This document provides a summary of qualifications and experience for Jacquelyn M. Jonmaire. She has extensive experience leading marketing, communications, and event planning for organizations in Buffalo, New York. Her experience includes conceptualizing and executing the grand opening of a $200 million hockey facility, coordinating international tournaments, and creating experiential marketing initiatives that generated over $12 million in annual economic impact. She also has experience managing teams, growing farmers markets, and promoting various organizations through marketing and communications.

1. JACQUELYN
M.
JONMAIRE
21
Whitehall
Avenue,
Buffalo,
New
York
14220
716-­‐864-­‐8685
jjonmaire@gmail.com
__________________________________________________________________________________________________
SUMMARY
OF
QUALIFICATIONS
Dynamic
consensus-­‐building,
team
leader,
specializing
in
a
variety
of
progressive
marketing,
communications
and
multi-­‐
media
roles
including
special
events
and
business
development,
driving
significant
revenue
growth
and
expense
savings
in
an
interactive
marketing,
communications
and
event
industry,
possessing
a
proclivity
to
excel
in
this
fast-­‐paced
environment,
while
building
a
vested
rapport
with
internal
and
external
constituencies.
Select
Achievements:
• Selected
from
a
pool
of
270
applicants
to
conceptualize
and
execute
the
public
grand
opening
of
the
nation’s
first
$200
million
privately
funded
hockey
facility
that
includes
two
NHL
sized
ice-­‐skating
rinks,
elite
sports
performance
facility,
hotel
and
state-­‐of-­‐the-­‐art
restaurant.
• Coordinated
with
USA
Hockey,
International
Ice
Hockey
Federation
and
International
Paralympic
Committee
on
the
production
of
two
international
tournaments
at
HARBORCENTER,
which
delivered
a
combined
economic
impact
of
over
$6
million
in
bed
and
sales
tax.
• Created
experiential
marketing
and
communications
initiatives
that
generated
an
economic
spin-­‐off
of
$12.5
million
annually;
which
included
sold
out
hotels,
restaurants
filled
to
capacity
and
significant
international
multi-­‐media
coverage.
• Established
and
developed
new
and
existing
relationships
with
corporate
sponsors,
contract
vendors,
talent
agencies,
and
public
officials;
generating
$10.2
million
in
operating
revenues.
• Prospected
and
led
the
transition
to
a
new
ticket
service
provider;
including
organizational
training
and
technical
support.
Executed
all
cash
reconciliation
equating
to
more
than
$500,000
in
sales.
• Managed
a
variety
of
dynamic
direct
staff
reports
including
seasonal
event
staff
(100
per
event),
full-­‐time
marketing
staff
(3
per
event
season)
and
charitable
organizations
(20
organizations
each
year,
50
volunteers
per
event).
• Introduced
new
activities,
strategies
and
systems
which
grew
a
31-­‐year
old
open
air
farmer’s
market
to
24
consecutive-­‐
weeks
annually
and
bi-­‐weekly,
hosting
25
vendors,
15,000
patrons
and
generating
nearly
$2.0
million
dollars
in
economic
spin-­‐off.
• Promoted
and
enhanced
the
image
of
core
constituency
providing
consistent
and
professional
communication
with
businesses,
visitors,
residence
and
employees;
including
marketing
for
more
than
8,000
events.
PROFESSIONAL
EXPERIENCE
HARBORCENTER
Special
Event
Manager,
September
2014
–
May
2015
Conceptualized,
planned,
managed,
executed
and
reviewed
major
special
events
on
behalf
of
HARBORCENTER
and
the
Buffalo
Sabres
including
the
grand
opening
of
HARBORCENTER,
716
Food
and
Sport,
The
Rinks,
Academy
of
Hockey
and
Tim
Hortons
Cafe
and
Bake
Shop.
• Developed
and
managed
over
25
signature
special
events
for
comprehensive
Downtown
Buffalo
hockey
facility,
engaging
over
70,000
guests
and
encouraging
return
engagement
revenue
via
memorable
event
experiences.
• Facilitated
partnership
with
Erie
Canal
Harbor
Development
Corporation
and
Global
Spectrum
on
the
creation,
management
and
execution
of
HARBORCENTER
Fall
Festival
and
Winterfest
at
Canalside.
These
events
drove
over
10,000
attendees
to
the
Canalside
District,
encouraging
spinoff
business
in
bars,
restaurants
and
entertainment
facilities
and
75,000
social
media
platform
posts
and
mentions.
• Executed
Buffalo
Sabres
events,
including
Party
in
the
Plaza,
Blue
and
Gold
Carpet
and
Unpucked,
driving
seasonal
hockey
sponsorship
sales
by
high-­‐six
figures.
• Conceptualized
and
executed
IMPACT
Sports
Performance
Treadmill
Challenge,
a
first
of
its
kind
distance
running
event
in
Western
New
York.
Promoted
challenge
by
developing
and
managing
an
interactive
record-­‐breaking
run
during
a
Buffalo
Sabres
game
and
drove
sales
to
24
total
teams
of
three
runners
each.
The
event
bolstered
membership
sales
and
training
revenues
for
the
sports
performance
facility.

