1. Kelvin NapierSALES // MARKETING // CLIENT ENGAGEMENT // LEADERSHIP
PERSONAL DETAILS
Contact Details
phone: +64 021 1742 842
email: knectnz@gmail.com
linkedin:
nz.linkedin.com/in/kelvinnapier/
Personal Statement
Customer-focused through sales leadership, marketing innovation, and service excellence
creating exceptional business growth
Develops comprehensive knowledge of products, competitors and marketing strategy, to attain
revenue goals. An engaging, confident communicator and presenter, with the ability to build an
immediate rapport with clients at all levels of business. Actively promotes a collaborative, inclusive
and positive workplace. A passionate networker with strengths in analytics, leadership, and
creative problem solving to identify new opportunities, expand customer base and improve
organisational dexterity. Provides effective solutions and develops customer relationships success.
Key Skills & Strengths
Sales and Marketing Planning and Financial Forecasting
Hotel/Resort Management Analysis and Reporting
Event Management Systems and Operations Management
Front Office/Reservations Manager Database Management
People Management Stakeholder Management
Recruitment and Development Digital/Online/Social Media
Client Engagement and Guest Experience Contract Negotiation/Client Presentations
RELEVANT EXPERIENCE
2012 – 2014 | Riverside Matakana, Matakana, NZ
Marketing & Events Manager / Resort Manager
Recruited to the #1, 5 star accommodation provider and conference venue for the Matakana
region, the largest full-service property, with 17 luxury, apartment style baches, on 30 acres of
vineyard and olive grove, with full resort facilities. Driving $600k in corporate, conferencing and
event business and $2m in Group and Leisure Travel business. Directly responsible for all marketing,
digital media, reservations and systems management, to maximize sales opportunities in leisure and
corporate markets.
• Increased Accommodation bookings (Leisure) by 37% YOY corporate/conference bookings by
100% year on year
• Managed teams from housekeeping, conference, front office, event and maintenance,
delivering leading quality assurance and unparalleled guest experience
• 85-90% Conversion achieved from enquiry to completion for all bookings and reservations

2. 2012 – 2014 | Riverside Matakana, Matakana, NZ continued
Marketing & Events Manager / Resort Manager
• Event Managed 6 major weddings (100+ guests), Wellness Retreats (60+ guests), Grape Harvest
community event (50+ attendees), private dining experiences (10+ guests), and all onsite
functions coordinating all food and beverage, menus, catering and hire requirements.
• Managed food and beverage operation including liaison with caterers, staff, pricing, budgets
and menu design (a la carte, Gourmet Kiwi BBQ, Canapés & Cocktails, wedding receptions,
corporate lunch and breakfasts)
• Developed ‘blue chip’ Corporate client roster including: McDonalds, Air New Zealand, PWC,
TVNZ, Fonterra, VW, Westpac, Tindall Foundation, Russell McVeagh and other blue chip
clientele, many bringing successive teams or repeat bookings throughout the year.
• Authority on reservation system (RMS) and front office process, including: reservations
management, guest check-ins, hotel inventory management, email response, online booking
engine performance (Expedia, booking.com, wotif, agoda, AA and affiliate sites), dynamic
pricing, channel management, night audit, POS, quotations, payments and invoicing
• Negotiated supplier contracts for marketing campaigns, advertising spend and cross-function
relationships for promotional activity. Campaigns included: “Girls Getaway Weekend” with
More FM, Weddings Matakana trade show and Milford Shopping Centre shopper incentive with
Audi and Milford Business Association
• Increased bookings and enquiries through effective database marketing initiatives, including
EDM e-newsletters, offers, competitions, social media and formation of marketing plan for entire
year, growing database collection to 3000+ active subscribers.
• Created compelling content and design for website, sales tools, presentations, print/online
advertising and marketing collateral for all campaigns delivering ROI and analysis
• Coordinated regional marketing initiatives with local businesses, SME and stakeholders to
maximise dollar spend, propelling Matakana to #1 holiday destination for Aucklanders
• Invited to present on behalf of Matakana region at Tourism New Zealand orientation in
Matakana as part of TRENZ/Convene
• Customer engagement and experience specialist creating unique itineraries for corporate and
leisure including transportation, dining, adventure and tourist activities within Matakana region,
including: wine tasting, snorkelling, SUP, tours, art exhibitions, surfing, and boat charters.
• Generated outstanding reviews and client feedback. Contributed to Riverside Matakana
receiving Tripadvisor Excellence award for 2013 and 2014
• Conducted site inspections for corporate clients, tourism agencies and event bookings
2011 – 2012 | TANK Juice, Auckland, NZ
Marketing Manager
Joined family owned chain of QSR outlets, to establish TANK Juice as the #1 market leader of fresh
juices, smoothies wraps and salads. Achieved brand recognition and market penetration by
enhancing customer engagement via store experience and new media. Responsible for delivering
a comprehensive marketing plan directly impact store revenue nationwide.
• Launched TANK on social media, generating more than 10,000 followers on Facebook.
• Redesigned website to increase traffic, define the TANK brand and enhance user experience
• Created TANK brand story, defining core brand values for use in all media, promotions, social
media, content, sales tools and marketing collateral
• Implemented store feedback and staff communication portal (the mini TANK), and “mystery
shopper” program for staff development, coaching and incentives
• Developed cross-functional relationships, B2B and promotional opportunities with brands
through media or PR agencies for product launches including, Maybelline (“Baby lips” range
launched through TANK) and Johnson & Johnson
Kelvin Napier // m: 0211 742 842 // e: knectnz@gmail.com

