2. I conducted my focus group using 3 different people that matched my target audience. They
either possessed the same qualities and personalities as my target audience or they shared
common likes and interests. I began my focus group by explaining to them what it was about
and why I needed them there; I then asked them questions about different music magazines
and artists. Some of the questions used were:

3. All of the people who took part in my focus group had identical or very similar answers
about the questions that I asked them.
Shackelia; “ I read music magazines sometimes, but not frequently. I usually spend about
£3.00-£4.00 on a magazine so that price would be good. I don’t really like un-known bands
that feature in magazines, or when things such a toys are advertised because it makes the
magazine seem babyish; I love articles on bands and artists such as N-Dubz and Jessie J as
they are the type of people I like to listen too. I prefer to see a lot of pictures of male
celebrities top less and posters rather than a lot of writing in and on a music magazine, my
favourite male artist would have to be Justin Beiber and my favourite female artist would
have to be little mix. Typically on a music magazine front cover I would expect to see a lot of
feminine colours such as pinks and purples, and I like these colours so I would like to see
these colours used”.

4. Ninette; “ I read a lot of music magazines on a regular basis. I don’t really mind how much I
spend on a good magazine but I wouldn’t spend over about £4.00 for one. Girlie colours are
what I would expect to see on the cover of a music magazine, bright yellow’s, baby blues
and PINKK!! I love articles about up and coming artists and on my favourite artists and
bands, I like to know what is going on and how they go to where they are now, I don’t like
too many images to feature in my music magazine because otherwise you don’t get enough
information. I don’t like when artists that are not typically pop are shown in a pop magazine
such as ‘you me at six’. I love when hot celebrities are shown in the music magazine
whether its posters, articles or just mini photographs of them. My favourite female artist is
probably most likely Rita Ora and my favourite male group is most like to be One
Direction”.

5. Zalika: “ I love listening to music and different artists my favourite male boy band would
probably be the wanted and I also love one direction. I aspire to be like Jessie J and Cheryl
Cole. I don’t really tend to buy music magazines but if they look appealing and interesting
then I will buy them; but I would not spend more than around £3.00 on a good quality
magazine. I would like most pop artists and bands to feature in a music magazine because
they are what I like to see like, Rita Ora, N-dubs, The wanted, and Justin Bieber. I would
expect to see a lot of articles and feature article photographs on the front of a magazine
and inside a magazine: typical colours the I would expect to see are purple, pink, yellow
and a baby blue more feminine colours. I prefer a lot of pictures rather than the article
because it gives a more visual effect and I prefer to see hot guys and how female artists
dress so I am able to follow their style”.