1. Mandy Bashore
312 Fireweed Court  Chesapeake, VA 23320  (757) 434-5992  mandylbashore@gmail.com
Available for Relocation
DIRECTOR OF SALES
Fifteen years of direct sales focus in the Hotel Industry, specializing in new account
development and maintaining client relations.
 Knowledge of multiple brand hotels to include Marriott, Hilton & Starwood in a variety of
locations – Suburban, Airport & Resort. Over 5 years in a dual property sales role with each hotel
chain listed.
 Combine entrepreneurial drive with business-management skills to drive gains in revenue and
market share resulting in an increase in profit performance.
 Communicate a clear, strategic sales vision, effectively coaching and counseling hotel team to
share the same goals.
 Cultivate excellent relationships with new account prospects and existing accounts.
 Utilize market intelligence reports and local area knowledge to complete qualified, productive
and successful sales efforts.
SKILLS
 New Business Development
 P&L Management
 Strategic Planning
 Key Account Management
 Client Relationship Management
 Staff Training & Development
 Contract Negotiations
 Budgeting & Forecasting
PROFESSIONAL EXPERIENCE
Residence Inn by Marriott Norfolk Airport – Norfolk, VA
LTD Hospitality Group
Director of Sales, May 2014 to Present
• As a result of direct sales efforts and revenue management structure our team increased total
hotel room revenue by over $213,000 YTD through July 2015 vs. YTD through July 2014.
Achieved by increasing hotel ADR by $5.00 YOY YTD.
• Successfully shifted Piedmont Airlines Ground Crew room night production from the Holiday
Inn Norfolk Airport, resulting in 308 Room Nights June – August 2015 at an ADR of $136.00,
$40.00 increase vs. the comp set Piedmont Airlines rate. The projected 2015 room nights are
slated for over 1200.
• Utilize market intelligence reports to include Hotelligence to shift market share and increase
new account production. Resulting in a positive impact on the hotels STR Reports.
• Norfolk, VA hosts the largest Naval Base/Naval Station within the United States, nearly 60%
of the hotels revenue is based on Federal, State, Military & Government Contractors requiring
per diem. As Director of Sales I have found the correct balance of extended stay corporate
occupancy at a rate significantly higher than the Government Per Diem to offset this
government related demand.
• Developed Account Pricing Strategy to appropriately respond in MarRFP, completed
compelling business cases for program inclusion each year.

2. Mandy Bashore
Résumé  Page 2
PROFESSIONAL EXPERIENCE
• Developed Business/Marketing Plan and 2015 Hotel Budget with the assistance of the hotel’s
General Manager & Revenue Team.
• Maintain and respond to the hotel’s social media page Facebook, promote upcoming events in
the local area and hotel promotions. Prompt guests to provide comments and reviews
regarding their positive experience at the hotel through social media channels,
Tripadvisor.com, yelp.com and Facebook.
• Launched the 2015 RI Mix (Manager’s Social) Program by creating an experience for guest
participation. Set up an environment of food stations, inviting activities to create
communication between hotel associates, managers and guests, resulting in an improvement
in service culture.
Residence Inn by Marriott Chesapeake/ SpringHill Suites by Marriott Chesapeake/aLoft Chesapeake
– Chesapeake, VA
LTD Hospitality Group
Complex Director of Sales, April 2010 – May 2014
• Contracted over $200,000 government group room revenue May – October 2014 with Puget
Sound Ship Repair during Government Sequestration.
• Shift focus to Corporate Accounts to include Cox Communications, Xerox and Sentara
Healthcare during government sequestration. This provided steady room night production
and revenue during a severe recession in our area.
• Built a lasting relationship with Chilled Ponds Ice Hockey Rink to become the preferred hotel
providers for all tournaments held at the rink. This adds up to 3 tournaments per weekend
November – March with each hotel accommodating at least 2 teams per weekend. This filled a
need time during the hotel’s off season.
SpringHill Suites by Marriott Chesapeake/Suffolk & Hampton Inn Chesapeake Portsmouth –
Chesapeake, VA
Complex Sales Manager, April 2009 – April 2010
Sheraton Virginia Beach Oceanfront Hotel & Courtyard by Marriott Oceanfront North – Virginia
Beach, VA
Sales Manager, July 2004 – April 2009
Embassy Suites Hotel – East Syracuse, NY
Sales Manager, July 2003 – July 2004
DoubleTree Hotel Syracuse Airport – North Syracuse, NY
Sales Assistant/Director of Catering, June 2000 – July 2003

3. EDUCATION & TRAINING
Morrisville State College – Formerly known as State University of New York at Morrisville
Travel, Tourism & Hospitality Management Associates Degree, 2000
PROFESSIONAL DEVELOPMENT:
 Marriott Extended Stay Sales Edge Training