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1. O C R M e d i a S t u d i e s – A S L e v e l
U n i t G 3 2 1 : F o u n d a t i o n P o r t fo l i o i n M e d i a
P r e l i m i n a r y Ta s k , L o g B o o k a n d Ev a l u a t i o n
Name: Divine Kila
Candidate No. 8242
Center: St. Paul’s Catholic College
Center No. 64770
Set Brief - Print
Music Magazine – Production
Preliminary Task Progression, Log
Book and Evaluation

2. Preliminary Task Progression– Evidence
Front Cover
Step-by-step
To create a successful magazine cover I made sure I had all the conventions of a typical magazine.
Firstly I started off with a mid close up of my model, Elijah, then i decided to start by creating the title,
this was so I could plan a colour scheme around it. I used pink because it’s stereotypically a ”girls” colour,
then I decided to add pastel accents to the cover lines for a feminine touch.

3. Music Magazine – Genre research

4. Music Magazine – Genre research: POP/R&B
Mainly black artists as cover star
LARGE masthead
Sex appeal
‘female gaze’ (Diana Sacco)
‘male gaze’ (Laura Mulvey)
Stereotypically “black music”
(as seen in Billboard & Vibe covers) Heavy colour contrasts
Sharp/Bright colours
(blue, pink, yellow, orange)
Mainly white cover stars
(V magazine)
• 6 out 6 people agreed RnB music is commonly associated with black people
• “I don’t know any RnB artist that isn’t black
• Pop music usually attracts teen girls no matter the gender of the artist

5. Conventions of a Music Magazine
Masthead
Cover star
Main headline
about cover star
Cover Lines
However, this cover doesn’t have an issue number, date or price, therefore it doesn’t meet the typical codes
and conventions of a magazine cover. As well as that there’s no puff promotion to draw the reader in and tap
into their confidence and self esteem. The chances of a consumer being able to win something will boost
their sense of achievement, this comes under Maslow’s Hierarchy of needs.
Convergence
(web address)

6. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
The target audience for Vibe magazine can be denoted as young black males (predominantly) age 16-
24 as it focuses on the hip-hop and R&B genre which is stereotypically associated with black people.
However, to an extent, I think it can also appeal to females depending on the cover star. For example,
these issues of Vibe feature Nelly shirtless and biting his lip and Trey Songz also shirtless and oiled up,
attracting the “female gaze” (Diana Sacco)
Male gaze
(Mulvey)
Female gaze
(Sacco)

7. Publisher research
30
million
fans a
month
350
million
page
views
Publish 20
music &
entertainment
sites
• Urban music,
entertainment and
culture
• Engage consumers
18-54
• 2.6 million views
monthly
• 8 million page views
SpinMedia bought Vibe in 2014 with the plan of turning it digital and
stopping print publication

8. For my
photoshoot I
used 2 models
so I could see
whose photos
would turn out
better, giving
me more
options to
choose from

10. Photography planning Model 1

11. I used 3 different outfits in my photo shoot so I
could see which would looked best at the end.
Photography planning Model 1

12. Photography planning Model 2

13. Photography planning Model 2
I also used 2 different outfits
I also did
both my
model’s
make up

14. Analysing my Front Cover
Masthead
Headline
Convergence (QR Code)
Strapline
Barcode
Puff promotion
Convergence (web address)
Cover line 1
Puff promotion
Price | Date
Issue no.
Supporting image
Convergence
(social media)

15. Analysing my Contents Page
Magazine logo
Signature
Supporting
images
Magazine
cover
Editor
photo &
details
Graphics to match
front cover
Page no.
Cover lines
Convergence
(social
media, web
address)

16. Analysing my Double Page spread Interview
Same
colour
scheme as
front page
to keep
consistency
1 main image (this was the preferred option from my
audience feedback)
Persuasive
language