Joel resume

1. JOEL BALLESTEROS
2 9 0 0 B A N Y A N S T . F O R T L A U D E R D A L E , F L 3 3 3 1 6
6 0 9 - 2 1 4 - 7 6 0 7 • j o e l b a l l e s t e r o s @ h o t m a i l . c o m
EEXECUTIVEXECUTIVE QQUALIFICATIONSUALIFICATIONS PPROFILEROFILE
RESPECTED EXECUTIVE with distinguished career leading productive operations in the casino, resort and hospitality
industries through strategic marketing programs and entertainment planning. Extensive expertise in client needs
analysis with a consultative approach to customer service operations.
GIFTED STRATEGIST AND TACTICIAN, recognized for driving revenues through innovative and focused marketing
campaigns and promotional initiatives. Earned top ranks in performance in every position held by bringing
revenues, profits and market share to new heights.
PASSIONATE LEADER, skilled at building top-performing teams focused on impeccable service delivery and
accountability for goal achievement. Interact with a network of cross-functional professionals to achieve maximum
motivation, collaboration and productivity.
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
Director of Sales/Marketing/Entertainment THE CLAIRAGE HOTEL Sept 2014- Nov 2015
Atlantic City, NJ
Responsible for managing the property’s sales, marketing and entertainment departments. Administers the complete
promotional and operational plans to execute the entertainment program for the property’s 500 seat theater and
three lounges. Designs and manages all business partnership with the LGBT niche marketing programs. Develops
partnerships with all key city wide convention and leisure sales agencies including direct contact with the Atlantic
City Convention Authority. Established revenue/expense budgets while maximizing profitability. Delivers strong
guest relations and quality assurance experiences to create repeat guest stays.
Director of Marketing/Entertainment RESORTS CASINO HOTEL/GOMES GAMING, LLC FEB 2011-Sept 2013
Atlantic City, NJ
Entrusted to administer the annual entertainment budget of over $3M, while also supervising the development of
annual department budgets and creation of marketing/operational plans. Sharp business acumen and experienced in
a broad range of management operations, from marketing program execution and entertainment contract
negotiations to performance tracking and sales result analysis. Effectively directed 25-member staff including box
office employees, entertainment technical staff, entertainers, cast members and showroom maitre’d’; actively
collaborated in Human Resource operation functions such as training new hires and evaluating performance.
• Negotiated headliner acts for Resorts Casino, Atlantic City’s Superstar Theater, including Paul Anka, Wayne Newton, Boys
to Men, Randy Travis, Leanne Rimes, and Air Supply
• Developed the award winning Divas Revue Show producing $750k annually, recognized as the most profitable show in
Atlantic City
• Launched the Pro Bar, now producing over $1M in annual revenue with recognition as one of the most successful nightclubs on
the East Coast
• Implemented the “Friday Night Band Series,” increasing night club cash revenue by 20%
• Facilitated the entertainment partnership for a new 600-seat cirque du soleil venue, received rave reviews and attracted
thousands of new visitors to the casino property
• Created a new, entertainment venue called “The Piano Bar,” boosting beverage revenue by 10%

2. • Repositioned the Resorts Casino Hotel through an ownership change through a rebranding campaign, awarded Casino of the
Year by the Philadelphia Daily News
Director of Events RAMS HEAD INN NOV 2008-
Feb 2011
Galloway, NJ
Spearheaded a variety of successful marketing operations for a 250-seat ala carte restaurant and a 400-seat private
dining event space, encompassing media networking events, advertising campaigns and promotional initiatives.
• Maximized profitability through the development of a targeted promotional strategy for the Rams Head Inn
• Increased overall sales by 20% through the implementation of a live entertainment format on Monday nights
• Secured Broadway-caliber entertainment for monthly special performance nights
Lead Flight Attendant/ AMERICAN TRANS AIR (ATA) MAY 1996-Apil
2008
Indianapolis, IN
Successfully delivered exceptional in-flight services to clients, including assisting passengers with special needs,
communicating emergency preparedness procedures and preparing revenue reconciliation/maintenance forms.
Facilitated a client-focused, service-oriented environment vital to maximizing customer satisfaction and retention.
• Selected to participate in recruitment and training department.
PPROFESSIONALROFESSIONAL AAFFILIATIONSFFILIATIONS
Former Vice President SOUTH JERSEY AIDS ALLIANCE
Former President GREATER ATLANTIC CITY GLBT ALLIANCE
Board Member JUST FOR KIDS FOUNDATIONS
Member ATLANTIC CITY CONCIERGE ASSOCIATION
MEMBER MBCA ATLANTIC CITY