2. • Engineered
workflow
plans
and
event
analysis
protocol
for
each
HARBORCENTER
entity,
streamlining
processes
and
maximizing
cross-­‐entity
revenue
opportunities.
Coordinated
with
each
entity
on
a
weekly
basis,
improving
communications
and
encouraging
event
development
and
revenue.
Buffalo
Place
Inc.
Manager
of
Marketing,
January
2010
–
September
2014
Directed
marketing,
communications,
new
business
development
functions
for
agency
committed
to
improving
the
economic
health
and
quality
of
life
in
Downtown
Buffalo.
Achieved
through
creation
and
execution
of
unique
experiential
marketing
initiatives,
development
of
private
funding,
contracting
of
vendor
support
services
and
new
business
opportunities.
• Produced
more
than
200
high
profile,
high
five
figure
concert
events.
Managed
and
directed
all
aspects
of
the
event
series
including
talent
purchasing,
sponsor
solicitation
and
sponsorship
fulfillment,
staffing,
concession
sales,
ticketing,
merchandising,
logistical
procedures
and
execution,
staging,
audio,
video,
recording.
The
series
generated
more
than
$4
million
in
revenues
over
10
years.
• Established
and
developed
corporate
social
media
presence,
which
included
the
execution
of
a
comprehensive
and
strategic
launch
campaign
resulting
in
more
than
50,000
active
Facebook
followers,
1,500
text
club
users,
4,700
Twitter
followers
and
leading
to
more
than
$400,000
in
sponsorship
sales.
• Grew
annual
corporate
sponsorships
and
partnerships
by
20%
in
three
years.
• Served
as
point
of
contact
for
negotiations
for
all
proposals,
RFPs,
bids,
contracts,
sponsorships,
experience
marketing
opportunities.
• Supervised
Marketing
Coordinator,
Marketing
Assistant
and
season
staff
in
excess
of
150
personnel
and
interns.
• Conceptualized,
developed
and
maintained
organization
online
presence,
included
a
redesigned
platform
and
internal
content
management
system.
• Maintained
positive
media
relationships
with
radio,
daily
newspaper,
local
television
and
weekly
alternative
publications,
resulting
in
trade
media
valued
at
more
than
$75,000
annually.
• Lead
organizations
move
to
a
new
ticketing
system.
Completed
training
for
in-­‐house
execution,
trained
organization
staff,
led
daily
trouble-­‐shooting
and
executed
day
of
show
box
office
sales
and
management
including
sales,
reconciliation
and
execution
of
50,000
individual
sales.
Marketing
Coordinator,
March
2003
–
January
2010
Provided
on-­‐site
management
for
on-­‐going
and
annual
events,
including
a
Farmers
Market,
Concert
Series,
direct
support
to
the
Manager
of
Marketing
and
assistance
with
shaping
the
online
presence
of
the
organization.
• Assisted
Manager
in
execution
of
all
Buffalo
Place
special
events,
including
Thursday
at
the
Square,
Buffalo
Place
Rocks
the
Harbor
and
Buffalo
Bike
Blast.
• Served
as
Manager
of
the
Downtown
Country
Market,
overseeing
25
vendors
during
a
24-­‐consecutive
week
season.
• Managed
seasonal
special
event
staff
at
all
Buffalo
Place
special
events.
• Coordinated
and
managed
local
non-­‐for-­‐profit
volunteer
organizations
at
all
Buffalo
Place
special
events.
• Developed
marketing
materials
for
Buffalo
Place
special
events
including
annual
palmcard
entertainment
schedule,
special
event
signage,
corporate
annual
report,
advertisements
and
public
relations
materials.
• Maintained
corporate
website
and
weekly
online
news
and
calendar
emailed
to
10,000
Downtown
users
and
updated
all
Buffalo
Place
annual
and
seasonal
publications.
• Developed
articles
for
City
Living
Section
of
The
Buffalo
News
Homefinder.
• Completed
five-­‐course
Web
Design
seminar
at
University
at
Buffalo’s
School
of
Management
Center
for
Executive
Development.
Theatre
District
Association
Secretary,
January
2005
–
December
2012
• Served
as
liaison
between
Buffalo
Place
Inc.
and
Theatre
District
Association.
• Responsible
for
all
Theatre
District
Association
communications
including
monthly
Board
Meeting
minutes.
• Managed
annual
membership
mailing
to
Theatre
District
Association
and
potential
Theatre
District
members
in
Buffalo
community.

3. EDUCATION
Bachelor
of
Business
Administration,
Marketing
St.
Bonaventure
University,
May
2002
PROFESSIONAL
ACHIEVEMENTS
AND
AFFILIATIONS
Leadership
Buffalo,
Rising
Leaders,
Class
of
2007
Worlds
Largest
Disco,
2005
-­‐
2011
Market
Arcade
Film
&
Arts
Centre
Winter
Children’s
Film
Series,
2003
-­‐
2005
Sales
Associate,
GAP
(McKinley
Mall),
2002
-­‐
2005