The document provides a summary and details of Donna Nardella's professional experience in corporate sales, marketing, and business development for luxury brands. Over 25 years of experience achieving quantifiable results through strategic planning, partnership development, and expanding market presence internationally and within key accounts. Experience includes executive roles developing corporate and international divisions for crystal, serveware, and giftware companies.

1. Donna Nardella
212 Spring Valley Rd. Park Ridge, NJ 07656 ♦ Cell # 856-296-4419 ♦ donn31@optonline.net
Summary:
Resourceful Senior Executive with experience in Corporate Sales, B2B, International Sales & Marketing, US
Consumer Retail. Expertise in development and execution of business strategies, assortment plans,
merchandising and marketing. Strong analytical and problem solving skills to identify opportunities and
achieve quantifiable results. Luxury brand experience in US and International markets.
PERFORMANCE ACHIEVEMENTS INCLUDE:
• Created and executed marketing plan for Orrefors Kosta Boda Corporate Division resulting in achieving sales plan and
increasing margins. Partnered with Jared Jewelers for the GWP program generating $300,000 yearly sales. Partnered with
Today Show featuring Orrefors products on Jill’s Steals and Deals generating $120,000 in sales. Developed strong
partnerships with distributors servicing Company’s incentive, loyalty, gifting programs. Grew Corporate database from
300 customers to 5000 customers.
• Started a Hospitality initiative within Orrefors Kosta Boda positioning company as a viable source in the Industry.
• Developed strategic plan initiatives for Nambe’s corporate and international business resulting in 2012 and 2013 sales
profit and margin increase.
• Internationally expanded Nambè brand presence in global retailers: Harrods London, Brown Thomas Ireland, David
Jones AU, Hudson Bay Co Canada, Bloomingdale Dubai, Palacio de Hierro Mexico.
• Expanded Nambè corporate exposure thru key distributors for loyalty and reward programs in high profile Companies.
• Developed Lenox International division from small start up to successful foothold in global markets.
Result: Turnaround $1 million territory to over $9 million within nine years.
• Took New Jersey/PA territory for Lenox Brands from declining sales to a profitable territory within 6 months.
PROFESSIONAL EXPERIENCE:
ORREFORS KOSTA BODA, Mount Laurel, NJ – Luxury Crystal Company
Director of Corporate Sales, B2B, and Hospitality/Restaurant Channel (May 2014 – present)
• Responsible for the sales and growth of the Corporate Sales Division and Hospitality/Restaurant initiative inclusive of
B2B sales.
• Managed 10 USA Corporate Sales Representative groups and Canadian Corporate Sales Representative group.
• Directly supervised one in house Sales Representative and Customer Service corporate employee.
• Planned and coordinated tradeshows – PPAI Las Vegas, Expo East NJ, and ASI Orlando.
• Started a Hospitality/Restaurant Division including hiring sales team, identifying assortment, creating a catalogue, and
developing a marketing plan with key initiatives.
• Developed and executed a strategic plan to gain market share.
• Budget and P&L responsibility.
NAMBE’ LLC, East Rutherford, NJ– Luxury Serveware, Entertainment, Giftware & Housewares Company
Director of International and Corporate Sales (September 2011 – May 2014)
• Responsible for the strategy planning and development of the International and Corporate Sales Division.
• Managed 9 USA corporate sales representative groups.
• Directly supervised 2 overseas sales representatives.
• Opened new markets and channels of distribution.
• Planned and coordinated corporate tradeshows – PPAI Las Vegas.
• Planned and coordinated International Frankfurt tradeshow.
• Monitored and ensured contractual compliance of distributors activities in their territories.

2. • Identified and contracted with new distributors and retailers for overseas markets.
• Budget and P&L responsibility.
Continued Donna Nardella page 2
LENOX CORPORATION, Bristol, PA – America’s premier tabletop and giftware manufacturer
INTERNATIONAL SALES AND MARKETING MANAGER (2002 – September 2011)
• Managed the sales and marketing activities of global distributors and retailers.
• Appointed network of worldwide distributors, negotiated contracts and provided ongoing support.
• Directly supervised two US, one Canadian, and 1 Japanese sales representative.
• Coordinated and provided support for the German Lenox headquarters and Italian office.
• Refocused product marketing strategy to offer more diversified product lines resulting in brand development.
• Coordinated sourcing, design, and creative team to develop new product specific for the market.
• Successfully launched kate spade, Marchesa, Donna Karan and Disney product initiatives.
• Coordinated and planned the Germany and France tradeshows with Visual Manager and Senior Management.
• Recognized and spearheaded licensing opportunities.
LENOX CORPORATION – America’s premier tabletop and giftware manufacturer
DISTRICT SALES MANAGER –NJ, NY, PA TERRITORY (1999 – 2002)
• Generated sales volume of $5.5 M resulting in an 8% increase over sales goal. Stern’s Department Store main account
(Macy’s sister store), 130 Specialty stores.
• Maximized sales by identifying opportunities and building a strong partnership with the buying group.
• Created assortments and planograms supporting merchandisers in key locations.
• Coordinated Bridal registry and designer signing events.
• Managed two sales representatives, providing feedback, coaching and guidance as necessary and enhancing skill
development.
• Promoted to District Sales Manager for exceeding company sales plan.
FIELD SALES REPRESENTATIVE – MA TERRITORY (1997-1999)
• Achieved an annual sales goal of $7 M with a 20% increase over sales goal. Filene’s Department store main account and
Specialty stores in MA.
• Worked with Filene’s Silver buyer to identify opportunities and grow the business.
• Planned sales and stock needs by store to ensure financial sales plans were maximized.
• Partnered with merchandising team and buyers for visual presentations, planograms, and execution of new product
introductions. Secured additional retail space to maximize sales.
FILENE’S DEPARTMENT STORE/G FOX DEPARTMENT STORE (merged with Filene’s)
AREA SALES MANAGER, BRAINTREE, MA –JUNIOR SPORTSWEAR, HOME DEPARTMENT (1994 – 1997)
DEPARTMENT MANAGER – JEWELRY, WOMEN’S & MEN’S APPAREL, COSMETICS, SHOES (1987 – 1994)
• Supervised, trained and evaluated 25 commission sales associates to perform at high level of sales production and
customer service. Communicated with central buying office stock models and sales trends to achieve targeted sales plan.
Coordinated designer signing events.
EDUCATION: Bryant University, Smithfield, Rhode Island
Bachelor of Science, Business Administration, Marketing 1973
MEMBERSHIPS:

3. SACC WA and SACC NY–Swedish American Chamber of Commerce member 2016
World Trade Center of Greater Philadelphia member, 2009 – May 2014
UNICO- Italian Heritage Club of Woodcliff Lake, New Jersey, 2011 - 2012