whichdoesn’tcatchthe reader’sattention
primarily.