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Donna Sellarole-Castro
317 Arbegast Drive; Brigantine, NJ 08203
sellarole.donna@aol.com
917-951-9622
OBJECTIVE
To lead or join an executive team that shares my passion to directly impact gross profit by creating an
unparalleled client experience. I have developed a strong rapport with my clientele base.
QUALIFICATIONS
 20 years of diversified marketing experience in the casino gaming industry.
 Designed, implemented, and organized strategic plans in competitive, recreational and social
activities.
 Exceptional customer service and guest relations skills, which directly impacted gross profits.
 Diligent and honest worker and resourceful team player.
EXPERIENCE
Tropicana Casino Hotel; Atlantic City, NJ
Executive Director of Player Development
 Recruited by Senior Vice President to maintain Taj’s Data Base at new property.
 Participate in weekly marketing meetings to development new ways of driving
new and inactive customers high-end play in both tables and slots.
 Controlling and montoring complimentaries based on company guidelines
* Resulting in increase company profit margin, while successfully managing
clientele expectations.
 Knowledge of casino credit procedures for effective communication with the
customer.
Trump Taj Mahal Casino Hotel; Atlantic City, NJ Sept 2015-Sept 2016
Executive Director of Player Development
 Recruited by Senior Vice President to revitalize table games revenue.
 Participate in weekly Marketing Meetings & Special Events
 Travel as needed to promote business outside of the casino.
 Offer special incentives on an individual basis to drive in revenue.
Hard Rock Casino Hotel; Punta Cana, DR Feb 2015 - July 2015
Director of Casino Marketing- North America
 Responsible for marketing New England and Mid-Atlantic Clients to the Hard Rock Casino.
 Hosted Player Development parties in designated areas to represent Hard Rock.
 Marketed aggressively in the off-season months for the peak season.
 Traveled and participated in future events/tournaments for the upcoming months.
Foxwoods Resort & Casino; Connecticut May 2014 - Feb 2015
Executive Director of New Business
 Responsible for exclusively targeting new table games customers in the tri-state area.
 Participated in marketing and event opportunities to drive in business, including ethnic shows.
 Increased business revenue from Long Island with a Farmingdale Plane, Westchester Plane and
future North Jersey Teterboro Plane.
 Coordinated off-site events to market new and inactive business for Table Games and Slot
Customers.
Trump Taj Mahal & Casino, Atlantic City, NJ 2010 - 2014
Executive Director of Player Development
 Requested by Sr. V.P. of Marketing to assist in restructure of company.
 Developed and rebuild past relationships with high-end table games customers.
 Assisted with special events/tournaments to generate high-end business to property.
 Consistent top performer with table games.
Resorts Casino Hotel; Atlantic City, NJ 2008 - 2010
Director of Player Development
 Handpicked to specifically increase revenue by marketing to high-end clientele.
 Exceeded quotas on new business, current clientele, and reactivation of inactive business.
 Consistent top performer.
 Advised senior management with development of events and attractions to increase company
revenue.
Hilton Hotel & Casino, Atlantic City, NJ 2006 - 2008
Executive Director of Player Development
 Introduced new high-end table games & ethnic clientele to the property.
 Participated with Sr. Management to develop new events and ethnic shows to the property, in
addition to enhancing existing events and tournaments.
 Maintained current customers while re-activating inactive clientele.
Trump Taj Mahal & Casino, Atlantic City, NJ 2000 - 2006
Executive Director of Player Development
 Managed sales to premium and mid-level current clients.
 Developed new and inactive clientele.
 Built loyal relationships with high-end clients.
 Coordinated off-site events involving large groups of clients to Donald Trump’s Mar-a-largo.
 Developed and hosted ethnic shows televised in 130 countries.
 Increased final sales by over 28%.
 Promoted 4 times in 7 years.
References Available Upon Request

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donnasellarole resume 2017

  • 1. Donna Sellarole-Castro 317 Arbegast Drive; Brigantine, NJ 08203 sellarole.donna@aol.com 917-951-9622 OBJECTIVE To lead or join an executive team that shares my passion to directly impact gross profit by creating an unparalleled client experience. I have developed a strong rapport with my clientele base. QUALIFICATIONS  20 years of diversified marketing experience in the casino gaming industry.  Designed, implemented, and organized strategic plans in competitive, recreational and social activities.  Exceptional customer service and guest relations skills, which directly impacted gross profits.  Diligent and honest worker and resourceful team player. EXPERIENCE Tropicana Casino Hotel; Atlantic City, NJ Executive Director of Player Development  Recruited by Senior Vice President to maintain Taj’s Data Base at new property.  Participate in weekly marketing meetings to development new ways of driving new and inactive customers high-end play in both tables and slots.  Controlling and montoring complimentaries based on company guidelines * Resulting in increase company profit margin, while successfully managing clientele expectations.  Knowledge of casino credit procedures for effective communication with the customer. Trump Taj Mahal Casino Hotel; Atlantic City, NJ Sept 2015-Sept 2016 Executive Director of Player Development  Recruited by Senior Vice President to revitalize table games revenue.  Participate in weekly Marketing Meetings & Special Events  Travel as needed to promote business outside of the casino.  Offer special incentives on an individual basis to drive in revenue. Hard Rock Casino Hotel; Punta Cana, DR Feb 2015 - July 2015 Director of Casino Marketing- North America  Responsible for marketing New England and Mid-Atlantic Clients to the Hard Rock Casino.  Hosted Player Development parties in designated areas to represent Hard Rock.  Marketed aggressively in the off-season months for the peak season.  Traveled and participated in future events/tournaments for the upcoming months.
  • 2. Foxwoods Resort & Casino; Connecticut May 2014 - Feb 2015 Executive Director of New Business  Responsible for exclusively targeting new table games customers in the tri-state area.  Participated in marketing and event opportunities to drive in business, including ethnic shows.  Increased business revenue from Long Island with a Farmingdale Plane, Westchester Plane and future North Jersey Teterboro Plane.  Coordinated off-site events to market new and inactive business for Table Games and Slot Customers. Trump Taj Mahal & Casino, Atlantic City, NJ 2010 - 2014 Executive Director of Player Development  Requested by Sr. V.P. of Marketing to assist in restructure of company.  Developed and rebuild past relationships with high-end table games customers.  Assisted with special events/tournaments to generate high-end business to property.  Consistent top performer with table games. Resorts Casino Hotel; Atlantic City, NJ 2008 - 2010 Director of Player Development  Handpicked to specifically increase revenue by marketing to high-end clientele.  Exceeded quotas on new business, current clientele, and reactivation of inactive business.  Consistent top performer.  Advised senior management with development of events and attractions to increase company revenue. Hilton Hotel & Casino, Atlantic City, NJ 2006 - 2008 Executive Director of Player Development  Introduced new high-end table games & ethnic clientele to the property.  Participated with Sr. Management to develop new events and ethnic shows to the property, in addition to enhancing existing events and tournaments.  Maintained current customers while re-activating inactive clientele. Trump Taj Mahal & Casino, Atlantic City, NJ 2000 - 2006 Executive Director of Player Development  Managed sales to premium and mid-level current clients.  Developed new and inactive clientele.  Built loyal relationships with high-end clients.  Coordinated off-site events involving large groups of clients to Donald Trump’s Mar-a-largo.  Developed and hosted ethnic shows televised in 130 countries.  Increased final sales by over 28%.  Promoted 4 times in 7 years. References Available Upon Request