3. 2011 – 2012 | TANK Juice, Auckland, NZ continued
Marketing Manager
• Identified new income streams to include online-ordering, e-commerce, delivery services, and
events, providing business case, logistics, and creation of roadmap to launch including all
marketing, promotions, internal communications, training and incentives
• Grew database of from zero to 5000+ subscribers for “Full Tank” e-newsletters, promotions and
competitions, through key touch points instore, on website and facebook
• Defined TANK’s unique selling point, ‘Guiltfree–made fresh’
2010 – 2011 | Magnum Mac/Yoobee, Auckland, NZ
Manager (Retail & Corporate Sales for Apple products)
• Recruited to manage flagship retail store and premium reseller for Apple in New Zealand,
achieved store T/O $1.2m to $1.8m consistently per month
• Increased profit from $55k loss to $51k profit during tenure
• Managed 25-35 staff in Auckland region creating one workforce between 3 destination stores
• Installed sales training, career development and staff incentives for all staff, including product
knowledge workshops with suppliers and regular team social activities
• Reduced store overheads through effective purchasing, obsolescence control, stock
management and efficient rostering and recruitment
• Delivered on store budgets, KPI’s and personal sales targets beyond expectation. Top salesman
• Maximized sales of new product lines and best sellers with high impact merchandising and staff
coaching in product knowledge
• Pioneered Corporate sales to SME, and large corporates outside of the corporate team. Clients
included Vector, TVNZ, World Farmers conference ($80K sale) increasing store revenue
• Created Promotional events, campaigns and store based PR to launch new product releases
and after hours VIP client functions (iPad, iPod, Apple TV, iMac and consultation services)
• Expanded after sales service and developed a full suite of service products to meet customer
requirement for training and installation
2009 – 2010 | Freelance Contractor, Auckland, NZ
Marketing, Events and Promotions
Contracted with various major corporate clients and small start up companies, including Mango
Communications (DDB), Sky TV, Mercedes Benz, LTPS (artist management), Green Room
(production). Roles included marketing, events, business development, artist management, trade
shows, production, brand ambassador and product development
2007 – 2009 | 174 East (artist management), Auckland, NZ
Sales Manager/Production Manager
• Recruited by start-up artist management and touring company to create sales, marketing, and
live performance platforms for all represented music artists, bands and entertainers
• Responsible for revenue stream generation including physical sales to retail (Warehouse, K-mart,
real Groovy, Borders, CD Store, Sounds), online sales, new BDM, B2B, and nationwide touring
• Created all sales tools and marketing collateral for retail merchandising, mass media and new
media, including website, social media, banner advertising, order forms and booking engine
• Negotiated $135k sponsorship deal Telecom and Bartercard for Opshop tour and funding
applications to support artist activity nationally and internationally with NZ on Air, Apra, Juice
TV, C4 and corporate clients
• Negotiated performance contracts and supplier agreements with key stakeholders for
corporate functions, events, music festivals, private performance (special occasions and
weddings). Bands included Opshop, the Exponents and Goldenhorse
Kelvin Napier // m: 0211 742 842 // e: knectnz@gmail.com

4. 2007 – 2009 | 174 East (artist management), Auckland, NZ continued
Sales Manager/Production Manager
• Developed new product, establishing effective production processes, design framework, sales
lifecycles, building profit-generating margins and pricing for Opshop’s Souvenir Edition
CD&DVD, Autozamm’s debut CD, Birds Of Paradise compilation CD, and merchandise ranges
• Established corporate network ‘Live’ circuit and “Bookaband” booking portal to generate
performance revenue, product sales and promotional opportunities for all acts represented
• Event managed all live shows, tours, promotional showcases and CD launch including logistics,
planning, marketing, sales pipeline, budgets, artist and production requirements
• Forged strong relationships with all suppliers in production including designers, wholesalers,
record companies, media, venues, printers, retail and manufacturers
OTHER EXPERIENCE included
2004 – 2007 | SONY Music Entertainment /BMG, Auckland, NZ
Key Account Manager/Retail Marketing
• Exceeding revenue targets and campaign KPI’s with major retail, including The Warehouse, The
CD Store, Sounds, Real Groovy, Borders, Whitcoulls, independent accounts and non traditional
retail accounts including Video Ezy
• Produced sales driven retail marketing campaigns and strategy, customised for each retail
client, to generate new artist revenue and market penetration, including creation of marketing
collateral to support promotional activity and securing marketing funds to break new artists
2000 – 2004 | WARNER Music, Auckland, NZ
Sales Operations Manager/Territory Sales Manager
• Managed territory sales and merchandising objectives from Auckland to Taupo
• Conducted new release presentations and implemented sales incentives to retail clients
1999– 2000 | Capital Community Newspapers, Wellington, NZ
Business Development Manager/Group Advertising
1992 – 1999 | Tandys Music Stores, NZ
General Manager
• Managed 25 staff within multi site business generating $5m revenue
• Built first digital POS and inventory management system for music retail in NZ
TECHNOLOGY
Microsoft Office RMS Reservation/Hotel Management system
Word Siteminder
Excel Mailchimp for EDM design & distribution
Powerpoint Facebook - pages, ADs, targeted campaigns
Google Analytics Linkedin -business page
Cushy CRM Pinterest - for business
Kelvin Napier // m: 0211 742 842 // e: knectnz@gmail.com