1. Donna Sellarole-Castro
317 Arbegast Drive; Brigantine, NJ 08203
sellarole.donna@aol.com
917-951-9622
OBJECTIVE
To lead or join an executive team that shares my passion to directly impact gross profit by creating an
unparalleled client experience. I have developed a strong rapport with my clientele base.
QUALIFICATIONS
20 years of diversified marketing experience in the casino gaming industry.
Designed, implemented, and organized strategic plans in competitive, recreational and social
activities.
Exceptional customer service and guest relations skills, which directly impacted gross profits.
Diligent and honest worker and resourceful team player.
EXPERIENCE
Tropicana Casino Hotel; Atlantic City, NJ
Executive Director of Player Development
Recruited by Senior Vice President to maintain Taj’s Data Base at new property.
Participate in weekly marketing meetings to development new ways of driving
new and inactive customers high-end play in both tables and slots.
Controlling and montoring complimentaries based on company guidelines
* Resulting in increase company profit margin, while successfully managing
clientele expectations.
Knowledge of casino credit procedures for effective communication with the
customer.
Trump Taj Mahal Casino Hotel; Atlantic City, NJ Sept 2015-Sept 2016
Executive Director of Player Development
Recruited by Senior Vice President to revitalize table games revenue.
Participate in weekly Marketing Meetings & Special Events
Travel as needed to promote business outside of the casino.
Offer special incentives on an individual basis to drive in revenue.
Hard Rock Casino Hotel; Punta Cana, DR Feb 2015 - July 2015
Director of Casino Marketing- North America
Responsible for marketing New England and Mid-Atlantic Clients to the Hard Rock Casino.
Hosted Player Development parties in designated areas to represent Hard Rock.
Marketed aggressively in the off-season months for the peak season.
Traveled and participated in future events/tournaments for the upcoming months.
2. Foxwoods Resort & Casino; Connecticut May 2014 - Feb 2015
Executive Director of New Business
Responsible for exclusively targeting new table games customers in the tri-state area.
Participated in marketing and event opportunities to drive in business, including ethnic shows.
Increased business revenue from Long Island with a Farmingdale Plane, Westchester Plane and
future North Jersey Teterboro Plane.
Coordinated off-site events to market new and inactive business for Table Games and Slot
Customers.
Trump Taj Mahal & Casino, Atlantic City, NJ 2010 - 2014
Executive Director of Player Development
Requested by Sr. V.P. of Marketing to assist in restructure of company.
Developed and rebuild past relationships with high-end table games customers.
Assisted with special events/tournaments to generate high-end business to property.
Consistent top performer with table games.
Resorts Casino Hotel; Atlantic City, NJ 2008 - 2010
Director of Player Development
Handpicked to specifically increase revenue by marketing to high-end clientele.
Exceeded quotas on new business, current clientele, and reactivation of inactive business.
Consistent top performer.
Advised senior management with development of events and attractions to increase company
revenue.
Hilton Hotel & Casino, Atlantic City, NJ 2006 - 2008
Executive Director of Player Development
Introduced new high-end table games & ethnic clientele to the property.
Participated with Sr. Management to develop new events and ethnic shows to the property, in
addition to enhancing existing events and tournaments.
Maintained current customers while re-activating inactive clientele.
Trump Taj Mahal & Casino, Atlantic City, NJ 2000 - 2006
Executive Director of Player Development
Managed sales to premium and mid-level current clients.
Developed new and inactive clientele.
Built loyal relationships with high-end clients.
Coordinated off-site events involving large groups of clients to Donald Trump’s Mar-a-largo.
Developed and hosted ethnic shows televised in 130 countries.
Increased final sales by over 28%.
Promoted 4 times in 7 years.
References Available Upon Request